WebSideStory Evolution in Business and Technology

WebSideStory's evolution in business and technology is a fascinating story. The company was founded in 1995, initially focusing on web analytics and online marketing.

One of the key milestones in WebSideStory's history was its acquisition by Omniture in 2009. This marked a significant shift in the company's direction, expanding its offerings to include a broader range of web analytics and optimization tools.

WebSideStory's early focus on web analytics was driven by the growing importance of online marketing in the late 1990s and early 2000s. As companies began to shift their marketing budgets online, WebSideStory's tools helped businesses track and measure their online performance.

The acquisition by Omniture brought new resources and expertise to WebSideStory, enabling the company to expand its product offerings and improve its technical capabilities.

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WebSideStory's business model evolved significantly over time. They initially charged customers a monthly fee for web analytics, but this proved difficult.

Their first pivot was to offer a limited version of the analytics product for free in exchange for a small advertising banner on each website.

This move created an advertising revenue opportunity as users who clicked the banners were directed to a list of top sites owned by WebSideStory.

Unlike many startups at the time, WebSideStory didn't raise angel funding or venture capital, but instead became profitable through customers and advertising.

In late 1999, they targeted larger brick-and-mortar businesses with their Hitbox product, offering more in-depth statistics in exchange for removing the traditional Hitbox banner.

The "HBX" product line was born, and it allowed customers to pay for more advanced features.

WebSideStory eventually shuttered the free version of Hitbox and its associated advertising revenues once they were financially sound.

They went public in 2004 and later acquired Visual Sciences, adopting their name.

Visual Sciences was in turn acquired by Omniture in 2008, and then by Adobe Systems in 2009, where it was integrated into the Adobe Marketing Cloud.

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WebSideStory, a leading provider of online marketing and customer intelligence solutions, has been at the forefront of innovation in the digital marketing space.

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In 2006, WebSideStory was acquired by Omniture for $200 million, expanding its reach and capabilities in the market.

The company's flagship product, HBX, was a suite of online marketing and customer intelligence solutions that helped businesses understand and engage with their customers.

HBX offered a range of features, including website analytics, customer intelligence, and campaign optimization, making it a valuable tool for businesses looking to improve their online marketing efforts.

WebSideStory's solutions were used by a wide range of companies, from small businesses to large enterprises, across various industries.

By acquiring WebSideStory, Omniture aimed to strengthen its position in the market and provide a more comprehensive suite of online marketing and customer intelligence solutions to its customers.

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WebSideStory was a pioneer in web analytics, providing businesses with insights to improve their online presence. The company was founded in 1996 by Scott Silverman and had its headquarters in San Diego, California.

With a focus on enterprise clients, WebSideStory offered a robust analytics platform that helped businesses track and analyze their website traffic.

Their platform, known as HBX, was designed to provide a comprehensive view of web behavior, allowing businesses to make data-driven decisions.

WebSideStory's platform was particularly useful for large enterprises, offering features such as visitor segmentation and behavior analysis.

By leveraging these features, businesses could identify areas for improvement and optimize their website to better engage with their target audience.

The company's expertise in web analytics also led to the development of visual sciences, a methodology that combines data analysis with visual representation to communicate complex information effectively.

This approach allowed businesses to gain a deeper understanding of their customers' behavior and preferences, ultimately driving business growth and success.

WebSideStory's software development has led to the creation of the HBX Stream, an integration software that enables partners to incorporate their products, services, and data with analytics reporting.

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The HBX Stream is available to all providers of online marketing technology, including e-mail service providers, search engine marketing firms, and affiliate marketing companies.

This integration provides joint customers with actionable intelligence and reduces the number of applications they need to get the job done, according to Eric Bratt, WebSideStory's director of corporate communications.

The software can only track and integrate the behavior of site visitors who volunteer their personal information, such as for a mailing list or product purchase.

WebSideStory's goal is to achieve a seamless, all-encompassing "eco-system" for its clients to truly understand their users' behavior and then spend accordingly.

WebSideStory has developed integration software called HBX Stream, which enables partners to incorporate their products and services with analytics reporting. This software is an application-programming interface, also known as an intranet suite software.

The HBX Stream makes analytics automatically actionable for clients so they can make necessary adjustments to their Web-marketing immediately. This is according to Steven Kusmer, CEO of Atomz, a company that manages analytics for big clients like Time-Warner and CBS.

The HBX Stream is available to all providers of online marketing technology, including e-mail service providers and search engine marketing firms. Eric Bratt, WebSideStory's director of corporate communications, explains that this software can only track and integrate the behavior of site visitors who volunteer their personal information.

WebSideStory's goal is to create a seamless and all-encompassing "eco-system" for its clients to truly understand their users' behavior and spend accordingly. This is according to Steven Kusmer, who praises WebSideStory's purpose.

The HBX Stream consists of two components: a partner support system and access to a suite of APIs. The partner support system includes joint marketing and sales commitments, which helps partners integrate their data, products, and services with HBX's analytics technology.

WebSideStory was recognized as the Best Software Company of the Year by the Technology Council of Southern California.

This prestigious award is a testament to the company's innovative technology platform that empowers businesses to gain competitive insight through real-time data analysis capabilities.

The company has a 10-year track record of innovation, growth, and success, with over 1,500 enterprises worldwide relying on its analytics applications and technology platform.

WebSideStory's success can be attributed to its ability to provide real-time answers from petabytes of streaming data, making it a leader in the industry.

The company added 115 new enterprise customers directly, more than 150 new customers through distribution partnerships, and completed over 345 new sales transactions in the fourth quarter of 2006.

This impressive growth is a result of the company's commitment to innovation and customer satisfaction.

The Technology Council of Southern California has been impressed with WebSideStory's track record of innovation in providing data-driven organizations with solutions that offer competitive insight.

The company has been an active contributor to Southern California's technology and Web analytics communities for over a decade, providing educational programs and consulting services to its customers.

WebSideStory has received several other recent honors, including being named one of the world's 25 leading service providers in the SaaS industry by ASPNews.com.

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