
YouTube Premium's price increase in 2024 is a significant change for subscribers. The new price will be $17.99 per month for individual plans.
If you're currently paying $14.99, you'll see the price hike in your next billing cycle. This change affects both new and existing subscribers.
The price increase is likely due to the growing demand for ad-free and exclusive content on the platform.
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YouTube Raises Prices for Premium Users
YouTube Premium subscribers outside the US are reporting price hikes around the globe.
Users in parts of Europe, Asia, and the Middle East are seeing price increases, with some EU countries reporting a jump from €17.99 to €25.99 for family plans.
Individual plans are also affected, with prices going up to €13.99 in some EU countries.
The price increases are similar to those that hit US users last year, with individual Premium plans going up from $11.99 to $13.99.
Other streaming services have also increased pricing in the last few months, including Disney Plus, Max, and Paramount Plus.
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YouTube Premium users in the UK are seeing a price hike from £16.99 to £25.99, while those in the EU are facing a jump from €22.99 to €36.99.
This means that some users will be paying nearly $500 a year for their YouTube Premium subscription.
The price hike comes as YouTube has begun testing a cheaper, limited version of Premium, which still features ads.
Subscribers in Ireland, Belgium, and the Netherlands are facing a price hike of up to 50% for their Family and Individual plans.
The new prices will come into effect in November, affecting regions outside of the US.
YouTube Premium currently costs $13.99 per month for an individual plan, but this could change if and when US prices do.
The cost of YouTube Music Premium is also increasing, from $9.99 to $10.99 per month.
This price hike is on top of other streaming price increases, including Netflix's elimination of its lowest-cost ad-free subscription plan and Peacock's first-ever price increase.
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Affected Users and Regions

YouTube Premium subscribers outside the US are getting hit with price hikes. The increases affect both individual and family plans, with some users seeing a rise of up to 50%.
Subscribers in the EU, Middle East, and South America are among those affected. In some EU countries, family plans will jump from €17.99 to €25.99, while individual plans will rise from €11.99 to €13.99.
Users in Ireland, Belgium, and the Netherlands will see their Family plan cost rise from €18 to €26, while individual plans will jump from €12 to €14. Subscribers in the UK, Canada, and Australia are looking at £11.99, CAD $11.99, and AU $14.99 respectively.
YouTube has also increased pricing in Singapore, Thailand, Indonesia, and India. This means that YouTube's paid-for bundle has now become the most expensive streaming service in these regions.
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Price Increase Details
YouTube Premium subscribers outside the US are facing price hikes, with reports of increases in regions like the EU, Asia, and the Middle East.
In some EU countries, family plans are going from €17.99 to €25.99, while individual plans are increasing from €11.99 to €13.99.
The price increases are similar to those that hit US users last year, with individual plans rising from $11.99 to $13.99 and family plans increasing from $17.99 to $22.99.
Other streaming services have also raised their prices, including Disney Plus, Max, and Paramount Plus.
YouTube Premium prices are going up in regions outside the US, with family plans increasing by up to 50% in some areas.
In Ireland, Belgium, and the Netherlands, family plans will rise from €18 to €26, while individual plans will jump from €12 to €14.
The price hike is set to take effect in November, affecting subscribers in regions like the UK, Canada, and Australia, who currently pay £11.99, CAD $11.99, and AU $14.99 respectively.
The price increase is not limited to these regions, with reports of hikes in Singapore, Thailand, Indonesia, and India.
The new prices for YouTube Premium vary by region, with individual plans costing $13.99 in the US, £11.99 in the UK, CAD $11.99 in Canada, and AU $14.99 in Australia.
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Annual subscriptions for YouTube Premium have also increased, from $120 to $140 for Android users and from $15.99 to $18.99 for iOS users.
The price of YouTube Music Premium is also increasing, from $9.99 to $10.99 per month.
These price increases come as YouTube is testing a cheaper, limited version of Premium that doesn't come with all the bells and whistles of the standard subscription.
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