Mobile TV consumption in Norway is on the rise, with a significant increase in users watching TV content on their smartphones.
Norwegian mobile users spend an average of 2 hours and 15 minutes per day watching TV on their mobile devices.
The most popular mobile TV platforms in Norway are TV 2 Sumo and TV 2 Play, with a combined user base of over 1 million subscribers.
Mobile TV viewers in Norway prefer watching live sports and news on their mobile devices.
See what others are reading: Youtube Tv Has Added Multiview Support to Android Mobile Devices
Media Trends in Norway
In Norway, the media market is highly developed, but cable and satellite distributors are losing market share to new broadband distributors.
Only 16% of Norwegians have IP-TV, but people in the age group 20-29 increasingly report not owning a traditional TV-set with TV signals, with 80% of them not owning one.
Norwegians have high access to media equipment, with 94% owning a TV set and 44% having a Connected TV.
Worth a look: Panasonic Telephone Set
TV viewing is becoming more mobile, with 44% of Norwegians having access to TV from desktop, tablets, and mobile devices.
The screens are getting both bigger and smaller, with large home cinema screens and small wearables becoming more popular.
TV Everywhere has changed the way audiences are measured, and out of home viewing is now included in the TAM currency in Norway.
For the first time, Norwegian TV companies are being challenged by content providers like YouTube and Netflix, which are changing the way people consume media.
Suggestion: Home Box Office, Inc.
Featured Images: pexels.com
