
Scheduling your Instagram and Facebook posts can be a game-changer for your online presence. By doing so, you can save time, increase engagement, and reach your target audience more effectively.
Research shows that posting consistently can increase engagement by up to 50%. This is especially true for businesses with a large following.
With a well-planned schedule, you can ensure that your posts are seen by your audience at the right time. For example, posting during peak hours can increase your reach by up to 20%.
Additional reading: Engagement Post for Facebook
Setting Up
Scheduling posts to both Instagram and Facebook at once can save you a significant amount of time.
This method allows you to create and plan your content in one go, ensuring a consistent presence across both platforms without the hassle of logging in and out or manually posting each day.
To get started, you'll want to choose one of the three different methods outlined in the article, which include scheduling to both platforms at once.
Check Your Connection

To check your connection and get scheduling to both platforms, go back to your Facebook Page and click on Publishing Tools in the lefthand bar.
Click on the blue button that says Create Post. If you see checks next to both your Facebook and Instagram pages, you are all set.
You'll need to connect your Instagram and Facebook Pages before you can begin scheduling. This is to prove ownership of the pages and to ensure permissions are all in place for scheduling.
To connect the pages, go to the settings tabs on your Facebook page and Instagram profile and ensure they are connected. You need to be the Facebook page owner to do this.
Here's a quick rundown of the steps to check your connection:
- Go back to your Facebook Page
- Click on Publishing Tools in the lefthand bar
- Click on the blue button that says Create Post
- Check if you see checks next to both your Facebook and Instagram pages
If everything looks good, you're ready to type in your post, add your picture, and click Publish. It will publish it immediately to both pages checked.
Time Zone Guidelines
Scheduling Instagram posts allows you to create content that hits the feeds at prime viewing times, even if you're not working around the clock.
Utilizing post scheduling on Agorapulse means your team can create posts that hit the feeds at prime Australia viewing time, which is a huge time-saver.
With post scheduling, your social media manager can take a holiday without worrying about missing a post.
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Native App
You can use the Instagram native app to schedule posts to both Instagram and Facebook simultaneously. This method is quick and easy, making it a great option for managing your social media content.
The Instagram native app allows you to schedule posts to multiple platforms at once, saving you time and effort. To access this feature, open your Instagram account and select the + sign at the bottom of the dashboard.
Choose the images or videos you want to include in your post, and craft a compelling caption that includes hashtags and location to improve visibility. Don't forget to add a clear and concise caption that grabs the reader's attention.

To schedule your post, scroll to the bottom of the final page where you would normally share, and select the Facebook page you want the post to also be scheduled to. Once selected, tap on the 'More Options' button to see the option to schedule.
You can schedule your post for a specific date and time, making it easy to plan and organize your content in advance. Set your preferred schedule, and your post will be ready to publish on both platforms at the scheduled time.
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Scheduling Posts
Scheduling posts is a game changer for managing your Instagram and Facebook presence. You can schedule posts to both platforms at once, saving time and ensuring a consistent presence across both.
This allows you to create and plan your content in one go, without the hassle of logging in and out or manually posting each day. You can upload high res videos straight from your company server without clogging up your mobile phone.
To schedule a post on Instagram, simply hit the calendar tab on the left side and choose an Instagram profile from your list of added social media accounts.
Auto Publish Carousel
You can't directly publish multiple images to a post through third-party platforms, but you can make it happen through the Instagram app.
Instagram doesn't allow direct publishing of carousels from third-party platforms.
However, you can schedule Instagram carousels by making them happen through the app itself.
By using the app, you can still utilize the schedule feature for your carousels.
Broaden your view: What Happen to Facebook and Instagram
Post
Scheduling an Instagram post on Agorapulse is easy as pie. You can do this by hitting the calendar tab on the left side and choosing an Instagram profile from your list of added social media accounts.
This will give you a calendar view of all your posted and scheduled posts, allowing you to select when to add your next post. Simply choose the day and time, write your post, and upload your image or video.
You can add extra emoji or hashtags, geotag, share with additional networks, and DONE! You can also hit preview to see how your post will look on the platform.
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Scheduling posts on Agorapulse's calendar allows you to publish, schedule, or queue videos to your Instagram feed. The best part is, you can upload high-res videos straight from your company server without clogging up your mobile phone.
Business profiles by default are set to direct publishing, but you can still use Agorapulse to schedule your posts.
Tips and Benefits
Mentioning your top fans in your posts can help increase engagement and make them feel special. This is especially effective when you're scheduling Instagram posts.
You can save time by creating a list of influencers in your niche with their Instagram handles. This way, you can easily mention them without having to look them up each time.
Trouble Shooting Tips
If you're having trouble getting Instagram to show up, don't worry, it's not uncommon. Sometimes Facebook/Instagram can be a bit finicky, but there are some simple solutions to try.
Go to Publishing Tools and check if you see a message to reconnect next to your Instagram page. If you do, just click on Reconnect and log in to Instagram to reconnect it.

Try restarting the process by going back to the beginning and redoing steps 1 and 2. It's like turning it off and then back on again - it can sometimes work like a charm.
Make sure you're logged in to the correct Facebook profile on both your desktop and mobile application. It's easy to get mixed up, but this is an important step.
Check the page roles to see if there's a page owner who needs to make the changes. Sometimes this can be the reason why things aren't working.
If you're still having trouble, go to Settings in the left-hand bar and click on Page Roles. This can help you figure out what's going on.
Here are some steps to follow if you're having trouble:
- Go to Publishing Tools and reconnect your Instagram page if necessary.
- Restart the process by going back to the beginning.
- Check that you're logged in to the correct Facebook profile.
- Check the page roles to see if there's a page owner who needs to make the changes.
- Go to Settings and click on Page Roles.
Business Suite Benefits
Meta's Business Suite is a game-changer for small business owners and social media managers. It's free, which is a huge plus.
With Business Suite, you can automate all types of posts, including Carousel posts, which is a huge time-saver. I can attest to this, as most of my posts are carousel types, and I like to post early in the morning.
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The suite offers cross-platform efficiency, allowing you to co-schedule the same content to both Instagram and Facebook. You can also schedule them for the same or different times, which gives you flexibility.
One of the best features is that you can customize Instagram/Facebook posts at once, so you don't need to clutter your Facebook posts with hashtags, mentions, or any other IG-specific info. This saves you time and effort.
You can save posts in drafts, which is a great feature if you're working on a post and need to come back to it later. And, if you're planning content, you can view all of your content together, including all accounts, as a Grid or Timeline.
Here are some of the key benefits of Business Suite:
- Automate all types of posts, including Carousel posts
- Cross-platform efficiency: co-schedule content on Instagram and Facebook
- Customize Instagram/Facebook posts at once
- Save posts in drafts
- Multiple view options: Grid, Timeline, and Calendar view
Agorapulse Benefits
Agorapulse can schedule Instagram posts for you, saving you time and effort.
Using Agorapulse allows you to schedule posts on Instagram from your desktop, making content creation more efficient.
You can install the app from Google Play and schedule posts as normal, streamlining your social media management.
Scheduling posts on Instagram via mobile is also an option with Agorapulse, providing flexibility and convenience.
One of the most time-consuming aspects of social media management is content creation, but Agorapulse helps alleviate this burden.
Formatting and Preview
To schedule posts on Instagram and Facebook from Preview Desktop, you'll need to click on the "Schedule" button. This will allow you to plan your content in advance.
You can also hide your Content Calendar by clicking on the "Calendar" button. This will give you more space to focus on your posts.
To schedule a post on a specific day, simply drag it from your feed to the calendar. You can choose the exact day and time you want the post to go live.
If you want to schedule posts at a specific time, click on the "Week" button above your Calendar. This will give you a detailed view of your scheduled posts and allow you to make any necessary adjustments.
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Saving Time and Effort
Scheduling Instagram and Facebook posts can be a game changer for businesses and individuals alike. It allows you to create and plan your content in one go, ensuring a consistent presence across both platforms without the hassle of logging in and out or manually posting each day.
Managing both Instagram and Facebook can be time-consuming, but scheduling posts to both platforms at once saves time and ensures your brand stays active and visible to your audience on both fronts.
You can schedule your posts with third-party tools like OnlySocial, which offers more flexibility and functionality, making it easier to manage your content across platforms.
OnlySocial allows you to connect your Instagram and Facebook profiles to the platform, making it easy to manage and schedule posts to both platforms from one place.
With OnlySocial, you can select the Instagram and Facebook accounts you have connected to the platform and add your caption, images, or videos to make your post more engaging.
Check this out: Content House
Scheduling your posts in advance allows you to choose the date and time you want your post to go live, ensuring that your content is published at the optimal time for maximum engagement.
OnlySocial also supports bulk posting, allowing you to schedule multiple posts at once, saving you time and effort.
Managing Your Presence
Consistency is key to keeping your audience engaged. The more consistently you post, the more likely you are to engage your audience.
A healthy mix of post types is essential to keeping your followers interested. Schedule a variety of photos, videos, Stories, and Reels to keep them engaged.
Tracking your post performance is crucial to scheduling effectively. Take a peek at your Instagram and Facebook analytics to figure out when your audience is most active and schedule your posts accordingly.
Manage Your Social Media Presence
Managing your social media presence is crucial for engaging your audience and building a loyal following. You can connect your Instagram and Facebook Pages to Agorapulse, allowing you to publish directly to your Instagram profile without using the phone app.
To do this, link your Instagram Business Profile to Agorapulse and ensure your Instagram account is connected to your Facebook page. This proves ownership of the pages and ensures permissions are in place for scheduling.
Connecting the pages is simple: go to the settings tabs on your Facebook page and Instagram profile, and ensure they are connected. You need to be the Facebook page owner to do this.
Agorapulse has a mobile app that allows you to publish multiple images as a carousel post and Instagram Stories, while Meta Business Suite is a powerful tool for cross-platform scheduling.
Here are some benefits of using Meta Business Suite:
- It's free
- Auto-posts Carousel posts
- Cross-platform efficiency: you can co-schedule the same content to both Instagram and Facebook
- Customize Instagram/Facebook posts at once
- Save Posts in Drafts
- Multiple view options: view all of your content together, including all accounts, as a Grid or Timeline
To schedule Instagram and Facebook posts using Meta Business Suite, follow these steps:
1. Open the Meta Business Suite
2. Create your post and select both Instagram and Facebook
3. Add images, videos, text, or templates, and customize the post for each platform if needed
Expand your knowledge: How to Use Facebook and Instagram for Business
4. Schedule your post by choosing a future date and time for it to go live on both platforms
5. Turn on Automatic Sharing on Facebook to ensure your post will be shared on both Facebook and Instagram
By scheduling your posts, you can maintain a strong presence on Instagram and Facebook, engage your audience, and build a loyal following.
5. Hashtags
Using hashtags on Instagram can be a huge time-saver. You can save your most popular hashtags in groups using an Instagram scheduler like Agorapulse, making it easy to add them to posts when you're scheduling.
This feature allows you to have as many groups of hashtags as you like to cover your brand, campaigns, events, or team. You can use it to cover client hashtags, speeding up responses and ensuring consistency.
Creating saved replies can also speed up responses and ensure consistency. This feature is especially helpful for busy agencies tired of copying and pasting client hashtags from word docs each time.
Frequently Asked Questions
Why can't I schedule posts on Instagram and Facebook?
Scheduling posts is only available for business accounts, which require additional features like insights and ad management. If you have a personal account, you won't see scheduling options
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