
In Bulgaria, the internet plans are relatively affordable, with prices starting from around 10-15 BGN ($6-$9 USD) per month for a basic package.
The most popular internet service providers in the country are Mtel, Vivacom, and Blizoo.
You can get a decent internet speed of up to 100 Mbps with these providers, which is more than enough for browsing, streaming, and online gaming.
However, the actual speeds can vary depending on your location and the type of plan you choose.
Access Technologies
In Bulgaria, the majority of consumers use local area networks (LAN) for internet access, with over 60% of consumers relying on this type of access due to its high speeds and good service.
The biggest internet service providers (ISPs) in Bulgaria offer fiber optic access, also known as fiber-to-the-building (FTTB), which supports a variety of services including IPTV, VoIP, and Video on demand (VOD).
Fiber optic access is widely available in major cities, including Sofia, Plovdiv, Burgas, Varna, Veliko Tarnovo, Lovech, Ruse, and Blagoevgrad.
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The fixed broadband landscape in Bulgaria is notable for its high urban speeds, with over 94.7% of urban households having internet access at home.
Here are the different fixed broadband technologies available in Bulgaria:
- Fiber-optic broadband (FTTH/B) - the fastest-growing and dominant fixed access medium
- Cable (HFC) broadband - available in some areas, often with speeds in the tens or hundreds of Mbps
- DSL (ADSL/VDSL) - traditional telephone-line broadband, but its usage has declined sharply as fiber expanded
- Fixed Wireless Access (FWA) - a few operators offer fixed wireless internet using radio links or 4G/5G networks
Digital Subscriber Lines
Digital Subscriber Lines are a type of broadband Internet technology that's been on the rise in Bulgaria since 2004.
ADSL technology was introduced in Bulgaria after the privatisation of the state monopoly Bulgarian Telecommunications Company (BTC) in 2004.
Availability has greatly increased since its introduction, with ADSL offered in 140 towns and villages around the country as of February 2006.
It's expected that other companies currently offering broadband Internet by other means will begin offering ADSL as the telecommunications market becomes more liberalised.
By the end of 2006, the service was available to customers in 208 towns and villages.
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Fixed Broadband Access
Fixed broadband access is widely available in Bulgaria's cities and towns, with over 92% of households having internet access at home as of 2024. The country's fixed broadband technologies include fiber-optic broadband, cable broadband, DSL, and fixed wireless access.
Fiber-optic broadband is the fastest-growing and dominant fixed access medium in Bulgaria, with around 65% of fixed subscribers using it by 2021. This technology can deliver gigabit speeds, and some providers even offer 10 Gbps fiber services.
Cable broadband is another option, available in some areas through coaxial cable networks. Several cable operators, like Bulsatcom, provide internet over DOCSIS cable technology.
DSL broadband, once widespread, has declined sharply as fiber expanded. Many DSL subscribers have been upgraded to fiber where possible, but DSL remains a minor part of the market.
Fixed wireless access is an alternative for rural users where cables haven't reached. Several operators, including Yettel Bulgaria, offer fixed wireless internet using radio links or 4G/5G networks.
Here's a breakdown of the fixed broadband technologies available in Bulgaria:
Satellite Access
Satellite Access provides a way to connect devices to the internet from anywhere in the world.
Geostationary satellites, which are often used for satellite access, have a lifespan of around 15 years.
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These satellites are placed in orbit at an altitude of 36,000 kilometers above the equator, where they can maintain a stable position relative to a fixed point on Earth.
Satellite access can be used in areas where traditional wired or wireless connections are not available, such as in remote or rural areas.
The first commercial satellite internet service was launched in 1996, and it provided a maximum download speed of 64 kilobits per second.
This technology has come a long way since then, with modern satellite internet services offering speeds of up to 1 gigabit per second.
Satellite access can be used for a variety of purposes, including emergency communication, remote work, and online education.
Access
In Bulgaria, you can access the internet through various technologies, with local area networks (LANs) being the most common type, used by over 60% of consumers due to their high speeds and good service.
The biggest internet service providers (ISPs) in Bulgaria offer fiber optic access, known as fiber-to-the-building (FTTB), which supports a range of services like IPTV, VoIP, and Video on demand (VOD).
Fiber-optic broadband is the fastest-growing and dominant fixed access medium in Bulgaria, with incumbent telco Vivacom and other providers rolling out fiber in many areas.
By 2021, approximately 65% of fixed subscribers used fiber, and this share has likely increased further by 2025, with fiber networks delivering gigabit speeds and some providers even launching 10 Gbps fiber services.
In apartment buildings, it's common for fiber to run to the building, and Ethernet LAN networks distribute the connection to flats, helping Bulgaria achieve high urban speeds early on.
Here are the main fixed broadband technologies available in Bulgaria:
- Fiber-optic broadband (FTTH/B)
- Cable (HFC) broadband
- DSL (ADSL/VDSL)
- Fixed Wireless Access (FWA)
Fixed broadband is widely available in Bulgaria's cities and towns, with over 92% of national household internet coverage as of 2024, and 94.7% of urban households having internet access at home.
The fixed broadband landscape is also notable for its competitive pricing, which stems from the presence of many providers and relatively lower infrastructure costs, dating back to the 1990s–2000s when numerous small ISPs built neighborhood networks.
Internet Service Providers
Internet Service Providers in Bulgaria offer various plans and services. One of the most important operators is Vivacom Mobile, known for offering accessible prices and a 5G connection.
Vivacom Mobile has coverage in central urban zones of the country, and you can buy SIM cards with free MB and benefits for roaming in the European Union. This makes it a convenient option for travelers.
Telenor Mobile is another option, offering data plans such as 8 GB for $35.96 and 12 GB for $46.50, both valid for 30 days.
For those considering mobile operators, it's worth noting that roaming service can be expensive, so it's not the most recommended option.
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Internet Plans and Pricing
In Bulgaria, mobile internet prices vary depending on the plan and provider. You can expect to pay around $5.40 for 6GB of data with A1 MobileRoaming, which lasts for 10 days.
If you're looking for a more affordable option, consider purchasing a Bulgaria SIM card, which costs around $2.70 per GB. This is the cheapest option for tourists.
For those who need more data, Bulgaria eSIM offers 7 BGN (~ $3.78) per 1 GB, making it a slightly costlier option compared to the SIM card.
If you're planning to use your phone extensively, a Pocket WiFi might be a good choice, costing around $5.40 per day.
Here's a quick breakdown of the prices:
Keep in mind that public WiFi is available for free, but it may have limited access and speed.
Government Policies and Regulations
In Bulgaria, the government has implemented regulations to ensure internet access is widely available and affordable. The Bulgarian Communications Regulation Commission (CRC) is responsible for overseeing the country's telecommunications market.
Bulgaria's Electronic Communications Act of 2007 sets out the framework for the regulation of electronic communications services, including internet access. This act has been amended several times since its introduction.
The CRC requires internet service providers (ISPs) to offer broadband internet access to at least 90% of the population by 2025. This goal is part of the country's Digital Agenda for Bulgaria, which aims to increase internet penetration and reduce the digital divide.
Bulgaria has also implemented measures to promote digital literacy and online safety, including the development of educational programs and awareness campaigns. These initiatives aim to equip citizens with the skills and knowledge needed to effectively use the internet.
The Bulgarian government has also taken steps to ensure that internet access is available in rural areas, where it can be particularly difficult to get connected. The country's rural development strategy includes plans to deploy broadband infrastructure in underserved regions.
Comparisons and Statistics
Bulgaria has a relatively high mobile internet user penetration rate, reaching 72.6% in 2020 and expected to grow to 82.6% by 2029.
As of 2023, mobile telephony market penetration in the CEE region, which includes Bulgaria, is at 143.5%, indicating a high level of mobile phone usage.
In Bulgaria, the frequency of internet use is relatively high, with 71.6% of individuals using the internet daily in 2021.
Here is a comparison of the number of mobile internet users in some CEE countries, including Bulgaria:
The share of web traffic in Bulgaria, by device, is expected to be 85.6% for mobile devices, 12.3% for desktop computers, and 2.1% for tablets in 2025.
Facts and Figures

As we dive into the world of comparisons and statistics, let's start with some facts and figures that set the stage for our exploration.
The country of Bulgaria has two top-level domains: .bg and .бг.
In 2012, Bulgaria had a fixed broadband penetration rate of 17.6% of its population, ranking 53rd in the world.
The country's wireless broadband subscriptions reached 2.8 million, accounting for 40.3% of the population, and ranking 41st in the world in terms of penetration rate.
Bulgaria's IPv4 addresses allocated stood at 4.2 million, which is only 0.1% of the world total, and 589.7 addresses per 1000 people, ranking 51st in the world.
Here's a breakdown of the country's internet statistics:
These numbers give us a glimpse into the country's internet landscape, but there's more to explore.
Comparisons with Other EU Countries
The EU average life expectancy at birth is 80.8 years, but in our country, it's 82.1 years, making us one of the top three countries in the EU with the highest life expectancy.

Our country has a lower infant mortality rate compared to the EU average, with 2.5 deaths per 1,000 live births, while the EU average is 3.5 deaths per 1,000 live births.
Our country's population density is 111 people per square kilometer, which is higher than the EU average of 109 people per square kilometer.
Our country's total fertility rate is 1.4 children per woman, which is lower than the EU average of 1.5 children per woman.
Our country's average annual hours worked per person are 1,654, which is lower than the EU average of 1,676 hours.
Our country's GDP per capita is $43,944, which is lower than the EU average of $44,444.
Our country's unemployment rate is 5.2%, which is lower than the EU average of 5.5%.
Our country's poverty rate is 15.1%, which is lower than the EU average of 16.2%.
Connectivity for Tourists
As a tourist in Bulgaria, staying connected is a must. You have several options to choose from, but the best one is to buy a Bulgaria SIM card for cost savings.

Bulgaria SIM cards are inexpensive, with plans starting at 5-10 EUR, and can be purchased at airports or stores. They offer affordable access to the local network, making it easy to stay in touch with family and friends back home.
If your device supports eSIM, you can also consider buying one from Bulgaria operators or Gigago, which can be a convenient option. However, make sure to check your device's compatibility before making a purchase.
Here are the connectivity options for tourists in Bulgaria:
Connectivity for Tourists
As a tourist in Bulgaria, staying connected is a must. You have several options to choose from, and the best one for you depends on your device and preferences.
If you're looking for an affordable option, buying a Bulgaria SIM card is a great choice. Plans start at 5-10 EUR, and you can find them at airports or stores. This way, you'll have access to the local network without breaking the bank.
Another option is to use public WiFi, which is free at many locations like cafes and parks. However, be aware that the coverage can be limited and there may be data caps.
If you have an eSIM-compatible device, you can buy an eSIM for Bulgaria from the operators or a third-party provider like Gigago. This option is slightly more expensive than a SIM card, but it's convenient and doesn't require you to swap SIMs.
If you're planning to stay in Bulgaria for an extended period, consider renting a Pocket WiFi device. It's around 10-15 EUR per day, and you can find rental shops at airports. This option provides wider coverage than public WiFi, but it's more expensive.
To make the most of your connectivity options, make sure your phone is unlocked before buying a SIM. Also, check if your device model is on the compatible list for eSIM.
eSIM for Tourists
As a tourist in Bulgaria, you have several options to stay connected during your trip. eSIM is a convenient and cost-effective way to get mobile internet.

You can buy an eSIM from Bulgarian operators such as A1, Vivacom, or Telenor, or from services like Gigago. Gigago offers multiple data plan options starting from 1GB/day for 3 days at $2.0, making it a great choice for tourists.
One of the benefits of buying an eSIM from Gigago is that you can get internet right when you land in Bulgaria, without needing to go through any extra steps. It's also easy to buy an eSIM from Gigago, as you can simply visit their website, pick a plan, and pay.
Another great option for tourists is the Holafly eSIM card for Bulgaria, which offers unlimited data and excellent benefits at an accessible price. This type of card works virtually, so you won't have to stop using your usual SIM card, which means you'll keep your telephone number.
To buy an eSIM from Gigago, follow these steps: visit Gigago, click "Buy eSIM", look for "Bulgaria" and pick a plan, pay, get the email with eSIM details, scan the QR code or enter the activation code, enable data roaming, and you're done!
Here are some eSIM options for Bulgaria:
Overall, buying an eSIM is a great way to stay connected during your trip to Bulgaria, and Gigago and Holafly eSIM card are excellent options to consider.
Public Internet Access
Public Internet Access in Bulgaria can be a bit tricky, but I've got the lowdown. You can find public WiFi networks in restaurants, hotels, and more.
In Bulgaria, public WiFi is a low-cost or free alternative, but it's not ideal for travelers who need a stable and safe connection. You'll have to order something to eat to get the password from a café.
This alternative is not suitable for sensitive activities like online banking or accessing private accounts.
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Alternatives and Options
If you're planning a trip to Bulgaria, you'll want to stay connected to the internet. A data-centric SIM card is a great way to do this, and the top mobile operators in Bulgaria are A1, Vivacom, and Telenor.
A1 Bulgaria offers three prepaid data SIM options for tourists: A1 Traveler SIM, A1 Traveler SIM Plus, and A1 Traveler eSIM.
You can also consider buying an eSIM card for Bulgaria from operators like A1, Vivacom, and Telenor, or from Gigago.
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Holafly is another option for tourists, offering a starter package with SIM cards and eSIMs that can be activated before your trip.
If you're a Telenor customer, you can also use their international Roaming service, which includes cellular internet.
Buying a SIM card for Europe, like the Holafly SIM card, can provide a secure 4G connection and free shipping.
Here's a comparison of some of the data SIM options available from A1, Vivacom, and Telenor:
Note that prices and plans may change, so it's always best to check the official websites of the operators for the latest information.
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