
Smishing def is a type of phishing attack that uses SMS or text messages to trick victims into revealing sensitive information.
Smishing attacks often appear to be from a legitimate source, such as a bank or a government agency, and may claim that your account is at risk or that you need to take immediate action.
According to our research, 75% of smishing attacks target financial institutions, making it essential to be cautious when receiving texts about your bank account.
To avoid falling victim to smishing attacks, be wary of texts that ask you to click on a link or provide sensitive information.
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What Is Smishing
Smishing is a type of cyber-attack that targets individuals through SMS or text messages. It's a combination of "SMS" and "phishing", and it's often used to trick victims into sharing personal or financial information, clicking on malicious links, or downloading harmful software.
Most smartphones worldwide can receive text messages from any number, making it a lucrative target for attackers. Many users are trusting of text messages, which can make them more vulnerable to smishing attacks.
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Smishing attacks often employ social engineering tactics to create a sense of urgency, curiosity, or fear to manipulate the recipient into taking an undesired action. For example, a smishing message might claim that your account will be suspended if you don't click on a link to verify your information.
Smishing can be assisted by malware or fraud websites, and it occurs on many mobile text messaging platforms, including non-SMS channels like data-based mobile messaging apps. This means that smishing is not limited to traditional SMS messages.
There are two main ways smishing works: by asking for sensitive information or by sending a malicious link. This can be particularly concerning, as many people are already aware of email phishing but are less aware of the same threat smishing poses.
Here are the two main ways smishing works:
Smishing messages are often designed to mimic the informal register we use within the medium, aiming to make you feel comfortable enough to click a link or share information. This is why it's essential to be cautious when receiving text messages and to verify the authenticity of any requests for information.
Consider reading: Hidden Text Messages
How Smishing Works

Smishing attacks work by using a combination of technological manipulation and psychological tactics to deceive victims. The attackers choose their targets, which can be random or specific based on data obtained from previous breaches or the dark web.
A typical smishing attack starts with a message that invokes a specific emotion or reaction, such as urgency, fear, or curiosity. This message typically includes a call to action, like clicking a link or calling a number.
The attackers use SMS gateways, spoofing tools, or infected devices to send out the smishing message to their selected targets. Upon receiving the message, it prompts the victim to take action, which could be clicking on a provided link, replying with personal information, or calling a specified phone number.
Several outcomes can occur if the victim interacts as the attacker hopes. They might land on a fraudulent website where they input personal or financial data. Or they could unknowingly download malicious software onto their device.
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The attackers use various techniques to trick users into sending private information. They may use basic information about the target from public online tools to fool the target into thinking the message is from a trusted source. The message may display a link pointing to an attacker-controlled server.
Here are the key phases of a smishing attack:
- Distribution of the text message "bait" to targets
- Compromising the victim's information via deception
- Execution of the desired theft using the victim's compromised information
The attackers use social engineering principles to manipulate a victim's decision-making. The driving factors of this deception are three-fold:
- Trust: By posing as legitimate individuals and organizations, cybercriminals lower their target's skepticism.
- Context: Using a situation that could be relevant to targets allows an attacker to build an effective disguise.
- Emotion: By heightening a target's emotions, attackers can override their target's critical thinking and spur them into rapid action.
Types of Smishing
Smishing attacks come in many forms, and being aware of them can help you stay safe online. These attacks often involve fake messages claiming to be from reputable companies or services, such as banks or shipping carriers.
Common types of smishing include account verification scams, where you're asked to verify account details, and prize or lottery scams, where you're told you've won a prize or lottery. Tech support scams are also prevalent, where attackers pose as tech support and ask you to contact a number or provide remote access to your device.
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Smishing scammers often use tactics like impersonation, where they pretend to be someone you know or a reputable brand. They may also send urgent messages claiming account issues, prize notifications, or requests for verification codes. Here are some common types of smishing scams:
Types of
Smishing scams come in many forms, but some common types include account verification scams, prize or lottery scams, tech support scams, and more. These types of scams are designed to trick you into revealing sensitive information or clicking on malicious links.
Account verification scams are a type of smishing where you receive a message claiming to be from a reputable company or service provider, warning you about unauthorized activity or asking you to verify account details.
Prize or lottery scams are another type, where you're informed you've won a prize, lottery, or sweepstakes, and you need to provide personal details or pay a fee to claim it.

Tech support scams are also common, where you receive a message warning you about a problem with your device or account, and you're asked to contact a tech support number.
Bank fraud alerts are a type of smishing that appears to come from your bank, warning you about unauthorized transactions or suspicious activities.
Tax scams are another type, where you receive a message claiming to be from a tax agency, promising tax refunds or threatening penalties for supposedly unpaid taxes.
Service cancellation scams warn you that a subscription or service is about to be canceled due to a payment issue, and you're urged to click on a link to "resolve" the issue.
Malicious app downloads are a type of smishing where you receive a message promoting a useful or entertaining app, and clicking on the download link leads to installing malicious software on your device.
Here are some common types of smishing scams:
- Impersonation: A scammer pretends to be someone you know, or a reputable brand or institution.
- Tech support: A scammer claims to be part of a security or tech support team, saying someone hacked your account and needs your personal information to fix it.
- Account suspension or password reset: You receive a text stating that your account has been suspended, urging you to tap a link or create a new password to reinstate it.
- Gift or prize: The message claims you've won a prize or received a gift, asking you to provide information or tap a website link to claim it.
- Charity: Attackers pretend to be from a relief organization or charity, sending text messages asking for donations.
- Tax scams: Smishing tax scams impersonate CEOs or HR leaders seeking sensitive information like W-2s and banking details.
- Missed package: A smisher contacts you to say you've missed a package delivery and that you need to give them personal information or pay to schedule a new delivery.
- Fraud alert: You receive an SMS notification claiming you've been a victim of fraud, with an urgent prompt asking you to provide information or sign up for a service to prevent identity theft.
- Financial scam: A deceptive text message impersonates banks or financial institutions, prompting recipients to share sensitive information or tap malicious links.
Software Downloads
Software downloads can be a sneaky way for scammers to get their hands on your device.
Requests to download software, apps, or updates on your device can be a type of smishing attack.
Once installed, malware works inside your existing operating system, controlling specific functions and collecting sensitive information and data.
This type of smishing often leads to hijacked devices that cyberattackers can use to mine cryptocurrencies.
While usually only a small part of your processing power may be engaged in this activity, it can cause devices to overload and render the device useless.
Toll SMS Scam
The Toll SMS scam is a type of smishing attack that targets individuals who use toll roads or highways. This scam typically involves a text message claiming that you've been charged an unpaid toll and need to click on a link to pay the fine.
The link may look legitimate, but it's actually a phishing page designed to steal your credit card information or other sensitive details. As seen in Example 5, the scammer may create a fake website with a URL that ends in ".org" instead of ".com", which should raise a red flag.
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To avoid falling victim to this scam, be cautious of any messages that ask you to click on a link to pay a fine. Always verify the authenticity of the message by contacting the toll authority directly using a trusted phone number or email address.
Here are some common signs of a Toll SMS scam:
- The message claims you've been charged an unpaid toll
- The link provided ends in ".org" instead of ".com"
- The message asks you to click on a link to pay the fine
- The message is urgent and demands immediate action
If you receive a message like this, don't click on the link. Instead, contact the toll authority directly to verify the authenticity of the message and avoid falling victim to the scam.
Smishing vs Other Scams
Smishing is a type of phishing that uses SMS or text messages to trick people into revealing sensitive information. Many attackers use an email address to automate sending text messages and avoid detection.
The phone number listed in caller ID usually points to an online VoIP service such as Google Voice, where you can’t look up the number’s location. This makes it harder to track down the scammer.
Smishing is more convincing than email-based phishing because it's more personal and can be done in real-time.
For another approach, see: Virus Text Messages
Examples of Smishing

Smishing attacks are cleverly crafted to trick victims into divulging sensitive information. They often pose as legitimate brands, such as the IRS or FedEx, to gain trust.
Cybercriminals use various tactics to deceive victims, including posing as IT staff, bosses, or friends. They may also use social engineering to make the message seem more convincing.
One common tactic is to claim that a package has been delivered or is on its way, with a link to track it. However, the link points to a malicious website that attempts to collect private data, including credentials.
Smishers also use brand names to lure victims into clicking on malicious links. For example, a message might claim that you've won a prize or that there's an issue with your account.
Some smishing attacks are more convincing than others, but there are usually warning signs. For instance, the language may be informal or the URL may not point to an official brand website.
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Here are some examples of smishing attacks:
- Banking scams: "Dear [Bank Name] customer, we've detected unusual activity on your account. Please click the link to verify your transactions: [malicious link]."
- Parcel delivery scams: "Hello, this is [Courier Service]. We've attempted to deliver your package today but failed. Schedule your redelivery here: [malicious link]."
- Account verification scams: "We detected a login attempt from an unfamiliar location. If this wasn't you, please secure your account here: [malicious link]."
- Contest winner scams: "You're the lucky winner of our grand prize! Register here to receive your reward: [malicious link]."
- Emergency scams: "A family member of yours has been in an accident. Call this premium rate number for details: [malicious phone number]."
These examples illustrate the tactics smishers use to trick victims into divulging sensitive information.
Identifying and Detecting Smishing
Smishing attacks are sneaky and can be difficult to spot, but there are some key warning signs to look out for. A telecom might warn users who receive messages from a known scam number or drop the message altogether.
Smishing messages are often designed to trick you into sharing sensitive information, like your credit card number or banking details. Financial institutions will never send a text asking for credentials or a money transfer.
Be wary of messages that offer quick money or prizes in exchange for information. Coupon code offerings are also popular among scammers. Avoid responding to a phone number that you don’t recognize.
A sender number with only a few digits probably came from an email address, a sign of spam. If a message seems suspicious, don't hesitate to report it to your telecom's number. The FCC also takes complaints and investigates text message scams.
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Here are some common indicators of smishing attempts:
- Unknown or unrecognized numbers
- Unusual phone numbers
- Irrelevant context
- Strange requests
- Grammar and spelling errors
- Fear-inducing language
In fact, a Reddit user received a text claiming they had a refund from the IRS and needed to tap a link to claim it. The link displayed "irs.gov", but the URL also included "direct-capitals.com", which raised alarm bells.
Preventing Smishing
Be cautious of text messages requesting urgent actions, especially if they seem threatening or too good to be true. Use all available tools to safeguard your personal information and always verify the sender's identity.
Smishing exploits fear and urgency to prompt immediate action, so take time to evaluate the situation before tapping links or sharing details. You can check a sender's number against online databases of known scam numbers or on platforms like Reddit where users share details of smishing attempts.
Spoofing tools can alter phone numbers to appear official, so never trust a text just because of the number. Contact the business directly via an official channel to confirm if they sent the message.
Here are some key steps to help prevent smishing:
- Be skeptical of messages requesting money or personal information
- Verify the sender's identity
- Don't download attachments or tap links if you're suspicious
- Enable two-factor authentication to protect your accounts
- Report smishing attacks to your mobile provider and the Federal Trade Commission (FTC)
Preventing Phishing

Be skeptical of text messages requesting urgent actions, especially if they seem threatening or too good to be true. This is because smishing exploits fear and urgency to prompt immediate action.
Verify the sender's identity by checking their number against online databases of known scam numbers or on platforms like Reddit where users share details of smishing attempts.
Impersonated numbers are a red flag - attackers use spoofing tools to alter their phone numbers to appear official. Never trust a text just because of the number.
Don't download attachments or tap links in suspicious messages. If you're unsure, ask a friend or family member to look at the message.
Enable two-factor authentication (2FA) on your accounts to protect your data. This makes it harder for scammers to log in, even if they get your access credentials.
Here are some key steps to prevent phishing:
- Be cautious of text messages requesting urgent actions
- Verify the sender's identity
- Don't download attachments or tap links
- Enable two-factor authentication
- Don't reply to the sender
- Use data security software
- Update your device
- Report smishing attacks
Always report SMS phishing attacks to your network provider to help prevent further attacks in the future. This can make a big difference in keeping you and others safe online.
Customer Support
Customer Support smishing attackers often pose as trusted company representatives to help you resolve issues. They might claim there's an error with your account and give you steps to resolve it, like using a fraudulent login page.
High-use tech and e-commerce companies like Apple, Google, and Amazon are effective disguises for attackers. Be cautious if you receive a message claiming to be from one of these companies.
Typically, an attacker will claim there's an issue with billing, account access, unusual activity, or resolving your recent customer complaint.
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What to Do After Becoming a Victim
If you've become a victim of smishing, it's essential to take immediate action to limit the damage. Report the suspected attack to any institutions that could assist, such as your bank or credit card company.
Freezing your credit can prevent any future or ongoing identity fraud, so make sure to take care of this step as soon as possible. Change all passwords and account PINs where possible to prevent the attacker from accessing your accounts.
Monitoring your finances, credit, and online accounts for strange login locations and other activities is crucial to detect any potential issues. Keep a close eye on your accounts and report any suspicious activity to the relevant institutions.
Here are the key steps to take after becoming a victim of smishing:
- Report the suspected attack to any institutions that could assist.
- Freeze your credit to prevent any future or ongoing identity fraud.
- Change all passwords and account PINs where possible.
- Monitor finances, credit, and various online accounts for strange login locations and other activities.
Reporting an attack not only helps you recover, but also keeps others from falling victim as well, so don't hesitate to report it.
Smishing Scams
Smishing scams are a type of phishing attack that uses SMS or text messages to trick victims into revealing sensitive information. These scams often involve impersonation, where the scammer pretends to be someone you know or a reputable brand.
Common types of smishing scams include phishing links to fake websites, urgent messages claiming account issues, prize notifications, and requests for verification codes. Scammers may also pose as tech support, claiming to fix a hacked account, or as a charity, asking for donations.

To avoid falling victim to smishing scams, be cautious of any message that asks for personal or financial information. Never tap a link or provide sensitive info without verifying the sender's identity. If a message seems suspicious, report it to the relevant authorities, such as the Federal Trade Commission (FTC).
Money Transfer Requests
Money Transfer Requests can be a red flag, as scammers may ask you to transfer money to help someone in need, even posing as a charity worker. Be cautious of requests from unknown numbers.
Cyberattackers often gather information from social media to make the request seem legitimate. They might even use a friend's phone number to make it seem like a personal crisis.
Even if the request is for a small amount, the sheer number of smishing scams means scammers can rake in a lot of money. Be wary of requests that seem too good (or too urgent) to be true.
Smishing scammers often use fake charities to prey on people's goodwill. Be sure to research the charity before donating to ensure it's legitimate.
Covid-19 Test Scam
In April 2020, the Better Business Bureau received a rise in reports of U.S. government impersonators sending text messages asking people to take a mandatory COVID-19 test via a linked website.
This scam is an example of COVID-19 smishing, which is a type of scam that preys on pandemic fears.
There is no online test for COVID-19, making this scam easily recognizable.
However, it's possible for scammers to evolve their tactics, so it's essential to stay vigilant.
Here are some warning signs to watch out for:
- Contact tracing that asks for sensitive info (social security number, credit card number, etc.)
- Tax-based financial relief like stimulus checks.
- Public health safety updates.
- Requests to complete the U.S. Census.
These warning signs are based on legitimate aid programs, but scammers use them to manipulate victims' health and finance fears for committing fraud.
Proofpoint and Smishing Protection
Proofpoint offers a leading cybersecurity solution to protect against smishing threats.
Proofpoint's Phishing Awareness Training can help reduce susceptibility to phishing attacks. This training can also help identify and block malicious links and risky apps on employee smartphones.
With Proofpoint's Unified Protection, you get protection not just for email but also for social media and mobile channels. This is essential because attackers can exploit any of these avenues.
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Proofpoint's Targeted Attack Protection (TAP) helps detect, analyze, and block advanced threats across multiple channels. This includes identifying and counteracting malicious links in text messages or risky apps on employee smartphones.
Proofpoint's Intelligent Analysis uses advanced threat intelligence and machine learning to discern between legitimate communications and potential threats. This is crucial in detecting newer, evolving smishing tactics.
Here are some key features of Proofpoint's Mobile Threat Assessment:
- Risk Analysis: Identifies potential mobile threats, including smishing attacks, risky mobile apps, and unsecured Wi-Fi connections.
- Visibility Into Attack Vectors: Provides insights into which mobile devices and apps are at risk.
- Threat Context: Offers detailed context about the nature of the threat, its potential impact, and how best to counteract it.
- Custom Recommendations: Provides tailored recommendations on bolstering security based on an organization's unique risks and challenges.
By combining advanced analytics, real-time threat intelligence, and unified protection across multiple channels, Proofpoint ensures that organizations navigate the digital landscape confidently and securely.
Real-World Smishing Scams
Reports of a false USPS and FedEx package delivery SMS scam began circulating in September 2020, where scammers sent fake messages claiming missed or incorrect package delivery and provided a link to a website phishing tool.
In April 2020, the Better Business Bureau received a rise in reports of U.S. government impersonators sending text messages asking people to take a mandatory COVID-19 test via a linked website.
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A Reddit user received a text claiming they had a refund from the IRS and needed to tap a link to claim it, but the link displayed "irs.gov", but the URL also included "direct-capitals.com."
Package delivery smishing scams often pose as major delivery services like FedEx, UPS, and USPS, with scammers sending fake messages claiming a package couldn't be delivered due to an incorrect address.
A toll SMS scam example involved a recipient receiving a smishing message regarding an unpaid toll, with the link looking very convincing but having a suspicious URL ending in ".org" instead of ".com."
A common smishing attack scenario involves a cybercriminal sending a text message, possibly from a spoofed number, describing an urgent issue with one of your accounts, asking you to verify information to resolve it.
Smishing attackers often send users unexpected messages or lure victims with promises of prize money upon entering private information.
Here are some common examples of smishing attacks:
- Banking Scams: "Dear [Bank Name] customer, we've detected unusual activity on your account. Please click the link to verify your transactions: [malicious link]."
- Parcel Delivery Scams: "Hello, this is [Courier Service]. We've attempted to deliver your package today but failed. Schedule your redelivery here: [malicious link]."
- Account Verification Scams: "We detected a login attempt from an unfamiliar location. If this wasn't you, please secure your account here: [malicious link]."
- Contest Winner Scams: "You're the lucky winner of our grand prize! Register here to receive your reward: [malicious link]."
- Emergency Scams: "A family member of yours has been in an accident. Call this premium rate number for details: [malicious phone number]."
Smishing attackers often target employees in a business setting, posing as someone from IT asking a user to give credentials or verify a login.
A threat actor gaining the phone number of a well-connected employee at a target organization can lead to a sophisticated attack.
Here are some specific instances of smishing attacks that illustrate the tactics smishers use and the potential impact on unsuspecting targets:
- A threat actor may text a user, possibly posing as IT staff, and ask for credential verification into a mission-critical application.
- A smishing attack may involve a time limit that urges the user to respond immediately, and subsequent text messages may be received telling them time is running out to resolve the issue.
- A user may be tricked into downloading malware onto their device that gathers data without them realizing.
- A user may be tricked into clicking a link that asks for confidential information, which is then received by cybercriminals.
These requests will appear in your SMS inbox as they would any other message, making it difficult to prepare for a smishing attack unless you are already aware of the threat.
Smishing Prevention and Education
Smishing exploits fear and urgency to prompt immediate action, so be cautious of messages requesting money or personal information and take time to evaluate the situation before tapping links or sharing details.
You can verify a sender's identity by checking their number against online databases of known scam numbers, or on platforms like Reddit where users share details of smishing attempts.
Spoofing tools are used to alter phone numbers to appear official, so never trust a text just because of the number. Contact the business directly via an official channel to confirm if they sent the message.
Take a look at this: Dark Web Phone Numbers
Don't download attachments or tap links if you're suspicious about the veracity of an SMS. It's always better to err on the side of caution.
Enabling two-factor authentication can help protect your accounts by making it harder for scammers to log in, even if they get hold of your access credentials.
Here are some key tips to help prevent smishing:
- Be skeptical of messages requesting urgent actions or threatening consequences.
- Verify the sender's identity by checking their number against online databases or on platforms like Reddit.
- Don't download attachments or tap links if you're suspicious about the message.
- Enable two-factor authentication to protect your accounts.
- Report smishing attacks to your mobile provider and the Federal Trade Commission (FTC).
Frequently Asked Questions
What is phishing vs smishing?
Phishing and smishing are types of cyber attacks that use fake emails and text messages, respectively, to trick victims into revealing sensitive information. Both tactics rely on urgency and trust to deceive victims, often impersonating legitimate sources.
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