Apple is expected to unveil the new iPhones in September, and we're already hearing some exciting rumors. The new iPhones are likely to be called iPhone 13 and iPhone 13 Pro, with the Pro model featuring a higher-end camera system.
The new iPhones will likely have a faster A15 Bionic chip, which will provide a significant boost in performance and efficiency. This means you can expect faster app launching, smoother performance, and improved battery life.
Rumors suggest that the new iPhones will have improved cameras, with a new telephoto lens on the Pro model that will allow for better zooming capabilities. This is great news for photography enthusiasts who want to capture high-quality images.
The new iPhones are also expected to have a slightly different design, with a smaller notch and a more seamless glass back. This will give the new iPhones a sleeker and more premium look.
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Apple Event on Sept 9
The Apple event on Sept 9 is a big deal. Apple is planning its event for Tuesday, Sept. 9 at 1 p.m. ET/10 a.m. PT.
The event will feature a full slate of product launches, starting with the iPhone 17. The iPhone 16 lineup will soon make way for the next line of smartphones at Apple's big event Sept. 9.
If you're excited about the new iPhone's debut, you won't have to wait long. The keynote will start at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. U.K. time.
We can expect to see a new feature hinted at by the heatmap Apple logo included in the event invites. The device will come in black, blue, silver, purple, and green, according to leaker Majin Bu.
The keynote will be over by 12 noon Pacific, and we'll know all the new iPhones by name, and have access to all their secrets, including pricing.
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Release and Pre-Orders
The iPhone 17 series will hit stores and go on general sale, but the timing varies depending on your location.
Australia and New Zealand are among the first places to open Apple Store doors on the release date, while California will follow later.
The date for pre-orders opening is routinely the Friday following the keynote, so even if the announcement falls one day earlier or later, pre-orders will be on Friday, Sept. 12.
Pre-orders will open at 5 a.m. Pacific, 8 a.m. Eastern, 1 p.m. U.K.
Sometimes Apple lets customers choose their preferred phone the night before and put it in their shopping bag ready for pre-orders to open the following day.
Not all phones will be released on the same day, even if they're announced together, as Apple has done in the past when introducing new categories.
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IPhone Models
The iPhone 17 lineup is going to be a significant upgrade from the previous models. The iPhone 17 Pro and Pro Max will have a 48-megapixel telephoto camera and an 8x optical zoom telephoto lens, making it perfect for photography enthusiasts.
One of the biggest changes is the battery life, with the Pro Max rumored to have the biggest battery in any iPhone to date. The Pro and Pro Max will also have a vapor chamber cooling system to prevent overheating.
The iPhone 17 Pro and Pro Max will come with the A19 Pro chip, which will provide better performance than the standard A19 chip. The Pro and Pro Max will also have a six-core GPU, while the iPhone 17 Air might have a five-core GPU.
The iPhone 17 Air could be a game-changer with its ultra-thin design, potentially as thin as 5.5mm. However, this might come at the cost of battery life, with a 2,800-mAh battery that might not be as powerful as other models.
The iPhone 17 Air will likely have a 6.6-inch display with a resolution of 1,260x2,740 pixels. It might also have a single wide-angle rear camera, which could be a compromise for the thinner design.
The iPhone 17 Pro and Pro Max will have the iOS 26 software, which will bring a suite of AI tools and a version of blood pressure monitoring. This feature will only measure blood pressure and provide an alert if hypertension is detected.
The iPhone 17 Air will have a more premium design and might cost more than the iPhone 16 Pro Max, potentially exceeding the $1,199 price tag.
Apple Keynote Details
The Apple Keynote Details are starting to fall into place. Apple is planning its event for Tuesday, Sept. 9 at 1 p.m. ET/10 a.m. PT, which is now confirmed by multiple sources.
We can expect to see a full slate of product launches at the Awe Dropping Apple event, starting with the iPhone 17. The device will come in black, blue, silver, purple, and green.
The keynote will start at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. U.K. time, and will take place in the 1,000-seater Steve Jobs Theater at Apple Park, the company's Cupertino headquarters.
The date of the keynote is looking increasingly likely to be Tuesday, Sept. 9, with many sources pointing to this date as the most likely.
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Expectations and Reviews
Reviews from selected press will be under embargo until one day in the run-up to release, likely on Tuesday, Sept. 16 or Wednesday, Sept. 17.
The embargo lift is often at 6 a.m. Pacific, 9 a.m. Eastern, or 2 p.m. U.K., but the timing can change.
What to Expect
The iPhone 17 series is shaping up to be a significant upgrade, and here's what we can expect.
The display size for the regular iPhone 17 will be 6.3 inches, up from 6.1 inches, making it a noticeable improvement for those who want a larger screen.
All iPhone 17 models will feature 120 Hz ProMotion displays, which should provide a smoother and more responsive user experience.
A new "Air" variant is expected to replace the Plus model, offering a sleeker design.
The Pro models will have a half-glass, half-aluminum chassis and a redesigned horizontal camera bump, giving them a unique look.
Here's a breakdown of the expected features by model:
The iPhone 17 Air will be the first to feature Apple's in-house 5G modem chip, while all models will include Wi-Fi 7 support.
Camera improvements are also on the way, with a 24MP front selfie camera across the lineup, and the Pro models potentially getting three 48MP rear cameras, 8× optical zoom, and 8K video support.
Reviews
Reviews will be under embargo until one day in the run-up to the iPhone 17 release. This timing can vary, but the embargo lift is often at 6 a.m. Pacific, 9 a.m. Eastern, or 2 p.m. U.K.
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