
DirecTV is a satellite television service provider that has undergone significant changes in ownership over the years. The company was founded in 1994 as a joint venture between General Motors' Hughes Electronics and News Corporation.
DirecTV's parent company is AT&T, which acquired it in 2015 for $48.5 billion. This acquisition marked a significant shift in the company's ownership structure.
The acquisition of DirecTV by AT&T has had a lasting impact on the company's operations and services. Today, DirecTV is a subsidiary of AT&T, operating as a leading provider of satellite television services in the United States.
DirectTV Ownership
DirecTV is now wholly owned by TPG Capital after AT&T sold its remaining 70% stake.
In September of last year, AT&T announced it had agreed to sell its remaining 70% stake in DirecTV to TPG Capital.
This acquisition brings an end to the joint venture between AT&T and TPG, which was formed in February 2021 to create the new DirecTV company.
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With the acquisition now complete, DirecTV is now a fully-owned subsidiary of TPG Capital, marking a significant shift in ownership.
TPG Capital's David Trujillo expressed excitement about the acquisition, stating that DirecTV is a proven pay TV innovator.
DirecTV's management team will continue to lead the company, with TPG Capital providing support and accelerating investments in video offerings.
The company has already made significant changes, including the launch of Genre Packs and Mini-Packs, making it easier for consumers to sign up for thinner and genre-focused live TV packages.
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Parent Company
DirecTV is wholly owned by TPG Capital, a global private equity firm. TPG acquired the remaining 70% from AT&T in mid-2025, making it the sole owner.
The company was previously owned by AT&T, but TPG first became involved in 2021 when it purchased a 30% stake during DirecTV's spin-off from AT&T.
TPG's ownership has led to a focus on operational efficiency, retention of DirecTV's core satellite customer base, and competitive streaming offerings.
Parent Company Details
DirecTV is wholly owned by TPG Capital, a global private equity firm. TPG acquired the remaining 70% from AT&T in mid-2025, making it the sole owner of the company.
Under TPG ownership, DirecTV's strategy emphasizes operational efficiency, retention of its core satellite customer base, and competitive streaming offerings. This is a significant shift from its previous ownership structure.
In 2021, TPG first became involved in DirecTV when it purchased a 30% stake during the company's spin-off from AT&T. This marked a major change in the company's ownership.
The company no longer operates its former Latin American division, which was sold in 2021. Despite this, DirecTV remains a major player in the U.S. pay-TV market.
TPG's acquisition of DirecTV in 2025 transferred all operational, strategic, and financial control to the private equity firm. This move has given TPG full control over the company's direction and decision-making.
CEO Of DirecTV
The CEO of DirecTV is Bill Morrow, a seasoned executive with decades of experience in the telecommunications and broadcasting industries.
He has been in the role since 2021, guiding the company through its transition from AT&T ownership to full independence under TPG Capital.
DirecTV has a long history of innovation, and Morrow's leadership has been instrumental in shaping the company's future.
The company's current focus on streaming and internet-based services is a testament to Morrow's vision for the future of television.
As of 2021, Bill Morrow has been leading DirecTV through a significant transformation, one that has positioned the company for long-term success.
Here is a brief overview of DirecTV's current leadership and structure:
As you can see, DirecTV offers a range of services, each with its own unique features and benefits.
Acquisition and Sale
AT&T originally acquired DirecTV in 2015 for $48.5 billion, aiming to combine its wireless and broadband services with DirecTV's video offerings.
The acquisition didn't quite work out as planned, as changing consumer habits and the rise of streaming services led AT&T to shift focus back to its core telecom operations.
In 2021, AT&T spun off DirecTV into a standalone company, selling a minority stake to TPG Capital while retaining the majority.
This structure lasted until 2025, when TPG purchased AT&T's remaining shares, marking the complete separation of DirecTV from AT&T's corporate structure.
By mid-2025, AT&T completed its exit from the video business by selling its remaining 70% stake to TPG Capital, giving TPG 100% control and transforming DirecTV into a fully private company under a single owner.
DirecTV Information
DirecTV is a satellite TV arm owned by AT&T, which has recently reached a deal to sell off a minority stake in the business for $7.8 billion.
AT&T owns 70% of New DirecTV, the new company formed with private equity firm TPG, which owns the remaining 30%. The deal values AT&T's DirecTV business at $16.25 billion.
DirecTV offers live TV channels, including ABC and Fox, plus cable channels such as ESPN, TNT, Nickelodeon, and HGTV, which are streamed over the internet.
AT&T merged its streaming service, AT&T TV Now, with AT&T TV, its cable and satellite alternative, in January this year. This move was made to provide DirecTV channels over internet streaming rather than satellite.
In 2019, AT&T lost 4 million pay TV subscribers, ending the year with 20.4 million subscribers in the US.
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