TikTok Keyword Research Essentials for Business

To create a successful TikTok marketing strategy, you need to conduct thorough keyword research. This involves identifying the right keywords and hashtags that your target audience is using.

Understanding your niche is the first step in finding relevant keywords. According to a study, 70% of users on TikTok are between the ages of 16 and 24, so if your business targets this demographic, you'll want to focus on keywords that appeal to them.

Knowing your audience also helps you identify the types of content they're interested in. For example, if your business sells outdoor gear, you might focus on keywords related to hiking, camping, or adventure sports.

By understanding your niche and audience, you can start brainstorming a list of potential keywords to research further.

Check this out: Keyword Research for Small Business

TikTok keyword research is all about finding the right words to use to get your content seen by the right people. You can use a TikTok keyword research tool, like Keyword Tool, to make the process easier.

For another approach, see: Kdp Amazon Bsr Keyword Research Seo Tool

To get started, simply type in your seed keyword in the search bar and select the country and language you want to target. You can also choose to target 'Global' if you don't need localized keywords.

Keyword Tool returns hundreds of keywords within seconds, along with insights like estimated search volume and trend. You can also use the 'Settings' feature to filter the results and find the most popular keywords that align with your specific requirements.

You can use keywords in four places on TikTok: captions, voiceover, text overlay, and hashtags. Use two or three target keywords in the video's description to keep it natural and effective.

Here are the four places to put your keywords on TikTok:

TikTok keyword research is the process of finding the most relevant and popular keywords on TikTok to help you grow your presence and reach your target audience.

Our TikTok keyword research tool is very straightforward to use, allowing you to type in your seed keyword in the search bar and select the country and language you want to target.

You can also select your location as 'Global' if you don't need localized keywords, giving you a broader scope to work with.

Keyword Tool supports all locations and languages that are offered by TikTok, making it a versatile tool for any user.

Once you hit enter, Keyword Tool returns hundreds of keywords to you within seconds, providing you with a wealth of information to work with.

You also get access to keyword insights on TikTok, like estimated search volume, trend, cost-per-click, or competition, giving you a deeper understanding of the market.

With Keyword Tool, you can easily find the most popular TikTok keywords that align with your specific requirements.

You can use the 'Settings' feature to put minimum and maximum values for all the available search metrics, turning Keyword Tool into an efficient TikTok keyword filter in no time.

This allows you to narrow down your search results and get exactly what you need, saving you time and effort in the long run.

A different take: Google Search Console Keyword Research

Over 1 billion people used TikTok in 2023, making it one of the fastest-growing social media platforms.

TikTok's massive user base is spread across the globe, with the highest number of users in Asia, followed by the Americas and Europe.

More than 50% of TikTok users are between the ages of 16 and 24, and they spend an average of 52 minutes per day on the app.

TikTok's popularity is not limited to a specific region or age group, but its user base skews younger and more international compared to other social media platforms.

TikTok's algorithm can tell when you say a keyword in the video's voiceover, making it easy to add one.

There are four places you should put your keywords: captions, voiceover, text overlay, and hashtags.

To get the best results, aim for two or three target keywords in the video's description.

The TikTok Keyword Tool uses TikTok search to generate low-competition, long-tail keywords.

It extracts these popular keyword suggestions along with their data from TikTok search, which only takes a couple of seconds.

Here are the four places to put your keywords:

TikTok's algorithm looks at the hashtags you use to determine what your content is about and who to show it to.

You can find trending hashtags by exploring the "Discover" page, which showcases popular content and the hashtags associated with it.

Incorporating these trending hashtags into your videos can increase their visibility, especially if they're relevant to your niche and have a good number of views.

Broad hashtags help you tap into larger audiences, while niche hashtags attract users looking for your products explicitly.

For example, if you're selling beauty products, broad hashtags might include #beauty or #skincare, while niche hashtags could be #veganmakeup or #crueltyfreebeauty.

Experimenting with different combinations of hashtags can help you find what works best for your shop.

Including popular, trending, and niche hashtags helps expand your reach while keeping your content relevant to your audience.

You might like: How to Find Trending Seo Keywords

Using the TikTok search bar is a great way to get ideas for your content. As you type, TikTok will suggest popular searches related to your input, which are based on what users are actively searching for.

These suggestions are valuable keywords for your content. Take note of them, as they can guide your content creation.

TikTok's search function relies on keyword relevance and engagement signals. This means that optimizing your profile and content is crucial for ranking high in search results.

The more you optimize your profile and content, the higher you will rank in search results.

A fresh viewpoint: How to Search Keywords Locally in Semrush

Optimizing your TikTok presence is crucial for getting noticed by potential customers. Your TikTok bio and profile description offer prime real estate for SEO.

Use keywords naturally in your bio and profile description to highlight your shop's offerings. For instance, a bio for a fitness product shop might read: "Get fit with our eco-friendly workout gear. From resistance bands to yoga mats, shop sustainably!"

Integrating keywords in your bio helps TikTok's algorithm understand what your shop is about, making it easier to match your profile with relevant searches. A well-crafted bio can make all the difference in getting your shop noticed.

A TikTok keyword generator can simplify the process of finding the right keywords and hashtags on TikTok. With a billion users and an influx of content, standing out from the crowd takes time.

Keyword Tool uses TikTok search and its autocomplete feature to get the most popular and hidden keywords that real people are searching for on the platform. It makes it extremely easy to extract hundreds of keywords from TikTok autocomplete within seconds.

With TikTok Keyword Tool, you will have all the popular keywords related to your niche at your fingertips within seconds. You will never run out of fresh and trending ideas.

A unique perspective: Free Google Keyword Analysis Tool

Tracking your TikTok performance is key to understanding what's working and what's not. You can do this by checking your account analytics, which shows you how your videos are performing in terms of views, likes, shares, and comments.

Pay attention to which keywords and hashtags are driving the most engagement, as this information can inform your future keyword research and content creation strategy.

The majority of your traffic will likely come from 'For you', but keep an eye on how 'Search' traffic changes over time. This will help you learn how to optimize content for your target searchers.

Tracking these percentages can give you a clear picture of what's working and what's not, allowing you to adjust your strategy accordingly.

TikTok launched search ads in August 2023, allowing your ad to be displayed in search results rather than the 'For You' feed.

Placement is based on relevancy, user intent, and user behavior, giving your ad a higher chance of being seen by your target audience.

Advertisers can input 'negative keywords' to avoid showing up near videos that don't align with their brand, ensuring your ad stays relevant and targeted.

This feature helps advertisers avoid wasting their ad budget on irrelevant content and increases the effectiveness of their campaigns.

For your interest: Google Ranking Tool for Keywords

Using third-party tools can help you find popular keywords related to your niche on TikTok. Tools like Google Trends, SEMrush, or Ahrefs can give you deeper insights into what users are searching for.

You can also use TikTok's Search Bar to type in terms related to your products and see what suggestions come up. This can give you an idea of what users are searching for.

Hashtag research is another way to find popular keywords on TikTok. Look at trending hashtags to find keywords in your niche that are being used by others.

To build a comprehensive keyword list, study what keywords successful competitors in your niche use in their profiles, product descriptions, and videos.

Here are some tools and techniques you can use for keyword research on TikTok:

By using these tools and techniques, you can optimize your keyword strategy and find new content ideas on TikTok.