
A Raven SEO audit can be a game-changer for your website's search engine rankings.
It's a comprehensive analysis of your website's technical SEO, content, and link profile. This audit identifies areas of improvement, providing actionable recommendations to boost your online presence.
A well-executed Raven SEO audit can increase your website's visibility, drive more traffic, and ultimately, boost your bottom line.
Understanding Raven SEO Audit
A Raven SEO audit is a comprehensive analysis of your website's performance and technical health. It's like getting a check-up from a doctor to identify any issues that might be holding you back.
Raven SEO audit tools can crawl and index up to 1 million URLs, giving you a thorough understanding of your website's structure and content. This helps you identify areas that need improvement.
The audit also analyzes your website's loading speed, which is crucial for user experience and search engine rankings. A slow-loading website can lead to high bounce rates and low conversion rates.
Raven SEO audit tools can also identify broken links, which can negatively impact user experience and search engine rankings. According to the audit, broken links can account for up to 10% of all links on a website.
The audit provides a list of recommended fixes, making it easy to implement changes and improve your website's performance. By following these recommendations, you can see significant improvements in your website's ranking and traffic.
Getting Started with Raven
You can try Raven Tools for 7-days for free, no credit card required. Create an account with your name, email, and password, and verify your email address to get started.
Raven will walk you through everything you need to know, starting with an SEO audit and crawling your site for errors and technical problems. It will also assess your site's performance.
Connect your Google Analytics and other accounts to get more detailed stats and insights. This will help you understand your site's strengths and weaknesses.
After signing up, enter the web URL you want to work on, and Raven will begin its audit. It will evaluate your site on 17 essential SEO metrics, including page speed, links, and visibility.
Raven will give your site a score between 0-100, providing a report with actionable insights. You can then use this report to solve the problems on your site to improve your rank.
You can automate audits to run whenever you like and have them sent to your email. This way, you can stay on top of your site's performance and make adjustments as needed.
Suggestion: Seo Audit Report Sample
Improving Your Site with Raven
Raven Tools gives you detailed information on how to improve the problems it has found so your website performs better for users and in search engines.
The Site Auditor gives you suggestions of tasks to complete that will correct errors found by the audit, including tasks that point to specific pages and site-wide tasks to improve performance.
You can choose your crawl depth from 1 - 10,000 pages and block pages from being crawled by setting exclusions, allowing you to customize how you audit your site.
The Site Auditor evaluates your site on 17 essential SEO metrics, including page speed, links, and visibility, to create a report with actionable insights.
The report gives your site a score between 0-100, and you can use this report to solve the problems on your site to improve your rank.
Some of these tasks are easy enough, like fixing broken links or optimizing image size, while others may require advanced expertise.
The Site Auditor looks for issues in several categories, including Visibility, Meta Issues, Content Issues, Link Issues, Image Issues, and Semantic Issues.
Here are some of the specific issues the Site Auditor looks for:
- Pages with redirects
- Pages blocked by robots.txt files
- Page errors
- Malware
- Missing meta descriptions
- Titles that are too long or too short
- Pages missing Google Analytics
- Duplicate meta descriptions
- Missing and duplicate page titles
- Meta descriptions that are too short or too long
- Duplicate content on pages
- Pages with low word count
- Broken links
- Missing anchor or alt text
- Use of rel=”nofollow” link tagging
- Missing alt text
- Missing title text
- Broken images
- Schema.org microdata
- Use of headers on pages
You can create a shareable checklist of the suggestions for improvement on your website, which can be useful if you outsource your SEO or have someone else on your team that assists with these tasks.
Raven Features and Benefits
Raven Tools is a powerful platform that offers a range of features and benefits to help you optimize your website for search engines.
The Site Auditor tool from Raven Tools is a comprehensive website auditor that evaluates your site on 17 essential SEO metrics, including page speed, links, and visibility. This report provides actionable insights to help you improve your website's rank.
One of the key benefits of Raven Tools is its customizable marketing reports. This feature allows you to create reports that are tailored to your specific needs and goals.
Raven Tools also offers a range of other features, including competitor domain research, SERP rank tracker, keyword research and tracking, Backlink Checker, Link spy tool, and audit scheduling.
Here are some of the main features of Raven Tools:
- Site Auditor: Evaluates your site on 17 essential SEO metrics
- Competitor Research: Helps you analyze your competitors' websites
- Backlinks Explorer: Shows you where your website is linked from
- Keyword Research: Helps you find the best keywords for your website
- Search Analytics: Provides insights into your website's search engine performance
- Google Analytics: Integrates with Google Analytics for more detailed insights
- Rank Tracker: Tracks your website's rank for specific keywords
- Semantic Analyze: Analyzes your website's content for semantic meaning
With Raven Tools, you can automate audits to run whenever you like and have them sent to your email. This feature is especially useful for agencies, who can use it to create individual reports for their clients and prioritize their next steps for client work.
Automatic auditing with Raven Tools can also help you stay on top of your website's maintenance, ensuring that you catch any issues before they become major problems.
Customizing and Saving with Raven
Customizing your Raven SEO audit is a breeze. You can choose your schedule to suit your needs.
With the Advanced Settings, you can choose your crawl depth from 1 to 10,000 pages. This means you can tailor the audit to fit your site's specific requirements.
You can also block pages from being crawled by setting exclusions. This is a great feature to save time and resources.
The Raven Tools Website Auditor is included in their suite of SEO tools, starting at $49 a month. This is a cost-effective way to save time and money.
Raven Tools intentionally created the auditor's UI to save users time and to promote teamwork. This user-friendly interface makes it easy to analyze your site and work with your team.
Consider reading: Google Analytics 4 Bounce Rate Trend over Time
Raven SEO Audit Tools
Raven Tools offers a comprehensive Site Auditor that evaluates your site on 17 essential SEO metrics, including page speed, links, and visibility.
This report gives your site a score between 0-100, providing actionable insights to improve your rank. You can use this report to solve problems on your site, such as fixing broken links or optimizing image size.
Curious to learn more? Check out: Website Audit Report Format
The Site Auditor also allows you to automate audits to run whenever you like and have them sent to your email. This feature ensures that you stay on top of your site's SEO performance without having to manually run audits.
With Raven, you can track your ranking for keywords in a variety of areas, including by location, device, search engine, and more.
Semantic
Raven's Site Auditor evaluates 17 essential SEO metrics, including page speed, links, and visibility, to create a report with actionable insights.
Semantic Issues are more important than ever for 2019 SEO, and Raven's website auditor identifies header issues and schema issues, also known as micro data.
The way your website is organized, both at the page level and within each page, helps search engines link your website up with relevant user searches.
Raven's Site Auditor will give your site a score between 0-100, and you can use this report to solve the problems on your site to improve your rank.
Fixing broken links and optimizing image size are some of the easy tasks you can do to improve your site's score, but others may require advanced expertise.
By identifying and fixing semantic issues, you can improve your site's organization and help search engines understand your website's structure.
Images
Images play a crucial role in enhancing the user experience of your website.
Images can be a major problem for websites, with billions of issues identified in our audits. Images remain the most occurring problem for websites found in our audits.
Title text issues are a common problem with images, and should be identified and addressed. Broken images can also cause issues, and need to be fixed.
Alt text issues can also impact the user experience, and should be checked and corrected.
Take a look at this: Seo Content Website
Keyword Research
Keyword Research is a crucial step in any marketing campaign, and Raven makes it a breeze. With access to information from Google, Majestic, Moz, and Bing, you can get a clear picture of search volume and ad data for your target keywords.
Raven allows you to upload a CSV keyword document, which makes keyword research much easier and more efficient. This feature saves you time and effort, so you can focus on other important tasks.
Broaden your view: Keyword Research and Mapping
You'll also be able to see similar search phrases and content marketing opportunities for keywords your competitors have not used. This is a valuable insight that can help you stand out in a crowded market.
Raven gives you the tools to organize your keywords based on filters, tags, and other categories. This makes it easy to evaluate each keyword separately and make informed decisions about your marketing strategy.
With Raven, you can track rankings in a variety of areas, including by location, device, search engine, and more. This feature is included in each plan, and you can add more keywords for just $0.003 each.
Intriguing read: Trending Seo Keywords
Raven Reporting and Analysis
Raven Tools provides actionable reporting that turns your audit report into a clickable checklist you can use to complete items.
This feature is especially useful if your report shows missing meta descriptions on a few pages that you've just recently fixed.
The website auditor integrates directly into Raven's marketing report tool, allowing you to customize any KPI you'd like to see and demonstrate the number of issues for a site along with the issue trend to see if things are improving.
Raven's backlink analysis feature uses Majestic's backlink database tools, one of the best out there, allowing you to dig up backlinks for up to 50,000 URLs.
You can learn valuable information, including Trust Flow, type, anchor text, and more, and even find the kinds of spam links that can hurt your rankings.
The Site Auditor gives you several categories of information, including Summary, Visibility, Meta Issues, Content Issues, Link Issues, Image Issues, and Semantic Issues.
The Summary page shows you what percentage of your issues were in three main categories: Link, Image, and Other, with colored bars indicating the severity of the issues.
The Site Auditor looks for pages with redirects, pages blocked by robots.txt files, page errors, and malware under the Visibility category.
Under the Meta Issues category, the Site Auditor checks for missing meta descriptions, titles that are too long or too short, pages missing Google Analytics, duplicate meta descriptions, missing and duplicate page titles, and meta descriptions that are too short or too long.
The Site Auditor also looks for duplicate content on pages and pages with low word count under the Content Issues category.
A different take: Top Link Building Agencies
The Link Issues category includes broken links, missing anchor or alt text, and the use of rel=”nofollow” link tagging.
The Image Issues category looks for missing alt text, missing title text, and broken images.
The Semantic Issues category checks for schema.org microdata and the use of headers on pages.
Raven Tools provides detailed information on how to improve the problems it has found, including specific tasks to complete that will correct errors found by the audit.
If this caught your attention, see: Seo Backlink Audit
Raven Pricing and Alternatives
Raven offers five pricing plans to suit different needs, ranging from small businesses to large digital marketing agencies. The most affordable option is the Small Biz plan, which costs $39/month.
The pricing plans vary in terms of the number of campaigns and domains, users, and features such as Backlink Explorer and SERP Tracker. For example, the Start plan offers 20 campaigns/domains, 4 users, and 40 reports for Backlink Explorer, while the Lead plan provides 320 campaigns/domains, 40 users, and 100 reports for Backlink Explorer.
Here's a breakdown of the pricing plans:
If you're looking for alternatives to Raven, Cora and Page Optimiser Pro are two popular options.
Pricing
Raven has five pricing plans to suit different business needs, ranging from small businesses to large digital marketing agencies.
The cheapest plan, Small Biz, costs $39/month and allows for 2 campaigns/domains and 2 users.
For those who need more features, the Start plan is available for $79/month and offers 20 campaigns/domains and 4 users.
The Grow plan is a step up from Start, priced at $139/month and providing 80 campaigns/domains and 8 users.
The Thrive plan is the next level up, costing $249/month and including 160 campaigns/domains and 20 users.
The most expensive plan, Lead, costs $399/month and offers 320 campaigns/domains and 40 users.
For another approach, see: Seo Small Business Package
Alternatives
Raven Tools has several alternatives that cater to different needs and budgets.
Cora and Page Optimiser Pro are two popular Raven alternatives.
Raven strikes the middle ground between affordability and functionality, making it a great option for those who want a balance of both.
If you're looking for something more budget-friendly, Cora might be the way to go.
Page Optimiser Pro, on the other hand, is a more premium option that offers advanced features.
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