The Story of Viceland Canada

Viceland Canada was launched in 2015, making it a relatively new addition to the Canadian media landscape.

The channel was created by Vice Media, a company known for its youth-oriented content and edgy style.

Viceland Canada focuses on documentary-style programming, often exploring complex issues and social justice topics.

From its launch, Viceland Canada has gained a loyal following among young Canadians, who appreciate its unique perspective and unapologetic approach to storytelling.

Viceland Canada was a unique iteration of the Viceland network, designed to cater to the Canadian market. It was launched concurrently with the U.S. version as a relaunch of The Biography Channel, with Rogers Media as a managing partner.

The Canadian version produced some of its own programming, sourced primarily from a Toronto studio it co-founded with Rogers, to comply with Canadian content regulations. One-third of the network's first slate of original programming were Canadian productions from this new facility.

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The partnership between Rogers and Vice was short-lived, as Rogers intended to cease providing funding to Viceland in early 2018, citing low viewership and unprofitability. The Viceland channel was discontinued on March 31, 2018, and Vice inherited complete ownership of the Toronto production studio and the original content produced for the channel.

Vice later announced a new long-term output deal with Bell Media, with its programming being aired by Bell platforms such as Crave and Much.

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Viceland Canada was launched in Canada as a relaunch of The Biography Channel, with Rogers Media as a managing partner.

The channel was available on Virgin Media channel 219 as of July 21, 2018.

A temporary duplicate launched on channel 191 on Virgin Media at midnight on July 22, 2018, until the network was restored on August 11, 2018.

Rogers and Vice jointly announced a termination of their partnership in January 2018, with the Viceland channel discontinued on March 31, 2018.

Vice inherited complete ownership of the Toronto production studio and the original content produced for the channel after the partnership ended.

The channel was removed from Virgin Media on July 20, 2020, and Viceland Canada officially closed on May 1, 2021.

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Viceland Canada's programming is a reflection of the country's diverse cultural landscape. Viceland Canada's content is designed to appeal to a wide range of audiences.

The channel's focus on documentary-style programming is a key factor in its appeal. Viceland Canada's documentaries explore a wide range of topics, from social issues to pop culture.

Viceland Canada's commitment to showcasing Canadian talent is evident in its programming lineup. The channel features a mix of local and international content.

Viceland Canada's programming is available in both English and French, making it accessible to a broad audience.

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Viceland Canada has made a significant impact on the Canadian media landscape. Viceland Canada's focus on unique and edgy content has helped to establish the network as a go-to destination for viewers looking for something different.

The network's commitment to showcasing underrepresented voices and perspectives has resonated with audiences. Viceland Canada has been praised for its efforts to amplify marginalized voices.

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Viceland Canada's shows have tackled tough topics such as mental health, addiction, and social justice. Shows like "Weediquette" and "Hate Thy Neighbor" have sparked important conversations.

The network's ability to balance entertainment value with substance has helped to attract a loyal fan base. Viceland Canada's shows are often humorous and irreverent, but also thought-provoking.

Viceland Canada's impact extends beyond the screen, with the network's commitment to social responsibility and community engagement. The network has partnered with various organizations to promote social change.

Viceland Canada will go off the air on March 31, 2018, after Rogers Media transferred its 70.1 percent interest in Vice Studio Canada to Vice Canada.

Rogers Communications is ending its partnership with Vice Media, a $100 million, three-year content production and distribution pact that was unveiled in October 2014. This move brings an end to a joint venture that helped launch Viceland Canada and set up the production studio in Toronto.

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The partnership was aimed at producing mobile, web, and TV content from the Toronto-based Vice Canada studio. Vice Media produced a host of Canadian-originated TV formats to air on the Viceland network internationally and mobile adaptations of Vice franchises.

Rogers Communications cited a crowded content universe and changing audience habits as reasons for the end of the partnership. The move follows Viceland Canada bleeding revenue and subscribers, with a $2.49 million pre-tax loss in 2016, against a pre-tax profit of $236,938 in 2015.

Rogers Communications stated that it continues to evolve its strategy to deliver unique content to Canadians. Vice Canada has acquired full control of the Vice Canada studio in Toronto and a Viceland Canada content library comprising around 130 hours of original programming.

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