Best Practices for Sending Effective Promotional Text Messages

Sending promotional text messages can be a great way to reach customers, but it's essential to do it effectively. According to a study, 83% of customers prefer to receive promotional messages from their favorite brands via text message.

To start, you'll want to make sure you have the right list of subscribers. This means only sending messages to people who have opted-in to receive them, as required by the TCPA. Don't risk being flagged as spam by sending unsolicited messages.

Timing is also crucial. Research shows that sending messages during peak hours (10am-4pm) can increase engagement by 20%. You'll also want to vary the time of day to avoid overwhelming your subscribers.

Personalization is key to making your messages stand out. Use customer data to tailor your messages and make them more relevant. For example, you can address customers by name or reference their previous purchases.

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Promotional text messages are a powerful way to connect with customers and drive sales. They can be used to announce new products, offer discounts, or create a sense of urgency around a sale.

To get started with promotional text messages, you need to find ways to get your customers to opt-in, such as creating easy-to-fill online forms or asking them directly during sales and customer support calls.

A well-crafted promotional text message can include a clear call to action, such as "Visit our website" or "Click here." It should also provide necessary details about your brand, such as your name, website, and location.

Promotional text messages can be used for various purposes, including welcoming new customers, announcing new products, sharing sales events, sending personalized discounts, and updating customers on their loyalty program status.

Here are some examples of promotional text messages:

A promotional text message should be short and to the point, ideally no more than 160 characters. It should also include a clear call to action and provide necessary details about your brand.

Some common types of promotional text messages include:

Here are some key statistics to keep in mind:

By following these tips and using promotional text messages effectively, you can build stronger customer relationships and drive sales for your business.

Abandoned cart and recovery is a crucial aspect of promotional text messages. The average shopping cart abandonment rate globally is a staggering 73%, meaning nearly three out of every four potential customers leave items behind in their online carts.

Abandoned cart reminders can turn those lost sales opportunities into sales. A good example of an abandoned cart reminder text message is: "What is shopping cart abandonment? 13 strategies to get started"

To recover lost revenue, ecommerce businesses can send timely text messages to customers who've left items in their cart. These reminders gently nudge customers to complete their purchase while the intent to buy is still fresh in their minds.

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Abandoned cart reminders are a crucial step in recovering lost sales. The average shopping cart abandonment rate globally is a staggering 73%, meaning nearly three out of every four potential customers leave items behind in their online carts.

These reminders gently nudge customers to complete their purchase while the intent to buy is still fresh in their minds. Abandoned cart reminders can turn lost sales opportunities into sales.

Sending a reminder text message to customers who've left items in their cart can be an effective strategy. The message reminds recipients about the items they left behind and emphasizes the value and benefits of the item.

A good example of an abandoned cart reminder text message is: "You left something behind! Complete your purchase now and get [XX] % off your order with code COMEBACK[XX]. [link]" This message is short, clear, and includes a discount code to incentivize the customer to complete the purchase.

Abandoned cart reminders can be sent via text message, and the message should be concise, ideally under 133 characters.

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Your customers are eagerly waiting for their orders to arrive, and a timely reminder can make all the difference. A delivery reminder, like the one from [company], can be sent to customers to let them know their order is on its way.

This reminder can include a link to track the package, ensuring customers are prepared to receive their new items.

Related reading: How to Send Reminder Text Messages

Personalization is key to making promotional text messages effective. 76% of customers engage with brands that use personalized messaging.

To personalize your messages, use the names or other personal information when sending promotional messages to your customers. For instance, "Hello Gary" has more impact than an ordinary "Hello."

Personalized messages can also help you create a more consistent, personalized experience for each customer, as seen in Vail Resorts' example. By delivering engaging, personalized messages to guests, they were able to create stronger relationships and higher sales.

A conversational approach is also essential in promotional text messages. It's especially effective to spread time-sensitive offers this way, and it's also a good idea to include short URLs to your landing pages to boost click-through rates.

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Personalization is key to making your customers feel special and increasing the effectiveness of your messages. By using personalized messages, you can boost engagement and sales.

76% of customers engage with brands that use personalized messaging, making it a crucial aspect of any marketing strategy. People aren't interested in spam or broadcast messages, but rather messages that speak to them.

Using names or other personal information when sending promotional messages can make a big impact. For instance, "Hello Gary" has more impact than an ordinary "Hello." I've seen this firsthand in my own interactions with companies that take the time to personalize their messages.

Here are some key takeaways to keep in mind:

By incorporating personalization into your messaging strategy, you can create a more consistent and personalized experience for each customer. This can lead to stronger relationships and higher sales, as seen in the example of Vail Resorts, which achieved this with Sinch's help.

Using abbreviations in your discount messages can give the wrong impression.

One way to fail at writing effective messages is by writing in abbreviations and slang.

You should always aim to be professional and corporate in your writing.

Writing in abbreviations and slang can make your business seem unprofessional.

Remember, you're communicating with customers, not friends.

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Exclusive discounts can encourage subscribers to stay subscribed to your text marketing program and boost sales. This can be achieved by sending them access to a coupon or discount.

51% of consumers said price drop promotions catch their attention, and 40% are drawn to percentage-off offers. Discounts tap into that universal urge to get more for less.

You can use a template like "[Name], take [XX]% off your next purchase with code SMS[XX]! Shop now and save on our latest collection." to offer tiered discounts. For a limited time, get $[XX] off your order of $[XX] or more! Use code [XX]OFF at checkout.

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Birthday discounts show your customers you really care and value their business. You can use a template like "Happy birthday, [Name]! To celebrate, we’re giving you [XX]% off your next purchase. Use code BDAY[XX] at checkout."

A well-timed, visually appealing text can be the secret weapon in any retailer’s holiday marketing lineup. You can use a template like "[Name], our Black Friday sale starts now! Get [XX]% off sitewide + free shipping with code BLACKFRIDAY. Shop now: [link]."

Flash sales can generate excitement and urgency among your audience. You can use a template like "Surprise! For the next 24 hours, get [XX]% off our [product] collection. Use code FLASH[XX] at checkout."

Upselling and cross-selling can increase average order value and customer lifetime value. You can use a template like "Thanks for your purchase of [product]! You might also like [complementary product]. Get [XX]% off with code BUNDLE20."

BOGO promotions effectively boost sales and contribute to cultivating a sense of loyalty among your customer base. You can use a template like "Get ready to fall in love with our new [product]! Use code NEWLOVE for [XX]% off your purchase. Shop now at [link]."

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Referral programs can boost sales by leveraging the power of word-of-mouth marketing. You can use a template like "Do you know anyone who’s in need of [service]? Refer them to us for a fun reward."

SMS vouchers can be used to reward customers for their loyalty or to encourage them to make a purchase. You can use a template like "You’ve earned a $10 voucher! Use code SMS10 at checkout to save on your next purchase."

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Cyber Monday is one of the top purchasing days for customers, making it a prime opportunity for marketers to use SMS for promotions.

A product announcement promotional SMS introduces a new product to your audience, providing a sneak peek into its features and benefits to generate interest.

Flash sales are a surefire way to generate excitement and urgency among your audience, encouraging recipients to act swiftly to secure exclusive deals or discounts.

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Giving subscribers early access to sales can make them feel like they're part of an exclusive club, resulting in higher engagement, stronger brand loyalty, and more frequent purchases.

Don't miss out on sales promotions, such as the MEGA SALE, which can offer significant discounts of up to 50% on select items for a limited time only.

You can also use flash sales promos to alert subscribers to limited-time discounts, such as getting 30% off everything at a company for a limited time.

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Announcements and notifications are a crucial part of promotional text messages. They keep your audience informed about new products, events, and promotions, sparking curiosity and driving engagement.

A product announcement promotional SMS is a great way to introduce a new product to your audience, providing a sneak peek into its features and benefits. This type of message can prompt recipients to explore further or make a purchase, making it effective at driving engagement and conversion.

To create a sense of urgency, you can use flash sale announcements, which deliver time-sensitive information about short-lived sales or promotions. This can lead to increased conversions and heightened brand loyalty.

Loyalty program updates are a great way to keep customers informed and engaged. They can help recipients know their current status within the loyalty program and highlight the benefits they've earned.

43% of consumers find loyalty/rewards points very interesting in promotional messaging, according to our research. This shows just how effective loyalty programs can be.

You can use loyalty updates to remind customers of their points balance, alert them to new rewards or perks, and encourage them to take advantage of exclusive offers. Consistently scheduled text messages can help keep the loyalty program top of mind.

For example, you can send a message like: "You're just 100 points away from a $10 reward! Earn double points on all purchases this weekend." This kind of message can be a great motivator for customers to continue engaging with your loyalty program.

By celebrating milestones and achievements, you can create a sense of excitement and appreciation among your customers. This can lead to increased loyalty and retention, which is essential for any business.

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Events announcements are a great way to get people excited about upcoming events. You can use SMS to invite customers to exclusive events, like Fashion Night Out, with a link to RSVP.

The key is to make the message engaging and attention-grabbing. You can use phrases like "You're invited" to create a sense of exclusivity. For example, "You're invited to [company]'s exclusive Fashion Night Out event! RSVP now and join us for a night of style, discounts, and fun: [link]."

To add an extra layer of excitement, you can give customers a teaser of the event. For instance, "Mark your calendars, [Name]! Our exclusive event is almost here. Don't miss out on an unforgettable experience. RSVP here: [link]."

The goal is to create a sense of urgency and make people want to attend the event. You can also use promotional messages to give them a sneak peek into what's in store. For example, "You can also use promotional messages to give them a teaser of the event: [Name], are you ready for something amazing? Join us for our special event and be part of the excitement! Details here: [link]."

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Hotel booking confirmations usually include a check-in date and time, which can vary depending on the hotel. You can expect to arrive at the hotel at the specified time on the designated date.

These confirmations often come with a link to view more details about your reservation. The company will also provide you with a contact method, such as texting, to reach out with any queries you may have.

A confirmation message might also include a welcome message, expressing the company's excitement to host you. This is usually followed by a statement about getting ready for a fantastic experience.

You can expect to receive a confirmation that includes the dates of your stay, from the check-in date to the check-out date. This information is usually provided in a straightforward and easy-to-understand format.

Some hotel booking confirmations might include a call to action, such as discovering the company's products or services. This can be a great opportunity to learn more about what they have to offer.

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Need to change your appointment? No worries! Easily reschedule your booking for a more convenient time.

Life can be unpredictable, and sometimes appointments need to be rescheduled. Need to change your [company] appointment? No worries! Easily reschedule your booking for a more convenient time.

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Getting the most out of your promotional text messages requires some strategy. To maximize their impact, consider the following best practices.

Get opt-in consent from your customers before sending them promotional messages. This means making sure they understand what they're signing up for and giving them an easy way to unsubscribe.

Conciseness is key when it comes to promotional text messages. Aim for 160 characters max to ensure your message fits in a single text and is easy to read.

Personalization is a powerful tool for increasing engagement. Use the customer's name or location to make your messages more relevant and valuable to each recipient.

Avoid using public URL shorteners and all caps, as these tactics can trigger spam filters and make your messages look unprofessional.

To ensure compliance with laws and regulations, work with your legal team to review your text messages.

Timing is everything when it comes to sending promotional text messages. Avoid sending messages late at night or early in the morning when customers are likely to find them intrusive.

A clear call to action (CTA) is essential for guiding customers toward the desired action. Encourage them to take the next step, whether it's shopping for a sale or signing up for an event.

Here are some specific tips for creating effective promotional text messages:

By following these best practices and tips, you can create promotional text messages that drive measurable results for your campaign.

To make any event a must-attend spectacle, you need the right message. With a well-crafted SMS, you can create excitement around seasonal sales, exclusive webinars, or in-store events.

You can use promotional messages to give subscribers a teaser of the event, such as "Are you ready for something amazing? Join us for our special event and be part of the excitement!"

Events announcements can be as simple as "You're invited to [company]'s exclusive Fashion Night Out event! RSVP now and join us for a night of style, discounts, and fun."

Limited-time offers can be a great way to create a sense of urgency, like "Don't miss our MEGA SALE: Save up to 50% on select items!" or "It's the end-of-season SALE at [company]! Enjoy incredible discounts of up to 40% on our top styles."

Holidays are also a great opportunity to send promotional texts, such as "New holiday-scented wallflowers guaranteed to warm your soul this holiday season. Shop now for 25% off" or "Merry Christmas from all of us at [company]! As our gift to you, enjoy 20% off with code XMAS20."

Early access can be a powerful tool to create a sense of exclusivity, like "The early bird gets the worm (or, well, our new fall favorites). Shop our fall collection before anyone else" or "Hey, text subscribers! We want to offer you early access to our new AI feature. Sign up to gain access to it first."

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Limited edition releases can be a great way to create a fear of missing out (FOMO), such as "Limited offer, [Name]! Our [product] drops tomorrow at [XX] am! Set your alarm and get ready to shop."

Birthday or anniversary texts can be a great way to create a personalized marketing experience, like "Happy birthday, Julie! To wish you a happy birthday, here's a code for $20 off your next online order: [Code]. Shop now" or "Ava, happy birthday from all of us at Urban Dental! If you want a whiter smile, we can offer you a birthday discount of $100 off."

Birthday discounts can be a great way to show customers you care, such as "Happy birthday, [Name]! To celebrate, we're giving you [XX]% off your next purchase. Use code BDAY[XX] at checkout."

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