What Is an Onepager and How to Use It

An onepager is a concise document that summarizes a company's value proposition in a single page.

It's typically used to communicate the company's mission, products, and services to potential investors, partners, or customers.

A good onepager should be visually appealing and easy to read, with clear headings and bullet points to break up the text.

Onepagers are usually one to two pages long, depending on the complexity of the information being presented.

A one-pager is a concise document that summarizes information, typically around 250 words, and is used to engage readers and drive them to seek more information.

It can be for either internal or external use, such as sharing an internal training one-pager with employees or a startup plan one-pager with potential investors.

One-pagers often blend graphics with text to visually engage readers and maintain their interest. Graphics, such as an infographic or illustration, guide readers' eyes through the text and help them retain the information on the page.

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A general one-pager is like a company overview, used for general networking events or conferences, and includes standard elements such as company name and logo, brief overview, problem statement, solution, key benefits/features, target market, future objectives, and a call-to-action (CTA).

Here are some common types of one-pagers:

A one-pager's purpose is to provide a comprehensive overview in an easily digestible format, making it a valuable tool for communicating unique value and benefits to potential clients, investors, or stakeholders.

Designing a one-pager requires careful consideration of the content and structure. A one pager ideally leads visitors in one direction, directly towards conversion, and typically includes a Call-to-Action (CTA) at the bottom of the page.

The content must be well-prepared and structured to lead users in the desired direction. Typical elements and stylistic devices include storytelling, fixed navigation bars, jump markers, and interactive infographics. A good example of interactive infographics is a graphic that displays the most popular names for a particular breed of dog.

To create a one-pager, consider using a website builder like IONOS, which offers high-quality templates and an intuitive interface. Alternatively, you can opt for a website design service and have your one-page design created by a specialized team of experts.

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A one-pager is a single page that presents all the relevant information, making it easy for users to access without clicking through multiple pages. This design trend breaks away from traditional page-to-page navigation, allowing users to "click" through the website like flipping through a magazine.

The main goal of a one-pager is to lead visitors in one direction, usually towards conversion. To achieve this, a Call-to-Action (CTA) is often placed at the bottom of the page, prompting users to take a specific action.

A fixed navigation bar is a common element in one-pager design, allowing users to jump to different parts of the page at any time. You can also use jump markers or other CTAs to give users options for where to go next.

One-pagers are great for storytelling, allowing you to create a special user experience through text and multimedia content that doesn't interrupt the reading flow. Interactive infographics, parallax scrolling, and flat design are also popular techniques used in one-pager design.

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For a B2B one-pager, it's essential to clearly communicate your company's value proposition and use cases. Customer testimonials can also be a great way to build trust with potential customers.

Here are some essential elements to include in your one-pager:

Remember, a one-pager is like a resume for your website – it should tell users everything they need to know in an aesthetically pleasing way.

To create a hosting structure for your one-pager, consider using a professional hosting service to ensure availability and performance. This is especially true if you're not tech-savvy.

You can technically host your one-pager on your own, but it's better to be safe than sorry.

One-pager designs take up fewer resources compared to more complex website structures, making them easier to host.

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A one-pager should include the following essential elements to effectively communicate your message and grab the reader's attention.

Toward the bottom of the one-pager, the call to action tells the reader what to do next. Usually, it includes language like: "Contact us" or "Learn more." This is a crucial element to include in your one-pager.

The problem statement or opportunity is a key element that clearly states the problem you're addressing or the opportunity you're seizing. This is the "why" of your project and should be concise and to the point.

A one-pager should also include a clear and concise solution or idea that explains how it addresses the problem or leverages the opportunity. This section should highlight the key benefits or advantages of your solution.

Visual elements like charts, graphs, images, or infographics can make your one-pager more engaging and informative. However, keep in mind that too much visual content can overwhelm the reader.

A one-pager should be well-organized and easy to read. Use a legible font, appropriate font size, and simple colors to ensure that the document is visually appealing.

Here are the essential elements that a one-pager should include:

By including these essential elements, you can create a one-pager that effectively communicates your message and grabs the reader's attention.

One-pagers are used for both external and internal purposes. They're often shared with potential clients, investors, or stakeholders to pitch a company, product, or service.

There are different types of one-pagers, but generally, they're business proposals and promotional pieces written for external audiences. These are sometimes called marketing one-pagers.

One-pagers can also be used internally to explain key policies, initiatives, or processes to employees. They're an easy way to share information quickly.

Marketing one-pagers are typically shared via email, direct mail, or given out at consumer and industry events.

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One-pagers are a versatile tool that can be used in various business scenarios. They're often used by sales and marketing professionals, including Sales Development Representatives (SDRs), Marketing Development Representatives (MDRs), and Account Executives (AEs).

A one-pager can be used to communicate a company's value proposition, product offerings, or services in a concise and effective manner. Decision-makers at businesses can use them to cut through the noise and clearly communicate their company's unique value. One-pagers can be used to advertise products and services, share company updates, reinforce information shared during employee training sessions, and make company policies clear and easily accessible.

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Here are some specific uses of one-pagers:

One-pagers can also be used to pitch concepts to prospective investors and to summarize lengthy business reports. They're a great way to provide a high-level overview of a company, product, service, or project in a single page.

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Education one pagers are a popular tool in the classroom, used by students from elementary school to college. They're a great way to show what you've learned in a fun and creative way.

Students create their own education one pagers, which can be used in place of tests or quizzes, or as a companion to a written assignment. They often include drawings or other artistic depictions.

You can see some cool examples of creative one pagers made by students online, which show just how versatile and engaging this format can be.

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A one-pager is a versatile tool that can be used in various business contexts, making it an excellent addition to your communication arsenal. It excels in business communication with its compact size and versatility, allowing you to create a one-pager for your business that highlights your services, convinces an investor to give you money, or helps keep your team's skills sharp.

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You can create a one-pager for various purposes, such as advertising products and services, sharing company updates, or pitching concepts to prospective investors. One-pagers are also used to summarize lengthy business reports, which is similar to a white paper, but a one-pager is a brief, single-page executive summary that provides a high-level overview.

One-pagers have several advantages, including a simple and clear design, intuitive operation, and the ability to tell a good story through the layout of content. They can also be used to lead users specifically to conversion, making them a valuable tool for businesses.

However, one-pagers also have some disadvantages, such as interrupting the usual navigation routine, making comprehensive content and keyword strategies impossible, and frequently resulting in long loading times due to all the content appearing on one page.

Here are the main advantages and disadvantages of one-pagers:

A well-designed one-pager can make a big impact, but it's essential to weigh its advantages and disadvantages before deciding whether it's the right tool for your business.

Pagers excel in business communication with their compact size and versatility. They can be used to create a one pager for your business that highlights your services, convinces an investor to give you money, or helps keep your team's skills sharp.

A one pager is like a company overview that you'll share with customers and works well for general networking events or conferences. It includes standard elements such as company name and logo, brief overview, problem statement, solution, key benefits/features, target market, future objectives, and a call to action.

One pagers are typically used for sales prospecting at the top-of-funnel awareness and interest stages to get a prospective customer intrigued about hearing more about your offering. They are aimed at building trust with prospects and helping them decide whether they want to move forward and learn more about your product or service.

A well-prepared one pager can either make or break that first impression at the prospecting stage and is the deciding factor in whether a lead will decide to explore your solution or go to your competitors instead.

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Writing and presenting a one-pager requires brevity and clarity, making it essential to communicate your message quickly and effectively. A one-pager should be able to convey key points in just a matter of seconds.

To start, you'll want to begin with a clear and eye-catching title at the top of the page, including your name or the name of your organization. This sets the tone for the rest of the document.

A one-pager typically follows a general outline, which includes a header, introduction, problem statement or opportunity, solution or idea, key benefits, key features or components, target audience, market opportunity, implementation plan or timeline, call to action, and contact information.

Including visuals such as charts, graphs, images, or infographics can make your one-pager more engaging and informative. However, keep the layout clean and easy to read, using a legible font, appropriate font size, and simple colors.

Before finalizing your one-pager, carefully proofread it for spelling and grammar errors, and consider using a paragraph generator to refine sections that require better phrasing or improved clarity.

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Here's a breakdown of the general elements you should include in each section of your one-pager:

To create a one-pager that truly resonates with your audience, it's essential to be concise and make every word count. If you can't read a sentence on your one-pager without taking a breath, it's too long.

A one-pager should appeal to your audience, so keep your reader in mind while creating it. If you're speaking to your customer base, avoid corporate jargon, and if you're speaking to investors, make sure to include the numbers that matter to them.

To make your one-pager visually appealing, include white space around text and visuals. This will prevent your one-pager from looking cluttered and your reader from feeling overwhelmed.

Here are some general elements to include in a one-pager:

Creating a one-pager requires significantly less programming effort compared to a complex website, but it's still a task that shouldn't be underestimated.

Consider whether you want to design the one pager yourself, with the help of a website builder or content management system, or whether you would rather leave the programming to a professional agency or web design service. This will help you weigh the effort and costs to see which option makes most sense.

There are various business one pager examples, including a project one pager that focuses on a product launch, a comparison one pager to compare your product or service to a chief competitor, and a product flyer one pager template to showcase the variety of products or services your company offers.

A general one-pager is like a company overview that you'll share with customers and works well for general networking events or conferences. It includes all the standard one-pager elements, such as company name and logo, brief overview, problem statement, solution, key benefits/features, target market, future objectives, and a call to action.

If you're looking for a dedicated one-pager builder, you may want to consider tools like Storydoc, Elementor, Wix, Renderforest, Squarespace, Code Conductor, Webwave, ZIP, or Logodesign.net. These tools offer ease of use and can help you create a modern web-based one-pager.

Here are some key features to consider when choosing a one-pager builder:

Remember to also consider adding high-quality photos, icons, or graphics to enhance your one-pager, such as using a large collection of icons, illustrations, 3D models, and photos from Icons8.

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Creating a one-pager that effectively communicates your message requires attention to several key elements. Be concise and keep your copy short and sweet, as a long one-pager can defeat its purpose.

To appeal to your audience, keep your reader in mind while creating your one-pager. If you're speaking to your customer base, avoid corporate jargon, and if you're speaking to investors, make sure to include the numbers that matter to them.

Including white space is crucial to prevent your one-pager from looking cluttered and overwhelming. A fixed navigation bar can be found on most one-pagers, allowing users to jump to different elements on the page.

Here are some essential elements to include in your one-pager:

Remember to keep the layout clean and easy to read, using a legible font, appropriate font size, and simple colors. Carefully proofread your one-pager for spelling and grammar errors, and consider using a paragraph generator to refine sections that require better phrasing or improved clarity.

Templates are a great way to save time and frustration when creating a one-pager. You can grab one of our tried and tested one-pager templates to get started.

These templates are much more engaging and converting than your same-old PDF or PowerPoint. They were built with interactivity in mind and come with built-in analytics that instantly give you invaluable insights into how your readers engage with the content.

You can find one-pager templates in our full gallery, which includes options for promoting custom keychains, software solutions, tech gadgets, or a new service. Whether you want to stand out or simply make a good impression, these templates can help.

Here are some key features to look for in a one-pager template:

By using a one-pager template, you can create a professional-looking one-pager quickly and easily.