looker studio 教學: A Step-by-Step Tutorial for Beginners

Looker Studio is a powerful tool for data analysis and visualization, but it can be overwhelming for beginners. Looker Studio is a free, web-based tool that allows you to connect to various data sources, create custom dashboards, and share insights with others.

To get started with Looker Studio, you'll need to create an account and link your data source, such as Google Analytics or BigQuery. This will allow you to access your data and start building your dashboard.

As you begin to build your dashboard, you'll notice that Looker Studio has a drag-and-drop interface that makes it easy to add visualizations and customize your layout. You can choose from a variety of visualization types, including tables, charts, and maps.

See what others are reading: Google Data Studio Dashboard

Before diving into creating reports with Looker Studio, it's essential to understand its basic architecture.

Looker Studio's basic structure is crucial for subsequent operations.

To start with, let's take a look at the foundation of Looker Studio.

The basic architecture of Looker Studio is introduced in the article section "Looker Studio 基本架構".

This foundational knowledge will greatly help you in the following steps.

Understanding the basic architecture of Looker Studio will make it easier to navigate and create reports.

In this section, we'll explore the key components of Looker Studio's basic architecture.

The basic architecture of Looker Studio sets the stage for creating effective reports.

For another approach, see: Field Editing in Reports Looker Studio

To create a report in Looker Studio, start by clicking the "建立" (Create) button in the top left corner after completing the data source connection. This will allow you to begin designing your first report.

You can choose from various pre-made report templates, such as website analysis, ad performance, and app usage, or select a blank template to start from scratch. These templates can help you quickly create a professional report.

The right-hand sidebar is where you'll find the main components to focus on when creating your report. Here are the key items to familiarize yourself with:

To start creating your report, click the "建立" (Create) button in the top left corner after you've completed the data source connection. This will lead you to the report creation page.

Looker Studio offers a variety of pre-made report templates, including website analysis, ad effectiveness, and app usage. You can use these templates to quickly create a professional report or start from a blank template to design a customized report.

The right-hand sidebar is where you'll find the main items to focus on when creating your report. The key items to familiarize yourself with are:

If you have a fixed analysis requirement that needs to be produced every month, consider using Looker Studio's template-based report feature. This allows you to create a reusable report template with common charts, filters, and style settings.

Take a look at this: Seo Looker Studio Template

To grab the top-level directory name from a URL, you can use the REGEXP_CONTAINS function in combination with the CASE function, similar to how it's done in Google Looker Studio formula example 2.

You can use this approach to divide your data based on the top-level directory, allowing you to analyze the performance of different types of pages.

This method requires you to define the specific directory names you want to extract, and you can adjust these as needed to suit your reporting requirements.

To create a report that shows website visitor numbers, you'll want to start by adding a scorecard to your dashboard. This will give you a clear overview of the number of website visitors.

You can choose from a variety of scorecard templates, but for this example, we'll start with a blank one. Set the background color to Transparent to make your scorecard blend in with the rest of your dashboard.

Next, you'll want to add a line chart to show the trends in website visitor numbers over time. Use a Time series chart to display the data, and make the lines thicker by setting the line weight to about 5. Change the series color to black to make the chart stand out.

Here's an interesting read: Anonymous Website Visitor Tracking

You can also remove the grid lines and background to make the chart more visually appealing. To do this, go to the Grid section and change the grid color to Transparent.

If you want to add a title to your scorecard, you can insert some text. Make it bold and increase the font size to 20px to draw attention to it. For example, you could add the text "How many users visited our website?" in all caps.

To display the number of website visitors from different cities, you can add a bar chart to your dashboard. Set the dimension to City and the metric to Total users. Remove the background and gridlines to make the chart more readable.

If you want to display the number of website visitors from different countries, you can duplicate the bar chart and transform it into a geo chart. Change the color settings to have some contrast, such as setting the maximum color value to black and the minimum color value to pink.

Here are the main sections of a scorecard for website visitor numbers:

Looker Studio 支援多種圖表類型，能夠滿足大部分的資料呈現需求。

要在 Looker Studio 報表中加入圖表，只需點擊工具列中的 "Add a chart"，然後選擇所需的圖表類型即可。

圖表類型包括：

圖表的大小和位置可以通過點擊和拖曳來調整，或者使用鍵盤箭頭鍵來移動。

Data Management is a crucial aspect of Looker Studio, and I'm excited to share some key facts with you.

Looker Studio allows you to connect various data sources, making it easy to access and use your data.

You can connect your data sources using a dedicated pre-built connector, ensuring seamless data access and usage.

Analytics Hub is a service that enables secure and efficient data exchange for data analysis assets.

Here are some key data management features in Looker Studio:

Data Management in Looker Studio also includes various industry solutions, such as Retail, Healthcare, and Finance, to name a few.

These solutions are designed to help you make the most of your data, no matter your industry or business needs.

Data Lake Modernization, Data Migration, and Data Warehouse are some of the key data management features in Looker Studio.

These features help you to manage, process, and analyze large amounts of data efficiently.

Data Management is a critical component of Looker Studio, and by leveraging these features, you can unlock the full potential of your data.

Report customization is a breeze in Looker Studio. You can apply a preset theme to your report in just a few clicks.

To style your report, edit the report first, then click Theme and layout in the toolbar. From there, select the theme you want to apply.

You can also customize any of the preset themes to match your brand. For example, you can change the background color to a mauvy-peach hue that suits your taste.

To customize a preset theme, click Customize in the Theme and Layout panel, then scroll down to the Background and Border section to change the background color using the color picker.

Looker Studio Pro offers many pre-made report templates to help you visualize data quickly. You can link data sources and customize the design to meet your needs.

For more insights, see: Click Analytics

Setting a filter can help you refine your report and focus on specific data. You can add a filter by clicking the Add a filter button in the tool bar.

You can select a filter from a drop-down list, or create a new one from scratch. To adjust the filter's position, click and drag it, or select the filter and move it using your keyboard arrow keys.

Each press of the arrow key moves the filter one full column or row (10 px) on the grid. Hold the Shift key down while using your arrow keys to nudge the selected components into place one pixel at a time.

By applying a filter, you can see how different data points interact with each other.

You might enjoy: Looker Studio Drill down

You can create custom metrics in Looker Studio to analyze your data from a more flexible angle. This is made possible through the use of LookML, a proprietary data modeling language.

LookML allows you to define new fields using its syntax, giving you the freedom to analyze your data in ways that aren't limited by pre-built field options. Learning LookML does require some time, but the payoff is worth it.

You can create custom metrics by using the "自訂維度與指標" feature in Looker Studio. This feature lets you define new fields using LookML syntax, allowing you to analyze your data in more advanced ways.

To create a custom metric, you can use the "新增計算欄位" feature, which lets you perform advanced calculations on existing fields to generate new analysis metrics. For example, you can create a "平均訂單金額" field by dividing "總銷售額" by "訂單數量".

If this caught your attention, see: Looker Studio Calculated Date Field

You can use report templates to save time and ensure consistency in your reports. Looker Studio offers a range of pre-built report templates that can be easily customized to fit your needs.

If you have a fixed analysis requirement, such as producing similar reports every month, you can use Looker Studio's template feature to create a reusable report template. This way, you can quickly generate reports with consistent formatting.

Broaden your view: Google Data Studio Templates

To apply a preset theme to your report, you need to edit the report first. Then, click on Theme and layout in the toolbar. From there, you can select a theme that suits your needs.

You can customize any preset theme to match your brand's style. For example, you can change the background color to a color that better matches your brand.

You can use the LENGTH() function to check the length of text, and then use the CASE() function to analyze the proportion of title length on a webpage.

The LENGTH() function is useful for measuring text length, and when combined with CASE(), it can help you understand the distribution of title lengths.

By using these functions together, you can gain insights into how your web page titles are being used and optimized.

On a similar theme: Case Statement in Looker Studio

A data control is a powerful tool that helps you filter your data based on specific criteria. This can be especially useful when you need to analyze data over a specific time period.

To add a date range control to your report, click on Add a control and select Data range control. This will allow you to specify a start and end date for your data.

You can style your date range control to match your report's design by changing the background color, border color, and border radius. For example, you can set the background color to transparent and the border color to white.

A date range control can also be used to display additional information on your report. For instance, you can use it to show if there were improvements or dips in your KPIs over a specific period.

To add an image to your report, click on the image icon and select Upload from the computer. This will allow you to add a logo or other image to the top-left corner of your report.

By adding a date range control and an image to your report, you can make it more visually appealing and user-friendly.

Here's an interesting read: Click Tracking

In Looker Studio Pro, you can link Google Cloud to ensure that reports and data owners are at the organizational level, not personal. This means that even if an employee leaves the company, their Looker Studio reports will still be saved within the organization and won't disappear.

Looker Studio Pro offers team workspaces for group collaboration, allowing users to manage access and share Looker Studio report content at scale. You can also add up to 20 sending plans to share reports with Google Chat.

The system can automatically notify you when a chart in a Looker Studio report meets specific conditions. For example, you can set up automatic reporting to send notifications when a chart meets a certain threshold.

Here are some key features of Looker Studio Pro's advanced capabilities:

Scorecards are like snapshots of your key performance indicators or KPIs, and you usually use them when you want to highlight a specific metric.

You can use scorecards to create actionable insights in your Google Looker Studio dashboards by displaying information that guides your users and lets them understand the state of the data.

To create a dashboard with actionable insights, you can add scorecards and charts that provide a clear picture of your data.

In Google Looker Studio, you can use the Style tab to change the formatting of your scorecards, such as the background color and font color.

For example, you can change the background color to Transparent and the font color to white to make your scorecards more readable.

You can also use the setup tab to change the metric displayed in your scorecards, such as replacing the metric with the Total users.

By using scorecards and charts, you can create dashboards that provide actionable insights and help your users make informed decisions.

Recommended read: Looker Studio Custom Metric

Report Styling is a crucial step in making your Looker Studio reports visually appealing. You can apply a preset theme to your entire report in just a few clicks.

To edit the report, click on the Theme and Layout button in the toolbar. From there, you can choose from a variety of themes to match your brand's style.

You can also customize any of the preset themes to better suit your needs. For example, you can change the background color to a mauvy-peach hue that matches your brand's identity.

To do this, click on the Customize button in the Theme and Layout panel, then scroll down to the Background and Border section. Use the color picker to select your desired background color.

Here are the steps to apply a preset theme in summary:

Looker Studio offers a flexible pricing plan that's designed to meet the needs of businesses of all sizes. The free self-service level is available for anyone to use.

The cost of Looker Studio Pro depends on the length of your subscription. You'll pay $9 per user per month for each project.

Looker Studio Pro also includes department-level business intelligence features, supported by Google Cloud and system administration. This adds an extra layer of functionality to your analytics and AI capabilities.

Here's a quick breakdown of the pricing:

Looker Studio offers a free self-service level, perfect for those just starting out with business intelligence.

The free tier allows for unlimited use, giving you the flexibility to explore and learn without any costs.

Looker Studio Pro, on the other hand, charges $9 per user per month for project-based subscriptions, supported by Google Cloud for system management and departmental-level business intelligence features.

This pricing model makes it easy to scale and adapt to your growing business needs.

Here's a breakdown of the pricing options:

Overall, Looker Studio's pricing structure is designed to meet the needs of businesses of all sizes, from small startups to large enterprises.

The official pricing for our product is clearly stated on our website. We're transparent about our pricing structure to ensure our customers know exactly what they're getting.

Explore further: Looker Studio Pro Pricing

Our official pricing is based on the value we provide to our customers. We offer a tiered pricing system, with different levels of service and support corresponding to each tier.

The base price for our product is $99, which includes standard features and support. This price is competitive in the market and reflects the value we bring to our customers.

We also offer a premium tier for $199, which includes additional features and priority support. This tier is ideal for customers who need more advanced features and dedicated support.

Our official pricing is subject to change, but we'll always communicate any changes clearly to our customers.