Marketing en Pinterest: Herramientas y Consejos Clave

Pinterest es una plataforma de redes sociales visual que permite a los usuarios crear y compartir tableros de interés personalizado.

Con más de 320 millones de usuarios activos cada mes, Pinterest es una herramienta de marketing en línea muy valiosa.

Para crear contenido atractivo en Pinterest, es importante utilizar imágenes de alta calidad, como las recomendadas en la sección "Optimización de imágenes en Pinterest".

El 75% de los usuarios de Pinterest utilizan la plataforma para buscar ideas para proyectos de hogar, lo que hace que sea una herramienta muy útil para marketing en línea.

Pinterest is a social media platform where users can save and share images and videos to virtual pinboards. It was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra.

Users can create boards to organize their content around specific themes or interests. For example, a user might create a board for their favorite travel destinations or a board for home decor ideas.

Pinterest has over 320 million monthly active users worldwide. This makes it a significant platform for businesses to reach a large audience.

Users can search for content on Pinterest using keywords, hashtags, and categories. They can also browse through curated lists of content, such as "Trending" or "Recommended" boards.

Pinterest is a visual discovery and planning website, where users can create boards and pin images and videos to them. This makes it an ideal platform for businesses that want to showcase their products or services through high-quality visuals.

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Setting up your Pinterest account is the first step to marketing on the platform. You'll want to create a business account, as it gives you access to analytics, rich pins, and other exclusive tools.

To create a business account, you have three options: convert a personal account, create a linked business account, or create a new business account. The process is straightforward, but it's essential to get it right from the start.

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Converting a personal account to a business one is a great option if you already have followers and content saved to your personal account. You can switch back to a personal account anytime, so it's a low-risk option.

To convert a personal account, log into your personal Pinterest account and click the directional chevron down icon, then click Settings. From there, follow the prompts to convert your account.

Creating a new business account is a good option if you want a fresh start. To do this, head to Pinterest and create a business account by entering your email, creating a password, and entering your age. Then, fill out the fields to Build your profile and Describe your business.

Here are the steps to create a new business account in more detail:

Once you've set up your business account, you can choose the next steps. You can import products from your Shopify store, run ads, or showcase your brand.

To create a successful Pinterest marketing strategy, you need to define your goals. According to the 2021 Sprout Social Index, the most common goals for social media include increasing brand awareness and community engagement.

Set SMART goals, which are specific, measurable, achievable, relevant, and timely. For example, you could aim to increase revenue from Pinterest by 10% each quarter until the end of the year.

Before creating your strategy, you need to sign up for a business account on Pinterest. This will give you access to features that help you manage your presence and track your performance.

Develop a Pinterest strategy for your content by deciding what types of content you will share, how often you will post, and whether you will change your content and profile elements seasonally. You can use Idea Pins, Product Pins, and Rich Pins to showcase your products and services.

Here are some key considerations for your Pinterest strategy:

To create a solid foundation for your Pinterest marketing strategy, consider the following:

You can create professional-looking photos and images for Pinterest using various design and creation tools. Canva offers over 1 million images, graphics, templates, and icons to choose from.

To make your content stand out, consider using tools like Canva, Pablo, PicMonkey, or AdobeExpress to create and edit images. These tools can help you create beautiful images in under 30 seconds or with advanced image editing features.

Here are some popular tools for creating professional images on Pinterest:

By using these tools, you can create eye-catching images that will attract more followers and engagement on your profile.

Infographics are a great way to share information on Pinterest. They're inherently visual, which makes them a perfect fit for the platform.

To get the most out of your infographics on Pinterest, make sure they meet the standards that work best on the platform, or they might show up as too small to read.

Infographics can be a powerful tool for telling a visual story about your brand, just like Example 5, "Tell a visual story", suggests. They can also help you drive traffic to your website and promote your blog posts, as mentioned in Example 4, "Feature your blog posts."

Here's an interesting read: Social Network Marketing Blog

Here are some tips for creating effective infographics for Pinterest:

By following these tips and making sure your infographics meet the standards of the platform, you can use them to drive traffic to your website and promote your brand on Pinterest.

Blog posts are a great way to get started with content creation on Pinterest. You can repurpose your existing blog posts as infographics and share them on Pinterest to reach a wider audience. Just remember to give credit to the original author.

To make your blog posts more Pinterest-friendly, consider adding text to your images using tools like Canva. This will help your posts stand out in search results. You can also upload a Pinterest-friendly image to your blog post if the original article doesn't have one.

If you want to drive traffic directly to your website, you can Pin a photo or video to a board and include a link to your blog post. This is a great way to promote your content and attract new visitors to your site.

Here's an interesting read: Real Estate Facebook Post

Here are some ways to optimize your blog posts for Pinterest:

By following these tips, you can increase the visibility of your blog posts on Pinterest and drive more traffic to your website.

Text on Pinterest plays a vital role in determining whether users decide to click on your pins. Users will only see the first 75 to 100 characters of your pin description unless they click, so it's essential to put the important stuff that establishes context and value up front.

To make your pin descriptions effective, you should front load them with the most important information. This means placing the key details that will grab the user's attention at the beginning of the description, rather than burying them at the end.

Using tools like Canva can help you create visually appealing images with text that will catch users' eyes. However, it's also crucial to write descriptions that read naturally and aren't just a series of keywords.

Your pin descriptions should sell the pin by highlighting its unique features and benefits. For example, if you're selling a t-shirt, your description might mention that it's made of premium organic cotton and that you'll donate a portion of the proceeds to a good cause.

Here are some tips for writing effective pin descriptions:

Remember, Pinterest is a visual platform, but compelling copy will always matter. By combining high-quality images with effective pin descriptions, you can increase the chances of users clicking on your pins and visiting your website.

Pinterest is a unique platform because it's a hybrid of SEO and social media. This means that keywords play a crucial role in making your content visible to the right audience.

To optimize your content for Pinterest, you should use relevant keywords in your pin descriptions, board titles, and board descriptions. This will help Pinterest serve your content to the most relevant audience on the platform.

Consider reading: Why Is It Important to Know Your Target Audience

You can use Pinterest's keyword suggestion feature to find the right keywords. Simply type in a general keyword you're trying to target and it will provide similar suggestions with an estimation of how many searches they receive per month.

Keywords should be placed at or near the beginning of the description for maximum impact. For example, if you sell a subscription service for dog toys like BarkBox, your description might read: "Have dog toys delivered to your door once a month, and spoil your pup with gourmet dog treats."

Here are some locations where you can insert keywords on Pinterest to improve your chances of organically ranking through search:

To effectively manage your Pinterest boards, it's essential to optimize them for better visibility. You can do this by organizing your boards around specific keywords that users are searching for.

Using separate boards for different types of products and audiences will help you reach a wider range of potential customers. For example, a jeweler could create separate boards for birthstone jewelry, engagement rings, and men's watches.

To make organization even easier, you can create sections within your boards. These sections are essentially boards-within-a-board that help users quickly see what your board is about and if they're interested. A jeweler could organize their Pinterest boards into sections like "The Meaning of Gemstones" or by style within the "Engagement Rings" board.

Here are some examples of how you can structure your boards:

Remember, it's crucial to keep your boards complete and populated with content. If you don't have enough pins to share regularly, consider using a secret board to keep pinning to until you have enough content to share.

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Organizing your Pinterest boards is key to making your profile more discoverable and appealing to your target audience. By creating separate boards for different types of products and audiences, you can make it easier for users to find what they're looking for.

Using separate Pinterest boards is a great way to market different types of products and to different audiences. You can also create sections, which are essentially boards-within-a-board, to make organization easier.

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A jeweler, for instance, could organize their Pinterest into boards like Birthstone Jewelry, The Meaning of Gemstones, Engagement Rings, and Men's Watches. Each of these boards could have sections sorted by style or brand name.

To avoid having incomplete or empty boards, consider using a secret board to pin content to. This way, you can keep your pins organized and share them one by one according to your requirements.

You can create a group board with other influencers or industry experts to share high-quality content. This works well with both niche influencers who reach members of your target audience and broad-appeal influencers with large audiences.

To create a group board, click the grey icon next to your logo on the board and invite specific users by their email address associated with their Pinterest account.

You can also create a private board with individual customers to share ideas. A shop that makes custom designs or does engraving work could share different examples of what they can do on a private board.

Related reading: Data Lakehouse Market Share

To add a guest collaborator to a group board, click the grey icon next to your logo on the board and invite specific users by their email address associated with their Pinterest account.

You can also ask customers to pin pictures of their experience with your business to a private board. This can be done by reaching out to customers over email and sending them a link to the board.

Here are some ways to use group boards to your advantage:

A profile can have up to 2000 boards.

Having 2000 boards is a lot, and it's great that Pinterest allows for such a large number of boards. However, it's essential to keep in mind that each board can have up to 200,000 pins.

You can follow up to 50,000 user followers, which is a significant number, but there's no cap to the followers' count per account.

Engagement is key on Pinterest, and it's not just about creating great content. You need to engage with your audience, too. To do this, create Pins that inspire people to comment or click through a carousel or Idea Pin.

Responding to Pinners when they comment on your content is crucial - don't leave your audience hanging. You can also cultivate a community by joining and creating group boards that users contribute to, which gets your content in front of new audiences.

To measure your efforts, use Pinterest Analytics, which gives you an overview of your presence on Pinterest. You can review your performance, top pins and boards, and specific metrics such as impressions, engagements, and pin clicks.

Here are some key metrics to track:

This will help you make informed content decisions and get the most from your Pinterest strategy.

Community engagement is key to building a loyal following on Pinterest. You can create Pins that inspire people to comment or click through a carousel or Idea Pin.

To engage with your audience, respond to comments on your content. Don't leave your audience hanging, as this can lead to a lack of interest in your future posts.

You can also cultivate a community by joining and creating group boards that users contribute to. This gets your content in front of new audiences and allows you to interact with other users in your niche.

To find relevant group boards, search for prominent Pinners in your niche and check if they have group boards related to your industry. Many users include rules or a link to apply to join a board within the board's description.

Here are four ways to build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:

Direct messaging is an excellent option to engage with your audience. Reach out to people who have liked your posts, thank pinners who have repinned your images, and set up group conversations to boost more engagement on Pinterest.

By treating your Pinterest board as a two-way street, you can build a loyal community of Pinterest users who may become customers. This is especially true for users who are looking for inspiration and ideas, as 85% of Pinners say they go to the platform to start a new project.

Pay attention to Pinterest Analytics to get an overview of your presence on the platform. It shows you what paid and organic content resonates with users, helping you decide on future campaigns via data.

You can review your performance, top pins and boards, and specific metrics such as impressions, engagements, pin clicks, outbound clicks, video views, save rate, total play time, and total engaged audience.

Having this insight can help you make informed content decisions and get the most from your Pinterest strategy. You can see which pins get the most impressions and clicks to your website, then create more pins with the same theme and style to attract similar audiences.

Pinterest Analytics provides you with four major types of information including metrics about your profile as a whole, insights about the number of people who save and re-Pin your content, platform metrics to understand how people interact with your content via both desktop or mobile, and data about your most popular Pins.

Here are some key metrics you can track in Pinterest Analytics:

Analyzing your results is crucial to ensure the work you're doing improves your business' conversions and brand awareness. You can use Pinterest Analytics to track your referral traffic, number of engagements, leads generated, and more.

Promoting on Pinterest is worth considering, as it directly leads your relevant audience to your website, ensuring more website visits and directing prospects that are already interested in your offerings.

You can use promoted pins to boost your reach and even pay to have your pins show up in users' feeds when they're browsing or in their Pinterest search results. Promoted pins can include images or videos and look like regular pins with a small "Promoted" tag on the bottom.

According to Pinterest, brands see about 2.3x more efficient cost per conversion on Pinterest compared to other social platforms, making it a cost-effective advertising option.

To run Pinterest ads, you can set daily and total budgets, choose if your ads will appear in searches, feeds, or both, and schedule start and end dates for each campaign. You can also create custom audiences from email lists for retargeting and use demographic and location targeting.

Here are the three ad campaign types to use Promoted Pins to align with your business goals:

With Pinterest, you only pay for advertising when you get results, making it a fairly safe investment for your Pinterest marketing efforts.

The Pinterest app for Shopify is a game-changer for retailers. It allows you to upload your product catalog quickly and publish pins for your items.

You can easily track performance with a Pinterest tag and keep pins updated automatically every day. This saves time and effort, especially for large product catalogs like Asian Beauty Essentials, which has hundreds of SKUs.

Setting up a Pinterest shop through Shopify is surprisingly easy. The benefit is that it pulls your Shopify catalog, so you don't have to add new products manually.

This integration is free to install, and you only pay for running ads.

Pinterest advertising brings more bang for your buck, with brands seeing about 2.3x more efficient cost per conversion compared to other social platforms. This is a significant advantage for businesses looking to reach their target audience.

You can use Pinterest ads to boost brand awareness as you grow on the platform. Marketing on Pinterest doesn't require a paid strategy, but investing in ads can help you achieve your goals more efficiently.

There are several creative formats to leverage, including cinematic Pins, promoted carousel Pins, and paid partnership Idea Pins. These formats can help you stand out and grab the attention of your target audience.

You can pay to have your pins show up in users' feeds when they're browsing, or in their Pinterest search results. Promoted pins can include images or videos, and look like regular pins with a small "Promoted" tag on the bottom.

To get started with promoted pins, you can choose from a variety of objectives, including brand awareness, video views, consideration, conversions, and catalog sales. You can also set daily and total budgets, as well as schedule start and end dates for each campaign.

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Here are some key benefits of using promoted pins:

Direct links to your website or product pages can increase website traffic and conversions.

A direct link can also help you avoid spam alerts and perceived security risks. This is because shortened links from tools like bit.ly can trigger security warnings, making users less likely to proceed to your site.

Patrick Crane, founder of Love Sew, advises against shortening links in Pinterest descriptions. This is because shortened links can lead to a spam alert, creating friction for the user and reducing the likelihood of a conversion.

Additional reading: Instagram Direct Message Marketing

To market effectively on Pinterest, it's essential to follow some best practices. Interact and engage with your followers, and regularly post to and update your account. This will help you build a strong relationship with your audience.

To boost engagement, try the following strategies: Encourage your followers to feature your brand in their content and offer to repost or re-Pin their content if they do.Provide an incentive, such as a prize, for choosing to follow and interact with you.Offer discount codes, coupons, and updates on your latest products to keep them coming back to your profile.Ensure your content is helpful and useful for your audience members.

By following these best practices, you can increase engagement and drive sales on Pinterest.

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Adding Pinterest to your marketing mix can be a game-changer, especially considering it makes people feel good. This emotional connection can lead to increased engagement and loyalty.

Using Pinterest comes with benefits that make it worth the additional effort.

As you navigate the world of social media, it's easy to get caught up in the noise and forget the basics. But following social media best practices is crucial for building a loyal following on Pinterest.

Follow the same social media practices you would on other social networks, including interacting and engaging with your followers, and regularly posting to (and updating) your account.

Remember to avoid blatant self-promotion that feels pushy and forced to your audience. Instead, focus on providing value and building relationships.

To boost engagement on Pinterest, try these five best practices:

By following these simple tips, you can build a strong foundation for your Pinterest presence and start driving sales and engagement.

To get the most out of your Pinterest presence, it's essential to post at the right time.

The best time slots to post on Pinterest are 2 am-4 am, 2 pm-4 pm, and 8 pm-11 pm.

You might be thinking, "Why post at 2 am?" But trust me, it's a great time to reach a wider audience.

Posting during these hours can help you get better reach on Pinterest.

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Tracking and Measuring is a crucial part of marketing on Pinterest. You need to understand what works and what doesn't to refine your strategy.

Regularly analyzing your Pinterest data is the best way to iterate on your strategy. You can use Pinterest Analytics to get an overview of your presence on Pinterest, including what paid and organic content resonates with users.

Pinterest Analytics provides you with four major types of information, including metrics about your profile as a whole, insights about the number of people who save and re-Pin your content, platform metrics to understand how people interact with your content, and data about your most popular Pins.

Broaden your view: Most Important Marketing Metrics

You can review your performance, top pins and boards, and specific metrics such as impressions, engagements, pin clicks, outbound clicks, video views, save rate, total play time, and total engaged audience.

The easiest way to track your results is through Pinterest Analytics, which provides you with data about your referral traffic, number of engagements, leads generated, and more. This will help you understand how people interact with your content via both desktop or mobile.

Here are some key metrics to focus on:

By tracking and measuring your Pinterest performance, you can make informed content decisions and get the most from your Pinterest strategy.