Google Says It's Not Ditching Fitbit Smartwatches Just Yet

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Person Wearing White Silicone Strap Black Smartwatch
Credit: pexels.com, Person Wearing White Silicone Strap Black Smartwatch

Google has confirmed that it's not abandoning Fitbit smartwatches just yet. The company's acquisition of Fitbit in 2019 sparked concerns about the future of the popular wearable brand.

Fitbit smartwatches will continue to receive software updates and support from Google. This means users can expect ongoing improvements to their devices.

The acquisition has allowed Google to integrate Fitbit's health and wellness features into its own ecosystem, creating a more seamless user experience.

Google's Stance on Fitbit

Google is very committed to Fitbit, and even more importantly, to the customers that use and depend on those products and technology.

Google has denied reports that it's discontinuing Fitbit smartwatches, including the Fitbit Sense and Fitbit Versa.

Many of the health and fitness features found in the new Pixel Watch 3 are based on Fitbit technology, which shows that Fitbit innovation remains very much present in Google's wearable technology strategy.

Google recently launched the Fitbit Ace LTE, a kid-friendly smartwatch that offers engaging games and friendly digital mascots that encourage kids to get active, along with useful parental controls and GPS tracking.

Smart Phone with a Google Search Page on its Display
Credit: pexels.com, Smart Phone with a Google Search Page on its Display

Google is not abandoning its famous Fitbit product lines, and instead, hinted that more exciting developments and new products are in the works for Fitbit.

Google's commitment to Fitbit remains strong, and the company seems determined to continue innovating in the wearable tech space.

Google's spokesperson emphasized that the company is "very committed to Fitbit" and to its customers, which suggests a long-term partnership.

Google Clarifies

Google is fighting back against the report of Fitbit's demise, stating that everything launched in the Google Pixel Watch 3 is "based on Fitbit technology, so it is not going anywhere."

A Google spokesperson said they are "very committed to Fitbit" and to the customers who use and depend on Fitbit products and technology.

The Pixel Watch 3 offers features like the Daily Readiness Score, which used to be hidden behind the Fitbit Premium subscription.

Google just launched Fitbit Ace LTE, a kids version of the smartwatch/fitness band, indicating that they're still investing in the Fitbit brand.

Credit: youtube.com, Google's Fitbit - Discontinued or not

Google is not discontinuing Fitbit smartwatches, including the Fitbit Sense and Fitbit Versa, despite the last models not having the same features as the new Pixel Watch.

Many of the health and fitness features in the Pixel Watch 3 were developed by Fitbit, and Google is committed to continuing to innovate in the wearable tech space.

Google did not provide specific details about future Fitbit Sense or Versa models, but hinted that more exciting developments and new products are in the works for Fitbit.

Frequently Asked Questions

Are Fitbits still relevant in 2025?

Yes, Fitbits remain a top choice in 2025 for dependable and user-friendly fitness tracking. Despite new brands emerging, Fitbit devices continue to offer an affordable and reliable option for those seeking a high-quality wearable experience.

Lee Mohr

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Lee Mohr is a skilled writer with a passion for technology and innovation. With a keen eye for detail and a knack for explaining complex concepts, Lee has established himself as a trusted voice in the industry. Their writing often focuses on Azure Virtual Machine Management, helping readers navigate the intricacies of cloud computing and virtualization.

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