Truveo Video Search Engine

Truveo was a video search engine that provided users with a vast collection of online videos from various websites. It was founded in 2005.

One of the key features of Truveo was its ability to index and search through millions of videos from around the web. This made it a popular choice among users looking for specific content.

Truveo was acquired by Microsoft in 2006, which marked a significant milestone in its history.

AOL acquired Truveo in January 2006, expanding its ability to find video on the web.

Truveo was a video search engine that AOL had been using as a technology platform to power AOL video since 2006. The company had been supporting video search on third-party sites, but Truveo relaunched as a consumer video search destination in 2006, emphasizing branded content and personalization features.

Truveo's CEO Tim Tuttle said that the site avoids the "noise" found on many video sites, allowing users to find the content they want faster. A search for "Harry Potter" on YouTube might yield scores of fan-made videos mixed with professional content, but Truveo calls out the professional content while still presenting the fan-made videos.

Truveo's content partners contractually require that videos be served on their sites rather than on Truveo, creating a variable user experience. However, Tuttle believes that more content sites and producers will allow videos to play on destination sites like Truveo over time.

AOL plans to use Truveo's technology to enhance its own web search capabilities and create a one-stop shop for original and premium video content. Truveo's technology, known as "visual crawling", allows it to discover video files in real-time that are missed by other search engine crawlers.

The acquisition continues the trend of internet companies making acquisitions to keep up with features offered by their rivals. AOL has bought several companies in the past year, including Truveo, MusicNow, Weblogs, Xdrive, and Wildseed.

Truveo is a video search engine that was acquired by AOL in January 2006. It has been used primarily as a technology platform to power AOL video since then.

Truveo's technology allows it to discover video files in real-time that are missed by other search engine crawlers. This is known as "visual crawling."

The company's CEO, Tim Tuttle, contrasts Truveo with YouTube as a place where branded content is presented in an environment that is favorable and friendly to professional content producers.

Truveo's consumer video search destination emphasizes branded content and has features such as user favorites and what's hot. It also allows users to search for videos by celebrity voice recognition, which was introduced in a Facebook application.

AOL plans to integrate Truveo into its existing products, which will deliver a one-stop shop of original and premium video content to consumers.