
Shaw Mobile is a relatively new player in the Canadian wireless market, offering affordable plans and a seamless integration with Shaw's existing internet services.
Shaw Mobile's plans start at just $15 per month, with the option to add extra data for a low additional fee.
The service uses the Rogers network, which means you can expect reliable coverage across Canada.
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Customer Support
If you need to contact Shaw Mobile, you have a few options, but calling them is the most common method.
The best phone number to call Shaw Mobile is 888-472-2222, which is used by 100% of consumers to address their issues and concerns.
You can expect to wait a few minutes on the phone, with the longest wait times typically on Sunday and Thursday, and the shortest on Wednesday and Tuesday. The average call time is just 3 minutes.
People usually call Shaw Mobile because of return or replacement issues, product or service problems, payments, or charges.
If you do need to call, it's good to know that you'll be speaking with a representative who can help you with your issue.
Marketing and Launch
Shaw's initial video spot featured a theme of brightness to convey connectivity and brighter days ahead, echoing T-Mobile's 5G marketing.
The ad had a similar feel to T-Mobile's marketing, showing 5G infusing a monochrome world with light and color.
Shaw proclaimed a "bright new day" across its owned social media channels.
The theme is also echoed on Shaw's website, where Shaw Mobile is described as "The bright choice for mobile."
What We Think
We see a huge opportunity for affordable, quality unlimited wireless in Canada.
More than 75% of Canadians feel that unlimited wireless plans are too expensive, according to Mintel research on Canadian mobile network providers.
Those residing in British Columbia are particularly sensitive to pricing, with over 80% agreeing that unlimited plans are too pricey.
In fact, 70% of Albertans also think unlimited plans are too expensive.
The success of US cable providers like Comcast and Charter Communications could hint at a bright future for Shaw Mobile.
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Both providers offer unlimited data at $45/mo., a price point that's hard to beat.
Charter Communications brought on more postpaid phone net additions than any of the Big Three US carriers in Q2 2020.
If Shaw Mobile can match their speed and reliability, it could have a serious edge over Telus.
Launch Marketing
Shaw's initial video spot featured a theme of brightness to convey connectivity and brighter days ahead.
The ad had a similar feel to T-Mobile's marketing for 5G, which shows 5G infusing a monochrome world with light and color and uses the tagline "Brighter Future for All."
Shaw proclaimed a "bright new day" across owned social media platforms.
Shaw's website describes Shaw Mobile as "The bright choice for mobile."
Shaw started running Facebook video ads prompting viewers to "learn more" about Shaw Mobile on July 31.
The ads ran primarily in Calgary and Vancouver, targeting both pure prospects and existing internet subscribers to promote the new offering.
Contact Information

You can reach Shaw Mobile's customer service team by visiting their website at www.shawmobile.ca and clicking the Contact Us button in the bottom right corner of the homepage.
To get in touch with a customer support representative, select the topic that best describes your inquiry and you'll find the customer support phone numbers, social media links, messaging options, and chat to discuss your issue with a professional expert.
The Shaw Mobile support phone lines for technical issues are available daily between 7 a.m. and 10 p.m. local time, and you can message tech experts for information and assistance 24/7.
If you need to contact Sales representatives, call between 8 a.m. and 7 p.m. Monday through Saturday and Sunday from 9 a.m. to 5 p.m. local time. You can also message the Sales Department during these hours.
For billing inquiries, you can call Monday to Saturday between 7 a.m. and 7 p.m. and from 9 a.m. to 5 p.m. local time on Sundays.
You can also reach out to Shaw Mobile through various channels, including their website, social media, and messaging options, making it easy to get in touch with them.
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