
Automated attendants are a game-changer for businesses, and it's easy to see why. They can handle a high volume of calls, freeing up staff to focus on more important tasks.
One of the key benefits of automated attendants is that they can be programmed to work 24/7, without taking a break or getting tired. This means that customers can reach your business at any time, even outside of regular business hours.
Automated attendants can also be designed to handle a wide range of scenarios, from simple menu options to complex decision trees. This allows businesses to provide a personalized experience for their customers, even if they're not available to answer the phone themselves.
With an automated attendant, you can also set up customizable greetings and messages, allowing you to tailor your communication to your brand and style.
Benefits and Features
An automated attendant system is a great way to manage incoming calls to your organization. It's a recorded greeting that welcomes callers and gives them options to dial an extension number or wait for operator assistance.
Callers with touch-tone phones can dial an extension number or wait for assistance, but those with rotary dial phones have to wait for assistance due to the lack of DC signal transmission. This is because the telephone network doesn't transmit DC signals from rotary dial phones.
A directory is often included in an automated attendant, allowing callers to dial by name to find a user on the system. However, there's no standard format for these directories, and they can use combinations of first name, last name, or both.
Common routing steps in an automated attendant include transferring to an extension, transferring to voicemail, playing a message, going to a sub-menu, and repeating choices. The following options are also typically available:
An automated attendant can simplify the customer experience by providing a clear and simple menu for getting the service they need. It eliminates the need for callers to articulate their needs to an employee, which can be frustrating and time-consuming.
An auto attendant creates consistent, quality experiences for customers by representing your business in the same way every time. It's never in a bad mood, never gets a cold, and never gets irritated or impatient.
By removing the burden of directing calls to the right employees, an auto attendant gives employees more time for other tasks. This means they can focus on more specialized tasks and complicated requests, rather than trying to discern what a caller wants and determining who they need to speak to.
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Time-Based Routing and Call Handling
Time-based routing allows auto attendants to adapt to different times of the day and week, with normal greetings and routing steps during business hours and alternative greetings and routing for non-business hours.
You can set up call handling in the Call handling section, where you choose the actions of the auto attendant after callers hear the greetings.
Message handling adds another layer of support with customizable greeting messages, voicemail options, call transfers, and call forwarding, allowing the auto attendant to professionally greet callers, capture missed calls, and forward calls to other departments or agents as needed.
Time-Based Routing
Time-based routing allows auto attendants to adapt to different times of the day and week. This feature is particularly useful for businesses with varying operating hours.
During normal business hours, a normal greeting and routing steps typically take place, guiding callers to the right person or department.
For non-business hours, a different greeting and routing are usually put in place, ensuring that callers are still directed to the right person or department.
Message Handling
Message handling is an essential aspect of call handling, allowing you to customize greeting messages, voicemail options, call transfers, and call forwarding. This feature adds another layer of support for your customers.
You can create customizable greeting messages to welcome callers professionally. In the Message Handling section, you can choose from various options, including playing a message, sending to voicemail, or transferring the caller.
To play a message, you can enter a message in the language of your choice to play to callers before they are transferred. Then, choose to transfer the caller to a licensed user with a Voice number, ring group, auto attendant, or another phone number.
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Missed calls can be a significant problem, as most consumers don't simply see voicemail as a slower way to communicate – they treat it as a dead end. They'd rather hang up than leave a voicemail.
To minimize missed calls, you can set up voicemail options. To send the caller to voicemail after any greetings, click Send to voicemail and add a voicemail greeting. You can enter up to 10 email addresses to receive voicemail messages (transcript and MP3 file).
Here are the options for what to do after a caller hears a greeting message:
Types and Options
There are different types of auto attendants, and each has its own benefits and drawbacks.
The basic menu option is the most common type, allowing customers to choose from a list of options, such as "press 1 for customer service, press 2 for accounts". This type is perfect for businesses with a limited number of options.
The IVR system uses voice recognition to interpret a caller's request, making it useful for businesses with many options or complex menus.
To create effective menu options, have the most on-demand options first, so callers don't have to listen to every other option before getting to the one they need.
Here's a breakdown of the menu options you can create:
Types of
There are different types of auto attendants to consider, each with its own benefits and drawbacks.
The basic menu option is the most common type, perfect for businesses with a limited number of options.
This type allows customers to choose from a list of options, such as "press 1 for customer service, press 2 for accounts".
The interactive voice response (IVR) system is another type, which uses voice recognition to interpret a caller's request.
This type of system can be useful if callers often select the wrong numbered option.
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IVR Differences
IVR systems can interpret instructions or information callers input via the keypad and relay relevant information back or route the call to the best solution for them.
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The IVR system is useful for businesses with a large number of options, as it can reduce the likelihood of callers selecting the wrong numbered option.
IVR can also reduce the need to speak to a person at all, such as through automated payment systems.
Here are some key differences between IVR and auto attendants:
IVR systems feel much more natural to callers than auto attendants, allowing them to interact with the system in a more intuitive way.
The IVR system can be customized to meet the specific needs of a business, allowing callers to choose from department options or service categories using either voice commands or keypad input.
IVR can also be used to provide more advanced features, such as automated payment systems, which can reduce the need for human interaction.
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Setup and Configuration
To set up your auto attendant, you'll need to create menu options for callers to choose from. This involves clicking Play Menu Prompts and then adding introduction and prompt messages for each option. You can also add more menu options and change the order of existing ones by dragging them up or down.
The auto attendant's actions after callers hear the greetings can be set up in the Call handling section. Here are the options: Continue to a submenu, Repeat this menu, Play a message, Send to voicemail, and Transfer the caller. Each option has its own settings and requirements.
To streamline call management, assess your provider options and design a clear and logical call flow. Keep menu options simple and concise, and prioritize routing to reduce hold times.
Set Up Call Handling
To set up call handling, choose the actions of the auto attendant after callers hear the greetings. This is done in the Call handling section.
You can create menu options for callers to choose from, which is a crucial step in setting up call handling. To do this, click Play Menu Prompts.
The next step is to add an introduction to the menu options, which is optional. If you choose to add an introduction, click Add An Introduction and enter a message, such as "Please listen carefully and choose from the following menu options."
Now, add a prompt for each key option. For example, "For technical support, press one." You can also change the prompt number and key by clicking the Down arrow and choosing an available key.
For each key option, select an action from the following table:
You can also add more menu options by clicking Add Option, and change the order of menu options by dragging Move up or down in the order. When you're finished, click Done.
Hire a Professional Voice Artist
Recording your list of options yourself can lead to background noise and an unprofessional sound. This can be avoided by hiring a professional voice artist to ensure clear and concise information is relayed to users.
A professional voice artist can make a significant difference in the quality of your automated phone system. They can help you avoid the temptation of recording the list of options yourself.
The pros of using a professional voice artist include a clear and succinct delivery of information, which is essential for a good user experience. This is particularly important in a business setting where you want to make a good impression on your customers.
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Best Practices and Considerations
To create a professional automated attendant experience, consider the following best practices and considerations. Make a customer journey chart to identify and eliminate potential pain points, and test the entire call flow from the caller's perspective.
A professional voice recording is essential for clear and easy-to-understand greetings and menu prompts. Hire professional voice talent to align with your brand's tone and enhance your business's audio quality.
Keep menus simple and concise by limiting them to three to five primary choices and using clear, straightforward language. Consider incorporating accessibility features like text-to-speech, multilingual support, and options for callers with disabilities to make your system more inclusive.
Here are some key considerations to keep in mind:
- Limit menu options to three to five primary choices.
- Use clear, straightforward language in menu prompts.
- Incorporate accessibility features like text-to-speech and multilingual support.
Best Practices
Creating a professional call experience is crucial for any business, and it starts with a well-designed auto attendant. Make a customer journey chart to identify and eliminate potential pain points, and test the entire call flow from the caller's perspective to ensure every menu option is clear and leads to the right outcome with minimal hassle.

A professional voice recording is essential for a positive customer experience, so consider hiring a voice talent who can provide clear, easy-to-understand greetings and menu prompts that align with your brand's tone.
To guide callers quickly to their destination, keep menus simple and concise by limiting them to three to five primary choices. Use clear, straightforward language to help them navigate your system.
Incorporating accessibility features like text-to-speech, multilingual support, and options for callers with disabilities can make your auto attendant more inclusive and improve the overall experience.
Regularly reviewing and updating your system is essential to ensure it still reflects your current departments, hours, and priorities. This will help you stay ahead of the game and provide a seamless customer experience.
Here are some key best practices to keep in mind:
- Customer journey chart: Map out the caller's journey to identify and eliminate potential pain points.
- Professional voice talent: Hire a voice talent who can provide clear, easy-to-understand greetings and menu prompts.
- Simplify menus: Limit menus to three to five primary choices and use clear language to guide callers.
- Accessibility features: Incorporate text-to-speech, multilingual support, and options for callers with disabilities.
- Regular review: Periodically review your auto attendant setup to ensure it still reflects your current business needs.
Missed Call Reduction
Missed calls can be a significant problem for businesses, especially as call volume increases. An auto attendant can help reduce missed calls by simultaneously answering multiple calls and providing self-serve options.
However, even with an auto attendant, there's still a chance that customers will be directed to specific people who may not be available. This can lead to missed calls and a dead end for customers.
An auto attendant can never clock out, so even after business hours, there's a pathway for some callers to get what they need. But it's still a phone directory, and a significant number of calls will be directed to specific people.
Missed calls mean missed business, and most consumers would rather hang up than leave a voicemail. This is a problem because customers treat voicemail as a dead end.
Limited Information
Auto attendants can only provide limited information, and it's essential to keep this in mind when setting up your system. This means you shouldn't overload callers with too many options or try to front-load them with too much information.
A customer journey chart can help you identify and eliminate potential pain points, but it's equally important to test the entire call flow from the caller's perspective. This ensures that every menu option is clear, intuitive, and leads to the right outcome with minimal hassle.
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To avoid overwhelming callers, limit your menu to three to five primary choices. Clear, straightforward language is key to guiding them quickly to their destination.
Consider accessibility features like text-to-speech, multilingual support, and options for callers with disabilities. These enhancements make your system more accessible to all customers and improve the overall experience.
Here are some key takeaways to keep in mind when it comes to limited information:
- Auto attendants can only provide limited information.
- Too much information can make it difficult and cumbersome for callers to navigate.
- Limit your menu to three to five primary choices.
- Use clear, straightforward language to guide callers to their destination.
Common Issues and Drawbacks
Auto attendants may seem like a convenient solution, but they come with some significant drawbacks.
Customers will still have to wait on hold, which can be frustrating and unpredictable. Some auto attendants let you set expectations, but not all of them do.
Most consumers expect to wait on hold for at least five minutes, but they don't want to. This can lead to a loss of trust and satisfaction.
Auto attendants can't help every caller, leaving gaps that your business will have to solve in other ways. This can be a significant burden on your resources.
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Consumers don't like speaking to robots, with 90 percent preferring to speak to an employee. This is evident in the widespread use of "shortcuts" like shouting variations of "customer service" or pounding the zero key.
Auto attendants may guarantee a consistent experience, but that doesn't mean it'll be one customers appreciate. In fact, the experience can be confusing and frustrating.
Frequently Asked Questions
How much does an auto attendant cost?
Auto attendant costs range from $20 to $100 per month, varying by platform and features. Prices may be higher with more extensions and advanced features.
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