
Snapchat has been at the forefront of AI innovation, constantly pushing the boundaries of what's possible with its features and tools.
One of the most exciting developments is the introduction of Lenses, which use AI to detect and track facial features, allowing for more realistic and interactive effects.
Snapchat's AI-powered filters can also detect and adapt to different environments, such as detecting when you're indoors or outdoors.
This means that the filters you use can be tailored to your specific surroundings, making for a more immersive and engaging experience.
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New Features
Snapchat's My AI chatbot is getting a major upgrade with new features that make it even more useful.
You can now snap a picture of a menu in a foreign language and send it to My AI to get an English translation.
The chatbot can also recognize plants and provide their names, and even help you understand parking signs.
Snapchat is trying to make My AI a more useful tool, rather than just an entertainment feature.
With the new features, you can customize your My AI chatbot's appearance, including its skin tone, hair color, and face shape.
You can also ask My AI for suggestions on Snapchat Lenses, making it easier to find the perfect filter for your snap.
My AI can recognize significant elements in your photos and videos, making it a fun and interactive way to share your content.
The chatbot can also provide tailored recommendations for local activities and dinner ideas using the Snap Map.
You can even give your My AI chatbot a name and thousands of Bitmoji customizations to make it more personalized.
My AI can now be incorporated into chats with real-world friends, making it a fun and interactive way to engage with your friends.
The chatbot can also suggest places to visit based on recommendations in the Snap Map, making it a great resource for planning a night out.
Max AR Effects for Creators
Snapchat's upcoming Lens Studio 5.0 release is a game-changer for AR creators.
The GenAI Suite of Snapchat AI tools will allow AR creators to design custom ML models for their lenses, which can significantly speed up the process of turning out the final results.
Evan Spiegel, Snapchat's CEO, revealed that over 300 million people engage with augmented reality every single day on Snapchat, and their AR creator community has built millions of lenses using their Lens Studio software.
This means that the new AI tools will be put to good use, with a large and active community of creators who are eager to experiment with new features.
The PBR material generation function, for example, will allow users to speed up the process of bringing up meshes and 3D assets with a simple prompt, without having to spend hours structuring it themselves.
An AI assistant will also be available to help individuals explore the suite of services more easily, to best reflect their vision.
Snapchat's partnership with London's National Portrait Gallery is a great example of how these AI-powered tools can be used in creative ways, such as creating lenses that reflect popular portrait styles.
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Safety and Tools
Snapchat's safety measures are in place to keep its AI features secure. The company states that it implements safeguards to help keep generative AI content in line with its Community Guidelines.
These safeguards are designed to prevent the misuse of AI, but the company's stance on creative liberties is still unclear. The exact restrictions on creative freedoms will unfold over time.
Snapchat's terms of service are clear about the misappropriation of generative AI, but the company can be more explicit about its guidelines. This lack of clarity raises concerns about the freedom available to creators.
For now, Snapchat's AI features are considered safe to use, but the company can always improve its measures. The current safety measures are a good start, but more transparency is needed.
The company expects users to use AI responsibly, which is a good step towards promoting safe usage. However, the responsibility ultimately lies with the users to adhere to Snapchat's guidelines.
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My Features
My AI can now respond to more complex Snaps, similar to Google Lens, allowing you to get an English translation of a menu in a foreign language or identify a plant by taking a picture of it.
You can also snap a picture of a parking sign and send it to My AI to quickly understand whether you can park at a specific location.
My AI can assist users in discovering exciting local activities by leveraging the Snap Map to provide tailored recommendations.
To customise your My AI chatbot, simply tap on its avatar and select 'Customise', where you can choose various attributes such as skin tone, hair colour, and face shape, as well as outfits from a range of options.
You can also ask My AI for suggestions to Snapchat Lenses, which will provide an immersive and interactive experience.
My AI can react and recognise significant elements in your photos and videos, making it a fun and exciting addition to the app.
You can share your snapshots and videos with My AI, which will not only react but also assist you in discovering exciting local activities and giving you suggestions for dinner ideas.
To give your My AI a more personalised touch, you can even give it a name and change its design using the thousands of Bitmoji customisations available.
My AI can now be incorporated in chats with real-world friends by @ mentioning it, and it'll join in the conversation.
You can also ask My AI to suggest places to visit based on recommendations in the Snap Map, or suggest a perfect lens for a certain occasion.
Lenses and Filters
Snapchat's AI advancements have taken the shape of a real-time imaging model that uses AR technology to breathe new life into the app experience. This model can take a simple idea, like a "50's sci-fi film", and record a video that would fit right into a Star Trek rip-off.
The company has also announced the creation of generative AI Lenses, which will make it easier than ever to make your own AR camera effects. The first of these lenses is the Cosmic Lens.
Snapchat's AI tools will allow AR creators to design custom ML models for their lenses and speed up the process of turning out the final results. This is especially useful for the creator community that uses Lens Studio to design their own Snapchat AR effects.
Chatbot Gets Google Lens Features
You can now use Snapchat's My AI chatbot to translate menus in foreign languages by snapping a picture of it, and getting an English translation.
My AI can also identify plants by taking a picture of them, and provide the name of the plant. This feature is similar to Google Lens, which first made similar features available to mobile consumers.
Snapchat's My AI chatbot can now also identify parking signs, and let you know if you can park at a specific location.
This update adds to the chatbot's usefulness, as opposed to just being an entertainment feature. The new features are part of Snapchat's effort to make My AI a go-to tool for search queries.
Lenses

Snapchat's Lenses are a game-changer for the platform.
The number of Lenses across Snapchat, websites, mobile apps, and Snap's AR glasses, Spectacles, climbed from 3.5 million to 4 million over the same period.
You can now create your own Lenses by simply describing them using Snap's new AI feature, Easy Lens, which translates plain-English descriptions into Lenses.
Snap's Easy Lens feature taps generative AI models to parse what you write and automatically build a Lens using Lens Studio components.
The Cosmic Lens is the first generative AI Lens, and it's a great example of what's possible with this new feature.
Snap is also rolling out Body Morph, a generative tool for creating 3D characters, costumes, and outfits from a text caption or reference image.
The number of creators publishing Lenses grew to 375,000 as of this month, up from 330,000 last November.
With Easy Lens, you can create Lenses without having to know how to use Lens Studio or have any design experience.
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Snapchat's AI advancements are commendable, and they have quite a following of users who still experiment with filters and their Lens Studio.
Lens Studio 5.0 release will allow AR creators to design custom ML models for their lenses and speed up the process of turning out the final results.
Snap's AI tools, like the PBR material generation function, will enable users to speed up the process of bringing up meshes and 3D assets with a simple prompt.
The Snapchat AI features included in the Lens Studio will be supported by an AI assistant that can help individuals explore the suite of services more easily to best reflect the vision they had in mind.
Frequently Asked Questions
Does Snapchat AI see your snaps?
No, Snapchat AI does not retain or view your snaps. However, your interactions with Snapchat's AI-powered features are stored for 24 hours to improve the service and personalize your experience
How to tell if someone is using AI on Snapchat?
To identify AI usage on Snapchat, look for the sparkle icon ✨, specific disclaimers, or Context Cards that indicate a feature is powered by generative AI. If you see these indicators, it may suggest that AI is being used in the content you're viewing.
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