
Premium domains are highly sought after because they can significantly boost a business's online presence and credibility. They are often short, memorable, and easy to spell.
In fact, a study found that 70% of internet users will not go beyond the first page of search engine results, making a premium domain a crucial factor in getting noticed. This is especially true for businesses that rely heavily on online sales and marketing.
Having a premium domain can also give a business a competitive edge, as it can be used to create a strong brand identity and build trust with customers. For example, a business with a premium domain like "example.com" can establish a professional image and make a good impression on potential customers.
A good premium domain can also be a valuable asset for a business, increasing its value and potentially leading to higher sales prices if the business is ever sold.
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What Is a Premium Domain?
A premium domain is priced differently by a registrar, and is generally found in the new gTLDs space.
They're typically more expensive than a normal domain, with prices going into the thousands of dollars in some cases.
Examples of premium domains include gTLDs like .love and .ninja, which are priced differently than normal domains.
What Defines Value
A premium domain's value lies in its ability to appeal to specific businesses or groups of people with a useful and specific name. This can be due to its popularity or a well-known combination of a name and domain.
Paris is a great example of this, being known as the city of love, making a domain like paris.love highly attractive to marketing companies. The .love registry may even impose a higher fee for this combination, making it more expensive than a typical .love domain registration.
Premium domain terms vary by registry, but common first and last names are often flagged as premium. This means that a domain like smith.example is more likely to be considered premium than a domain like jessicasmith.example.
Short words and short numbers are also more likely to be flagged as premium, while less commonly-used numbers and word combinations are often non-premium. This is why a domain like 30.example might be considered premium, but 30001.example is not.
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Registration and Renewals
To register a registry premium domain, you'll need to enable the settings in your account. This can be done in the Reseller Control Panel by clicking on the Domains option on the main menu, then the Settings tab, and finally the Edit button next to the enable registry premium section.
You'll see three types of registry premium domains to toggle on or off as needed, and a Save button to apply your changes. Before making any changes, make sure your system is updated to accommodate the API requirements for registry premium names if applicable.
Registry premiums must renew manually, as auto-renewal is not an option due to their high renewal costs. This is to avoid customers being surprised with costly renewal fees for domains they didn't want to renew.
The registry determines the renewal pricing for premium domains, which can vary in cost. In some cases, renewals are at the same premium price as the initial registration, while in other cases, they're at a lower standard price.
To give you transparency, we display the renewal price upfront along with the registration price before you purchase a premium domain. Once a domain has been purchased, we also show the renewal price in your dashboard.
Here's a brief overview of the renewal options for premium domains:
The premium status of a domain is indicated in your search results, along with the renewal and transfer fees. This helps you make informed decisions about your domain purchases.
Cost
You can expect to pay anywhere from a few extra bucks per year to thousands of dollars for a premium domain name, depending on the registry's valuation of the domain's perceived value.
Premium domain pricing can vary greatly, with some domains renewing at a low price after the initial payment, while others continue to charge a higher premium on an ongoing basis.
A high-demand domain name can cost up to ten, a hundred, or a thousand times more than a standard domain.
Some premium domains have a high initial price but renew at a low, non-premium price, so be sure to check the projected renewal price before registering.
The cost of a premium domain can be a significant investment, but consider it as a branding and marketing investment that can be well worth the cost.
You may end up paying $5,000 or more for a domain name, but think about the potential cost of advertising campaigns that may only last for a short time.
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Business Benefits
Achieving total success with a brand name is often a matter of having a premium domain name. A concise, catchy, and easily memorable top-level domain name is highly regarded for its significant value in online presence.
Having a premium name tends to appear more trustworthy, hence, users are more likely to visit your site. A particular domain name upgraded to quickly draws instant trust.
A perfect name from the list of premium domain names can help build a strong relationship between brand, offerings, and site visitors. This can avoid annoying discussions, corporate buzzwords, or dreadful suggestions from streaming platforms.
A questionable domain name is likely to generate a lower click-through rate, which can negatively impact your online presence. Consider how your brand name looks online and if it can attract more customers.
Here are the main benefits of having a premium domain name:
- Memorability: shorter domain names are easy to recall.
- Marketability: users are more likely to visit your site with a premium name.
- Relevance: a perfect name can build a strong relationship between brand, offerings, and site visitors.
- Search engine optimization (SEO): a premium domain name can attract more customers.
Domain Management
Registering or transferring a premium domain can be a bit tricky, but DNSimple makes it relatively straightforward. You'll see an alert indicating the new price versus the typical price for that domain when going through the domain registration process.
To register a premium domain, you'll need to pay the higher price, which is typically displayed in the alert. This alert will give you a clear idea of the difference in price.
If you're trying to register a premium domain and don't see this alert, it's possible that the domain isn't actually flagged as a premium pricing domain.
Register or Transfer with DNSimple
Registering or transferring a domain with DNSimple is straightforward. If you try to register a domain flagged as a premium pricing domain, you'll see an alert indicating the new price versus the typical price for that domain.
The alert will look like this: a notification of the new price versus the typical price for that domain. This way, you can make an informed decision about your domain registration or transfer.
To proceed, you can choose to register the domain at the premium price.
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Identifying Registry
Identifying Registry Premium Domains is a crucial step in domain management.
The premium status of a domain is indicated in your search results when searching for a domain.
You can view which of the three registry premium categories the name falls into by checking the search results.
The renewal and transfer fees are also displayed in the search results.
The Registry premium setting determines how the details are displayed, so make sure to check this setting to get the most out of your search results.
Registry Setting Enabled
To enable the registry premium setting, start by logging into your Reseller Control Panel and clicking on the Domains option on the main menu.
You'll then need to click on the Settings tab and scroll down to the enable registry premium section.
Clicking the Edit button will allow you to toggle the switches as needed to enable any or all of the three types of registry premiums.
Before enabling any of these options, make sure your system is updated to accommodate the API requirements for registry premium names if applicable.
Registry premiums must renew manually, and auto-renewal is not an option due to their high renewal costs.
- Click on the Domains option on the main menu of the Reseller Control Panel.
- Click on the Settings tab.
- Scroll down to the enable registry premium section and click Edit.
- Toggle the switches as needed to enable any or all of the three types.
- Click the Save button.
Policies and Refunds
Refunds for premium domains can be given if the domain is fully canceled within 96 hours of the initial purchase or renewal.
We take refunds seriously and can only make exceptions in rare cases, so it's essential to plan ahead and cancel your premium domain in time to qualify for a refund.
Refunds will only be given if the domain is fully canceled within 96 hours of the initial purchase or renewal, so make sure to keep track of your domain's status.
If you're unsure about the refund policy or have any questions, feel free to reach out to our support team for assistance.
We strive to be transparent and fair in our refund policy, and we're committed to making sure you understand the process.
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List of Extensions
When looking for a premium domain, you'll want to consider the type of extension that best suits your business or personal brand. We offer a wide range of premium domain extensions to choose from.
Some popular extensions include .academy, .actor, and .agency, which are great for professionals and businesses in the entertainment and service industries. We also offer more niche extensions like .bingo, .bike, and .blog, which can help you stand out in a crowded online space.
Our list of premium domain extensions is quite extensive, with over 200 options to choose from. Here's a small sample of what's available:
You can also consider extensions like .apartments, .app, and .army, which are great for businesses and individuals with a specific focus or niche. With so many options available, you're sure to find the perfect premium domain extension for your needs.
Frequently Asked Questions
Who owns premium domains?
Premium domains are often owned by individuals, companies, or domain investors who have already registered them. They may be available for purchase or resale at a premium price.
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