Instagram Live 2020: Boost Engagement with Live Rooms and Multi-Creator Broadcasts

Instagram Live 2020 introduced Live Rooms, a feature that allows up to four creators to broadcast together.

This feature was designed to boost engagement and provide a more interactive experience for viewers.

With Live Rooms, creators can now collaborate with each other and reach a wider audience.

Take a look at this: Instagram Live Rooms

Miley Cyrus took to Instagram Live with her show Bright Minded during the early days of quarantine.

She created a full-blown Instagram Live series where she interviews a diverse range of guests including reality stars, Hollywood stars, supermodels, influencers, musicians, and comedians.

Lauren and Cameron from Love Is Blind made a guest appearance on the show.

Zoe Kravitz, Millie Bobby Brown, and Lili Reinhart have all stopped by Miley's show for some laughs and chit chat.

Miley's new show became a go-to destination for celebrities to share their stories and connect with fans.

Promoting your Instagram Live to your stories is crucial, especially if you're doing a live show. Make it fun and intriguing, and people will be more likely to tune in live.

Aubryn, a Nashville-based blues and folk singer-songwriter, recommends giving a hint to something you'll be doing or posting a question you'll answer during the show. This will make people go "OOH!" and want to tune in.

Don't forget to repeat yourself, people may not have the sound on the first time you mention your live performance.

Instagram's new Live Rooms feature allows up to four people to broadcast live together at the same time.

This is a big deal because previously, the app only allowed users to live stream with one other person, similar to Facebook Live. Live Rooms open up more creative opportunities in terms of live broadcast formats, allowing for things like live talk shows, expanded Q&A's or interviews, jam sessions for musicians, live shopping experiences and more.

Badges can be purchased by fans to support the hosts, with three price points: $0.99, $1.99, or $4.99. Fans can buy one badge per person, and the badges appear next to a fan's name throughout the live video.

See what others are reading: Instagram Live Two Person

With Live Rooms, fans can also use other interactive features like Shopping and Live Fundraisers. The company is also developing other tools, like moderator controls and audio features that will roll out in the months to come.

Adding guests to a livestream can help a creator grow their follower base, as all the guests' followers are notified about the Live Room, in addition to your own.

Promoting your stories is crucial, especially if you're doing Instagram Live. Make it fun, and give a hint to something you'll be doing or post a question you'll answer during the show.

It's easy to get lost in the content on Instagram, so make your story memorable and think outside the box. Consider repeating yourself, as people may not have the sound on the first time you mention your live performance.

A hint or a question can make people go "OOH!" and want to tune in live.