
If you're in the market for a new smartphone, you're likely considering two of the most popular options: iPhone and Samsung Galaxy. Both have their strengths and weaknesses, and the right choice for you will depend on your specific needs and preferences.
The iPhone has a reputation for being user-friendly, with an intuitive interface that's easy to navigate. In contrast, Samsung Galaxy phones often have more features and customization options, but can be overwhelming for some users.
One key difference between the two is their operating system. The iPhone runs on iOS, while Samsung Galaxy phones run on Android. This means that iPhone users will have access to exclusive features like Face ID and seamless integration with other Apple devices.
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Design and Build
Apple iPhones are renowned for their sleek, minimalist designs and premium materials, including surgical-grade stainless steel and specially formulated glass that enhances durability. This attention to detail creates a luxurious and durable feel.
Samsung's Galaxy phones, on the other hand, showcase a sleek and modern design language that takes up cutting-edge aesthetics. Their mobile features expansive display options, engaging you in vibrant colors and sharp visuals.
Both Apple and Samsung prioritize build quality, creating mobiles that feel solid and reliable in your hand. This is evident in their use of premium materials and attention to detail in their designs.
Design and Features
Apple iPhones boast premium artistry and top-notch classiness that captivates at first sight. With sleek lines and a smooth combination of hardware and software, iPhones create a pleasant experience.
The notch at the top of Apple iPhones has become quite iconic, but it's not on the newest series, instead featuring the new Dynamic Island notch that houses the front-facing camera, notifications, and shortcuts to applications.
Samsung's Galaxy phones present a sleek and modern design language that takes up cutting-edge aesthetics, featuring expansive display options, vibrant colors, and sharp visuals. Samsung's commitment to pushing the boundaries of design is obvious in its attention to detail.
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Apple carefully selects high-quality materials that make sure a luxurious and durable feel, while Samsung prioritizes build quality, creating mobiles that feel solid and reliable in your hand.
In both Apple and Samsung phones, you can expect some of the very latest screen technologies, with high resolutions, sharp images, and accurate colors.
Time to Nitpick
The displays on these phones are quite impressive, with all seven models featuring high-resolution, pixel-dense OLED screens for crisp and detailed pictures in vivid colors.
The iPhone 16 and 16 Plus have a fixed 60Hz refresh rate, which means they don't have an always-on display, a feature that's been available on many Android devices for years.
The 16 Pro models, on the other hand, have screens with variable refresh rates ranging from 1Hz to 120Hz, allowing for smoother animations and a power-efficient always-on display.
Samsung's Galaxy S24 phones take it a step further with adaptive refresh rates of 1Hz to 120Hz and an always-on display, giving users glanceable information like time and notifications.
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The brightness of these screens is also noteworthy, with the iPhone 16 lineup maxing out at 2,000 nits and the S24 phones reaching a peak of 2,600 nits, making them capable of overcoming strong external light.
The Galaxy S24's 6.1-inch display is the smallest, while the Apple iPhone 16 Pro Max has the largest at 6.9 inches, so there's a device to fit every hand.
In terms of display quality, Samsung's Galaxy S24 takes the win, thanks to its variable refresh rate and higher brightness.
Display and Camera
The camera capabilities of these phones are quite impressive. The iPhone 16 series is a favorite among professional photographers who need reliability and precision.
The Samsung S24 Series, on the other hand, is ideal for those who love to experiment with photography and videography. It offers features like 10x zoom and 8K video recording.
Both phones have their strengths when it comes to cameras.
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Display Technology
Apple's iPhones have sharp HDR displays with similar peak brightness values to Samsung's flagships, but Apple wins by nits on the iPhone 16 lineup.
Samsung's budget models tend to have better displays than Apple's budget models, with decently-sized AMOLED panels available even in cheaper Galaxy A-series phones.
The iPhone SE has a 4.7-inch LCD that can never go completely black, a limitation that's not found in Samsung's phones.
Every non-SE iPhone gets Ceramic Shield protection, a new type of glass developed by Corning that's generally good but should still be paired with a case to prevent cracks.
Samsung's commitment to faster refresh rates is a notable difference between the two companies, with less expensive Galaxy phones hitting 120Hz and the iPhone 16 and 16 Plus still having 60Hz panels.
If you want ultra-smooth motion on an iPhone, you have to pay for a Pro model, which also gets you always-on display tech.
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Here's a comparison of the display sizes and resolutions of the latest iPhones and Samsung Galaxy S25 models:
Camera Capabilities
The camera capabilities of iPhones and Samsung phones are truly impressive. Both brands have pushed the boundaries of photography and videography, making it easier for users to capture stunning images and videos.
The iPhone 16 series is a favourite among professional photographers who need reliability and precision. Its detailed and colour-accurate photographs make it ideal for capturing high-quality images.
Samsung's S24 Series, on the other hand, is perfect for those who love to experiment with photography and videography. Its features like 10x zoom and 8K video recording make it an excellent choice for capturing a wide range of subjects with exceptional clarity and detail.
Recent iPhone models have introduced innovative camera technologies and software enhancements that elevate mobile photography to new heights. Apple's focus on computational photography and advanced image processing allows users to capture stunning photos with enhanced details.
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Samsung's high-end mobile phones offer impressive megapixel counts and a variety of lenses, making it easy to capture a wide range of subjects with exceptional clarity and detail. This is especially useful for photography enthusiasts who love to experiment with different modes and features.
Both iPhones and Samsung phones deliver impressive low-light performance, thanks to their advanced sensors and optimized image processing. This means users can capture well-lit images even in dimly lit environments.
Portrait mode is a special feature among photography enthusiasts, and both iPhones and Samsung phones shine in this department. They deliver impressive bokeh effects and subject separation with sophisticated depth-of-field algorithms and advanced software.
iPhones are renowned for their exceptional video stabilization, smooth frame rates, and rich color reproduction. This makes them ideal for capturing high-quality videos.
Samsung phones, on the other hand, provide excellent video quality, along with a range of shooting modes to enhance the cinematic experience. This makes them perfect for users who love to experiment with different video modes and features.
The iPhone 16 series has a 48Mp wide and 12Mp ultrawide lens, while the Samsung S25 has a three-lens array, including a 50Mp wide, 10Mp telephoto, and 12Mp ultrawide lens. This variety of lenses makes it easy to capture a wide range of subjects with exceptional clarity and detail.
Apple's latest cameras will get Apple Intelligence editing tools, which will allow users to edit their photos with ease. This is especially useful for users who want to enhance their photos without having to use third-party editing apps.
Samsung's Scene Optimiser feature automatically adjusts and improves scene quality when the camera recognises the object or scene in the frame. This feature is available on the S25 series and is perfect for users who want to capture high-quality images with minimal effort.
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Performance and Battery
iPhones have remarkable performance thanks to Apple's custom-designed A-series chips, delivering speed, responsiveness, and efficient multitasking.
In contrast, Samsung's devices, powered by Snapdragon 8 Gen 3 chipset, excel in multitasking and high-demand tasks, appealing to users who need robust performance for gaming or professional use.
Apple's proprietary chips are explicitly optimized for iOS, leading to highly efficient and smooth operations across all applications, ensuring a seamless user experience.
Samsung's One UI adds a lot of bloatware on top of stock Android, making it easy to get lost in all the icons, endless settings, and pre-installed apps you likely won’t ever use.
The Galaxy S25 Ultra supports 45W wired charging, while the iPhone 16 Pro Max tops out at 27W, and the iPhone 15's 20W (or less) is significantly slower.
Samsung often triumphs when it comes to charging speeds, at least on high-end models, with some devices offering faster 15W Qi charging, twice what iPhones are usually capable of.
Performance
Apple's proprietary chips, such as the Apple A18, are explicitly optimized for iOS, leading to highly efficient and smooth operations across all applications.
The seamless integration between hardware and software on iPhones results in exceptional performance and enhanced user experience.
iPhones are renowned for their remarkable performance, thanks to Apple's custom-designed A-series chips. These powerful processors deliver speed, responsiveness, and efficient multitasking.
Samsung's devices, powered by Snapdragon 8 Gen 3 chipset, excel in multitasking and high-demand tasks, appealing to users who need robust performance for gaming or professional use.
Samsung's powerful processors are optimized for demanding tasks, delivering impressive speed and responsiveness that caters to the needs of power users and gamers alike.
Battery Life and Charging
Samsung batteries tend to run longer than iPhones, sometimes well over a day, likely due to their larger capacities - the S25 Ultra has a 5,000mAh battery pack, for example.
Apple's optimization efforts can only go so far, and they still can't match Samsung's battery life, with even the iPhone 16 Pro Max topping out at 4,685mAh.
The S25 Ultra supports 45W wired charging, while Apple's high-end iPhones can only manage 27W.
Samsung's high-end models also offer faster 15W Qi charging, twice what iPhones are usually capable of.
iPhones, however, can hit those speeds when using MagSafe, and the iPhone 15 lineup supports Qi2, which is actually based on Apple's technology.
Reverse wireless charging is present on a number of Samsung phones, but iPhone 16s can only perform reverse wired charging.
The Galaxy S24 has a 4,000mAh battery, which charges at 25W wired, while the S24+ and S24 Ultra have larger batteries that charge at a faster 45W wired.
Software and Security
In terms of software and security, Apple's closed ecosystem makes it harder for attackers to target iOS users, with consistent updates for all devices and a stricter app store.
The consensus is that Apple has the upper hand in security, thanks to its strict control over the iOS ecosystem and integrated security measures like Face ID and secure enclave processors.
Buying a refurbished phone is an environmentally friendly option, reducing e-waste and extending the life of devices, but it's worth noting that Samsung's Knox security platform provides robust protection, although it may not offer the same level of integration as Apple's solutions.
Software and Ecosystem
When it comes to software and security, one of the key differences between iPhone and Samsung is the operating system they run on. Android, used by Samsung, provides extensive customization options, making it preferable for users who enjoy personalizing their devices extensively.
Customization options can be a double-edged sword, as they also make devices more vulnerable to security threats. Android's open-source nature allows users to tinker with their devices, but it also means that vulnerabilities can be exploited more easily.
A secure device is one that's regularly updated with the latest security patches. Android devices often receive updates later than iPhones, which can leave them exposed to known vulnerabilities.
Data Security

iOS devices have more consistent updates for all devices, making it harder for attackers to target iOS users.
This is a significant advantage for Apple, as it ensures that all devices are protected with the latest security patches.
Apple's closed ecosystem is harder to penetrate, making it a more secure option compared to Android.
In contrast, Samsung's Knox security platform provides robust protection, but may offer a different level of integration than Apple's solutions.
Buying refurbished devices is an environmentally friendly option, reducing e-waste and extending the life of devices.
Face ID and secure enclave processors are just a few examples of Apple's integrated security measures that provide an additional layer of protection.
These features work together to make iOS a more secure platform compared to Android.
Pricing and Value
iPhones generally start at higher prices, but they maintain higher resale values and are supported by longer software update cycles.
One of the main differences between iPhones and Samsung Galaxy phones is their pricing. Samsung offers a broader range of pricing options, allowing for greater accessibility to its latest technologies.
At first glance, iPhones might appear overpriced, especially if you're unfamiliar with the Apple ecosystem. However, their flawless iOS software experience justifies the price.
Samsung's mobiles offer a better value for your money, although they are still not considered cheap. They provide a wider range of options at different price points.
iPhones retain their value for a longer period, making it easier to sell or trade them when upgrading. In contrast, Samsung phones may lose their value relatively quickly.
The premium smartphone ranges from Apple and Samsung sit very close to each other in price. The iPhone 16 range, for example, has a similar structure, with prices starting from £599 for the iPhone 16e.
The Samsung Galaxy S25 cost £799 at launch, the S25+ £999, and the S25 Ultra an eye-watering £1,249.
Galaxy vs Apple
Both Samsung and Apple have impressive AI capabilities in their phones, but what sets them apart? Samsung's 'Galaxy AI' and Apple's 'Apple Intelligence' do similar things, making it easier to navigate and communicate.
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They enhance the strength of their voice assistants, allowing for more efficient interactions. Samsung and Apple's AI also gives you features to make searching through your photos and creating images from brief descriptions easier.
One notable feature is the camera software, which comes with state-of-the-art editing tools. These tools can identify unwanted objects and people in your pictures, remove them, and fill in the gaps.
Apple vs Galaxy S25
The Apple vs Galaxy S25 debate is a hot one.
The Galaxy S25 has a larger 6.8-inch Dynamic AMOLED display compared to the 6.1-inch Super Retina XDR display on the Apple iPhone.
One key difference between the two is the camera system, with the Galaxy S25 featuring a 50MP primary sensor and the Apple iPhone boasting a 12MP primary sensor.
The Galaxy S25's battery life is also a major advantage, with a capacity of 5000mAh compared to the Apple iPhone's 4082mAh battery.
More Than Apple
Samsung has a lot more phones on offer than Apple, which gives consumers a wider range of choices.
Their diverse product range includes multiple Galaxy A, M, S, and Z series, catering to every market segment, from budget to ultra-premium.
This variety allows consumers to choose the most valuable features, from basic phones to advanced foldables.
Apple's more streamlined product lineup focuses on a smaller range of premium models, each designed to meet the high expectations of Apple users but offering fewer choices overall.
Samsung's Galaxy AI and Apple's Apple Intelligence both enhance the phone's features to make navigation and communication easier.
AI can help you search through your photos, create images from brief descriptions, and even re-write rough notes into formal correspondence.
The technology also enhances the strength of both Samsung and Apple's voice assistants.
With AI-powered camera software, you can get state-of-the-art editing tools that can even identify unwanted objects and people in your pictures and remove them.
Galaxy S Series
The Samsung Galaxy S series is a line of high-end smartphones that have gained a loyal following. The Samsung Galaxy S24 line combines a fast processor, a bright display, sharp cameras, and helpful AI tools in three different sizes.
One of the notable upgrades in the Samsung Galaxy S25 series is the performance-boosting processor, which makes it faster than its predecessor. The standard model, Samsung Galaxy S25, also features AI-fuelled features called Galaxy AI, which include photo editing tools and a notification summarizer.
Galaxy S24
The Galaxy S24 line is a powerhouse of a smartphone. It combines a fast processor with a bright display, making it perfect for watching videos or browsing the web.
One of the standout features of the Galaxy S24 is its sharp cameras. They're great for taking high-quality photos and videos.
The Galaxy S24 also comes in three different sizes, so you can choose the one that fits your needs.
Galaxy S25 Series
The Samsung Galaxy S25 series has a range of models to choose from, each with its own unique features. The standard model, the Samsung Galaxy S25, has a slightly thinner build and a performance-boosting processor, but it's the AI-fuelled features called Galaxy AI that really make it stand out.
The Galaxy AI features include photo editing tools that can cut out people walking through your pictures, as well as technology to try and make your life simpler, such as summarizing your notifications. These features are available on the standard S25 model, as well as on the previous Samsung Galaxy S24 through a software update.
The Samsung Galaxy S25+ has a larger 6.7-inch OLED display, making it perfect for watching videos or browsing the web. The S25 Ultra, on the other hand, has the most advanced cameras and a built-in stylus called the S Pen.
The Samsung Galaxy S25 Edge is the thinnest phone ever made by Samsung, weighing in at just 163 grams. It's packed with power and has a big 6.7-inch display, making it a great option for those who want a premium phone experience.
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Smartphone Ratings
Our lab puts every mobile phone through the same rigorous tests to compare them and give you the lowdown on which ones are worth the money. We examine everything from processor speed to battery life and call quality.
We don't just use industry-standard speed tests to see how quick each phone is - our testers also assess how it performs in everyday use, like swiping through menus and opening webpages. This gives us a more accurate picture of what to expect.
Our tests are unique and enable us to generate star ratings and give every phone a score.
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