47 Facebook Post Ideas for Realtors to Try Now

As a realtor, you know that having a strong online presence is crucial to attracting and retaining clients. One of the most effective ways to do this is by creating engaging Facebook posts that showcase your expertise and personality.

According to our research, 75% of homebuyers use social media to research neighborhoods and communities. So, it's no surprise that Facebook has become a go-to platform for realtors to connect with potential clients.

By posting regularly, you can establish yourself as a trusted authority in the industry and stay top of mind for your target audience. For example, you can share tips on home staging, discuss local market trends, or offer advice on mortgage options.

Whether you're a seasoned pro or just starting out, these 47 Facebook post ideas will help you get started and take your online marketing to the next level.

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To generate the highest level of engagement on Facebook, real estate professionals should post a mix of content on their page, including market insights, educational content about buying and selling homes, success stories, behind-the-scenes glimpses of being an agent, polls, local events, partnerships, and professional accomplishments.

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Sharing educational content can help new realtors build trust with their audience. This can include tips and advice on navigating the home buying or selling process.

Real estate agents should also share success stories and client wins to showcase their expertise and build credibility. Sharing behind-the-scenes glimpses of their daily work can also humanize them and make them more relatable.

Posting polls and asking for feedback can encourage engagement and start conversations with their audience. Sharing information about local events and partnerships can also help them stay connected to their community.

As a new realtor, building trust with your audience is a top priority. Sharing educational content, client wins, and what you're doing to improve as an agent can help you achieve this goal.

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Approximately 500 million viewers watch 100 million hours of video on Facebook daily, making video content a fantastic medium to use for real estate marketing.

You can share educational videos that are aligned with your marketing objectives, and showcase properties in a more effective manner.

Videos can generate high engagement and build trust with your audience on Facebook, with 90% of marketers finding that video marketing helps generate leads.

Here are some video content ideas for realtors:

Photos and Imagery can make or break your content. Photos drive more engagement than any other tactic, whether it be blog posts, tips, and tricks, or quick hacks. Visuals stick in people's minds better than other forms of communication.

Research shows the brain processes images 60,000 times faster than text, making image-based posts more memorable. This is why you should hire professional designers and photographers to create eye-catching property images in your ads.

The Corcoran Group is a great example of how to use photos to acquire high numbers of prospect attention. They intelligently use photos in their ads, which is a key to their success.

To get started with using photos and imagery in your content, consider the following types of visuals:

Videos are a fantastic medium to use on social media, especially on Facebook. Approximately 500 million viewers watch 100 million hours of video on Facebook daily.

You can share educational videos that are aligned with your marketing objectives, and showcase properties in a more effective manner. Videos can generate a vast number of views, likes, and shares on Facebook.

Did you know that using videos for marketing can significantly boost lead generation? It’s true! 90% of marketers have found that video marketing has helped them generate leads.

Posting short video walk-throughs of listings, or even going Live from an open house, can generate serious interest. According to real estate tech trends, 73% of homeowners say they’re more likely to list with an agent who offers video tours.

Here are some video ideas to get you started:

Including a call-to-action in the post caption, such as "Comment or message me to schedule an in-person tour!" or "Learn more and see the price here: [link to your site]", can increase conversion power.

Posting property listings on Facebook is a great way to showcase your properties and attract potential buyers. According to Example 5, posting about properties is one of the easiest real estate content ideas for social media.

You can share teasers for upcoming listings, sneak peeks of open houses, and celebrate when a property goes under contract and closes. This will keep your audience hooked and interested in your properties. With over 3 billion people on Facebook, sharing your real estate listings is important.

Here are some ideas for property listings and sales posts:

Consistency is key, so make sure to post regularly (3-4 times a week) and track your performance using Facebook Insights.

As a real estate agent, I've found that showcasing properties on social media is a great way to engage with potential clients and highlight our expertise. This can be done through various types of posts, such as "5. Renovated property before-and-after" posts that feature images or videos of a property's transformation, highlighting our involvement in the project.

These types of posts showcase the potential of properties and our expertise in maximizing their value, which can inspire clients and attract those interested in similar projects. A great example of this is the "Before and After Magic" post on TikTok or Instagram Reels.

To create a "Property of the Week" spotlight, we can feature a standout listing each week, highlighting unique attributes, beautiful photography, and inviting descriptions to generate interest and engagement. This creates regular engagement with our audience and showcases our diverse property portfolio.

We can also post about properties in general, such as "Just listed" and "Open houses" posts, which are always popular among the general public. In fact, the public finds homes so entertaining that there are entire TV networks dedicated to houses.

Here are some examples of property-related posts we can make:

By incorporating these types of posts into our social media strategy, we can showcase our properties and expertise, engage with our audience, and attract potential clients.

As a real estate agent, posting about properties is one of the easiest and most engaging types of content on social media. With over 3 billion people on Facebook, sharing your real estate listings is crucial to show that you're an active agent and get people interested in your properties.

Posting regular updates about your listings, including teasers for upcoming listings and sneak peeks of open houses, can keep your audience hooked. Consider sharing different angles of your properties, cool walk-through videos, unique home features, and eye-catching graphics to make your posts stand out.

You can use platforms like Fiverr to find talented freelancers who can help you create engaging social media content and videos without breaking the bank. With services starting at just $5, you can find the perfect expert to take your social media game to the next level.

Here are some ideas for "Just Listed" posts:

For "Just Sold" posts, you can:

To build a strong business and community presence on Facebook, consider posting about local businesses, such as images of key businesses in the neighborhood. This can help let your audience know about the amenities located at a commutable distance from the listing.

You can also create posts that highlight your local area, such as showcasing a local park renovation or a farmer's market. These types of posts can attract local followers and often get shared within community groups. By providing hyper-local content, you can draw in the exact people who form your client base.

Sharing client success stories and inspirational stories about the impact of real estate can also help you connect with your audience on a deeper level. Consider sharing personal stories, including those of your clients and family members, to make your brand more relatable and show your passion for what you do.

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Promoting local businesses is a great way to show your involvement in the community and support fellow entrepreneurs. By sharing posts about key businesses in your neighborhood, you can let your audience know about the amenities located at a commutable distance from your listings.

You can also use your real estate Facebook posts to spotlight local businesses and spread the word about their upcoming events. This is a great way to support your community, help small businesses thrive, and connect with business owners who could send clients your way.

Some ideas for promoting businesses include sharing tips on home staging, home improvements, and curb appeal. You can also share home maintenance tips specific to your area's climate and type of home to attract local followers.

Here are some specific ideas for promoting businesses:

You can also consider becoming a Zillow Premier Agent (ZPA) to connect with active buyers seeking listings. ZPA provides valuable tools such as a client relationship manager (CRM), market reports, and a personalized agent page.

Quizzes and polls are a great way to generate engagement on your Facebook page. They can be a place to connect with your audience and get lots of interaction.

To generate the highest level of engagement, post a mix of content that includes quizzes and polls. This will help you connect with your audience and get them talking.

Encourage engagement by occasionally posting polls or open-ended questions related to real estate. You can use Facebook's Poll feature or simply ask a question in a normal post.

Fun questions get people talking, and every comment or vote is a potential lead. For example, you could ask "Pop Quiz: What's the #1 feature you'd want in your dream home? Comment below!" or "If you could live in any neighborhood in [Your City], which would you choose and why?"

Interactive posts help people feel connected to you, rather than feeling like they're being advertised to. This is a soft-sell strategy that keeps you memorable.

To keep these questions relevant and engaging, ask about topics that matter to your audience. You might be surprised at how a light-hearted poll like "Modern kitchen vs. Huge backyard – which matters more to you?" can start conversations that lead to someone mentioning they're looking to buy soon.

Always reply to comments to continue the dialogue and open the door for private conversations if appropriate. This not only pleases the algorithm but also shows your audience that you value their input.

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People want to work with a real estate agent they feel connected to, so it's essential to show off your personality on social media. This can be done through behind-the-scenes posts, funny content, your own real estate experience, your real estate agent journey, and your own events.

Including personal content in your social media posts can help you connect with your followers on a deeper level. You can share photos of yourself with paperwork scattered, like "Midnight oil! Writing up an offer for my buyers – when they find 'the one', you've gotta act fast. #LoveMyJob".

To make the most out of your social media presence, consider celebrating your work anniversaries or achievements, like "It's my 5-year anniversary of becoming a Realtor! In that time I've helped 60+ families find home – feeling grateful today." This can increase your visibility to friends-of-friends, who may be potential new leads.

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Before-And-After Posts are a great way to showcase your work and inspire potential clients. They feature images or videos of a property's transformation before and after renovations, highlighting your involvement in the project.

These posts can be especially effective on platforms like TikTok and Instagram Reels, where users can easily swipe to see the stunning renovation of a classic home. On TikTok and Instagram Reels, a sample caption like "Transformations that tell a story. Swipe to see the stunning renovation of this classic home! #BeforeAfterMagic" can encourage users to engage with your content.

By sharing before-and-after posts, you can showcase the potential of properties and your expertise in maximizing their value. This can inspire clients and attract those interested in similar projects.

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Laughter is the best medicine, and comedians often use their humor to cope with the pressures of fame.

Many comedians have spoken about the importance of finding humor in difficult situations, like when they're struggling with anxiety or depression.

Comedian and actress, Amy Schumer, has talked about how she uses humor to deal with her own anxiety and depression.

The quote "Laughter is the shortest distance between two people" is often attributed to Victor Borge, a Danish-American comedian and pianist.

Comedians often use their platform to share witty one-liners and humorous anecdotes, like when they're talking about their personal struggles with mental health.

In fact, comedian John Mulaney has spoken about how he uses humor to cope with his own struggles with anxiety and depression.

Sharing behind-the-scenes content on social media is a great way to connect with your audience and show them the human side of your real estate business.

People connect with people, not just brands, so don't be afraid to post about the day-to-day life of being a Realtor. A photo of you with paperwork scattered, captioned "Midnight oil! Writing up an offer for my buyers – when they find 'the one', you've gotta act fast", is a great example of this.

This kind of post makes you relatable and demonstrates your work ethic. It's not directly asking for business, but it builds affinity.

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You can also celebrate your work anniversaries or achievements, like sharing your 5-year anniversary of becoming a Realtor and mentioning the number of families you've helped find home. Posts like this tend to get many likes and comments, increasing your visibility to friends-of-friends (potential new leads).

To make the most of behind-the-scenes posts, remember to keep it modest and authentic. You're not bragging, you're sharing joy or giving a glimpse into your world. Overly personal or irrelevant details should be avoided – always tie it back to your real estate work or the community.

Here are some ideas for behind-the-scenes posts: