Meituan: China's Leading Super App for Daily Needs

Meituan is a super app that has revolutionized the way people live and interact with daily needs in China. It was founded in 2010 by Wang Xing.

Meituan started as a restaurant review platform, but it has since expanded to include a wide range of services, including food delivery, in-store pickup, and online shopping. This expansion has made it a one-stop-shop for many Chinese consumers.

Meituan's success can be attributed to its user-friendly interface and the convenience it offers to consumers. With Meituan, users can order food, groceries, and other essentials with just a few taps on their mobile phones.

Meituan has expanded its hotel and travel services to include over 900 hotel chains, as seen in their "Must-Stay List for 2023."

The company's hotel and travel business has seen a significant year-over-year booking increase of 120%.

Meituan's broad network allows it to adapt to consumer preferences and trends for brand awareness.

Meituan's food delivery option, established in 2013, has become central to its revenue stream.

The service has emerged as a key driver of user engagement on the platform, pushing traffic to other offerings such as hotel and travel bookings.

Meituan's food delivery option has become a central part of its revenue stream since its establishment in 2013.

The pandemic accelerated demand for food delivery, making it a key driver of user engagement on the platform.

Meituan is the largest food delivery platform in China, with a majority share of over 65% in the Chinese food delivery business.

This dominance has pushed traffic to other offerings, such as hotel and travel bookings.

Meituan's main competitor, Ele.me, holds less than 30% of the Chinese food delivery market.

Meituan has made significant strides in the travel services space, entering the market in 2015 and expanding partnerships with over 900 hotel chains.

Their "Must-Stay List for 2023" highlights the breadth of their network, which has helped drive a year-over-year booking increase of 120%.

Meituan's broad network allows them to adapt to consumer preferences and trends for brand awareness.

They've also increased their offerings to include coupon and package deals, making it easier for users to plan and book their trips.

Meituan leverages its data analytics to provide smaller and medium-sized hotel merchants with tools to drive traffic, improve room renovation solutions, and expand their marketing strategies.

A recent partnership with Agoda, an online travel agency, has helped Meituan better cater to Chinese tourists traveling abroad and enhance services for overseas travel.

Meituan's expansion into the livestream model has also helped merchants engage with users to promote destinations through virtual tours, which gained traction after COVID as part of efforts to encourage Chinese nationals to travel again.

Meituan offers a business-to-business food distribution service called 快驴 (kuài lǘ), which suggests they're expanding their reach beyond just consumer-facing services.

This service, along with their other initiatives, shows Meituan's commitment to innovation and diversifying their offerings.

They also provide a power-bank-sharing service, which is a great example of how they're thinking creatively about how people can access essential services on-the-go.

A restaurant management system (RMS) initiative is another example of Meituan's efforts to support businesses in the food industry.

Meituan in Hong Kong was a significant move for the company, marking its first expansion outside of mainland China. In May 2023, Meituan launched its first food delivery service, Keeta.

Keeta started operating in the districts of Mong Kok and Tai Kok Tsui, with plans to expand to the rest of Hong Kong by the end of 2023.

New customers were offered HK$300 worth of coupons for meals and delivery fees at popular partners like McDonald's, KFC, and Yoshinoya.

Meituan launched its first food delivery service outside of mainland China in Hong Kong in May 2023, named Keeta.

Keeta started operating in the districts of Mong Kok and Tai Kok Tsui, with plans to expand to the rest of Hong Kong by the end of 2023.

Newly registered users were offered HK$300 worth of coupons for meals and delivery fees at partners like McDonald's, KFC, and Yoshinoya.

Meituan's "On-time Promise" policy was introduced in Hong Kong, offering compensation for late meal deliveries.

This move marked a significant expansion for Meituan, which had previously only operated in mainland China.

To get started with Meituan in Hong Kong, create an account by visiting one of the portals: Meituan for Hotels or Meituan for Food Delivery.

You'll need to submit your business information, which includes your business license, payment information, ID card, and the number of your contact person, and a photo of your storefront if applicable.

This process typically takes 1 to 3 days for the Meituan team to verify your business information.

Once confirmed, you'll receive an SMS notification, and you'll be ready to start offering your services on the Meituan Super App.

Meituan has received several awards and recognitions for its innovative technology and solutions. The company was given the 2019 IDG International Innovation Enterprise Brand Award for its unmanned distribution robot technology.

Meituan's Keeta app was named Best Everyday Essential in Google Play Hong Kong's Best of 2024 Awards, highlighting its ability to integrate into everyday life. The app's integration into daily routines is a testament to its user-friendly design.

Meituan's marketing capabilities are also noteworthy. With over 770 million annual transacting users, Meituan offers a massive reach for brands looking to tap into the Chinese market. Its smart targeting feature leverages user behavior, location, and time of day to drive real-time relevance.

Here are some key advantages of marketing on Meituan:

Meituan's network marketing is a force to be reckoned with, boasting an impressive 600 million users and 4.5 million business partners across China.

The platform offers a one-stop "travel life" service that covers full consumption in different places, resulting in a massive 70 million users of hotel and travel businesses.

Meituan's user base is incredibly active, with 35 million people using the service every day.

In 2020, the company achieved a revenue of RMB 114.8 billion, with 511 million annual users, mainly from the takeaway business.

Meituan's market share is solid, ranking first in the industry in the amount of hotel nights, with 355 million domestic hotel nights booked through the platform.

The company's network marketing efforts have paid off, making Meituan the leading local lifestyle service platform in China.

Meituan's innovative technology has earned them several prestigious awards, including the 2019 IDG International Innovation Enterprise Brand Award for their unmanned distribution robot technology.

This award is a testament to their commitment to innovation and their ability to think outside the box. They received the Best Short-Term Investing Solution in 2019 award from Treasury Today Group in tandem with JP Morgan Asset Management, which was given for their solution to Meituan's Investment and Liquidity problem.

Their Keeta app has also made a significant impact, being named Best Everyday Essential in Google Play Hong Kong's Best of 2024 Awards due to its ability to integrate into everyday life.

Here's the event calendar section:

Meituan has several important financial results announcements lined up for the coming months.

Their second quarter 2025 financial results will be announced on August 27, 2025.

You can pre-register for the announcement by clicking on this link: https://s1.c-conf.com/diamondpass/10049632-s8y6rv.html.

The conference ID for the announcement is 10049632.

Meituan's first quarter 2025 financial results were announced on May 26, 2025.

Their third quarter 2024 financial results were announced on November 29, 2024.

Brands in sectors like food, hospitality, beauty, wellness, and retail have a huge opportunity with Meituan, which offers access to 770 million annual transacting users.

These users have high repeat usage and daily touchpoints, making them a valuable target audience for brands. Meituan's smart targeting capabilities leverage user behavior, location, and time of day to drive real-time relevance.

For maximum ROI, Meituan allows brands to localise promotions by district or even by street. This hyperlocal approach ensures that ads and listings are highly relevant to the target audience.

Meituan's O2O integration connects online ads and listings with real-world store traffic and purchases, closing the loop between digital visibility and offline sales.

Meituan's financial reports are available for review, with the most recent being the Interim Report from 2025-09-26.

The company releases annual reports, with the latest one available from 2025-04-28.

Meituan also publishes quarterly results, with the most recent announcement being for the three and six months ended June 30, 2025, on 2025-08-27.

Here are some key financial report dates for your reference:

Meituan is a Chinese e-commerce company that was founded in 2010 by Wang Xing. It's headquartered in Beijing.

Meituan offers a wide range of services, including food delivery, in-restaurant dining, hotel booking, and more. The company has grown rapidly over the years, expanding its services to various cities across China.

Meituan's business model is based on a commission-based revenue structure, where the company earns a percentage of the transaction value for each order. This model has helped the company to scale quickly and efficiently.

Meituan has a strong focus on logistics and supply chain management, with a network of over 10 million delivery personnel and a vast network of restaurants and merchants.

Meituan's business model is a one-stop "travel life" service platform, covering full consumption in different places, with 70 million users of hotel and travel businesses in total.

Meituan has a massive user base, with 600 million users and almost 4.5 million business partners that cover nearly all of China. This is a testament to the company's ability to scale and adapt to changing consumer needs.

The company's revenue in 2020 was a staggering RMB 114.8 billion, with 511 million annual users, mainly from the takeaway business. This demonstrates the company's dominance in the online food delivery market.

Meituan's market share is solid, with the company ranking first in the industry in the amount of hotel nights. This is a significant achievement, given the company's focus on the takeaway business.

The online food delivery market is expected to continue growing, with the last-mile food and grocery delivery market revenue worldwide projected to reach $145 billion by 2025.

In the online food delivery market, Meituan's brand value has been steadily increasing, with a valuation of $60 billion in 2024, according to Brand Finance.

Meituan has seen significant growth in its transacting users, with a total of 820 million users in 2024, a notable increase from previous years.

The online food delivery market is projected to continue growing, with the market size of online food delivery service in China expected to reach 2.3 trillion yuan by 2027.

The last-mile food and grocery delivery market revenue worldwide is also expected to see significant growth, reaching $123.5 billion by 2025.

The leading online food delivery markets globally in 2025 are expected to be dominated by a few key players, with the top three markets projected to generate over $100 billion in revenue.

Here's a breakdown of the projected revenue of the leading online food delivery markets globally in 2025:

The online food delivery penetration rate worldwide is also expected to vary significantly by country, with some countries seeing a much higher adoption rate than others.

The market size of q-commerce in China is expected to reach 1.5 trillion yuan by 2023, a significant growth from 2017.

The online food delivery market is expected to continue growing, driven by increasing demand for convenience and digital services.

Meituan's user demographics paint a picture of a rapidly growing online food delivery and e-commerce platform in China. The number of active merchants on the platform has been steadily increasing, reaching around 10 million by 2022.

Meituan's active merchants have seen a significant rise over the years, from 1.5 million in 2017 to an estimated 10 million by 2024.

The platform's transacting users have also been growing, with a number of around 150 million in 2022, and an estimated 170 million by 2024.

Meituan's delivery personnel have been expanding to meet the growing demand, with a number of around 10 million in 2023.

Here's a breakdown of Meituan's user demographics:

The share of Meituan's users by platform is expected to be divided among different products, with no specific details available on the exact distribution.

Meituan's multi-service ecosystem is a major differentiator, offering a wide range of services that cater to daily life needs in China's urban centers.

This platform goes beyond just food delivery, allowing users to browse and purchase a variety of services online and then consume them offline.

Meituan's ability to provide hyperlocal insight is also a key strength, allowing it to tailor its services to the specific needs of different urban areas.

Meituan's bike and e-bike sharing services are a game-changer for urban mobility. They acquired Mobike in April 2017 for a whopping US$2.7 billion.

Their bike and e-bike sharing services follow environmentally friendly practices and national safety standards. This ensures that the bikes and e-mopeds are not only fun to ride but also safe for users and the environment.

The production, operation, and disposal of these bikes and e-mopeds are all handled by Meituan. This means that they have complete control over the entire process, from design to recycling.

Meituan's unique features set it apart from other platforms. It's a multi-service ecosystem that offers more than just food delivery.

Meituan's strength lies in its ability to bridge online browsing with offline consumption. This is especially useful for daily life in China's urban centres.

Meituan's hyperlocal insight is a key factor in its success. It allows the platform to tailor services to specific locations and needs.

The go-to app for daily life in China's urban centres is Meituan. It's a one-stop-shop for various needs, making it a convenient choice for users.

Meituan is a popular platform for international businesses to promote their brand in China.

We help international businesses localise their strategy, run Meituan campaigns, and navigate China’s complex digital ecosystem.

If you're interested in promoting your brand on Meituan, you can talk to their team today.