True Corporation: A Leader in Thailand's Business Landscape

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True Corporation is one of the largest telecommunications companies in Thailand, with a long history dating back to 1990. It was founded by the Charoen Sirivadhanabhakdi family, who are well-known business leaders in the country.

True Corporation has a strong presence in the Thai market, with a wide range of services including telecommunications, media, and digital payments. The company has been a leader in the industry for over three decades, with a reputation for innovation and customer service.

True Corporation's success can be attributed to its strategic partnerships and investments in emerging technologies. The company has partnered with major international players to offer cutting-edge services to its customers.

Organization

True Corporation has an Executive Committee that oversees the company's operations. The committee consists of experienced individuals, with Sigve Brekke serving as the CEO at the age of 66 since March 10, 2025.

Sigve Brekke has been at the helm of True Corporation for a while, bringing with him extensive experience. Yupa Leewongcharoen and Nakul Sehgal also hold key positions as Directors of Finance/CFO, having joined the company on February 28, 2023.

Credit: youtube.com, Dr .Tanomsakyut of True Corporation Talks about Telco Transformation

The company's age diversity is notable, with members ranging from 44 to 66 years old. Prathet Tankuranun, the CTO, is 56 years old and has been with the company since February 28, 2023. Rangsinee Sujaritsunchai, the Corporate Secretary, is 59 years old.

Here's a brief overview of the Executive Committee:

True Corporation also has several subsidiaries that operate in different areas of the telecommunications industry.

Executive Committee

The Executive Committee of True Corporation is responsible for overseeing the company's operations and making key decisions. Sigve Brekke serves as the CEO, a position he's held since March 10, 2025.

Sigve Brekke is 66 years old and has been with the company for a significant amount of time.

Yupa Leewongcharoen and Nakul Sehgal both hold the title of Director of Finance/CFO, a position they've held since February 28, 2023. Prathet Tankuranun is the Chief Tech/Sci/R&D Officer, also a role he's had since February 28, 2023.

Rangsinee Sujaritsunchai serves as the Corporate Secretary, a position she's held for an undisclosed amount of time.

Here is a list of the Executive Committee members:

Shareholders

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The shareholders of True Corporation are a diverse group, with some notable players holding significant stakes. Telenor ASA, a Norwegian telecommunications company, is the largest shareholder with 28.6% of the company's equities.

The Chearavanont Family, a prominent Thai business family, is the second-largest shareholder with 26.32% of the company's equities. They have a significant influence on the company's operations and decision-making.

China Mobile Limited, a Chinese telecommunications company, is also a notable shareholder with 7.809% of the company's equities. This investment reflects the growing ties between Thailand and China in the telecommunications sector.

Other shareholders include Citrine Global Co. Ltd., National Telecom Public Co. Ltd., Pictet Asset Management Ltd., State Street Global Advisors Ltd., Sjunde AP-fonden, Goldman Sachs Asset Management (Singapore) Pte. Ltd., and JPMorgan Asset Management (Singapore) Ltd.

Here is a breakdown of the top shareholders:

Subsidiaries

True Corporation has a diverse range of subsidiaries that cater to various aspects of the communications industry.

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TrueMove H and DTAC TriNet are subsidiaries that specialize in mobile telecommunication. They provide a range of services including mobile phone plans and internet access.

TrueOnline is another subsidiary that focuses on broadband and fixed line business. This means they offer high-speed internet and phone services to customers.

TrueVisions is a subsidiary that operates in the pay TV business. They provide a variety of TV channels and entertainment options to customers.

True Digital is a subsidiary that offers a range of services including television, internet, online games, and mobile phones. This makes them a one-stop-shop for customers looking for a variety of digital services.

Here is a list of True Corporation's subsidiaries:

  • TrueMove H and DTAC TriNet (Mobile telecommunication)
  • TrueOnline (Broadband/fixed line business)
  • TrueVisions (Pay TV business)
  • True Digital (Television, Internet, Online games, and Mobile phones)

Operations

True Corporation's operations are built on a foundation of innovation and efficiency. They have a strong presence in the digital infrastructure and data center market.

Their focus on innovation is evident in their ability to develop and deploy cutting-edge technology solutions, such as cloud computing and data analytics. True Corporation has a robust network infrastructure that spans across the region.

Their expertise in data center operations has earned them a reputation as a reliable and secure partner for businesses in the region.

Geographical Sales Breakdown

Conference table setup in Thailand with bottled water, microphone, and documents. Ideal for business themes.
Credit: pexels.com, Conference table setup in Thailand with bottled water, microphone, and documents. Ideal for business themes.

True Corporation's geographical sales breakdown reveals a significant presence in Thailand. The company's sales in Thailand have been steadily increasing over the years, with a notable surge in 2024.

In 2020, True Corporation's sales in Thailand were 138 billion baht. This figure rose to 144 billion baht in 2021. However, the sales dipped slightly to 135 billion baht in 2022.

The company's sales in Thailand saw a significant increase in 2023, reaching 169 billion baht. This represents a notable growth of over 25% compared to the previous year.

Here's a breakdown of True Corporation's sales in Thailand for the given years:

Sales by Activity

True Corporation's sales by activity provide valuable insights into the company's growth and diversification. The sales figures for 2024 show a significant increase in mobile sales, reaching 171B.

Mobile sales have been steadily increasing, with 141B in 2023 and 105B in 2020. This suggests a strong market demand for mobile services.

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True Move H sales, on the other hand, have been relatively stable, with 111B in 2021 and 105B in 2020. This may indicate a saturated market for this particular service.

The sales figures for broadband internet and others are also worth noting, with 27.74B in 2024 and 22.05B in 2023. This represents a growth rate of approximately 25% over the past year.

Here's a breakdown of the sales by activity for True Corporation in 2024:

Services

True Corporation offers a wide range of services to cater to its customers' diverse needs.

True Corporation provides internet services through its subsidiary True Online, which offers various internet plans with speeds ranging from 10 Mbps to 1 Gbps.

True Corporation also provides mobile services through its subsidiary True Move, which offers a range of postpaid and prepaid plans with features such as international roaming and data bundles.

True Corporation's services also include digital TV and satellite TV through its subsidiary True Visions, which offers over 300 channels and various subscription plans.

True Corporation's services are designed to be user-friendly and convenient, with features such as online bill payments and customer service support available 24/7.

Awards and Recognition

Credit: youtube.com, True Corporation Public Company Limited - Top Community Care Companies In Asia - ACES Awards 2019

True Corporation has received numerous awards and recognitions for its outstanding performance and contributions to the industry.

The company was named the "Best Telecommunications Company in Thailand" by the Asian Television Awards in 2019.

True Corporation has also been recognized for its innovative mobile services, including the launch of the first 5G network in Thailand in 2020.

True Corporation has a strong commitment to corporate social responsibility, evident in its various community development programs and partnerships with local organizations.

The company's efforts have been recognized by the Thai government, which awarded True Corporation the "Prime Minister's Award for Excellence in Corporate Social Responsibility" in 2018.

Here's an interesting read: Internet in Thailand

Growth Strategy

True Corporation is committed to sustainable growth through three key missions. The company aims to become a trusted brand by fulfilling promises and missions to customers, investors, and all stakeholders.

One of the key missions is to deliver an unmatched customer experience through unified apps and AI-powered customer service. This is achieved by accelerating the integration of systems between True and dtac, and by modernizing the network nationwide by Q3 this year.

Credit: youtube.com, True Corporation Uses Dynamic Spectrum Sharing to Boost 4G & 5G Performance in Thailand

The "Phuket Model" showcases the first province with 100% completed network modernization, ensuring an unmatched network experience. This model will be continued across other provinces nationwide.

True Corporation also aims to protect core connectivity and expand its digital portfolio by continuously improving network services and offering new digital products and services tailored to customer needs.

Here are the three key missions that will drive True Corporation's growth:

These missions will be the foundation for True Corporation's sustainable growth, as stated by Brekke, the company's leader.

Attributes

True Corporation is a communications conglomerate in Thailand that controls several key companies in the industry.

True Corporation is the parent company of TrueVisions, Thailand's largest cable TV provider, and True Internet, Thailand's largest internet service provider.

As of August 2014, True Corporation, along with its partner True Telecommunications Growth Infrastructure Fund, had a combined market capitalization of US$10 billion.

True Corporation is a subsidiary of Charoen Pokphand Group, which holds 50% of True's shares as of March 2017.

TrueMove H, one of True's subsidiaries, is Thailand's second-largest mobile operator, second only to AIS.

TrueMove H is also a partner of Vodafone Group, a global telecommunications company.

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Frequently Asked Questions

Does CP own True?

CP Group and Telenor hold a 30% stake in True, but it's not a direct ownership. True is a separate entity with its own operations and services.

Rosemary Boyer

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Rosemary Boyer is a skilled writer with a passion for crafting engaging and informative content. With a focus on technical and educational topics, she has established herself as a reliable voice in the industry. Her writing has been featured in a variety of publications, covering subjects such as CSS Precedence, where she breaks down complex concepts into clear and concise language.

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