Webtrekk Overview and Features

Webtrekk is a powerful analytics tool that helps businesses understand their online presence. It was founded in 2000 by Frank Badaczewski and is headquartered in Berlin, Germany.

Webtrekk offers a range of features that make it an attractive choice for businesses looking to improve their online performance. Its analytics platform is designed to provide real-time data and insights.

One of the key features of Webtrekk is its ability to track and analyze user behavior across multiple channels. This includes website traffic, social media, and email campaigns. Webtrekk's platform allows businesses to see how users are interacting with their brand across different touchpoints.

Webtrekk's analytics platform is also highly customizable, allowing businesses to tailor their data collection and analysis to their specific needs. This includes the ability to track custom events and set up custom dashboards.

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Webtrekk is a leading digital marketing analytics company that has been around since 2000, providing innovative solutions to businesses for over two decades.

Founded in Cologne, Germany, Webtrekk has a strong presence in Europe and North America.

Webtrekk's expertise lies in omnichannel analytics, helping businesses understand their customers' behavior across multiple touchpoints.

Mapp wanted to buy Webtrekk to gain access to its reputation as a European leader in data analytics. This strategic move will help Mapp better serve its customers.

Mapp was particularly interested in Webtrekk's success in German-speaking countries, which will allow Mapp to expand its reach and offerings. By combining their platforms, Mapp and Webtrekk will create a true customer experience platform.

The combined platform will enable marketers to pool and analyze customer data, serve relevant content, and engage customers through various channels. This will empower marketers and data analysts to deliver exceptional value to their customers.

Here are some key benefits of the combined platform:

The acquisition will help Mapp deliver exceptional value to its customers and stay ahead in the digital marketing space.

Webtrekk's customer base is diverse in terms of company size. 39% of their customers are small businesses with fewer than 50 employees.

The majority of their customers in the marketing-automation category are tiny startups with 0-9 employees, making up 139 companies. Similarly, 111 companies in this category have between 20-49 employees.

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In the customer-experience category, we see a similar trend, with 139 companies having 0-9 employees and 111 companies having between 20-49 employees.

The marketing-automation and customer-experience categories also have a notable presence of medium-sized businesses with 100-249 employees, with 75 companies in each category falling into this category.

Large companies with over 1000 employees make up only 21% of Webtrekk's customer base, indicating that the platform is more geared towards smaller to medium-sized businesses.

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Webtrekk's customer base is diverse in terms of company size. 47% of customers using Webtrekk are small businesses with revenue under $50 million.

The majority of small businesses using Webtrekk have limited resources and likely prioritize cost-effective solutions.

21% of Webtrekk customers are medium-sized businesses.

Medium-sized businesses often require more advanced features and support to meet their growing needs.

25% of Webtrekk customers are large businesses with revenue over $1 billion.

Webtrekk's customer base is diverse, with various industries leveraging their technology.

Cloud Services are a top choice among Webtrekk customers, with 8 customers in this category.

Financial Services and Accessories are also popular, each with 7 customers.

Webtrekk's customer base is diverse and widespread, with a strong presence in various industries. Cloud Services is a top product offering for customers, with 8 customers using Webtrekk for Marketing Automation Platforms and 8 customers for Customer Experience.

Financial Services is another key area, with 7 customers using Webtrekk for Marketing Automation Platforms and 7 customers for Customer Experience, indicating a significant demand for Webtrekk's services in this sector.

Accessories also ranks high, with 7 customers using Webtrekk for Marketing Automation Platforms, demonstrating the importance of Webtrekk's services in this niche.

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Marketing Automation is a vital tool for businesses, and it's interesting to note that Webtrekk has a market share of about 0.1% in this category.

Other major players in the Marketing Automation space include products that are being tracked by the same indexing techniques that monitor Webtrekk's market share.

These techniques involve scanning billions of public documents to collect deep insights on every company, with over 100 data fields per company on average.

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This level of data collection and analysis is crucial for businesses to make informed decisions about their marketing strategies.

The data collected by these indexing techniques can provide valuable insights into market trends and competitor activity.

It's worth noting that the market share of Webtrekk in Marketing Automation is relatively small compared to other categories.

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Webtrekk has several top competitors in the Marketing Automation Platforms category, with MailChimp holding a significant market share of 41.80%. MailChimp has a massive number of domains, with 741,115, which is a testament to its widespread adoption.

MailChimp is followed closely by Klaviyo, which has a market share of 9.42% and 167,085 domains. Klaviyo is a popular choice among businesses, offering a range of features that cater to their needs.

HubSpot Marketing Hub is another notable competitor, with a market share of 8.91% and 158,053 domains. It's a well-established player in the market, offering a comprehensive suite of marketing tools.

If you're considering Webtrekk, here are some of its top competitors in the Marketing Automation Platforms category:

In the Customer Experience category, Webtrekk faces competition from Zendesk, which has a market share of 17.53% and 163,257 domains. Zendesk is a well-known player in the customer experience space, offering a range of features that help businesses deliver exceptional customer experiences.

Intercom is another competitor in this category, with a market share of 14.49% and 134,934 domains. It's a popular choice among businesses, offering a range of features that cater to their needs.

Trustpilot is also a notable competitor, with a market share of 13.25% and 123,326 domains. It's a well-established player in the market, offering a range of features that help businesses deliver exceptional customer experiences.

If you're considering Webtrekk, here are some of its top competitors in the Customer Experience category:

Webtrekk has a strong presence in Germany, with 49.57% of its customers located there. This is a significant market for the company.

Italy is another key geography for Webtrekk, with 19.74% of its customers hailing from the country.

The United States is also a notable market, with 7.08% of Webtrekk's customers based there. This suggests that the company has a significant presence in the North American market.

Germany is the largest market for Webtrekk, accounting for 33% of its customers. This is a substantial share of the company's customer base.

Italy is also an important market for Webtrekk, with 14% of its customers located there. This shows that the company has a strong presence in the European market.

Denmark is another country where Webtrekk has a presence, with 6% of its customers based there. This suggests that the company is expanding its reach into new markets.

On a similar theme: Website Traffic by Country

Webtrekk has a large and diverse customer base, with over 560 companies using it as a Customer Experience tool worldwide. This includes companies from various regions and countries.

Some of Webtrekk's notable customers include Axalta Coating Systems, Ogilvy, Accenture, and Deutsche Bank, all of which have over 10,000 employees.

Webtrekk's global presence is evident in its customer list, with companies from the United States, Ireland, Germany, and Japan, among others.

To set up a new tag, start by navigating to the Tag Marketplace. Here, you can add a new tag and configure its settings.

First, give your tag a title that clearly describes its purpose. This will help you and others quickly identify what the tag is used for. Next, select the library version that matches your project's requirements.

You'll also need to configure the track ID, track domain, tag integration customer ID, and tag integration domain. These settings are crucial for proper tag functionality.

Here are the key settings to configure when adding a new tag:

These settings will help you customize your tag to suit your project's needs.

Webtrekk is used by over 560 companies worldwide, and its customer base includes some big names like Axalta Coating Systems, with over 10,000 employees.

These companies are spread across various regions, including the United States, Germany, Ireland, and Japan.

Axalta Coating Systems, for example, is based in Philadelphia, Pennsylvania, while Hubert Burda Media is located in Munich, Bavaria, Germany.

Here are some of the notable companies that use Webtrekk:

The diversity of Webtrekk's customer base is a testament to its flexibility and scalability.