
Having a private email address is crucial in today's digital age. Your email address is often the first piece of information people ask for when they want to contact you.
In most cases, your email address is visible on social media, websites, and online forms. This can lead to unwanted spam emails and even identity theft.
To keep your email private, you can use a service that hides your email address, also known as a "burner email" or "alias email."
iCloud+ Features
With iCloud+, you can now use Hide My Email to protect your email address even when sending an email and making a purchase via Apple Pay.
This feature generates a unique email address that the receiver won't see, keeping your primary email address hidden.
You'll see the Hide My Email option pop up in the Mail app whenever you send an email.
All the replies and emails sent to that unique email address will be sent to your inbox, keeping everything organized.
This added protection is a great bonus for those who want to keep their personal email address private.
Enabling on iPhone
Enabling Hide My Email on iPhone is a breeze, especially if you're a paid iCloud+ subscriber. You can find the option in your iCloud settings.
To access Hide My Email, head over to your iCloud settings, where you'll see a new option to manage all your private relay emails. This is where the magic happens!
You can create a new private relay address anytime, which is super useful for signing up on websites and sending emails. All replies will be sent to your primary email address, keeping your main inbox clutter-free.
Here are the steps to create a new private relay address:
- Create a new address: You can create a new private relay address anytime and use it to sign up on websites and send emails.
- Manage email addresses: Under create new address, you'll see all the created private relay emails.
How It Works
There are two ways people can use the Hide My Email feature. You can sign in with Apple, which gives you the option to use a random email when signing up to any site that supports single sign on (SSO).
Alternatively, if you have the latest OS update and an iCloud+ subscription, you can select the 'Hide My Email' option when signing up to receive communications. This feature will automatically forward emails sent to the random email address to your real inbox.
Here's a quick rundown of the two options:
- Sign in with Apple: Use a random email when signing up to any site that supports SSO.
- iCloud+ Subscription: Select the 'Hide My Email' option when signing up to receive communications, and emails will be forwarded to your real inbox.
How It Works In Practice
To use the Hide My Email feature, you can either sign in with Apple or subscribe to iCloud+. With Apple's single sign-on (SSO), you can create a random email address when signing up to a site that supports SSO.
Signing in with Apple allows you to use a random email address, which is automatically forwarded to your real inbox.
If you have an iCloud+ subscription, you can select the 'Hide My Email' option when signing up to receive communications, as long as you have the latest OS update.
You're still receiving emails, even if you're using Hide My Email - emails sent to the random email address are automatically forwarded to your real inbox.
There are two ways to use Hide My Email: through Sign in with Apple or an iCloud+ subscription.
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So What Does This Really Mean?
Deleting or deactivating fake email addresses can lead to a hard bounce, which can harm your sender reputation if your bounce rate exceeds 2%.
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This means your future emails are more likely to end up in the junk folder, affecting your email deliverability and engagement rates.
A bounce rate above 2% can have serious consequences for your email marketing efforts.
To avoid this, consider using a paid subscription to a premium iCloud+ account, which allows users to utilize this feature.
However, it's worth noting that this feature has yet to see major uptake amongst users.
Alternatively, you can use the SSO approach, but keep in mind that it's not supported by all apps and websites.
This lack of support can limit your ability to use this feature effectively.
With multiple email addresses being generated at each sign-up point, it becomes increasingly difficult to map a customer's journey and obtain an accurate single customer view (SCV).
This can make it harder to tie email behavior to purchases, ultimately affecting your segmentation and personalisation efforts.
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Address Management
To manage your Hide My Email addresses, you can access them through the Settings app on your device.
You can see all your active and inactive Hide My Email addresses by going to Settings > your name > iCloud > Hide My Email.
To reactivate a deactivated Hide My Email address, go back to the Hide My Email screen and tap Inactive Addresses from the bottom of the screen, then tap the address you want to reactivate and hit Reactivate Address.
You can also delete an inactive Hide My Email address permanently by using the Delete Address option, but be aware that this may result in losing access to the app or website where you still use that random iCloud Hide My Email address.
To copy a random Hide My Email address for use when needed, tap the address and then touch and hold the Hide My Email section to copy it to your clipboard.
Here are the steps to create and use a Hide My Email address in the Apple Mail app:
- Start composing an email in the Apple Mail app.
- Fill in the recipient’s email address in the “To” section and ensure you don’t add more than one recipient.
- Tap Cc/Bcc, From.
- Tap the From section and choose Hide My Email.
- Finish writing your email and hit the send button.
Security Precautions
Social media platforms like X, Facebook, Instagram, YouTube, or LinkedIn shouldn't be used to share your email address, as it exposes you to spammers and hackers.
Publicly listing your email address on these platforms is a common mistake that can have serious consequences.
To share your email, consider displaying a professional email alias or embedding a link to a contact form on your website.
Avoid sharing on social media
Avoid sharing on social media. It's easy to forget we've posted our email address for anyone with access to our profiles to see.
Many people overlook this, but it's a common mistake. Social media has become so ingrained in our lives that it's convenient to link everything together for easier access.
You can't afford this convenience when it comes to providing your email address to platforms like X, Facebook, Instagram, YouTube, or LinkedIn. By publicly listing your email address, you're exposing it to spammers and hackers.
Display a professional email alias or embed a link to a contact form on your website instead. This way, you can still share your email address without making it publicly accessible.
Ensure your account privacy settings prevent your email from being public, even if it's required when signing up.
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Watch for Public Wi-Fi and Data Leaks
Public Wi-Fi can be a breeding ground for hackers, so be vigilant of data leaks.
Connecting to a public Wi-Fi network without proper security can be like leaving your email credentials out in the open, making it an easy target for cybercriminals.
You can protect yourself by using a VPN, which encrypts your traffic and adds an extra layer of security against hackers.
Alternatively, you can avoid logging into your email on public Wi-Fi altogether, which might be challenging if you're on the road and want to check your emails in a coffee shop or an airport terminal.
It's better to wait until you can get to a secure network or use your mobile data to stay safe.
Create and Use Address
To create and use Hide My Email, you can start by composing an email in the Apple Mail app and filling in the recipient's email address in the "To" section. Note that you must not add more than one recipient.
To use Hide My Email, tap the "Cc/Bcc, From" option and then tap the "From" section and choose Hide My Email. This will generate a random email address ending in @icloud.com in the From section.
You can then finish writing your email and hit the send button, sending the email from your new random Hide My Email address. This way, your real email address remains hidden from the recipient.
Here are the steps to create and use Hide My Email:
- Start composing an email in the Apple Mail app.
- Filling in the recipient’s email address in the “To” section.
- Tap Cc/Bcc, From.
- Tap the From section and choose Hide My Email.
By following these simple steps, you can enjoy the benefits of using Hide My Email and keep your real email address private.
Address Settings
You can change Hide My Email settings on your iPhone by following these steps.
You can also replace your email address with a contact form on your website or blog, which allows visitors to send you messages without seeing your email address. This makes it harder for bots and scrapers to pick up your email address.
To obscure your email address, you can use the obfuscation technique, which alters how your email address is displayed on a website. This makes it difficult for spambots to read your email address, even if it's shown on the web.
If you have to expose your email address for contact purposes or business networking, using the obfuscation technique can help reduce the risks associated with bots and scrapers gaining unauthorized access to it.
You can create and use Hide My Email addresses in several places, including the Apple Mail app. To do this, start composing an email, fill in the recipient's email address, tap Cc/Bcc, From, and then choose Hide My Email.
Here's a list of steps to create and use Hide My Email addresses:
- Start composing an email in the Apple Mail app.
- Fill in the recipient’s email address in the “To” section.
- Tap Cc/Bcc, From.
- Tap the From section and choose Hide My Email.
You can also change where these random email addresses are forwarded to, by going to Settings > iCloud > Hide My Email and tapping Forward To.
Address Forwarding
You can choose to forward messages from your Hide My Email addresses to another email address. This is done by going to Settings > iCloud > Hide My Email.
To select a different email address to forward to, tap Forward To and select from a list of email addresses associated with your Apple ID.
You can add or remove email addresses to your Apple ID by tapping Email & Phone Numbers or navigating manually to Settings > your name > Sign-In & Security > Edit > Add Email or Phone Number.
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In Third-Party Apps
In third-party apps, you can use the Sign in with Apple or Continue with Apple buttons to create a new account. This will automatically check the Hide My Email option, allowing you to tap Continue to finish the sign-up process.
If you'd like to use your main email, tap Share My Email instead. This is a convenient feature that helps you maintain your email privacy.
To sign in with an email address, tap the field and select Hide My Email above the keyboard. This will mask your email address from the app, keeping it private.
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Change Forwarding Destination of Addresses
You can change where your Hide My Email addresses are forwarded to, which is similar to iCloud Email Aliases.
To do this, open the Settings app and tap your name from the top.
Next, tap iCloud > Hide My Email.
Scroll past all the Sign in with Apple and Hide My Email addresses and tap Forward To.
Select another email address that you have added to your Apple ID account, and tap Done.
If you need to add or remove email addresses from your Apple ID, you can do so by tapping Email & Phone Numbers or navigating manually to Settings > your name > Sign-In & Security > Edit > Add Email or Phone Number.
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Address Deactivation
If you've used Hide My Email, you might wonder what happens to those temporary email addresses once you're done with them. Reactivating or deleting them is a straightforward process.
You can reactivate an inactive Hide My Email address by going to the Hide My Email screen, tapping Inactive Addresses, and then tapping an inactive address to reactivate it.
To delete a Hide My Email address permanently, go to the Hide My Email screen, tap Inactive Addresses, and then tap the Delete Address option. This will remove the address, but be aware that you might lose access to the app or website where you still use that random iCloud Hide My Email address.
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Mac Settings
On a Mac, you can access Hide My Email through the Mail app by clicking the Form section and choosing Hide My Email.
To manually create and manage a random address, head to System Settings, then click on your Apple ID name, followed by iCloud, and finally Hide My Email.
To create a new random address, click the plus button (+) in the Hide My Email section.
You may not always find the option to use Hide My Email in Safari and apps on Mac, even if the site or app offers it on an iOS device.
In this case, you can manually create a random, unique address in System Settings to use instead.
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Frequently Asked Questions
Is it worth using Hide My email?
Protect your personal email address with Hide My Email, perfect for signing up for new apps, newsletters, or sending messages to unknown contacts. Automatically forward emails to your real address for added convenience and security
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