
Medium is a platform that allows writers to share their ideas and stories with a global audience. It was founded in 2012 by Evan Williams, the co-founder of Twitter.
Medium has a unique approach to content, focusing on long-form writing and a clean, minimalistic design. This approach has helped the platform attract a wide range of writers, from established authors to newcomers.
One of the key features of Medium is its emphasis on storytelling and narrative. Writers on the platform are encouraged to focus on telling a good story, rather than just sharing information.
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History
Medium was created by Evan Williams, a co-founder of Twitter, to encourage users to create longer posts than the 140-character limit of Twitter. Williams stated that he wanted to raise the quality of what's produced.
Medium initially had a small team, with 30 full-time staff working on the platform by April 2013. This included a vacancy for a "Storyteller" role, and Williams reported that the site was still small, although he was optimistic about it.
By 2015, Medium had made significant progress, with 1.5 million hours spent reading the site in March of that year. Medium also had 60 million unique monthly readers by May 2017.
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2012–2016
Evan Williams, co-founder of Twitter, created Medium in 2012 to encourage users to create longer posts than the 140-character limit of Twitter.
Medium aimed to optimize the time visitors spend reading the site, rather than maximizing its audience size. This approach is reflected in the fact that by March 2015, visitors spent a staggering 1.5 million hours reading on the site.
In 2012, Williams stated that there had been less progress toward raising the quality of what's produced on the internet. He wanted to change this with Medium.
By April 2013, Williams reported that 30 full-time staff were working on the platform, including a vacancy for a "Storyteller" role. This was a significant increase in staff, with Williams stating that it was taking "98 percent" of his time.
Medium continued to grow, and by 2015, the site had 60 million unique monthly readers. This was a major milestone for the platform.
Williams criticized the standard web traffic metric of unique visitors, calling it "a highly volatile and meaningless number for what we're trying to do". Instead, Medium focused on creating a loyal and engaged community of readers.
If this caught your attention, see: Medium Website Design
2017–Present
In March 2017, Medium introduced a membership program for $5 per month, offering access to in-depth content and paying authors a flat amount per article.
This move led to some publications leaving the platform, including The Ringer and Backchannel, a Condé Nast publication. Backchannel cited Medium's shift in focus as the reason for their departure.
Medium's founder, Evan Williams, reaffirmed that the platform would not pursue banner advertising as a revenue model, instead exploring alternative methods like micropayments, gratuities, and patronage.
In January 2021, Medium acquired Glose, a social-based ebook company, expanding its capabilities in the ebook space.
Medium's expansion continued in November 2021 with the acquisition of Projector, a browser-based graphic design tool, and Knowable, an audio-based learning platform.
Features
Medium allows publications to group content using feature pages, which can be accessed from the top navigation on the publication's homepage. These pages collate stories based on tags and have a 'featured' section, as well as a section displaying all tagged stories by publish date.
You can apply up to five tags to a story, which means some stories feature in more than one feature page. Hidden feature pages also exist, but they're not listed in the homepage navigation.
To link to a hidden feature page, you can curate a specific set of stories and link to them from another website.
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Basic Editing Tools
The Medium editor is simple but powerful. You can add an image, a video, embedded content, a code block, or a new part by clicking the plus sign that shows up to the left of your cursor at the beginning of a new line.
To add more formatting options, highlight the text in the editor. This will give you options such as making text bold and italic, hyperlinking, making the text a header or subheader, adding quotations, etc.
You can even make text bold and italic by highlighting it in the editor. I highly recommend playing around with the editor until you feel comfortable.
Add Media
Adding media to your story on Medium is a breeze. You can upload images, videos, and embeds by copying and pasting URLs into the editor.
The editor can automatically recognize the media's format and render it accordingly. For example, copying and pasting a YouTube URL will insert the video into your story.
You can also upload an image from your computer or add stock photos with Unsplash. Inserting a video with a URL is as simple as clicking "Enter" after pasting the URL.
Here are some options for adding media:
- Uploading an image from your computer
- Adding stock photos with Unsplash
- Inserting a video with a URL
- Inserting an embed code for approved media
You can also choose different size and orientation options for displaying media. For example, after inserting a YouTube video, you can choose from three sizing options: small, medium, or large.
Quality Drives Discovery
High-quality content is what Medium rewards, so invest time and energy into your work.
The platform pays writers based on the average time a reader spends on an article, making it clear that engagement is key.
This shift from clickbait headlines to in-depth content is a welcome change for writers who want to create meaningful work.
Medium rewards well-researched and useful articles, not just popularity or brand awareness.
By focusing on quality, you'll have a better chance of getting your work discovered by readers who truly value your content.
The more time readers spend on your article, the more money you'll earn, making it a win-win for both you and your audience.
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Syndication Tool
Using Medium as a syndication tool can be a game-changer for your online presence.
You can republish or repurpose existing content from your primary blog on Medium, giving you access to its larger audience.
This approach can also free you from some of Medium's constraints on creative control, giving you more flexibility to express yourself.
By driving readers to your business or personal website, you can convert them into potential customers.
Medium can be a powerful tool for driving traffic to your primary blog, making it a valuable addition to your online marketing strategy.
Writing and Publishing
To start writing and publishing on Medium, you can simply sign up for a free account, which takes just a few clicks. Anyone can create an account for free, and as you'll see shortly, you should really be a paid member of Medium.
You can start writing by clicking the "Write" button at the top right-hand corner of the Medium home page. Alternatively, you can click on your profile icon at the top-right of the Medium page and then scroll to "Stories." This will take you to a screen that's ready for your content.
To get started, simply sign up for a free Medium account (or upgrade to a $5/month membership for unlimited access), and you're ready to start writing from there. Articles must adhere to Medium's content guidelines and rules, so be sure to familiarize yourself with these before publishing.
Here are the basic steps to write and publish on Medium:
- Click the "Write" button at the top right-hand corner of the Medium home page.
- Alternatively, click on your profile icon at the top-right of the Medium page and then scroll to "Stories."
- Choose up to five topics for your story.
- Write your story and format it as needed.
- Head up to the top navigation to choose between two options: “Publish” and an icon with three dots.
- Click "Publish" to share your story with the world.
By following these simple steps, you can start writing and publishing on Medium and sharing your ideas with a wider audience.
Write Responses
Writing responses on Medium is a great way to engage with readers and spark meaningful conversations. You can write responses at the bottom of any story you're reading, and they'll appear as individual stories.
Medium's approach to responses is unique, as they're treated as individual stories and can be published to your profile page. This feature is helpful for writers who want to engage with readers without committing to a full-blown story.
To write a response, simply click the "Write a response" button at the bottom of the story. You can also use this feature to come up with new story ideas or blog ideas.
Here are some key facts to keep in mind when writing responses on Medium:
- Responses are engagement signals on the Medium platform.
- Responding to stories is a tip that can help promote your writing on Medium.
- You can publish your responses to your profile page, making it easy to engage with readers.
- Responses can be treated as individual stories and can get circulated just like traditional stories.
By writing responses on Medium, you can build relationships with readers, generate new ideas, and even increase your visibility on the platform. So, don't be afraid to jump into the conversation and share your thoughts!
Freelance Writing and Product Promotion
You can make decent money on Medium by leveraging the platform to find freelance writing clients or sell your own products. The Partner Program only pays so much, with the highest earners making low four figures.
Mentioning that you're a freelancer or service provider on your About page and sharing your email address can help attract clients. This is what Zulie Rane does, and it's a strategy that works for many others.
Writing about your products in stories and linking them on your About page or mini bio can also promote your products. This is a form of content marketing that can help you reach a wider audience.
Anyone can write for Medium, and there's no vetting process involved. You just need to sign up for a free account or upgrade to a $5/month membership for unlimited access.
To promote your products on Medium, you need to have a significant engagement on your posts first. This is what Jay Baer did, and it helped him gain 55k followers on the platform.
You can promote your products contextually, like Jay Baer did in his post about optimizing for voice search. He offered his digital marketing service to create content strategies.
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Canonical Links
Canonical links are an important tool for writers and publishers to control how their content is ranked by search engines. Most platforms, like WordPress and Medium, automatically add a canonical link to their own content, but you can edit this link to point to your original post on a different website.
If you republish your content on Medium, you can easily edit the canonical link to point to your main blog post on a different website. To do this, click "Advanced Settings" on the left side of the screen, then click "Customize Canonical Link" and paste the original link of the story. This will ensure that search engines rank your original post over the republished version.
Republishing using the first method is a bit more tedious, but it's the preferred way to republish old content from WordPress or another website to Medium. This is because the publication date remains current, and Medium's algorithm treats it like fresh content.
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If you republish your original blog posts on Medium, it's a good idea to publish the post on your blog first, then republish it on Medium after a few days. And don't forget to change the canonical link to point to your original post.
Here's a step-by-step guide to changing the canonical link on Medium:
- Click "Advanced Settings" on the left side of the screen
- Click "Customize Canonical Link"
- Paste the original link of the story
- Click the green button that says "Save canonical link"
Import a Story
You can import a story from other websites using Medium's one-click import feature. Simply input the original URL of the story, and Medium will pull through the content, including formatting, images, and source information.
Medium will also include a link to the original article and credit to the publisher. This is especially important if you're importing an article from a reputable source like the University of Leeds website.
If you notice any formatting issues after importing, don't worry – you can still edit the story as you would when authoring a new article.
Who Writes for WordPress?

For those who treat writing as their business, having their own platform like WordPress is a good idea. This way, you can have more control over your content and monetization strategies.
Bloggers and content creators who rely on affiliate marketing or sell their own products through their writing should consider WordPress over Medium.
If you're a content creator who does affiliate marketing or sells their own products, WordPress is the better choice.
Here are some characteristics of writers who might prefer WordPress:
- Content creators who treat writing as their business
- Those who rely on affiliate marketing or sell their own products
In general, writers who want more control over their content and monetization strategies might prefer WordPress.
Using Embeds
Using embeds is a great way to add multimedia elements to your story. You can embed content from over 300 third-party services, including YouTube, Twitter, Instagram, and SoundCloud.
This feature can be especially useful for engaging readers and keeping their attention. Adding multimedia features can help break up the text and make your story more interesting.

Medium's service, embed.ly, allows you to easily add embeds to your story. It's a simple process that can be completed in just a few clicks.
Embeds can also be used to pull in evidence or examples that are relevant to your story's narrative. This can help to make your story more credible and persuasive.
Change Featured Image
Changing the featured image on Medium is a straightforward process. If you've added images to your story, Medium will automatically select the first one as the featured image.
You can change the featured image in the story settings. This will update the image used on the publication's homepage and on social media when the story is shared.
Medium will select the first image from your story as the featured image, so make sure it's the one you want to represent your story.
For your interest: Yoast Seo How to Change Image Next to Url
Writers' Income Sources
You can earn money on Medium through various methods, and I'll break them down for you. One way is through the Partner Program, where you earn based on reading time and engagement. This is the most popular way to make a decent side income stream with Medium.
Writers can also accept tips directly from readers, but the potential for making money with tips is really low, maybe a couple of bucks here and there. Some writers even hate this feature because they don't think writers deserve tips.
If you want to make more money, you can leverage the platform to find freelance writing clients or sell your own products. This is a great way to earn a decent income, but you need to promote your services or products in your stories or on your About page.
To get paid on Medium, you can also put stories behind a paywall to earn income through the Partner Program. This way, you can increase earnings with repeat readers, engagement signals, and more.
Here are some ways to earn money on Medium:
- Partner Program (based on reading time and engagement)
- Tips from readers (although the potential is low)
- Freelance writing clients or selling your own products
- Putting stories behind a paywall (through the Partner Program)
Remember, to earn money on Medium, you need to be a paid member of the platform, and you should really be a paid member to get the most out of it.
Benefits and Drawbacks
Medium's approach to responses gives comments the potential to take off and get circulated just like traditional stories. Responding is a tip that shows up in many articles about how to promote your writing on Medium.
I find it's essential to respond genuinely, as it not only increases my visibility on the platform but also helps me engage with the writers I respond to.
Pros of Blogging
Blogging offers a unique opportunity to share your ideas and connect with like-minded individuals. Medium is a powerful platform for writers and content creators to share ideas and engage with readers.
You can earn money on Medium by sharing your best stories and ideas with a wider audience. By following the steps outlined in the article, you can unlock the full potential of Medium and start writing and exploring the possibilities.
For more insights, see: How to Share a Wix Website
Cons
One major drawback is the high upfront cost of purchasing a smart home system, which can range from $500 to $5,000, depending on the brand and features.
This can be a significant financial burden for many people, especially those on a tight budget.
The complexity of some systems can also be overwhelming, requiring professional installation and maintenance, which can add to the overall cost.
Some smart home devices may not be compatible with other devices in your home, which can limit their functionality and make it difficult to integrate them into your existing system.
This can be frustrating, especially if you've already invested in other smart devices that don't work well together.
The reliance on internet connectivity can also be a drawback, as outages or slow internet speeds can render your smart home system useless.
This can be a major inconvenience, especially if you rely on your smart home system for security or convenience.
Hard to Get Tangible Results
It's hard to get tangible results from Medium, unless you drive readers to your own website. This can be a challenge for small businesses that rely on blog readers to convert into sales.

Unless you link to your own website, it's tough to turn readers into sales. This is a major drawback for businesses that want to use Medium as a marketing tool.
Medium is great for adding intangible value, like goodwill and brand awareness, but it may not be the best for quantifiable metrics.
Is Writing Worth It?
Writing on Medium can be a decent way to earn some extra cash on the side, with some writers making up to $2.8k in a single month. Writer Zulie Rane is a great example of this, sharing that she made over $2.8k in November 2022 from Medium.
Jason Provencio is another writer who's found success on the platform, making anywhere between 2-3k per month with his two Medium accounts combined. This is a significant income, especially when compared to the few hundred bucks John Loewen makes every month.
However, it's worth noting that making a decent income on Medium isn't enough to pay rent and bills in the United States, so it's not a reliable source of income for most people.
WordPress vs Your CMS Choice
WordPress is a popular choice for bloggers and content creators, but it's not the only option. It has a steep learning curve and requires technical expertise to set up and customize.
The Medium platform, on the other hand, is designed to be user-friendly and accessible to writers of all levels. With its minimalistic design and focus on content, Medium makes it easy to create and publish high-quality articles.
WordPress offers a wide range of customizable themes and plugins, but this can also lead to a cluttered and overwhelming experience for users. In contrast, Medium's simplicity is both its strength and weakness.
Medium's emphasis on community and social interaction sets it apart from other content management systems like WordPress. Users can engage with others through likes, comments, and claps, creating a more dynamic and interactive experience.
While WordPress offers a high degree of flexibility and control, it can also be a time-consuming and labor-intensive process to set up and maintain. Medium, by contrast, is designed to be quick and easy to use, with a focus on getting your content in front of readers as quickly as possible.
Medium's focus on content and community has led to a loyal following among writers and readers alike. Its simplicity and ease of use make it an attractive option for those who want to focus on creating great content without getting bogged down in technical details.
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Getting Started and Engagement
Medium is part social media, so it's not just a platform to write blogs, it's a space to share, comment, and curate content within a community.
Comments and likes are popular on Medium, but what's really helpful is being able to see exactly what people are responding to and why, thanks to the ability to highlight and comment directly within the text of each article.
This feature is like having a professional editor engage with you, providing valuable feedback and insights to improve your writing.
Getting Started
Medium is part social media, so it's not just a platform to write blogs, but also a space to share, comment, and curate content within a community.
As you sign up, remember that Medium has a strong focus on community engagement, which is different from traditional blogging platforms.
To get started, focus on building your profile and creating high-quality content that resonates with others.
Medium's community-driven approach means that engagement and interaction are just as important as the content itself.
By understanding this dynamic, you'll be better equipped to navigate the platform and make the most of your experience.
Reader Engagement Platform
Medium gives readers a chance to highlight and comment directly within the text of each article, much like professional editors engage with writers.
Comments and likes are popular in online media, but with Medium, you can see exactly what people are responding to and why.
Medium is part social media, not just a platform to write blogs. It's a space to share, comment, and curate content within a community.
This unique approach helps writers understand what resonates with their audience and what doesn't.
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Partner Program
The Partner Program is Medium's compensation program for its writers. To join, you'll need to be a paid Medium member, which costs $4/month or $40/year.
You'll also need to have published at least one Medium story in the last six months and be 18 years or older. Additionally, you'll need to live in an eligible country.
Once you're part of the Partner Program, you can put new and already-published stories behind a paywall for premium members. However, you'll have to earn a few badges before completely getting your articles behind a paywall.
There are two ways to get your stories behind the paywall for premium readers: by achieving a total read time of the Medium article or by earning a bonus when a non-member signs up within 30 days of reading your piece.
The money made through the Partner Program won't suffice your needs, as a vast majority of writers earn up to $100/month through the program. Only a few reach the $1,000/month mark.
Here are the requirements to join the Partner Program:
- Be a Paid Medium member ($4/month or $40/year)
- Have published at least one Medium story in the last six months
- Be 18 years or older
- Live in an eligible country (here’s the list)
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