
If you're looking to expand your advertising options beyond Tradedoubler, you have two popular alternatives: Facebook Ads Manager and Google Ads.
Tradedoubler's capabilities are impressive, but Facebook Ads Manager offers a more comprehensive platform for targeting specific audiences and creating engaging ad content.
With Google Ads, you can leverage the power of search engine optimization to reach customers actively searching for products or services like yours.
Both Facebook Ads Manager and Google Ads have their own strengths and weaknesses, but they can be effective tools for reaching new customers and growing your business.
Broaden your view: How to Post Affiliate Links on Facebook
Working with Trade Doubler
Working with Trade Doubler can be a great experience. You can expect top-notch reliability from their network, making life easier for partners.
Their team is genuinely committed to building solid relationships and doing things the right way. This approach has earned them a reputation for being trustworthy.
If you're lucky, you might get to work with a dedicated team member like Carlotta Girardi, their Partnerships Development Executive. She's quick to help, super friendly, and really knows her stuff.
Results may take a bit longer to see in partner marketing, but the Grow Team at Trade Doubler is always here to recommend strategies to help your program thrive.
Trade Doubler Interface and Staff
Tradedoubler's interface is antiquated and not user-friendly, with no improvements in over ten years of use. It's a frustrating experience for those who have to navigate it daily.
The staff at Tradedoubler are mostly juniors who lack experience and often don't know what they're doing beyond the basics. This can lead to poor support and guidance for advertisers.
Advertisers pay very poor commissions, often losing around 15% of their rightful earnings, which can add up to many thousands of Euros.
Terrible Interface, Inexperienced Staff
TradeDoubler's interface has been criticized for being antiquated and not user-friendly, with one reviewer stating it hasn't improved in over ten years.
The interface is not user-friendly, making it difficult for users to navigate and use the platform effectively.
Staff at TradeDoubler have been described as mostly juniors who are not the smartest cookies in town, and often don't know what they are doing beyond the basics.
Advertisers pay very poor commissions, often losing around 15% of their rightful earnings, which can be many thousands of Euros.
This lack of knowledge among staff can lead to issues with tracking commissions and resolving problems for users.
Importing Conversions in Facebook Ads Manager
You can integrate your Tradedoubler conversions into Facebook Ads Manager to optimize your campaigns for the best ROIs.
To do this, you'll need to activate our integration, which allows you to import your Tradedoubler affiliate conversion data into your Facebook Pixel via the Facebook Conversion API.
By adding your Tradedoubler account and website to our system, we'll take care of the rest, making it easy to track and optimize your Facebook Ads campaigns.
This integration will enable you to optimize your Tradedoubler Facebook campaigns for better ROIs, making it a valuable tool for any affiliate marketer.
Curious to learn more? Check out: Real Estate Google Ads Consultant
Finding Client ID
Finding Client ID is a crucial step in setting up your Tradedoubler account. You can find your Tradedoubler Client ID by logging into your account.
To do this, you'll need to go to the Tradedoubler website and navigate to the API Info page. This page is located under Tools > API Info (https://publishers.tradedoubler.com/en/uaa/clients/).
Your Client ID will be waiting for you on this page, once you've created your API Client.
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Finding Site IDs
To find your Tradedoubler Site IDs, you'll need to log into your account and navigate to the Sites section.
You can access this by going to the Sites – Sites page, or by following the link https://login.tradedoubler.com/publisher/aSiteList.action.
Once you're on the Sites page, click on the site name to reveal a drop-down menu.
The Site ID will be displayed underneath the site name in this menu.
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Trade Doubler Services
Tradedoubler offers a full-service agency solution that provides access to top partners in each market they operate in through their Grow platform.
Their platform is simple and easy to use, making it perfect for clients with no history in affiliate marketing.
The Grow customer service team is well-trained and knowledgeable, going out of their way to help clients.
Full-Service Agency
As a full-service agency, selecting the right partner for clients' affiliate activity is crucial. Grow provides a simple, easy-to-use platform with access to top partners in each market.
Their light touch approach and flexibility work well for us, especially since many clients have no history in affiliate marketing and are trying it for the first time. This makes it easier for them to get started.
The Grow customer service team is well-trained and knowledgeable, going out of their way to help us. They're a valuable resource for any questions or concerns we may have.
Service Providers
Tradedoubler has three service provider relationships, as reported by VentureSource.
Their partnership data is available through VentureSource.
As a full-service agency, Tradedoubler looks for the right partner for clients' affiliate activity.
Grow provides a simple, easy-to-use platform with access to top partners in each market.
Their light touch approach and flexibility work well for Tradedoubler's clients, many of whom are new to affiliate marketing.
The Grow customer service team is well-trained and knowledgeable, going out of their way to help clients.
Trade Doubler API and Integration
To integrate Tradedoubler affiliate conversions with your marketing tools, you need to attribute sales data to traffic data. Our service automatically places SubIDs in your affiliate links, making it easy to match traffic and affiliate conversion data.
You can connect your Tradedoubler account to our system via API, which allows you to give each data connection different names and tags for easy filtering. Tradedoubler now offers a new API endpoint, we advise that you connect via the New API.
To access your Tradedoubler Report API Token, you can request it from Tradedoubler customer support and find it under Statistics – Program overview. The value at the end of the URL that follows the “&key=” parameter is the Report API Token.
To integrate Tradedoubler conversions with your Microsoft Ads or Facebook Ads Manager, you need to activate the integration feature and set up a conversion goal within your account. This will allow you to import your Tradedoubler affiliate conversion data and optimize your campaigns for better ROIs.
To connect your Tradedoubler account to our system, you'll need to create a new API Client under Tools > API Info. Your Client Secret will only be shown once when you add a client to your account.
For another approach, see: Facebook Ads Case Study
Importing Conversions in Google Ads
You can import Tradedoubler conversions into your Google Ads account using different methods.
The Direct Google Ads integration is one of the options available.
With wecantrack, you can also import conversions via Google Analytics or use an offline conversion import option.
You can find more information about the setup required for each method on the Google Ads integration page.
To integrate your Tradedoubler conversions into your Google Ads account, you'll need to connect your Tradedoubler account to wecantrack via API, connect your website to wecantrack, and activate the integration feature.
Here are the available methods for importing Tradedoubler conversions in Google Ads:
Importing Conversions in Microsoft Ads
To import conversions in Microsoft Ads, you'll need to activate the Microsoft Ads integration feature. This allows you to integrate affiliate conversion data from Tradedoubler into your Microsoft Ads account.
Once connected, you can set up a conversion goal within your Microsoft Ads account. This is a crucial step in the process, as it enables the integration to push conversions to your campaigns.
To push the conversions to your campaigns, you'll need to have already connected your Tradedoubler accounts and websites to the system. This sets the stage for the integration to take place.
With the integration feature activated and conversion goals set up, you can expect the conversions to be pushed to your campaigns seamlessly.
Check this out: Adobe Marketing Cloud Integration with Salesforce
Connecting via API
Connecting via API is a crucial step in integrating Tradedoubler with your marketing tools. You can connect your Tradedoubler account via API, and it's recommended to connect via the New API.
You can give each of the data connections different names and tags, which enables you to easily filter your data on account or sub-account level. This makes it easier to manage your data and make informed decisions.
To connect via API, you'll need to follow the steps outlined on the Tradedoubler page and interface. You can find both the old and new API methods available for connection.
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Here's a quick rundown of the steps to find your Tradedoubler Report API Token:
- You can request a Tradedoubler Report API Token at the Tradedoubler customer support.
- Once you have received an API Token, you can find it under Statistics – Program overview.
- Click on API URL (on the bottom).
- The value at the end of the URL that follows the “&key=” parameter is the Report API Token.
Connecting via API allows you to integrate Tradedoubler with various marketing tools, making it easier to track and analyze your data.
Finding Client Secret
To find your Tradedoubler Client Secret, you need to log in to your Tradedoubler account.
Once logged in, navigate to Tools > API Info under the publisher's section of the Tradedoubler website.
Here, you'll find the option to create a new API Client, which is necessary to access your Client Secret Key.
Your Client Secret will only be shown once when you add a client to your account, so make sure to take note of it.
To add a client, click on the "Create new client" button and follow the prompts to set up your API client.
The process is relatively straightforward, and you'll be able to access your Client Secret Key once you've completed the setup.
Here's a step-by-step guide to help you find your Client Secret:
- Login to your Tradedoubler account
- Navigate to Tools > API Info
- Create a new API Client
- Add the client to your account
Trade Doubler Information
Trade Doubler is a global affiliate network that offers a wide range of products and services to its partners.
The company was founded in 1999, making it one of the pioneers in the affiliate marketing industry.
Trade Doubler has a strong presence in Europe, with offices in several countries, including the UK, Germany, and Sweden.
About
Trade Doubler is a cashback and rewards platform that allows users to earn money back on their online purchases. It's a great way to save money and get something extra back.
The platform offers cashback on a wide range of products and services, including shopping, travel, and finance. Users can earn up to 50% cashback on certain deals.
Trade Doubler is free to join and use, with no hidden fees or charges. You can sign up in just a few minutes and start earning cashback right away.
The platform is available to users in the UK and Ireland, and offers a range of cashback deals from popular retailers like Amazon and eBay. You can access your cashback earnings at any time through your Trade Doubler account.
Trade Doubler also offers a referral program, which allows users to earn money by inviting friends to join the platform. This is a great way to earn extra cash and share the benefits with others.
Latest News
Trade Doubler has been making waves in the online world, and we've got the latest scoop for you. The company has been around since 2006, founded by a group of entrepreneurs who saw an opportunity to revolutionize the way people earn money online.
One of the most exciting features of Trade Doubler is its network of advertisers and publishers. With over 13,000 advertisers and 2 million publishers worldwide, Trade Doubler has built a vast network that connects buyers and sellers in a seamless way.
Trade Doubler's platform is designed to be user-friendly, making it easy for anyone to get started. The site is available in multiple languages, including English, Spanish, and French, catering to a global audience.
The company's focus on innovation has led to the development of cutting-edge technology that streamlines the advertising process. Trade Doubler's proprietary platform, known as the "Trade Doubler Platform", uses advanced algorithms to match advertisers with the right publishers.
On a similar theme: Google Affiliate Network
Trade Doubler's success can be attributed to its commitment to customer satisfaction. The company offers a range of tools and resources to help publishers succeed, including training and support.
With Trade Doubler, publishers can earn money by promoting products and services from top brands. The company's revenue share model ensures that publishers get paid for their efforts, making it a lucrative opportunity for those who are willing to put in the work.
Portfolio Exits
Tradedoubler has a notable portfolio exit, which was DynAdmicon in July 2021.
Their portfolio exit highlights the company's ability to identify and invest in successful ventures.
Tradedoubler's focus on performance marketing and e-commerce investments has yielded significant results, as seen in their portfolio exit.
DynAdmicon's exit showcases the potential for companies like Tradedoubler to generate revenue through strategic investments.
5 Acquisitions
Trade Doubler has made some significant moves in the market, acquiring several companies to expand its reach.
Their latest acquisition was Emailing Network on June 12, 2024, for an undisclosed valuation of $XXM.
Trade Doubler acquired Emailing Network in 2024.
We can see a list of their acquisitions below:
Fund History
Trade Doubler has a long history, dating back to 2004. It was founded by two entrepreneurs who saw an opportunity to make online trading easier and more accessible.
The company started as a small operation, but quickly grew in popularity as more people discovered its unique features. By 2006, Trade Doubler was already processing millions of transactions.
One of the key factors in Trade Doubler's success was its innovative approach to affiliate marketing. By allowing publishers to earn commissions on every sale made through their unique referral links, Trade Doubler created a win-win situation for both parties.
Trade Doubler's network of publishers grew rapidly, with thousands of individuals and businesses joining the platform each year. This expansion helped to increase the company's revenue and solidify its position in the market.
In 2010, Trade Doubler introduced its popular "Doubler" feature, which allowed publishers to earn double commissions on certain products. This move was a huge success, attracting even more publishers to the platform.
Market Share
TradeDoubler has a strong presence in the Polish market, with the most popular brands in the country partnering with them.
They have a significant market share in Poland, which is a testament to their reputation and effectiveness as an affiliate partner.
Their popularity among brands and publishers alike is evident in the success of their campaigns, which have yielded very good performance and substantial earnings.
The team at TradeDoubler is known for being helpful and supportive, with the Publisher team being particularly responsive to partner inquiries.
Trade Doubler Partners and Customers
TradeDoubler has a strong network of partners and customers, with over 6498 companies using their affiliate marketing tool in 2025. This includes major brands like Microsoft, Manpower, and Aviva.
One of their notable partners is Rightlander, a UK-based company that they partnered with in December 2022. This partnership enables Rightlander to discover and monitor content across TradeDoubler's partner sites, social media, and more.
Some of their notable customers include Sephora, which partnered with TradeDoubler for app downloads in June 2022. TradeDoubler also has a significant presence in the UK, with 1092 customers, followed by the US with 754 customers and Germany with 739 customers.
Here's a breakdown of TradeDoubler's customers by employee size:
Partners & Customers
TradeDoubler has a strong presence in the market, with over 6498 companies using their Affiliate Marketing tool in 2025. This shows the company's ability to scale and meet the needs of businesses around the world.
One of TradeDoubler's key strengths is its partnerships with top brands. For example, they have partnered with Rightlander, a UK-based company, to accelerate growth into new markets. This partnership has allowed TradeDoubler to expand its reach and offer more services to its customers.
TradeDoubler's customer base is also impressive, with companies like Microsoft, Manpower, and Aviva using their Affiliate Marketing tool. These companies have a significant employee range, with over 10,000 employees each.
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In terms of geography, TradeDoubler has a strong presence in the United Kingdom, the United States, and Germany. These three countries account for 19.81%, 13.68%, and 13.41% of TradeDoubler's customers respectively.
Here's a breakdown of TradeDoubler's top three geographies:
TradeDoubler's customer base is diverse, with companies from various industries using their Affiliate Marketing tool. The top three products and services offering customers that use TradeDoubler are Marketing (69), Social Media (59), and Travel (45).
Top Competitors and Alternatives
Trade Doubler has a strong presence in the affiliate marketing industry, but it's not the only player in town. Its top competitors include ShareASale, Outbrain, and GoAffPro, which collectively hold a significant market share.
ShareASale is a notable competitor, boasting a market share of 21.56% and serving over 34,000 domains. Outbrain is another major player, with a market share of 20.37% and over 32,000 domains under its belt.
GoAffPro is also a significant competitor, holding a market share of 11.91% and serving over 18,600 domains. These three companies are among the top competitors of Trade Doubler in the affiliate marketing category.
Here's a breakdown of the top competitors of Trade Doubler:
These companies are all major players in the affiliate marketing industry, and Trade Doubler will need to stay competitive to maintain its market share.
Frequently Asked Questions
What does Tradedoubler do?
Tradedoubler connects brands and publishers worldwide through a digital marketing platform, facilitating partnerships for advertising and sales across all digital channels. It's a global hub for brands and publishers to collaborate and succeed in the digital space.
How much did Tradedoubler sell for?
TradeDoubler was sold for approximately €695 million in cash, equivalent to around US$900 million. This acquisition marks a significant milestone in the company's history.
How much did Martin Lorentzon sell Tradedoubler for?
Martin Lorentzon sold Tradedoubler for US$70 million in 2005. This sale marked a significant milestone in his entrepreneurial journey.
Who founded Tradedoubler?
Tradedoubler was founded by Felix Hagnö and Martin Lorentzon in 1999. The duo's entrepreneurial spirit marked the beginning of a successful online marketing journey.
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