Instagram Stickers for Stories: A Complete Guide

Instagram stickers for stories are a fun way to add some personality to your posts. They're easy to use and can be found in the sticker library.

You can access the sticker library by tapping the sticker icon in the top right corner of the screen while creating a story. From there, you can browse through the various categories and find the perfect sticker for your post.

There are over 50 sticker categories to choose from, including animals, food, and travel. Each category has a variety of stickers to choose from, so you're sure to find something that fits your style.

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Think like your followers when choosing Instagram Story stickers, and consider what types of stickers you'd like to see in branded content.

To boost engagement, include Story stickers in your strategy, and mix it up with video stories and photo stories to keep things interesting.

Leave aside your brand's hat for a while and think about what you'd like to see in a story, whether it's a teaser, behind-the-scenes content, or something else entirely.

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A lot of people used to use 'new posts' stickers, but unless you've got a super exciting post, it might not be the most effective way to engage people.

Definitely generate the perfect sticker whenever you want and add it to your Instagram profile, making it a fun way to engage people.

Instagram allows you to add multiple types of Story stickers, including Frames stickers, Emoji slider stickers, and more.

You can use Frames stickers to turn any photo into an instant print, where your followers will have to shake their phone to develop the image. This sticker is perfect for highlighting memories with friends or throwing back to a special moment.

Frames stickers are easy to use - simply tap the stickers icon, then tap on the Frames sticker to select an image from your photo gallery. You can also add a caption if you choose, which will automatically include the date and timestamp of when the photo was taken.

Emoji slider stickers are a fun and interactive way to get your followers' opinions on a sliding scale. They're a great way to engage your audience and gather feedback, whether you're asking about a new product or latest outfit.

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Let's dive into the different types of Instagram Story stickers. You can add multiple types of these stickers to your stories, but one of the most fun ones is the Frames sticker.

The Frames sticker turns any photo into an instant print, making it a great way to share memories with friends. To use it, tap the stickers icon and then select the Frames sticker from the list.

You can also add a caption to the photo, and it will automatically add the date and timestamp of when the photo was taken. This is a nice touch, as it adds context to the story.

To reveal the content inside the frame, your friends and followers can shake their phone or tap the “shake to reveal” button.

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Think like your followers and consider what types of stickers you would like to see in branded content. Leave aside your brand's hat for a while and get into a user's mindset.

To boost engagement, include Story stickers in your strategy. This can be a game-changer for your Instagram content.

Think about what types of stickers you would use if you were a follower. This will help you choose the best stickers for your brand.

Emoji stickers are a fun and expressive way to add personality to your Instagram stories.

You can use emojis to convey emotions or enhance your message, and people can tap the emoji if they agree with the sentiment.

The emoji sticker can add a touch of personality to your stories, and I often use it when I love a particular photo.

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Custom stickers can be a game-changer for your Instagram stories. You can create custom stickers from your camera roll and use them to add a personal touch to your stories.

To create a custom sticker, tap the stickers icon at the top, then tap on the scissors icon that says “Cutouts.” Select a photo or video with a clear subject from your gallery, and a sticker will be automatically generated. If it’s not what you wanted, you can manually select the object you want for your sticker.

You can use these custom stickers to cover up hashtags in your story, making it look less cluttered. Simply add your hashtags, select a sticker, and pinch and resize the text containing your hashtags, placing your sticker on top of them.

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The new AI stickers for Instagram are also worth exploring. You can type in anything and watch as Instagram AI generates a picture or GIF of your description. This feature offers a fantastic opportunity to boost brand awareness and connect with your target audience in a fun and creative way.

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You can create custom stickers for Instagram Stories by using the Cutouts sticker feature. Tap the stickers icon at the top, then tap on the scissors icon that says "Cutouts" to select a photo or video from your gallery.

To create a custom sticker, you can manually select the object you want for your sticker, but you can only pick one object. If you want to create a custom sticker with multiple objects, you'll need to use a different method.

You can also create custom stickers using GIPHY, a platform that allows you to upload GIFs to use in Instagram Stories. To use GIPHY, you'll need to create a GIPHY account and apply for a Brand or Artist channel.

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Here are the steps to upload a GIF to GIPHY:

Location stickers are a great way to share your location and encourage your followers to do the same. They're extremely useful for local businesses.

You can start using location stickers when promoting your business to encourage your followers to use them in their Stories. The more they use them, the easier it becomes to reach more people and potential customers.

If you're a local business, tagging your location in Instagram Stories can help boost the discoverability of your stories and get them seen by people who aren't following you. This is because your story will appear in the public stories feed of that location.

The health publisher @iamwellandgood often uses location stickers to highlight their location-based projects and campaigns. Plant-based cafe @keykokomo also tags their location in their Instagram Stories to drive awareness and foot traffic to their cafe.

You can use location stickers to draw attention to your business' physical location. This is a great strategy to follow if your business has a physical location.

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Stickers can be fun, but they can also be strategic tools. You can associate different stickers with different objectives, like increasing the use of hashtag stickers to improve reach and awareness.

There are tons of cute GIFs to choose from, and you can use them to point out links, like the 'arrow gif' I always use.

Stickers can be linked to specific objectives, making it easier to justify decisions when measuring success. This is especially true if you're working with a team.

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The DM Me sticker is a great way to engage with your community and encourage meaningful conversations. You can use it to promote an upcoming event or new product line.

Gathering feedback from your audience is another way to use the DM Me sticker. Your audience is the perfect group to ask what they love about your brand, what products they’d love for you to create, or to get a pulse check on how they’re feeling.

By using the DM Me sticker, you can create the opportunity for one-on-one conversations and make your brand feel more personable. It’s easy for followers to forget that a real person exists behind the screen, so encouraging interactions in this way can be a great reminder.

Here are some ways to use the DM Me sticker:

Interactive stickers are a fantastic way to engage your audience and gather feedback on Instagram stories. You can use poll stickers to get quick feedback on new products or services, ask your audience to vote on different aspects of your daily routine, or even host fun poll games or quizzes.

Using poll stickers creatively can help you understand your audience's interests and viewpoints better, and even build anticipation for upcoming products or content releases. For example, a musician could use polls to let fans vote on which song to release next.

Poll stickers can also be used to close the feedback loop with your audience, such as after implementing a suggestion from a previous poll. You can ask your audience how they like the change, or even host interactive Q&A sessions using poll stickers.

The Emoji Slider sticker is a fun and interactive way to get your followers' opinions on a sliding scale. It's a great way to engage your audience and get feedback on various topics.

You can use it to ask how much someone loves a new product or what they think of your latest outfit. The Emoji Slider sticker lets them express their feelings with just a slide of a finger.

It's a great way to keep things lively and boost your engagement, as seen in the examples of how influencers and brands use it to interact with their followers.

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Testing is key to finding the right interactive stickers for your brand. There are too many Instagram Story stickers to try out, making it easy to assume some aren't relevant.

Experiment with various stickers to validate your assumptions. Except for the Donation sticker, all other stickers can theoretically be relevant to most Instagram accounts.

Don't be afraid to try out different stickers to see what works best for your brand. Experimenting with them can help you find the right fit.

Music and GIF Stickers can add a new level of engagement to your Instagram Stories. You can add a soundtrack to your Stories with Music stickers, which let you select from thousands of music tracks that fit the mood of your story.

Music stickers can also be used to match the song with your mood or the accompanied photo. For example, you can add a dramatic tone to an announcement, or cheerful tunes to a Story about #MondayMotivation.

GIF Stickers are perfect for adding a touch of humor or personality to your stories. With thousands of animated stickers to choose from, you can easily find the perfect GIF to enhance your message or make your followers smile.

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Music stickers can add a soundtrack to your Stories, allowing you to pick the exact point of the song that you want to play.

You can add music and lyrics to any Story, making it a great way to add tone and personality to your content. For example, you can add a dramatic tone to an announcement or add cheerful tunes to a Story about #MondayMotivation.

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The music sticker works for both videos and photos, giving you thousands of music tracks to choose from. You can search for a specific song, browse by mood, genre, or what's popular, making it easy to find the perfect fit for your Story.

You can also pinch the sticker to make it really small if you don't want it to interfere with the look or aesthetic of your story. This gives you more creative control over how your music sticker is displayed.

Many accounts use the music sticker to match the song with their mood or the accompanied photo, making the content even better. For example, @elisedarma used the sticker to spice up her story.

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GIF stickers are a fun way to add a touch of humor or personality to your Instagram stories. With thousands of animated stickers to choose from, you can easily find the perfect GIF to enhance your message or make your followers smile.

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You can find GIF stickers for every occasion, from dancing cats to flying tacos. In fact, generating a dog surfing GIF is such a cute sticker, and I've started adding a few of these to my own stories.

Adding GIF stickers to your call-to-actions (CTAs) can make them look more appealing. Instead of using mere text, you can entice your viewers with an attention-grabbing GIF. For example, you can search for keywords related to your CTA phrase in the Instagram sticker collection, and if available, it will generate a list of GIF stickers related to your CTA.

Using GIF stickers can also add a bit more "aesthetic" to your story. However, be careful not to overdo it, as a story with too many moving GIFs can come off as overwhelming.

Here are some use cases for GIF stickers:

The poll sticker is a fun and interactive way to engage with your audience. You can use it to gather feedback, host quizzes, and even create interactive tutorials.

It's a great AI feature, because you can literally create ANYTHING with it. This means you can make your stories more interactive and build a stronger connection with your followers.

Poll stickers on Instagram stories offer a dynamic way to interact with your audience, gather feedback, and boost engagement. You can use them to get quick feedback on new products or services, ask your audience about their preferences, favorite features, or suggestions for improvement.

Some creative ways to make the most of this interactive feature include:

By using poll stickers creatively, you can not only engage your audience but also gain valuable insights, strengthen your relationship with your followers, and maybe even have a laugh!

Countdown stickers can be super handy for many brands, whether it's a product announcement, an important update, or even a countdown to your next Instagram Live. You can customise the sticker with the date, time, and colour to keep it consistent with your branding.

To add a countdown to your Instagram Story, select the countdown sticker and add in your text, describing your project or occasion in a few brief words while sticking to a CTA-type of statement. You can then select when you'd want your countdown to end, ideally the day of your event or product launch.

A countdown sticker is perfect for exciting new events or promotions, and your followers can tap your countdown to receive a reminder of your event. Alternatively, they can also share your countdown on their own story. This is a great way to drive more sales or views to a promotion.

The Time/Weather sticker is a simple yet effective way to add a personal touch to your Stories. Sharing the time or current weather can help you connect with your followers and encourage them to share their own photos.

It's a great way to be more casual, especially for brands that need to take a break from promoting their products. Not everything should be about sales!

You can use the Time/Weather sticker to make your Stories more engaging and relatable.

The countdown sticker is a useful feature for many brands. It can be used to create a countdown to a product announcement, an important update, or even a countdown to your next Instagram Live. You can customize the sticker with the date, time, and color to keep it consistent with your branding.

Adding a countdown to your Instagram Story is a great way to hype up your audience. You can select the countdown sticker and add in your text, describing your newest project or occasion in a few brief words. This will help draw your audience's interest from the get-go.

You can set the countdown to end on the day of your event or product launch. This way, anyone who views your story can tap your countdown to receive a reminder of your event. Alternatively, they can also share your countdown on their own story.

A countdown sticker can be especially useful for promoting sales, events, and product launches. For example, you can use it to promote an in-store sale, product launch, or event. Your followers can then subscribe to your countdown event, which will send them a reminder when the time is up and your countdown is complete!

Here are some ways you can use a countdown sticker:

By using a countdown sticker, you can generate better results and keep your followers engaged.

Shopping stickers are a great way to promote products on Instagram Stories without coming across as too sales-y or spammy. They allow you to showcase product details directly within the story.

Unlike Instagram Stories swipe-up links, you don't need to be verified or have 10,000 followers to use shopping stickers. This makes them a great option for e-commerce brands looking to promote their products.

You can use shopping stickers to tag your products and make it easy for viewers to shop while they learn. For example, @benefitcosmetics inserts a shopping sticker in a product tutorial to make it easy for viewers to shop while they learn.

There's less room for creativity when it comes to shopping stickers compared to other stickers on Instagram Stories, but they're hugely beneficial if you're an e-commerce brand.

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The link sticker is a game-changer for sharing content that's not on Instagram. It's the easiest way to drive traffic to your site and keep your followers in the loop.

You can pop in a link and your followers can swipe up to view the direct link to your chosen website. This is super handy for businesses looking to promote products or services.

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Music stickers can add a soundtrack to your Stories, allowing you to pick the exact point of the song that you want to play. You can add music and lyrics to any Story to create a dramatic tone, cheerful tunes, or simply share a song that's stuck on your head.

Adding music to your Stories can be a great way to match the mood of your content. For example, you can add a dramatic tone to an announcement or cheerful tunes to a Story about #MondayMotivation.

Hashtag stickers make it easier for you to add a clickable hashtag to your Stories, which can help you expand your reach. You can promote your branded hashtag to encourage your followers to add it to their Stories.

The hashtag sticker is a must-have for anyone looking to expand their reach and join trending conversations. Simply type in a relevant hashtag, and it will transform into a clickable sticker that users can tap to explore related content.

You can use the hashtag sticker to increase your discoverability on Instagram and connect with like-minded users who share your interests. Whether you're joining a popular hashtag challenge or creating your own unique hashtag campaign, the hashtag sticker is your ticket to getting your content seen by a wider audience.

One of the best things about hashtag stickers is that you can click on a hashtag to discover others using it in their Stories. This makes it easy to find and engage with content related to your interests.

For businesses, the hashtag sticker is another great way to promote your branded hashtag on Instagram Stories. For example, @vogue often shares stories with their branded hashtags, like #dearvogue, which they use to share stories about women and empowerment.

Here are some benefits of using hashtag stickers:

The mention sticker is a powerful tool for increasing visibility and building your community on Instagram. Tag your mates or brands in your stories to get noticed.

You can use the mention sticker to highlight other Instagram accounts, such as team members or collaborators. @stumptowncoffee often uses it to showcase their team members and collaborators.

The mention sticker is a great way to humanize your brand by showing the people behind-the-scenes. It also helps draw attention to your campaigns and initiatives.

You can use the mention sticker to shout-out to other brands or accounts when you're working with them or reposting user-generated content. This is especially important when you're trying to build a community.

Here are some use cases for the mention sticker:

GIF and poll stickers are a great way to make your Instagram stories more engaging and interactive. They can add a touch of humor or personality to your stories, and there are thousands of animated stickers to choose from.

You can use GIF stickers to draw attention to your stories, highlight your links and call-to-actions, or promote your campaigns. For example, @girlboss uses a GIF sticker to draw attention to their Instagram Stories poll.

Poll stickers, on the other hand, offer a dynamic way to interact with your audience and gather feedback. They can be used to host quizzes, gather opinions, or create interactive tutorials.

Some creative ways to use poll stickers include hosting product feedback sessions, giving your audience a glimpse behind the curtain, or hosting fun poll games or quizzes. You can also use them to spark conversations on relevant topics or current events.

Here are some business uses for poll and emoji slider stickers:

Remember to let your audience know you're listening and to share the results of your poll after 24 hours.