
PostRank was acquired by Oracle in 2011 for $95 million, marking a significant milestone in its growth.
PostRank's funding history began with a $1.1 million seed round from OMERS Ventures in 2007, followed by a $1.7 million series A round from OMERS Ventures and others in 2008.
This early investment helped PostRank develop its social media analytics platform, which would eventually become a key driver of its growth.
The platform allowed businesses to track and analyze social media conversations about their brand, providing valuable insights for improvement.
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PostRank Funding
PostRank was a Canadian company that provided social media analytics and engagement metrics to publishers and marketers. It was acquired by Google in 2010.
In 2008, PostRank raised $1.5 million in funding from a group of investors, including Version One Ventures and iNovia Capital.
PostRank's funding enabled the company to expand its team and develop new features for its social media analytics platform.
PostRank Competitors
PostRank's competitors are a diverse group of companies, each offering their own unique solutions to social media management and analytics.
Sprout Social, ranked 1st, is a social media management and marketing platform for brands, with $102M in total funding from investors like Goldman Sachs and New Enterprise Associates.
Signal AI, ranked 2nd, is an AI-powered media monitoring solution with $103M in funding from a list of 30 investors including Kreos Capital and Hearst.
Here's a list of the top 5 competitors, ranked by their Tracxn Score:
Synthesio, ranked 4th, is a social media monitoring platform with $22M in funding from investors like Idinvest Partners. Cision, ranked 5th, is a cloud-based PR platform for businesses with $2M in funding from the European Union and Edison Partners.
Ticketfly, ranked 6th, is a social marketing and ticketing platform with $87M in funding from investors like Cross Creek and Mohr Davidow Ventures.
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PostRank Insights
You can see basic social sharing stats of any blog without paying for a monthly membership on PostRank.
The service also allows you to track and measure social engagement metrics, which can be used in various ways, including filtering items in an ecommerce store based on desirability.
PostRank originally envisioned as a way to filter blog posts and articles in a feed reader no longer exists, but its ideas involving measuring social engagement metrics can be applied to other areas.
You can search for popular blogs in a specific topic on PostRank and see the top ranked blogs that are tagged in that topic.
By clicking on a blog from the search results, you can get a quick view of their top posts and see the ratings on their latest posts, which you can sort by All, Good, Great, or Best.
You can also see the number of shares a post has on various social networks, including Twitter, Facebook, Reddit, Digg, FriendFeed, and more, plus the number of comments the post has.
PostRank's service is scheduled to close, but you can still access its social engagement analytics service on its site.
The PostRank team has been actively working on bringing their expertise on social engagement analytics to Google, as seen in the Google Analytics Blog's announcement on Expanding Google Analytics Social Reports.
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Your Experience with PostRank

PostRank is a powerful tool for understanding social engagement on your site. You can use it for free or premium analytics to get valuable insights.
Many people use PostRank to track how their content is performing on social media. This includes monitoring likes, comments, and shares.
By using PostRank, you can learn about your own site's social media performance and compare it to others. This can help you identify areas for improvement.
PostRank can also help you track social media ROI, giving you a better understanding of how your social media efforts are paying off.
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About PostRank
PostRank was a company that offered a range of services to help businesses and individuals make the most of the Social Web. The company developed and offered multiple services, including PostRank Data Services, PostRank Analytics, and PostRank Connect.
PostRank Data Services was launched in July 2009 and provided a collection of APIs and reports to give real-time and data mining Social Web data to companies. This data could be used to measure marketing and for strategic planning.
PostRank Analytics was launched in September 2009 and allowed bloggers and online publishers to track where and how their audiences were sharing and organizing their content on the Social Web. They could also perform competitive analysis using this service.
Here are the main services offered by PostRank:
- PostRank Data Services (launched July 2009)
- PostRank Analytics (launched September 2009)
- PostRank Connect (launched August 2010)
Services
PostRank offered a range of services to help companies and individuals make the most of the Social Web. The company's services were designed to be flexible and adaptable to different needs.
One of the key services was PostRank Data Services, launched in July 2009. This service provided real-time and data mining Social Web data to companies to use in applications, measure marketing, and for strategic planning.
PostRank Data Services included a free API that was used to rank TED talks by engagement. This shows just how useful the service was in providing valuable insights.
Another service offered by PostRank was PostRank Analytics, launched in September 2009. This service helped bloggers and online publishers track where and how their audiences were sharing and organizing their content on the Social Web.
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PostRank Analytics also allowed users to perform competitive analysis, giving them a deeper understanding of their online presence.
PostRank Connect was a service launched in August 2010. It was designed for brands and public relations and marketing agencies to work with bloggers to run product campaigns and receive consulting services.
Here are the services offered by PostRank:
- PostRank Data Services (launched in July 2009)
- PostRank Analytics (launched in September 2009)
- PostRank Connect (launched in August 2010)
About
PostRank was a social media analytics tool that helped businesses measure engagement with their content. It was founded in 2007.
The company's mission was to provide a comprehensive view of how content was performing across the web. PostRank's technology analyzed data from various sources to give users a complete picture.
PostRank's analytics tool was designed to help businesses understand what types of content were resonating with their audience. It also provided insights into how content was being shared and discussed online.
The company was acquired by Pulse in 2011, marking a significant milestone in its history.
PostRank Investments
PostRank has secured funding from a single institutional investor, Tech Capital Partners.
One notable individual investor is Carol Leaman, who is an angel investor in PostRank.
Who Are Investors?
PostRank has a single institutional investor, which is Tech Capital Partners.
Carol Leaman is the sole Angel Investor in PostRank, providing the company with a unique perspective from outside its core investor group.
PostRank's investment landscape is defined by its two primary investor types: institutional and angel investors.
Investments and Acquisitions
PostRank Investments made a significant investment in FriendFeed, a social networking site, in 2008. The investment was a strategic move to expand its social media offerings.
This investment helped PostRank gain a foothold in the social media space, allowing it to develop its expertise in analyzing social media data.
FriendFeed's user base and engagement metrics were impressive, with over 1 million users at the time of the investment.
PostRank's investment in FriendFeed marked a new direction for the company, shifting its focus from its core business of analyzing blog comments to expanding its social media capabilities.
The acquisition of PostRank by Pulse in 2011 was a result of its efforts to expand its social media offerings.
Sources
- https://en.wikipedia.org/wiki/PostRank
- https://tracxn.com/d/companies/postrank/__WHr0-8QsFagl0vxFZ1Nn-etdzLTh3Kct_E3wtYWtVgw
- https://www.stayonsearch.com/how-to-use-postrank-for-social-media-analytics
- https://www.cbinsights.com/company/postrank
- https://www.seobythesea.com/2012/04/postrank-importance-social-engagement-metrics/
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