Maximizing Multiplatform Television Service for Better Brand Engagement

To create a seamless viewing experience, consider integrating content from various platforms, as seen in the "Content Aggregation" section, where a study found that 70% of viewers prefer to watch content across multiple platforms.

This approach allows for a more engaging experience, as mentioned in the "Personalization" section, where it's noted that 80% of viewers are more likely to engage with content that is tailored to their interests.

By doing so, you can increase brand loyalty and retention, as highlighted in the "Measuring Success" section, where it's reported that 60% of viewers are more likely to recommend a brand with a strong multiplatform presence.

A converged strategy is best practice for TV advertisers, as linear TV and connected TV advertising have different strengths and weaknesses.

Having a converged strategy can help you reach a wider audience, as linear TV has a massive scale that connected TV can't match.

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However, connected TV is considered more cost-effective than linear TV at driving advertising ROI and managing frequency.

This can be a game-changer for performance marketers, especially those on a budget.

Research shows that the difference in reach between linear TV and connected TV is roughly equal, making connected TV a viable option for advertisers.

A partnership with an experienced consultant can help you get the most out of your TV advertising strategy and spend.

The advertising landscape is changing rapidly, and it's essential to understand the evolution of traditional TV advertising. By 2025, the combined U.S. ad spending on linear TV and connected TV (CTV) platforms will exceed $93 billion.

The lines between linear TV, over-the-top services (OTT advertising), CTV, and digital video are blurring. Advertisers and agencies are combining media budgets and looking for new strategies to evaluate all their TV buys holistically.

To achieve this, a true converged TV ad strategy synchronizes linear TV, CTV, and over-the-top services and requires dynamic planning across media channels. This approach empowers advertisers to strategically reach and resonate with the most valuable audiences.

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Traditional TV advertising is still relevant, with U.S. adults spending more combined time with traditional media like TV and radio than they do with computers and CTVs. Linear TV accounts for nearly half of total viewership and is the go-to advertising platform for live events.

Here are some key benefits of incorporating traditional TV advertising into your media plan:

By combining traditional TV advertising with digital campaigns, marketers can generate incremental reach and ensure they reach their target audience on whatever device they use to consume content.

A converged strategy is key to broadening your brand's reach and impact. This approach combines linear TV, connected TV, and other digital mediums to create a unified advertising experience.

By leveraging a converged TV landscape, advertisers can tap into large, captivated audiences and high-quality content. This is particularly effective when driving incremental and unique reach with CTV by suppressing households exposed to linear TV.

Cross-platform measurement is essential to evaluate linear and CTV side by side. This helps performance marketers understand what mediums are actually driving performance.

A converged strategy increases lower-funnel efficiency and outcomes by identifying audiences most likely to convert. These are often households exposed to both linear and CTV ads.

Here are the major benefits of a converged TV approach:

By partnering with an experienced consultant, performance marketers can get the most out of their strategy and spend. This is especially important when considering the different strengths and weaknesses of linear TV and connected TV advertising.

By 2025, the combined U.S. ad spending on linear TV and connected TV (CTV) platforms will exceed $93b, with all growth coming from CTV. This shift highlights the importance of adapting to the changing landscape.

Advertisers and agencies are combining media budgets and seeking new strategies that evaluate all TV buys holistically. A true converged TV ad strategy synchronizes linear TV, CTV, and over-the-top services, requiring dynamic planning across media channels.

Linear TV still accounts for nearly half of total viewership and is the go-to advertising platform for live events. It's essential to include linear TV in any media plan.

With the help of Automatic Content Recognition (ACR) targeting, advertisers can leverage precise targeting and powerful insights data to reach new segments at scale. This technology uses real-time smart TV data and comprehensive audience segments.

ACR targeting allows advertisers to pinpoint viewers engaged with specific linear content verticals, including entertainment, movies, sports, news, music, and more. This level of precision is a game-changer for advertisers.

Here are some of the key benefits of ACR targeting:

In today's television ad landscape, advertisers must adapt their strategies to reach and engage with the right users at the right time. With audiences dispersing across multiple devices, apps, and platforms, a unified multi-channel approach is key to driving higher brand impact and more successful campaigns.

A strong converged TV strategy is still the best path for growing brands, as research and results show. This approach can help advertisers unlock their full potential.

Consumers are still happy to pay for traditional TV, with 32% of Americans saying they have cable subscriptions in addition to streaming channels like Netflix and Hulu. Many users stack their streaming subscriptions on top of cable or satellite service.

Linear TV advertising has an incomparable reach that works well for branding and awareness. Digital marketing offers incredible targeting capabilities for driving specific outcomes.

In recent months, several major players in the television industry have made significant moves to launch new multiplatform services. AT&T's HBO Max has been gaining traction since its launch in May, with over 10 million subscribers already on board.

The service is now available on a wide range of devices, including smartphones, tablets, smart TVs, and gaming consoles. This is a major shift from traditional cable TV, where users were limited to watching on a single device.

Disney's streaming service, Disney+, has also been making waves with its launch in November, offering a vast library of content including classic Disney movies, TV shows, and exclusive original content.

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PBS has launched a multi-platform independent film strategy, but what does this mean for the industry? Digital Remedy, a leading media partner, has over 20 years of experience in the ad space, providing unique targeting tactics to extend reach beyond linear TV advertising.

This new strategy by PBS aims to connect with the right audience at the right time, just like Digital Remedy's approach. Their granular attribution and reporting capabilities drive key audience insights and track the true impact of every variable within campaigns.

By leveraging data-driven insights, PBS can optimize its independent film strategy to better engage its audience. Digital Remedy's expertise in the ad space can help PBS achieve its goals.

This move by PBS highlights the importance of adapting to changing viewer habits and preferences. With over 20 years of experience, Digital Remedy is well-equipped to help PBS navigate the complexities of the ad space.

By focusing on multi-platform strategies, PBS can reach a wider audience and create more engaging experiences. Digital Remedy's granular attribution and reporting capabilities will be essential in tracking the success of this new strategy.

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The latest industry news is exciting, especially for parents and kids! PBS Kids has launched a new free 24/7 service.

This service is available on the PBS Kids Video app and on the PBS Kids website. It offers a wide range of popular shows and educational content. The app and website are free to access, with no subscription or sign-in required.

The service is designed for kids aged 2-12, and features shows from popular PBS Kids series.

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By 2025, the combined U.S. ad spending on linear TV and connected TV (CTV) platforms will exceed $93b, with all growth coming from CTV.

This shift is driving advertisers to combine media budgets and seek new strategies that evaluate all their TV buys holistically. A true converged TV ad strategy synchronizes linear TV, CTV, and over-the-top services, requiring dynamic planning across media channels.

Marketers can now match specific ad exposure data to online and offline activity, including performance channel tracking, website visits, online purchases, app downloads, and foot traffic. This volume of data enables granular measurement and full-funnel attribution.

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By 2025, the combined U.S. ad spending on linear TV and connected TV (CTV) platforms will exceed $93b, with all growth coming from CTV.

This convergence of TV platforms is changing the way advertisers approach their campaigns, with performance marketers wanting to span all screens to drive efficiency and reach valuable audiences.

Our Performance CTV platform allows us to match specific ad exposure data to online and offline activity, including performance channel tracking, website visits, online purchases, app downloads, and foot traffic.

This volume of data enables granular measurement and full-funnel attribution that proves impact and effectiveness, informing future activations and unlocking critical audience insights.

Precise targeting capabilities and in-depth attribution and reporting allow marketers to generate incremental reach when running CTV ads in combination with linear campaigns.

By 2025, the combined U.S. ad spending on linear TV and connected TV (CTV) platforms will exceed $93b, with all growth coming from CTV.

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With the right applications, you can turn your TV and voice phone into a seamless experience. You can have caller ID between the two devices.

Video phone capabilities allow you to manage personal services from a web interface, including ringtones, forwarding, and v-mail boxes. This is a convenient feature that can be accessed remotely.

Location or device shifting of a program from one device to another at the same spot in the program is also possible. This means you can pause a show on your TV and continue watching it on your PC or TV in another room.

Multi-room Whole Home DVR services enable you to record a show once and watch it in any room on any device. This is a great feature for households with multiple TVs or devices.

Alerts for notification of program availability can appear on other devices, and may include options to record, tune, or add to your watch list. This keeps you informed about your favorite shows.

PC to TV viewing allows you to access content on your PC via your TV, while TV to PC viewing enables you to access content on your TV via your PC. These features make it easy to share content between devices.

You can also manage setting preferences on one device (PC) for another device (TV), including parental controls and account management. This adds an extra layer of convenience to your viewing experience.

Personal programming capabilities allow you to set recordings to your DVR from your phone, giving you more control over your viewing schedule.

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