
A well-crafted trashpost can go viral in a matter of hours, with some even reaching millions of views. To achieve this level of engagement, it's essential to understand the key elements that make a trashpost successful.
A trashpost's success often hinges on its ability to evoke strong emotions in viewers, whether it's laughter, surprise, or a mix of both. By carefully crafting the tone and content, you can increase the chances of your trashpost resonating with your audience.
To maximize impact, consider the timing of your trashpost. Posting at the right moment, such as during a trending event or holiday, can significantly boost engagement. For example, posting a trashpost on April Fool's Day can increase its chances of going viral.
What to Post
To create a great trashpost, you need to know what's hot and what's not. Social Listening features in tools like Agorapulse can help you establish what people are talking about.
Knowing your audience is key. For example, in 2018, Post Malone's dreadlocks sparked a stream of jokes on social media, making him look like Ron Swanson from "Parks and Recreation."
A good trashpost can poke fun at a popular topic while promoting your own brand. Netflix did just that by making a cheeky little meme about Post Malone, promoting one of their own TV shows.
The key is to be relevant and timely. MoonPie's trashpost is a great example of this.
Should You Post
Posting completely meaningless content, also known as trashposting, can be a tricky concept to wrap your head around. It's about creating content that's humorous, yet slightly off from the mainstream or borderline offensive, to invoke curiosity and spark engagement.
Posting controversial or meaningless content can go against every social media marketing instinct, but it can also lead to significant engagement, like Sunny D's tweet that got 319.8K likes and 4.1K replies. This is a key takeaway from the article's discussion on trashposting.
If you're considering trashposting, remember that it's not just about making people laugh, but also about creating a sense of intrigue and surprise. This can be especially effective for brands that want to break away from their usual tone and image, like Sunny D's unexpectedly dark tweet.
For more insights, see: Content House
Keep It Relevant

Social media is a vast and ever-changing landscape, and what works today might not work tomorrow. To stay ahead of the game, it's essential to keep your content relevant to your audience.
The key to relevance is knowing what's hot and what's not. You can't just trawl through social networks, forums, and message boards to stay up-to-date, it's time-consuming and inefficient. Invest in a social media management tool that has Social Listening features, like Agorapulse, to help you establish what people are talking about.
For example, when Post Malone released his album "Beerbongs & Bentleys" in 2018, there was a stream of jokes on social media about how much he looked like Ron Swanson from "Parks and Recreation." Netflix spotted this trend and created a cheeky little trashposting meme that poked fun at the famous rapper while promoting one of their own TV shows.
To create relevant content, you need to understand what your audience is interested in. Take MoonPie's trashpost as an example, but for now, let's focus on the importance of relevance.
Recommended read: Not Interrupt Whats App Call

Social media management tools can help you stay on top of trends, but it's also essential to be authentic and genuine in your content. As the article notes, trashposting is about posting intentionally pointless content that can go viral, but it's also about being relatable and making your followers laugh.
Description
When you're deciding what to post, it's helpful to have a clear idea of what options are available to you. You can create your own postcards from scratch, or you can join a community online to turn trash into postcards together.
The Simply Sustainable community hosts monthly community calls, where you can connect with fellow activists and have fun creating postcards to send to your legislators about important issues. These calls are a great way to stay engaged and make a difference.
To join a community call, you'll need to register in advance and have a few basic materials on hand. This might include thin cardboard from cereal or snack boxes, scissors, measuring tape or a ruler, and sharpies or pens.
If you're looking for inspiration, you can check out the website of The Simple Environmentalist, who shares tips and ideas for making zero waste living easy and accessible.
Intriguing read: Twitter Community
Risks and Considerations
Trashposting can severely backfire, as seen in the Balenciaga holiday marketing campaign, which was widely criticized for its insensitive and disturbing content.
Using viral humor to expand your brand visibility across social media is a high-risk strategy, and falling flat can be cringe-worthy.
No one is invincible in the world of social media, not even celebrities like Kanye West, who has faced backlash for his anti-Semitic tweets and has been banned on Twitter.
The line between trashposting and posting trash can be difficult to see, and even brands with a large following can miss the mark with a trashpost.
Risks of Posting
Posting on social media can be a high-risk, high-reward endeavor. The Balenciaga holiday marketing campaign is a prime example of how trashposting can backfire.
Falling flat on your face in cringe-worthy fashion is a very real risk of posting on social media. The brand's campaign featured child bondage, which is absolutely not funny.
No one is invincible in the world of social media, not even celebrities like Kanye West, who has been banned on Twitter for posting anti-Semitic content. This type of behavior is disgusting and completely unacceptable.
Posting trashy content can permanently damage your brand and business, as Adidas has terminated its partnership with Kanye West due to his hate speech. It's a serious consequence to consider.
It's easy to miss the mark with a trashpost, even if you're trying to be funny or edgy. The line between trashposting and posting trash can be difficult to see, especially when you're trying to go viral.
Conclusion: Shock Factor
The shock factor can be a double-edged sword when it comes to marketing. If you're targeting Gen Zers and Millennials, they'll likely get your trashposting humor, but Baby Boomers and the Greatest Generation might not.
To minimize the risk of getting it wrong, it's essential to understand what your audience finds funny. Keep on top of the latest humor trends and be self-aware of your brand's tone.

Here are some key considerations to keep in mind:
- Understand your audience's sense of humor
- Stay up-to-date with current humor trends
- Be self-aware of your brand's tone and voice
- Avoid using corporate jargon and buzzwords
If you're still unsure, try sprinkling your Twitter feed with self-deprecating tweets and see how people respond. It's a great way to test the waters and gauge your audience's reaction.
Leave Your Corporate Hat at Home
Leave your corporate hat at home. It's time to ditch the jargon and speak like a normal person. Many companies require employees to use corporate language, but this can come across as insincere or even alienating.
Research shows that 70% of employees feel like they're speaking a different language at work. This can lead to feelings of isolation and disconnection. In fact, a survey found that employees who feel like they can be themselves at work are 25% more likely to be engaged.
The corporate world can be a minefield of buzzwords and clichés. A single misstep can make you sound like a robot. For example, saying "synergy" or "disrupt the paradigm" can make you sound like a corporate robot.
Additional reading: How Does Tweeting Work
Creative Expression
Creative Expression is all about finding new ways to make something from nothing, and that's exactly what trashpost is all about.
In the article, we learned that trashpost often involves upcycling or repurposing items, like turning old pallets into planters or creating jewelry from discarded bottle caps.
Trashpost can be a fun and creative way to express yourself, and it's also a great way to reduce waste and live more sustainably.
Frequently Asked Questions
What is the meaning of shtpost?
What is a shitpost? A shitpost is a type of online content intentionally created to be low-quality, provocative, and attention-grabbing, often used to disrupt discussions or elicit a strong reaction.
Featured Images: pexels.com


