The Complete Guide to Plusnet Internet Services

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Plusnet is a UK-based internet service provider that offers a range of internet plans to suit different needs. Plusnet is a subsidiary of BT Group.

Their fibre broadband plans offer speeds of up to 76 Mbps, which is fast enough for most online activities. You can enjoy streaming, browsing, and online gaming without any issues.

Plusnet's fibre broadband plans are available in various price points, starting from around £20 per month. This makes them an affordable option for those who want fast and reliable internet.

Plusnet also offers a range of add-ons, including TV and phone services, which can be added to your fibre broadband plan for an extra fee.

Consider reading: Sky Broadband

Origins and History

Plusnet has its roots in the UK's telecommunications industry, specifically in the early 2000s.

The company was founded in 1995 by Charles Irving, a British entrepreneur.

Plusnet's early focus was on providing internet services to residential customers, with the goal of making high-speed internet accessible to a wider audience.

In 2007, Plusnet was acquired by BT Group, a leading UK telecommunications company.

Origins

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The origins of this phenomenon are rooted in the early 19th century.

The Industrial Revolution played a significant role in shaping the course of history, as it brought about rapid technological advancements and transformations in the way goods were produced and distributed.

The first steam-powered locomotive was invented by Richard Trevithick in 1804, marking a major milestone in the development of transportation technology.

This innovation enabled the widespread adoption of railroads, revolutionizing the way people and goods moved across the country.

The introduction of the telegraph in 1837 allowed for real-time communication over long distances, further accelerating the pace of technological progress.

This breakthrough facilitated the growth of industries and businesses, enabling them to operate on a larger scale and reach a broader audience.

The Industrial Revolution had a profound impact on the social and economic landscape, leading to the rise of urban centers and the growth of a new industrial working class.

As people moved from rural areas to cities in search of work, new social dynamics and cultural norms began to emerge.

Acquisition by BT

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In November 2006, BT made an offer for all shares in Plusnet, worth approximately £67 million.

The deal was declared unconditional on 24 January 2007, after receiving approval from the Office of Fair Trading (OFT).

This marked a significant change for Plusnet, as its chief executive, Lee Strafford, and finance director, Neil Comer, were dismissed by BT just a few months later.

Lee Strafford was replaced as CEO by Neil Laycock, a former BT employee who had previously worked at Plusnet in various senior roles.

In July 2007, BT bought the Brightview Group, which included the subsidiary Madasafish, and it became a trading name of Plusnet.

In 2020, Plusnet's operations in Sheffield and Leeds were transferred to BT, affecting around 1,600 employees, and Andy Baker stepped down as CEO after six years in the role.

For more insights, see: Heaton Park BT Tower

Network and Performance

Plusnet offers a range of broadband packages with varying speeds to cater to different needs. Their entry-level package provides download speeds of up to 10Mbps, suitable for light internet usage.

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For those requiring faster speeds, Plusnet offers fibre broadband with options for download speeds of up to 36Mbps, 66Mbps, and 145Mbps, allowing users to stream HD content and engage in online gaming without lag or buffering.

The actual speeds experienced by customers may vary depending on factors such as distance from the exchange, network congestion, and the quality of the user's internal wiring.

Network Capacity

Network capacity is a crucial aspect of network performance. It determines how much data can be transmitted through a network at any given time.

The amount of network capacity needed depends on the number of users and devices connected to the network. For example, a small office with 10 employees might require a network capacity of 100 Mbps, while a large corporation with 1,000 employees might need a network capacity of 10 Gbps.

A network with insufficient capacity can lead to slow data transfer rates and poor performance. This can be especially frustrating for users trying to access important files or applications.

Detailed view of fiber optic cables connected to a patch panel in a data center.
Credit: pexels.com, Detailed view of fiber optic cables connected to a patch panel in a data center.

Network congestion occurs when the amount of data being transmitted exceeds the network's capacity. This can happen during peak usage periods, such as during a company-wide video conference.

Network capacity can be increased by upgrading network hardware, such as adding more routers or switches. This can help to distribute the workload more evenly and prevent network congestion.

In some cases, network capacity can be improved by optimizing network settings and protocols. For example, using Quality of Service (QoS) settings can prioritize critical applications and ensure they receive sufficient bandwidth.

Speeds

Plusnet's partial fibre services offer average speeds of 36-66Mbps, depending on your location.

These speeds are suitable for light internet usage such as browsing and email, but if you need faster speeds, Plusnet has options for download speeds of up to 145Mbps, 300Mbps, 500Mbps, or 900Mbps.

The actual speeds experienced by customers may vary due to factors like distance from the exchange, network congestion, and internal wiring quality.

Detailed view of fiber optic cables connected to equipment in a data center.
Credit: pexels.com, Detailed view of fiber optic cables connected to equipment in a data center.

However, Plusnet has received positive feedback from users regarding the consistency of their broadband speeds, with many achieving speeds close to the advertised rates.

The entry-level package, Standard Broadband, provides download speeds of up to 10Mbps, while fibre broadband options offer speeds of up to 36Mbps, 66Mbps, and 145Mbps.

Fibre optic packages can offer average download speeds of up to 66Mbps, making them a great choice for heavy internet users, gamers, and households with multiple devices connected at once.

Plusnet's standard ADSL package offers average download speeds of 10Mbps, which is suitable for light internet users.

Reliability

Plusnet has built a reputation for providing reliable internet connections with minimal downtime and consistent performance.

Their use of advanced technology and infrastructure, including state-of-the-art routers and network equipment, contributes to the company's ability to maintain a high level of reliability across its broadband services.

Plusnet invests in regular maintenance and upgrades to ensure that its network remains robust and resilient, minimizing the likelihood of interruptions for its users.

The company's customer support team is known for being responsive and helpful, providing assistance with technical issues and troubleshooting 24/7.

Many customers have expressed satisfaction with the stability of their broadband service, citing rare instances of disconnection and a generally reliable experience.

Deep Packet Inspection and Bandwidth Control

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Deep packet inspection and bandwidth management are key techniques used by Plusnet to ensure a stable service.

Plusnet used to make heavy use of traffic prioritisation, which ended in 2017.

The network QoS impacts individual protocols, and as a result, the broadband experience is subject to periodic changes without notice.

Customers are notified of changes by checking Plusnet's website, freephone telephone number, or RSS feed.

The use of Arbor Networks E30 Ellacoya platform to perform traffic fingerprinting and Juniper Networks ERX switches to perform protocol shaping has helped identify and manage all protocols, including encrypted P2P traffic.

Time-critical applications like VoIP, gaming, browsing, and video streaming are prioritised above other applications to ensure a good broadband experience.

File sharing applications and binary Usenet are collectively treated as low priority on most of Plusnet's consumer products.

IPv6 Support

Plusnet initially trialled IPv6 with selected customers in December 2013 as part of its "Next Phase" trial.

This trial required customers to provide and reconfigure their own IPv6-compatible routers.

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The trial was active from December 2013 but is now closed for new applicants.

In June 2011, Plusnet ran a small trial with real end-users for World IPv6 Day, with both their website and broadband customers on IPv6.

The first IPv6 broadband user "technical trial" ran until July 2012.

As of April 2020, Plusnet still did not provide IPv6 connectivity to its customers in general.

Usage and Features

Plusnet offers a range of broadband packages to suit different needs. You can choose from various speeds, including 11Mb, 38Mb, and 76Mb.

The provider's standard broadband package includes a monthly data allowance of 12GB. This is enough for general browsing, emailing, and social media use.

You can also upgrade to Plusnet's fibre broadband, which offers faster speeds and larger data allowances. Fibre broadband is available in various speeds, including 38Mb, 76Mb, and 152Mb.

Plusnet's broadband packages come with a range of features, including free antivirus software and parental controls. These features can help you protect your device and keep your family safe online.

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The provider's website and mobile app make it easy to manage your account and check your usage. You can also contact Plusnet's customer support team for help and advice.

Plusnet's broadband packages are available with a range of phone and TV options. You can choose from various phone and TV packages to create a bundle that suits your needs.

Plusnet's broadband packages are available to new and existing customers. You can sign up online or by calling the provider's customer service team.

Virtual ISPs

Plusnet has operated a number of "Virtual ISP" brands, both for its own company and for others. These alternative brands use the Plusnet network and software infrastructure.

One notable example is BT One Enterprise Connect and BT One Enterprise broadband, which utilise their own Workplace platform within their Teleworker product to deliver remote broadband access for major corporate customers.

Plusnet also supports the legacy Vodafone@Home service, after around 8,000 Vodafone customers were migrated to the Plusnet brand on 7 February 2012.

Here are some of the Virtual ISP brands operated by Plusnet:

  • BT One Enterprise Connect and BT One Enterprise broadband
  • Vodafone@Home

Marketing and Controversies

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Plusnet's growth strategy is centered on customer referrals, with 30% of new customers joining in 2007 as a result of a referral.

The company incentivizes referrals by paying a recurring monthly fee to the referring customer for as long as the referred customer stays with Plusnet.

This strategy can be lucrative for customers who refer many people, but it can also have negative effects when the business experiences service problems.

Plusnet launched an advertising campaign in 2010 to increase brand awareness, using the strapline "Good Honest Broadband from Yorkshire" to emphasize the company's Yorkshire roots.

The company later replaced this strapline with "We'll do you proud" in 2012, but the new campaign still relied on Northern stereotypes.

Plusnet has been involved in various community events and sponsorships, including the Yorkshire Marathon and local universities, which suggests a commitment to engaging with the local community.

The company's sponsorship of Sheffield Wednesday, a Football League Championship team, was extended from 2007 to 2009, and they also sponsored a local LAN gaming party in 2008.

Additional reading: Customer Service System

Marketing

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Plusnet's growth strategy is centered on its customers recommending people within their social circle to Plusnet, which has led to year-on-year growth in customer numbers.

By 2007, 30% of Plusnet's new customers joined Plusnet as a result of a referral, showing the effectiveness of this strategy.

To incentivize customer referrals, Plusnet pays the referring customer a recurring monthly fee for as long as the referred customer stays with Plusnet, which can be extremely lucrative for those customers who refer many people.

This strategy can have negative effects whenever the business suffers service problems, highlighting the importance of maintaining a high level of service quality.

Plusnet has also launched advertising campaigns to increase brand awareness nationally, such as the "Good Honest Broadband from Yorkshire" campaign in 2010, which emphasized the company's Yorkshire roots.

The company has also become sponsors of the Yorkshire Marathon, run in York, from 2013, further reinforcing its connection to the region.

For another approach, see: International Packet Switched Service

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Plusnet is an active player in the UK's web community, participating in events like OpenCoffee and Geekup, and working with local universities on graduate recruitment, internships, and multimedia projects.

The company has also sponsored local events, such as the Sychosis 2 LAN gaming party in 2008, which offered prizes of a year's free broadband for the winning team.

Controversies

In 2001, Plusnet asked 1,100 dial-up customers to leave the service after they had stayed connected to an "unmetered" (but contended) dial-up service for long periods of time.

This move was a clear example of the company's struggles with managing customer relationships.

Plusnet lost 700 GB of customer email data in 2006 due to human error, which is a staggering amount of data to lose.

The engineer responsible mistakenly reformatted a live disk pack instead of the intended backup disk pack during a routine maintenance upgrade.

This mistake highlights the importance of double-checking and verifying actions before proceeding with maintenance or upgrades.

Plusnet was fined £880,000 by Ofcom in 2017 for continuing to bill customers for cancelled services, which is a significant penalty.

This fine serves as a reminder that companies must prioritize transparency and accuracy in their billing practices to avoid such consequences.

Customer Experience

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Plusnet customers have had fairly positive reviews of the service they received, with many praising the company's good-value service and easy contact methods.

According to our research, 73% of Plusnet broadband customers are satisfied with their service, ranking it 2nd out of 12 providers.

Many customers appreciate Plusnet's UK call centre and feel they pay a fair price for their broadband.

The company offers multiple channels for customer communication, including phone, email, and live chat, allowing users to seek assistance and resolve issues promptly.

Plusnet customers have commended the efficiency and professionalism of the support team, who are known for their helpful and knowledgeable approach.

In fact, customer service is a critical aspect of Plusnet's service, and the company places a strong emphasis on delivering exceptional support to its broadband customers.

Pricing and Deals

Plusnet broadband deals are competitively priced, but keep in mind that prices do go up annually by £4 a month on March 31.

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You can view the entire range of Plusnet broadband packages, or enter your postcode to check for the best deals in your area.

Plusnet's fibre deals don't include a phone line and come with either a 24-month or 12-month contract, so be sure to choose the one that suits you best.

Advertised average speeds range between 38Mbps and 900Mbps, depending on where you live, so it's worth checking the speeds in your area before signing up.

Deals

Plusnet offers competitively priced broadband deals, but keep in mind that prices increase annually by £4 a month on March 31 each year.

Its fibre deals don't include a phone line and come with either a 24-month or 12-month contract.

Average speeds range between 38Mbps and 900Mbps, depending on where you live.

Traffic is managed, prioritising certain content in busy periods, but there are no use limits on its packages.

How Much Is?

Plusnet broadband prices increase every year, with a fixed price hike of £4 a month on March 31.

smart home devices
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You can view the entire range of Plusnet broadband packages to see the current prices, or enter your postcode to check for the best deals in your area.

Standard broadband packages come with the basic Hub One router, which offers reasonable security but not very fast transfer speeds.

Ultrafast speeds exceeding 100Mbps are available in some parts of the UK, but the specific packages and prices for these speeds vary.

The price increase for Plusnet broadband customers was previously based on the Consumer Price Index (CPI) rate of inflation, plus an additional 3.9%, resulting in a 6.4% price rise in 2025.

Our Review and Features

Plusnet is a great choice for those looking for reliable internet services.

Their fibre broadband plans offer speeds of up to 76Mbps, which is perfect for casual streaming and browsing.

One of the standout features of Plusnet is their customer service, which is available 24/7 via phone, email, or online chat.

A silver network router with multiple USB ports, perfect for small offices.
Credit: pexels.com, A silver network router with multiple USB ports, perfect for small offices.

Their broadband plans also come with a price promise, which ensures that customers won't be charged more than their initial rate for the first 18 months.

Plusnet's fibre broadband plans are available in various packages, including Unlimited Fibre Extra and Unlimited Fibre Extra with TV.

Their Unlimited Fibre Extra plan offers speeds of up to 66Mbps and unlimited data, making it ideal for heavy internet users.

Plusnet's TV service offers over 80 channels, including popular ones like Sky Atlantic and Fox.

Only Plusnet

Only Plusnet offers a 30-day money-back guarantee, giving you peace of mind when signing up for their services.

Plusnet's customer support is available 24/7, making it easy to get help whenever you need it.

Their standard broadband speed is up to 17Mb, which is a great option for those who just need a reliable connection for browsing and email.

Plusnet's fibre broadband is available in many areas, offering speeds of up to 76Mb for those who need a faster connection.

Their fibre broadband is available to over 90% of UK premises, making it a great option for those who want a faster connection.

Plusnet's 24/7 customer support is available by phone, email, and online chat, making it easy to get help in a way that suits you.

Frequently Asked Questions

Why is Plusnet shutting down?

Plusnet is not shutting down, but rather its mobile services are being closed to make way for EE to become the main mobile brand of the BT Group. Broadband and home phone services will continue unaffected.

Is Plusnet still owned by BT?

Yes, Plusnet is still owned by BT Group, as part of its four brilliant brands.

Tiffany Kozey

Junior Writer

Tiffany Kozey is a versatile writer with a passion for exploring the intersection of technology and everyday life. With a keen eye for detail and a knack for simplifying complex concepts, she has established herself as a go-to expert on topics like Microsoft Cloud Syncing. Her articles have been widely read and appreciated for their clarity, insight, and practical advice.

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