
To get a blue check mark on Google Workspace, you need to apply for verification through the Google Workspace Admin Console.
The verification process typically takes a few days to complete, and you'll need to provide some basic business information, such as your business name, address, and phone number.
You can apply for verification by logging into your Google Workspace Admin Console and navigating to the "Verification" section.
Once you've submitted your application, Google will review your business information and verify your identity.
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What is a Verified Checkmark?
The blue checkmark in Gmail is a verified checkmark that appears next to the names of email senders who have implemented BIMI with VMC.
This checkmark is a visual authentication standard that enables brand logos to appear in emails. It's a sign that the brand has authority over the displayed logo.
To get a blue checkmark, you need to meet certain requirements, including DMARC compliance, trademark, and a valid VMC. Google will check your setup and approve the blue tick after verifying these requirements.
Here are the specific requirements for getting a blue checkmark:
- DMARC compliance
- Trademark
- Valid VMC
Once you meet these requirements and get approved, Gmail users will see a blue checkmark next to your emails. This can help establish trust with your audience and improve the impact of your campaigns.
Eligibility and Prerequisites
To get a blue checkmark on Google Workspace, you need to follow some prerequisites.
First, your domain and brand need to be verified, trusted, and ready for BIMI. This involves a few important steps that ensure your email is verified.
All Google Workspace customers can go for the blue checkmark.
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Setting Up Verification
Setting up verification for Google Workspace involves a few key steps. You'll need to set up DMARC for Google Workspace, which requires waiting for DNS propagation and then clicking Start Authentication.
To set up DMARC, you'll need to add a DMARC record to your DNS, which involves setting the policy to either quarantine or reject. This is required for blue tick approval.
You'll also need to enable BIMI (Brand Indicators for Message Identification) in the Google Admin Console. To do this, go to Google Admin Console → Apps → Google Workspace → Gmail and enable BIMI.
Here's a step-by-step guide to setting up BIMI:
- Use Google Admin Toolbox Check MX Tool: https://toolbox.googleapps.com/apps/checkmx/
- Add the BIMI DNS Record
- Share your setup
Once you've set up DMARC and BIMI, Google will check your setup and approve the blue tick after verifying DMARC compliance, trademark, and valid VMC.
To obtain a Verified Mark Certificate (VMC), you'll need to provide the required information after getting approved.
In short, setting up verification for Google Workspace involves setting up DMARC and BIMI, and then getting approved by Google.
Verification Process
To get a blue check mark on Google Workspace, you need to go through a verification process. This involves several steps that ensure your identity and email authenticity.
First, you need to be DMARC compliant, which is a security standard that helps prevent email spoofing. Our experts at PowerDMARC can handle this process for you, making it seamless and hassle-free.
You also need to have a valid Verified Mark Certificate (VMC) and a registered trademark. This is where our partnership with DigiCert comes in, allowing us to provide VMC directly to you.
Here are the specific requirements for verification:
- DMARC compliance
- Trademark
- Valid VMC
Once you've met these requirements, Google will check your setup and approve the blue tick. This involves verifying your DMARC compliance, trademark, and valid VMC.
Gmail Verification Features
The Gmail blue verified checkmark is a visual authentication standard that enables brand logos to appear in emails, and it's a free feature for senders who meet the eligibility requirements.
This checkmark is only visible to recipients with a personal Gmail account, Google Workspace customers, and those on legacy G Suite basic and business plans.
To get a blue checkmark in Gmail, you must be a business or organization using Google Workspace with a custom domain, not a free @gmail.com account.
Your domain should have proper email authentication in place, including SPF, DKIM, and DMARC, all correctly configured.
You'll also need a trademarked brand logo and a Verified Mark Certificate (VMC) issued by a trusted Certificate Authority.
After that, you must publish a BIMI record that links to your logo and VMC, and Google will validate everything before displaying the blue checkmark.
The blue checkmark is proof of an organization's sincerity, authenticity, and credibility, and it's a trust signal that the sender follows strong email authentication practices.
It's not the same as social media verification, but it helps recipients know that the email is really from the brand it claims to be.
To get approved, Google will check your setup and verify DMARC compliance, trademark, and valid VMC, and once approved, Gmail users will see a blue checkmark next to your emails.
Here's a quick rundown of the requirements:
- Business or organization using Google Workspace with a custom domain
- Proper email authentication (SPF, DKIM, DMARC)
- Trademarked brand logo
- Verified Mark Certificate (VMC)
- BIMI record published
Pricing and Availability

Gmail's blue tick feature is free for users as long as they meet the eligibility requirements.
To get a blue check mark on Google Workspace, you'll need to meet the eligibility requirements, but the good news is that it's free for senders.
The blue verified checkmark is completely free for senders as long as they meet the eligibility requirements, making it a convenient option for those who want to verify their identity.
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When Will My Domain Get Verified?
The official rollout date for the blue verified checkmark was on May 3rd, 2023. This means that if you're waiting for your domain to get verified, you can expect to see the new feature within a 1-3 day buffer period after that date.
To get verified, your company domain needs to have implemented BIMI and registered its logo with a VMC purchased from a reliable certificate authority. This is a crucial step in the verification process.
As of the official rollout date, all company domains that meet these requirements are eligible to receive the blue tick feature.
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Tick Feature Pricing

Gmail's blue tick feature is free for users who meet the eligibility requirements.
On the other hand, Instagram and Twitter charge for their paid verification marks.
The blue verified checkmark on Gmail is completely free, making it a cost-effective option for senders.
This is a significant advantage for businesses and individuals who want to verify their accounts without incurring additional costs.
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Verification and Authentication
To get a blue check mark on Google Workspace, you'll need to focus on verification and authentication. Google will check your setup and approve the blue tick after verifying three key things: DMARC compliance, trademark, and a valid VMC (Verified Mark Certificate).
To achieve DMARC compliance, you'll need to set up a DMARC record in your DNS and configure it to either quarantine or reject emails that don't meet your authentication standards. This is a crucial step in getting your blue check mark approved.
You'll also need to obtain a Verified Mark Certificate (VMC) from a reputable certificate authority like DigiCert, which is a partner of PowerDMARC. This certificate will help verify your brand identity and ensure that your emails are coming from a legitimate source.
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Here's a summary of the verification process:
What New Checkmarks Mean for Marketers
Gmail's new blue checkmark verification feature is a game-changer for marketers. It provides a clear and visible signal to customers that an email is from a legitimate sender.
Marketers face a major problem - their audience is skeptical of unfamiliar emails. This lack of trust makes it harder to reach their target audience, generate new leads, and cultivate loyalty.
According to a 2022 Adobe report, 75% of global business leaders are facing even more challenges in earning customer trust than before the pandemic. This highlights the importance of verification and authentication in building trust with customers.
Gmail's blue checkmark verification will allow marketers to reestablish trust with their audience, ultimately boosting campaign performance. It's a valuable tool for marketers who want to establish trust with their audience and improve the impact of their campaigns.
The new checkmarks, which appear next to senders' names, "will help users identify messages from legitimate senders versus impersonators", according to Google. This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.
Set Up DMARC
Setting up DMARC is a crucial step in getting Gmail's blue verified checkmark. This process involves adding a DMARC record to your DNS, which will check if an email is coming from your domain.
To start, you'll need to wait for DNS propagation and then click Start Authentication. You can use the Google Admin Toolbox Check MX Tool to verify your DNS setup.
A DMARC record is required to obtain the blue tick approval, and you'll need to set it to either p=quarantine or p=reject. This will help prevent spam and phishing emails from being sent on your behalf.
Here's a step-by-step guide to setting up DMARC:
Once you've set up your DMARC record, you'll need to enable BIMI (Brand Indicators for Message Identification) in the Google Admin Console. This will allow you to add a brand logo to your emails and verify your domain ownership.
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