Thryv Review and Analysis for Business Decision Makers

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Thryv is a comprehensive business management platform that offers a wide range of tools and features to help small and medium-sized businesses succeed. It's a one-stop-shop for managing customer relationships, marketing, and operations.

Thryv has been around since 1987, initially known as Dex Media, and has since evolved into a robust platform with a strong presence in the US and Canada. Its user base is diverse, with a mix of small business owners, entrepreneurs, and marketing professionals.

Thryv's pricing model is tiered, with four plans to choose from, making it accessible to businesses of all sizes. The costs are competitive, with the most basic plan starting at $19.95 per month.

What Is Thryv?

Thryv is an end-to-end client experience platform designed to help small businesses streamline their operations.

Their software is built to manage, get paid, and get credit for jobs in one place.

Thryv provides a viable CRM solution for managing and automating various tasks associated with the customer journey.

Credit: youtube.com, Time to Thryv | Thryv Overview

It's a single platform that aims to simplify business operations.

Their software is designed to help businesses manage and automate tasks, but it's also important to track lead performance after creating a Thryv account.

Thryv offers a cost-effective solution for small businesses looking to streamline their operations.

However, advertising services available through Thryv do little for brand longevity, so it's essential to consider a more comprehensive marketing solution.

Features and Usability

Thryv's features are designed to help small businesses manage their online presence and customer relationships.

Thryv has an integrated CRM system that allows you to segment your customer list with filters and tags, and gain better insights with "enriched" customer data from multiple online sources.

You can create automated follow-up messages, personalize your text and email campaigns, and manage daily communications to ensure you stay connected to your audience.

Thryv also allows you to manage your business information across more than 60 online listings, and keep an eye on what customers are saying in reviews.

Credit: youtube.com, Thryv CRM Review - An Honest Look At Its Performance And Usability (Is It Worth The Investment?)

You can create an interactive web portal for easier consumer access to products, services, bookings, and order histories.

Thryv's features include appointment booking, where customers can sign up for services, classes, or events from any device, any time, and pay without leaving the mobile app.

You can send automated reminders to minimize problems with "no show" clients.

Thryv's social media management feature allows you to manage and publish to all your social media feeds from one place, and take advantage of pre-written posts when your own content calendar looks sparse.

You can keep on top of comments and replies right from the portal.

Thryv also has a payments feature that allows you to send quotes, estimates, and invoices to clients, and process credit cards with contactless online payments, no card reader required.

Here are some of the key features of Thryv:

  • Customers & Contacts
  • Text & Email
  • Online Presence
  • Appointment Booking
  • Social Media
  • Payments

Thryv's usability is designed to make it easy for small businesses to expand their online presence, improve their relationship with their customers, and enhance their payment process.

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Thryv's cloud-based solution can change the game for any small business in the world.

You can integrate third-party applications like QuickBooks, Mailchimp, and Yelp to enhance and keep all your work in one place.

Thryv's features are distributed in three big sections: Get the job, Manage the job, and Get credit.

Thryv's marketing automation tools help you reach more customers and drive more sales.

Thryv's features include scheduling, billing, contact managing, automated reminders, and more.

You can use Thryv's features to take your digital presence to the next level in all kinds of social media platforms like Facebook, YouTube, Instagram, etc.

Pros and Cons

Thryv offers a comprehensive suite of tools for small businesses, making it a great option for those looking to streamline their operations.

One of the main benefits of Thryv is its ability to integrate with a wide range of third-party services, allowing businesses to access a vast array of features and functionality. This can be a game-changer for small businesses that may not have the resources to invest in a full-suite CRM.

However, some users have reported that the platform can be overwhelming to navigate, especially for those who are new to CRM systems.

Pros

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Having a professional online presence is crucial for any business, and this tool makes it easy to manage. It allows you to control how you appear online, which is essential for building trust with potential customers.

One of the standout features is its user-friendly design, making it easy to navigate and use, even for those who aren't tech-savvy.

The tool also excels at delivering estimates, which is a major pain point for many businesses. This feature helps streamline the process and ensures that customers receive accurate and timely estimates.

Professional communication with customers is also a breeze with this tool. It allows you to stay in touch with customers and keep them informed about the status of their projects.

Here are some of the key benefits of using this tool:

  • Online presence management
  • Delivering estimates
  • Professional communication with customers
  • User-friendly design
  • Management of lead pipeline

By using this tool, you can stay organized and focused on what matters most – growing your business.

Cons

One of the main cons of this topic is that it can be quite overwhelming, with a steep learning curve that can be intimidating for beginners.

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The cost of getting started can be a significant con, with some initial investments required to get up and running.

Some users may find the interface cluttered and difficult to navigate, which can hinder productivity and efficiency.

However, it's worth noting that the cost of getting started can be offset by the long-term benefits and cost savings that can be achieved.

The lack of customization options can be a con for users who prefer a more tailored experience.

Overall, while there are some drawbacks to consider, they can be mitigated with proper planning and execution.

Reviews and Ratings

Thryv Reviews are overwhelmingly positive, with customers praising the company's good customer service, knowledgeable staff, and responsive representatives.

Customers appreciate the consistent follow-up and communication they receive from Thryv, as well as the easy-to-use dashboard and services.

Thryv's representatives are known for being helpful and responsive, which is a major plus for businesses that need assistance managing their online presence.

Credit: youtube.com, Thryv Review: Excellent for scheduling, invoicing, and social posts; not great for web editing.

Some customers have mentioned that Thryv's product pricing can be a bit steep, especially when compared to competitors.

However, many customers have reported that Thryv's services are worth the cost, as they provide a professional image for their businesses.

Here are some of the benefits of using Thryv, according to customer reviews:

  • Good customer service
  • Knowledgeable staff
  • Responsive, helpful representatives
  • Consistent follow-up and communication
  • Easy-to-use dashboard and services
  • Enhanced professional image for their businesses

On the other hand, some customers have mentioned a few areas for improvement, including response times to questions and problems, product pricing, and contract cancellation policies.

It's worth noting that Thryv's services are not perfect, and some customers have reported issues with error-free management of their online business presence.

Pricing and Support

Thryv offers a flexible pricing plan that's tailored to the needs of small businesses and entrepreneurs.

Thryv's pricing is based on a tiered system, with different plans for local marketing, online marketing, and customer engagement.

The cost of Thryv's services can vary depending on the specific features and tools you need, but it's generally more affordable than hiring a team of marketing professionals.

With Thryv, you can get started with a basic plan that includes essential features like customer management and appointment scheduling, and then upgrade to more advanced plans as your business grows.

Pricing – What's the Cost?

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The pricing for Thryv is a bit tricky to figure out, as you need to register on their platform and talk to a vendor to get a quote. However, they do offer three basic plans: Thryv Plus, Thryv Premium, and Thryv Unlimited.

Thryv Plus is the base plan, but the price is only available after consulting with a vendor. This plan includes a range of features like customizable CRM, communications inbox, and online listings management.

The Thryv Premium plan builds on the Plus plan and adds features like customized auto campaigns, a professionally designed website, and auto-generated video. Again, the price is only available after consulting with a vendor.

If you need even more features, the Thryv Unlimited plan includes everything from the Premium plan, plus unlimited announcements and campaigns, social boosting, and professional custom videos. The price for this plan is also only available after consulting with a vendor.

Here's a summary of the plans and their features:

Support Quality

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Thryv offers a 24/7 customer service option, so you can reach out to them whenever you need help.

Their website is user-friendly, making it easy to get in touch with a customer service representative.

Thryv also provides a wealth of information through their knowledge center, which includes guides, podcasts, and blogs.

This resource is available to help you with any questions you might have while using the platform.

You can access the knowledge center at any time to find the answers you need.

Analysis and Comparison

Thryv's pricing model is a major differentiator, with a flat monthly fee of $25 plus $5 per user, making it an attractive option for small businesses.

Thryv's software is designed to be user-friendly, with a drag-and-drop interface that allows users to easily create and manage their online presence.

The platform's automation features can help businesses save time and increase productivity, but may require some initial setup and configuration.

Additional reading: Real User Monitoring New Relic

Zacks Rank #2: Mixed Analyst Signal

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Thryv's Zacks Rank #2 is a strong endorsement, rooted in a 116.2% year-over-year increase in current-quarter earnings per share (EPS) estimates.

This impressive growth is driven by one upward adjustment and no downward ones, signaling confidence in the company's ability to outperform expectations.

The mean price target of $21.40 suggests alignment among analysts, with a narrow standard deviation of $4.10 indicating a relatively consistent forecast.

However, a 9.4% drop in the consensus price target in Q3 2025 raises questions about whether the market is overcorrecting or recalibrating to more realistic expectations.

DCF vs Analyst Targets

A two-stage discounted cash flow (DCF) model estimates Thryv's intrinsic value at $18.73 per share, a 30% discount to the current price of $13.16.

This significant gap between the DCF model and analyst consensus suggests that analysts might be making aggressive assumptions about Thryv's SaaS growth and margin expansion.

The analyst consensus of $21.75 implies a 16% premium over the DCF value, which could indicate over-optimism about the company's ability to navigate risks like debt servicing and shareholder dilution.

This discrepancy highlights the importance of considering multiple valuation methods to get a more accurate picture of a company's true value.

Discover more: Telia Company

Is This CRM the Best Business Tool in 2022?

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Thryv's Zacks Rank #2 suggests it's a strong contender for the best business tool in 2022, with a 116.2% year-over-year increase in current-quarter earnings per share (EPS) estimates.

The company's ability to outperform expectations is driven by a 26.98% rise in full-year forecasts over the past 30 days, with one upward adjustment and no downward ones.

The mean price target of $21.40 indicates alignment among analysts, but a 9.4% drop in the consensus price target in Q3 2025 raises questions about whether the market is overcorrecting or recalibrating to more realistic expectations.

Businesses can enhance their customer relationship management with Thryv's business services, which can help them stay on top of new offers, rate changes, and seasonal funding trends.

By being first to know about these changes, businesses can make informed decisions and stay ahead of the competition.

Growth and Risks

Thryv's growth is a mixed bag, with some impressive numbers and others that raise concerns.

Credit: youtube.com, Thryv Success Stories | From Local Firm to 40% Market Share with Digital Marketing

SaaS revenue surged 48% year-over-year to $115 million in the second quarter, with a 25% growth in SaaS clients to 106,000.

The company's focus on SaaS is paying off, with this segment now accounting for 55% of total revenue, up from 40% in 2023, and boasting a 20.3% adjusted EBITDA margin.

However, the Marketing Services segment saw a 35% revenue decline to $95.5 million, which is being phased out as the company focuses on higher-margin SaaS offerings.

Despite the positives, analysts have trimmed price targets in response to a Q2 earnings miss, with firms like Needham & Company and RBC Capital reducing their estimates.

SaaS Growth Drivers

Thryv's SaaS revenue surged 48% year-over-year to $115 million in Q2 2025.

This significant growth is a testament to the company's strategic shift toward SaaS, which now accounts for 55% of total revenue, up from 40% in 2023.

The SaaS segment boasts a 20.3% adjusted EBITDA margin, a clear indicator of its profitability.

The number of SaaS clients grew by 25% to 106,000 in Q2 2025, demonstrating the segment's increasing popularity.

This growth in SaaS clients has contributed to the company's overall financial progress, with net income rising to $13.9 million ($0.31 EPS) in Q2 2025.

Risks and Skepticism

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Analysts have trimmed price targets in response to a Q2 earnings miss, with firms like Needham & Company and RBC Capital making downward revisions.

The company reported $0.31 EPS, which is below the $0.40 estimate, and revenue fell 6% year-over-year to $210.5 million.

This led to concerns about Thryv's ability to sustain growth amid macroeconomic headwinds and sector volatility.

The Zacks Rank remains #2, but the drop in price targets reflects lingering doubts about the company's future performance.

Boosting Business with Thryv

With Thryv, you'll be the first to know when new offers become available, so you can take advantage of them before they're gone.

Thryv helps you stay on top of rate changes, so you can adjust your business strategy accordingly.

Overview and Summary

Thryv is a comprehensive all-in-one system designed to simplify life for small businesses.

It allows you to connect with your customers on one simple platform, making it easier to meet their expectations.

Thryv has helped over 45,000 businesses worldwide manage their customers more efficiently.

This award-winning software streamlines various aspects of your business, saving time and reducing paperwork.

With Thryv, you can easily interact with your clients, making it a valuable tool for customer relationship management.

Frequently Asked Questions

What did Thryv used to be called?

Thryv, Inc. was previously known as Dex Media, Inc. and also referred to as DexYP.

Margaret Schoen

Writer

Margaret Schoen is a skilled writer with a passion for exploring the intersection of technology and everyday life. Her articles have been featured in various publications, covering topics such as cloud storage issues and their impact on modern productivity. With a keen eye for detail and a knack for breaking down complex concepts, Margaret's writing has resonated with readers seeking practical advice and insight.

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