A Step-by-Step Guide to Selling Photography Prints on Amazon

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Selling photography prints on Amazon can be a great way to monetize your photos and reach a large audience. To get started, you'll need to create a professional seller account on Amazon.

You'll need to provide some basic business information, such as your name and address, as well as tax identification numbers if you're selling in multiple states. This is a one-time process that will help Amazon verify your identity and ensure you're complying with tax laws.

To ensure your prints are eligible for sale on Amazon, they must meet specific requirements, including having a high enough resolution and being printed on archival-quality paper.

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Image Requirements

Amazon has specific image requirements to ensure your photography prints look their best. You should use a white background with an RGB value of 255, 255, or 255 for your main product image.

To maintain a professional appearance, avoid unnecessary objects and drawings in your main image. For categories like Books, Music, and Video/DVD, display the front cover art exclusively. For other categories, the product should occupy at least 85% of the frame.

Amazon recommends having at least six images and one product video, but you can start with a single main image. The main image should be at least 1,600 pixels on the longest side for an optimal zoom experience.

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Content Requirements

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Ensure a pure white background with an RGB value of 255, 255, 255 for the main product image.

The main product image should professionally showcase the product, excluding drawings or illustrations. Avoid unnecessary objects, and for categories like Books, Music, and Video/DVD, display the front cover art exclusively.

For other categories, the product should occupy at least 85% of the frame, with the entire product visible outside of its packaging. Human models are generally not allowed in main images except for clothing and assistive technology.

Additional images from different angles should be well-focused, professionally captured, and exhibit realistic colors. Maintain at least 85% product coverage in the frame, allowing for cropped or close-up shots, backgrounds, and demonstrative graphics.

Avoid sexually explicit or offensive content at all costs in your product images. Adhering to these guidelines ensures your product images meet Amazon’s standards and help your listings shine.

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Image Requirements

Amazon requires images to be at least 1000 pixels on the longest side, with a preferred size of 2000 pixels, to ensure optimal quality.

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To meet Amazon's standards, images should be clear and unpixelated with no jagged edges. They must also be provided in JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or non-animated GIF (.gif) file formats.

The maximum image size is 10 MB, and files can't exceed 10,000 pixels on the longest side. Images should also be 1,600 pixels or larger on the longest side to allow for an optimal zoom experience.

Accepted image formats include TIFF, JPEG, GIF, and PNG. The color mode should be RGB or CMYK.

Here are the accepted file formats and image dimensions in a concise table:

The minimum resolution should be 72 dpi. Images should be clear and well-lit, with products filling at least 85% of the image. The only exception is for digital files, books, DVDs, or CDs, where any white space is not required.

Product Photography

Product photography is a crucial aspect of selling photography prints on Amazon. You'll want to make a great first impression with a clear, bright, high-resolution, and high-quality photo that displays your print at an appealing angle. Use competitors' main product images as a starting point and look for ways to improve and make yours even better.

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To take high-quality product images, you don't necessarily need to hire a professional photographer. With a working camera, the right background and lighting, and photo editing software, you can cut back on costs and give it a try yourself. However, if you don't have a strong background in taking photos, the process might seem a bit overwhelming since there are a number of factors to consider.

Amazon allows you to add up to nine images in a listing, so be sure to take advantage of this and include as many images as needed to inform your customers. For example, if you need more photos to capture different angles, sizing, scale, or other product details, use this opportunity to do so.

Here are the Amazon image quality specs and requirements to keep in mind:

  • Every product image must accurately portray the item(s) pictured.
  • Products should fill at least 85% of the image.
  • Images should have a white background, unless you're selling a digital file, book, DVD, or CD.
  • Every Amazon detail page needs at least one product image.
  • Accepted file formats include TIFF, JPEG, GIF, and PNG.
  • The widest image aspect ratio is 5:1 and the largest file size is 10 MB.
  • Images should be 1,600 pixels or larger on the longest side.
  • Color should be RGB or CMYK.
  • The minimum resolution should be 72 dpi.

To create high-quality product images, you'll want to invest in a good camera, preferably a DSLR or mirrorless camera, to capture detailed and sharp images. A tripod will help you maintain stability, especially since you want the white space to be consistent across shots.

Image Quality

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To sell photography prints on Amazon, you'll want to make sure your images meet their high standards.

Amazon recommends using a clear, bright, high-resolution, and high-quality photo that displays your product at an appealing angle. This will help your prints stand out from the competition and increase your click-through rate.

The resolution of your image determines the level of detail and clarity in the image. Amazon's minimum requirement for upload is 500px by 500px, but this will result in poor-quality images. To get the zoom feature, you'll need a minimum resolution of 1000px by 1000px, although Amazon suggests 1600px by 1600px for an optimal zoom experience.

A good rule of thumb is to aim for a minimum of 2500px by 2500px for high-definition images. This will give your prints a premium look and feel.

Here are some key image quality requirements to keep in mind:

Remember to use photo editing software like Adobe Photoshop or Lightroom to enhance colors and remove imperfections. Always work off the high-resolution originals to maintain image clarity.

Product Setup

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To showcase your photography prints on Amazon, you'll need to set up a visually appealing product display. Choose a pure white background for your main shots, as it's a classic and simple choice. This will help your prints stand out.

For your main shots, keep the setup simple and uncluttered. This will allow the focus to be on your photography prints. Consider using a themed environment for your alternative images, depending on your brand and product type.

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Setup

To set up a great product image, start with a plain white background for your main shots. You can use white construction paper or white chart paper taped to the wall for a seamless backdrop.

Choose an environment that complements your brand and product type, whether it's a pure white background or a themed setting. Consider using a linen cloth or tiled backdrop for kitchen products to imitate an actual kitchen setup.

A white cloth can create seams in the backdrop, making it hard to remove when editing the images later on. Solid-colored backgrounds that complement your product and packaging or brand colors work well for infographic images.

For a simple setup, keep the main shots straightforward and get creative with your alternative images.

Descriptions

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Setting up your storefront is a big deal, so you'll want people to find it. To make your store discoverable through Google and other search engines, think about SEO.

Adding tags and custom descriptions to all your products is a great place to start. Use ChatGPT to create a first description, then refine it with Grammarly.

It's best not to use the texts from ChatGPT as is, they usually need some attention.

Remove

Amazon's verification process can be a bit of a hurdle, requiring multiple forms of ID and an online face-to-face interview to confirm your identity.

You'll need to provide several forms of ID to verify yourself, so be sure to have those ready.

Amazon's Seller Central dashboard can be clunky and confusing, but don't worry, it's worth the effort to figure it out.

If you're using Fulfillment by Merchant (FBM), make sure you hit all the relevant time deadlines or Amazon may penalize your listing or close your account.

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Missing deadlines can have serious consequences, so it's essential to stay on top of your orders and customer service requests.

After a number of successful transactions, Jeff will reward you with a Buy Now button on your listing, which is crucial in boosting your sales.

This feature can make a big difference in your sales, so be sure to focus on making those initial sales happen.

If you're using Fulfillment by Amazon (FBA), you can ship your prints directly to the Amazon warehouse and let them handle all the shipping and customer service.

This will qualify your products for Amazon Prime, further boosting your sales.

With FBA, you can even set up inventory in other countries and territories, just ship your prints to the corresponding warehouse and Amazon will do the rest.

Image Files

Amazon accepts TIFF, JPEG, GIF, and PNG file formats for image files, but JPEG is the best choice.

The maximum file size for image files is 10 MB, and the longest side should not exceed 10,000 pixels.

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Images should be at least 1,600 pixels on the longest side to enable an optimal zoom experience for shoppers.

You can edit your images in any format you want, but save them in JPEG format for web use when uploading to Amazon.

The recommended resolution for images is 72 dpi, and the color mode should be RGB or CMYK.

To ensure your images display properly, make sure they have a white background, unless you're selling digital files, books, DVDs, or CDs.

Accepted file formats include TIFF, JPEG, GIF, and PNG, so you have a few options to choose from.

Here are the accepted file formats in a quick reference list:

  • TIFF
  • JPEG
  • GIF
  • PNG

Remember to save your images in the highest quality settings to minimize compression artifacts.

Refine Your Product

As you refine your product, consider the importance of image resolution. A resolution of 300 dots per inch (DPI) is recommended for printing.

High-quality images are essential for selling photography prints on Amazon. This means ensuring your images are in the correct format and resolution.

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Amazon recommends using the "Amazon Photo" format, which is a JPEG file with a maximum file size of 20 MB.

Keep in mind that Amazon has strict policies regarding image quality and formatting. Make sure to review their guidelines carefully to avoid any issues with your product listings.

A well-optimized product title is also crucial for success on Amazon. Use relevant keywords that accurately describe your product, such as the location where the photo was taken.

Product descriptions should be concise and informative, including details about the print size, material, and any special features.

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Rosemary Boyer

Writer

Rosemary Boyer is a skilled writer with a passion for crafting engaging and informative content. With a focus on technical and educational topics, she has established herself as a reliable voice in the industry. Her writing has been featured in a variety of publications, covering subjects such as CSS Precedence, where she breaks down complex concepts into clear and concise language.

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