
Apple typically releases new iPhone models in the fall of each year, with September being the most common month.
This pattern has held true for several years, with the iPhone 12 series being released on September 24, 2020, and the iPhone 13 series on September 24, 2021.
The company usually announces the new iPhone models at a special event, often held in the first week of September.
This allows Apple to generate buzz and excitement among fans, who eagerly await the latest technology and features.
Apple's Release Schedule
Apple typically releases its new iPhone models in the fall, with the announcement date usually taking place in September.
The iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the iPhone 17 base model are expected to be released in September.
The release date for the iPhone 17 is Friday, September 19.
Preorders for the new Apple hardware are expected to begin on Friday, September 12.
Here's a summary of the iPhone 17 release schedule:
However, it's worth noting that Apple may change its release format with the rumored iPhone 18.
Pre Order and Launch Details
Pre-orders for the new iPhone will open on Friday after the keynote, so mark your calendars for that day. The keynote typically reveals all the secrets, including names, specs, and prices, so it's best to wait for that announcement before putting your order in.
Expect confirmation of pre-orders opening on Tuesday, September 9, according to the latest information. This is a great opportunity to get your hands on the new iPhone as soon as possible.
The iPhone 17 series will hit stores and go on general sale, but the exact date will vary depending on your location. If you're in Australia or New Zealand, you'll be among the first to get your hands on the new device, with California following later.
Pre Orders Open
Pre-orders for the new iPhones will open on the Friday after the keynote, which is usually a week or so after the announcement.
You can expect confirmation of pre-orders opening on Tuesday, September 9, according to the latest information.
Even if there's a special offer to put your chosen model in the shopping bag online the day before, pre-orders always open on the Friday after the keynote for most of the products announced.
The Big Day
The iPhone 17 series will hit stores and go on general sale, but the timing will vary depending on where you live. Australia and New Zealand are among the first places to open Apple Store doors.
You can expect to see photos from the Australia Apple Stores appearing during the day.
Apple's Future Devices
Apple's Future Devices will likely be released in a different format than in the past. The company is expected to change its release strategy with the rumored iPhone 18.
Higher-end models like the iPhone 18 Pro, Pro Max, Air, and a rumored new foldable iPhone, will be released in fall 2026. This is a departure from Apple's previous release schedule.
The rest of the iPhone lineup, including the iPhone 17E, is expected to be released in winter 2027. Apple may follow a similar release format for the iPhone 17E as it did for the iPhone 16E.
The iPhone 17E was released in February, and Apple is expected to follow the same format for the rumored iPhone 17E. This would mean the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the iPhone 17 base model would be released in September.
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Release Dates and Information
The new Apple phone is expected to be released in the fall, with the top-of-the-line Pro and Pro Max models hitting stores in September. Apple typically releases its more basic models in the winter to give diehard fans and holiday shoppers a second chance to buy.
The iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the iPhone 17 base model will likely be released on Friday, September 19. This is based on the schedule announced for the iPhone 17, which includes a Tuesday, September 9 announcement date, Friday, September 12 preorder date, and Friday, September 19 release date.
The release date will vary depending on your location, with Australia and New Zealand being among the first places to open Apple Store doors. In contrast, California will have to wait a bit longer.
Here's a summary of the release dates and information:
The iPhone 17 series will be released in stores and go on general sale, with the exact date depending on your location.
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