Webtrends is a powerful analytics tool that helps businesses understand their website traffic and user behavior. It was founded in 1993 by a group of entrepreneurs who recognized the need for more effective website analytics.
Webtrends works by collecting data from websites and online applications, providing insights into how users interact with them. This data is then analyzed and presented in a user-friendly format, allowing businesses to make informed decisions about their online presence.
By using Webtrends, businesses can gain a deeper understanding of their target audience, including their demographics, behavior, and preferences. This information can be used to improve website design, user experience, and overall online strategy.
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Webtrends Overview
Webtrends offers a variety of web analytics products and services that focus on user behavior data for websites and mobile apps.
Their core product, Webtrends Analytics, is available in both software and SaaS models, giving businesses flexibility in how they collect and present user data.
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The company has released several SaaS products over the years, including Webtrends Segments, Action Center, and Webtrends Ads.
Webtrends' Email remarketing tool, released in 2013, helps online marketers use real-time data about abandoned shopping carts to win back potential customers.
In 2016, they announced the release of Webtrends Infinity Analytics, a new analytics product that aimed to take their offerings to the next level.
However, just a year later, they sold Webtrends Infinity Analytics to Oracle, marking a significant shift in their product lineup.
On August 1, 2018, Webtrends' testing and personalization offering, Webtrends Optimize, spun off into its own company, headed by Matthew Smith, the former Director of Optimisation Services.
Analytics and Reporting
Webtrends' software analyzes log file data to provide valuable insights into website activity. It does this by reading the files where the web server records all its transactions.
The software can also append parameter name-value pairs to the query string of a gif image, which is then sent to a data collection server. This process is called page tagging.
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Reports are viewable through a web-based graphic user interface or scheduled emailed exports in PDF or csv format. Collected data can also be viewed via raw log file delivery, REST and ODBC queries, and other products that use the Webtrends Data Extraction API.
In 2008, The New York Times used WebTrends to analyze how visitors to the IHT site arrived, and the data collection process helped determine the importance of search engines.
Data Collection Methods
Data collection is a crucial step in analytics and reporting. Log file analysis and page tagging are two methods used to collect data.
Log file analysis reads the files where a web server records all its transactions. This helps gather valuable information on user behavior and interactions.
Page tagging, on the other hand, involves appending parameter name-value pairs to the query string of a gif image. This image is hosted on a data collection server.
When a visitor loads a page in their browser, it sends a request to the data collection server to load the gif image. The data collection server logs the parameters included in the query string.
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Collected data can be viewed in various ways, including a web-based graphic user interface. This interface is configurable, allowing administrators to specify what information to analyze and where to present it.
Data can also be exported in PDF or csv format via scheduled emails. This makes it easy to share reports with others.
Analytics Report Library
The Analytics Report Library is a treasure trove of valuable insights, where you can store and organize your reports for easy access and reference.
By categorizing your reports into folders and subfolders, you can quickly locate specific reports and analyze them in detail, as seen in the example of the Sales Report folder containing subfolders for monthly and quarterly reports.
Reports can be exported in various formats, including CSV, Excel, and PDF, making it easy to share them with stakeholders or use them for further analysis.
The Analytics Report Library also allows you to schedule reports to be sent automatically to specified email addresses, ensuring that key decision-makers receive the information they need on a regular basis, as demonstrated in the example of the Daily Sales Report being sent to the marketing team every morning.
Marketing and Optimization
Valtech has partnered with Webtrends to deepen its analytics expertise and capitalize on the reliability of Webtrends tools. This partnership allows Valtech to provide clients with in-depth understanding of consumer behavior and analysis of brand touch points through an ROI approach.
Webtrends' unified and native cross-canal approach is particularly effective in following consumers throughout their customer journey and providing strong insights on brand strengths. This approach is essential for developing digital strategies and actions.
The partnership also enables Valtech to develop its Sharepoint expertise within the Webtrends Analytics solution for SharePoint 2010 and 2013.
Optimization and Testing
Webtrends is the global leader in analysis and marketing optimization solutions across web, mobile, and social networks.
Their solutions can give an in-depth understanding of consumer behavior and an analysis of their different brand touch points, in an ROI approach.
This helps clients directly benefit from the agency's expertise.
The unified and native cross-canal approach of Webtrends is particularly appropriate for following consumers throughout their customer journey.
It provides strong insights on brand strengths to base digital strategies and actions on.
This partnership also involves the development of Valtech's Sharepoint expertise within the Webtrends Analytics solution for SharePoint 2010 and 2013.
Pioneer Tech Marketing
In the world of digital marketing, innovation is key. A pioneer technological marketing agency like Valtech is leading the way with its expertise in web design for businesses and professional services.
Valtech's partnership with Webtrends is a game-changer, allowing them to leverage each other's strengths. This natural complementarity is a winning combination for both companies.
Webtrends is excited about the opportunity to develop its Unified Analytics vision across key European markets, including France, the UK, Germany, Denmark, and Sweden. This strategic partnership will also power the alliance between Microsoft and Webtrends around Webtrends Analytics for SharePoint 2010 and 2013.
For corporate customers in France, this partnership means access to professional and high-quality design services to redesign their website. Valtech's business offering complements Webtrends' Analytics and Optimize solutions, providing customers with added-value and unequalled expertise for their new web projects or intranet.
In today's Big Data era, data is becoming increasingly important for CMOs. This partnership is a strong symbol in the technological marketing ecosystem, showcasing the power of collaboration and innovation.
Company and Marketing
Webtrends has partnered with Valtech, a leading digital agency, to offer cutting-edge services for creating websites and intranets with high social, engagement, and conversion potential.
This partnership is a strategic move for Webtrends, which is considering strong growth in France and Europe in the coming years. Valtech's size and quality of services made them an attractive partner.
Webtrends is a global leader in digital marketing optimization, unified real-time analysis solutions, and customer intelligence. They're excited about the partnership and see opportunities to develop their Unified Analytics vision across key European markets.
Loïc Especel, Territory Director of Webtrends France, believes this partnership will be exciting for corporate customers in France seeking professional and high-quality design services.
Frequently Asked Questions
Who is the founder of Webtrends?
Webtrends was founded by Glen Boyd and Eli Shapira in 1993 as "e.g. Software". The company was later acquired by NetIQ, which played a significant role in its development and growth.
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