
Getting a blue tick on Instagram can be a game-changer for your online presence and credibility.
To get verified on Instagram, you need to be a public figure, celebrity, or global brand with a significant following.
Instagram's verification process is designed to prevent impersonation and ensure that the account is authentic.
This means that you need to have a large following, but it's not just about the number of followers.
To be eligible for verification, your account must be public and have a clear profile picture, bio, and contact information.
Instagram also requires that your account is active and regularly posts content.
Additional reading: Account Verification
What is the Blue Tick?
The Blue Tick is a verification badge that appears next to the account name, as well as in searches, and when the Instagram account owner comments on posts.
It's also known as the Instagram verified sticker, and it's a simple way to show that the user has an official profile. Instagram verification prevents impersonation, so it’s reserved for celebrities, global brands, and public figures.
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The verified badge has one simple purpose: to show that the user has an official profile. Instagram offers a verification check for accounts representing well-known brands and influencers where the account is likely to be impersonated.
To get a Blue Tick, applicants need to be public figures, such as brands, celebs, or influencers in order to receive the blue checkmark verification. This is because Instagram considers various factors in determining whether or not to grant the verified badge, including if there’s a high probability of the accounts being impersonated.
The Blue Tick can help a business establish a stronger presence, prevent fake accounts from using your reputation, enhance credibility, and gain higher visibility in searches.
Here are some benefits of the Instagram verification process for your business:
- Establish a stronger presence
- Prevent fake accounts from using your reputation
- Enhance credibility
- Gain higher visibility in searches
No matter how the Blue Tick winds up on an account, whenever you see it in an Instagram bio, it means Instagram has vetted the account and confirmed its authenticity. Verification badges also show up in searches “to help people find the real accounts of people and brands,” according to Instagram.
Why Get Verified?
Getting verified on Instagram is a big deal, and for good reason. It's not just about having a fancy blue tick on your profile - it's about the benefits that come with it.
Impersonation protection is a major advantage of getting verified. Instagram will proactively monitor for verified account imposters, so you don't have to worry about fake accounts pretending to be you.
Having a verified account also gives you direct access to customer support. This means you'll get help from real people, not just automated responses.
One of the most debated benefits of verification is increased visibility. While Instagram has flip-flopped on this issue, it's clear that having a verified badge can't hurt your visibility.
Here are some of the key advantages of getting verified:
- The checkmark on Instagram helps to showcase the exclusivity of your brand
- It’s an easy way to increase brand awareness and grow your follower count
- It is an effective strategy to protect your brand and it’s reputation from imposters
- It increases trustworthiness between your brand and your followers
- Brands prefer to work with influencers or marketers with verified accounts
- The blue verification badge also helps users to easily find your brand on social media
- Your account will usually appear at the top of the search results when someone is looking for your brand
Having a verified account also gives you access to exclusive features on Instagram, like the "swipe up" feature on Instagram stories.
Verification Requirements
To get a blue tick on Instagram, you need to meet the eligibility criteria set by the platform. Your Instagram account must represent a registered business or entity or belong to a real person or public figure.
To qualify, you have to be who you say you are, whether your account represents a person, a business or a brand. Only one account per person or business can be verified, unless your account is language-specific.
Your profile must be public, not private, and complete, meaning you have a bio, profile photo, and at least one post in your feed. You also need to represent a well-known, highly searched-for brand, person, or business.
Here are the key requirements to get verified on Instagram:
- Represents a real person, registered business, or entity
- Is unique to the person or business it’s representing
- Is the only account tied to the name of the person, business, or entity, unless you run another account for audiences who speak a different language
- Isn’t general-interest – Instagram won’t give the blue tick to a fan account or something like @puppymemes
- Isn’t set to private
- Has a bio, profile photo, and at least one post
- Is well known, highly searched-for, and featured in multiple news sources
- Follows Instagram’s Terms of Service and Community Guidelines.
Getting Verified
You can apply for Instagram verification, but you have to meet the requirements first. Anyone can apply, but your account must represent a real person, registered business, or entity.
To get verified, your account must be unique to the person or business it represents, and it must be the only account tied to that name unless you run another account for a different language audience. Your account also can't be set to private and must have a bio, profile photo, and at least one post.
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Instagram won't give the blue tick to a fan account or a general-interest account. You must also be well known, highly searched-for, and featured in multiple news sources. And, of course, you must follow Instagram's Terms of Service and Community Guidelines.
Here are the requirements for getting verified in a nutshell:
- Represent a real person, registered business, or entity
- Be unique to the person or business it represents
- Be the only account tied to that name (unless you run another account for a different language audience)
- Not be set to private
- Have a bio, profile photo, and at least one post
- Be well known, highly searched-for, and featured in multiple news sources
- Follow Instagram's Terms of Service and Community Guidelines
By meeting these requirements, you'll be one step closer to getting that coveted blue tick on your Instagram account!
Tips and Strategies
Getting a blue tick on Instagram requires some effort, but it's worth it for the credibility and trust it brings to your account. Building a sizable following is crucial for getting approved the first time.
To build a sizable following, you'll need to create engaging content that resonates with your audience. Filling out the Instagram verification form is easy, but getting approved is the hard part.
Being proactive is key to getting verified on Instagram. Incorporating the following practices within your social media management strategy will give you the best results:
- Build a sizable following
- Spot fake accounts and report them
- Build a public relations strategy
- Pursue verification on other platforms
- Check Instagram’s community guideline policies
Even if your account meets the criteria for verification, there's no guarantee you'll get the blue checkmark. To give yourself the best chance of getting approval, implement the following tips:
Purchasing and Subscription
You can get a blue tick on Instagram with a Meta Verified subscription, which is open to personal, business, and creator accounts in select countries.
The blue tick is not something you can buy, sell, or transfer, and Instagram takes steps to ensure that verified accounts are genuine.
To get a blue tick, you must follow Instagram's community guidelines and meet their eligibility criteria.
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Frequently Asked Questions
Getting verified on Instagram can be challenging, but following the right steps can make the process much easier.
To start, you need to make sure your profile meets Instagram's eligibility criteria, which includes being over 18 years old, having an active account, and a profile picture that displays your face.
You can get verified on Instagram by building a sizable following, delivering unique content, and keeping your bio up to date with all relevant links.
Instagram takes 30 days to respond to each verification request, so be patient and don't expect a blue check mark overnight.
For your interest: Instagram Profile Stories
If you've been verified, you'll find a notification from the Instagram team and a blue check mark next to your profile name within 30 days. If not, you'll receive a rejection notification post the 30 days.
The Instagram verification process is free, and you don't have to pay any fee for the blue check mark. Be cautious if someone asks you to pay a verification fee, as they may be trying to scam you.
Curious to learn more? Check out: Get a Blue Check Mark on Google Workspace
Featured Images: pexels.com


