How to Use Ad Manager on Facebook: A Step-by-Step Guide

To get started with Facebook Ad Manager, first sign in to your Facebook account and navigate to the Ads Manager page. From there, you can create a new ad campaign.

To create a new ad campaign, click on the "Campaigns" tab and then click the "Create Campaign" button. This will take you to the campaign creation page.

Here, you can choose your campaign objective, which determines the type of ads you can create and how they will be measured for success. For example, if your objective is "Conversions", you can create ads that drive people to your website to make a purchase.

Next, set your campaign budget and schedule, including the amount you want to spend and the dates you want the ads to run.

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To get started with Ad Manager, you'll need a Facebook business page. Create a new page and add basic details like your brand name and logo. You'll automatically have access to your Ads Manager account once you've created a business page.

If you use Instagram for marketing, connecting your Instagram account to your Facebook page makes it simple to advertise across both platforms. To run ads on Instagram, you'll also need a professional account.

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Before using Ads Manager, you'll need a few things in place. First, you'll need a Facebook business page to get started. This is required to access your Ads Manager account.

To create a business page, you'll need to add basic details like your brand name and logo. You can add more details later, but this will get you started.

Once you've created a business page, you'll automatically have access to your Ads Manager account. This is a straightforward process, but it's essential to have this set up before moving forward.

If you use Instagram for marketing, connecting your Instagram account to your Facebook page makes it simple to advertise across both platforms. You'll need a professional account to run ads on Instagram.

Add a payment method to handle the costs associated with your ads. This is a crucial step, as you'll need to pay for your ads somehow.

Confirm all your account details are correct in the Advertising Settings and Ad Account Settings tabs. This will ensure a smooth experience when using Ads Manager.

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Getting a handle on Facebook ads terminology can be a bit overwhelming at first, but don't worry, it's easier than you think.

A campaign defines your main goal, like increasing website visits or driving sales.

To break it down further, campaigns are organized into ad sets, which are groups of ads targeted at specific audiences. You can allocate different budgets for each ad set.

Ad sets are the building blocks of your ad campaign, and within each set, you'll find individual ads that are your creative units. Experiment with different Facebook ad formats to discover what resonates best with your audience.

Here's a quick rundown of the hierarchy: Campaigns > Ad Sets > Ads.

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To set up a campaign in Facebook Ads Manager, start by clicking the green "Create" button in the top left corner of the Campaigns tab. This will prompt you to choose a campaign objective, which is the overarching marketing goal of your ads.

You have six options to choose from: Sales, Leads, Engagement, App promotion, Traffic, and Awareness. Each objective impacts how Meta shows your ads, so take the time to understand the differences and choose the one that best serves your business.

To get started, establish a Business Manager account, which allows you to control your company pages, advertisements, and other assets in one place. Next, determine a budget, choosing between a Reservation method and an Auction method. The Reservation method offers more predictable performance goals, while the Auction method allows for more flexibility at the cost of less predictable results.

Here are the campaign objectives to consider:

Setting up a successful campaign requires a solid foundation of key features.

With Ads Manager, you can monitor your live social ad campaigns and track their performance in real-time.

To refine your ad audiences, you can use demographic factors like age, location, and job title. This helps you target the right people with your ads.

Here are some key features of Ads Manager:

By leveraging these features, you can optimize your campaign for better results.

In the Facebook Ads Manager, it's essential to choose the right ad placements to effectively target your audience. You have two main options: Automatic Placements and Custom.

Automatic Placements allow Facebook to place your ads across its platforms, including Facebook, Instagram, and Messenger. This can be a convenient option if you want to reach a wide audience with minimal effort.

Custom placements give you more control over where your ads appear. You can choose to show your ad in different places, such as Facebook newsfeeds, Instagram stories, and Messenger inboxes.

Here are the two main options available:

Setting up a pixel is a crucial step in understanding user behavior on your site. You can use the Facebook Pixel to track user actions, such as purchases and page views.

The Facebook Pixel is an activity tracking tool that helps you monitor user behavior. It's easy to install, requiring only a small code to be copied and pasted into a website source or through a tag management system like Google Tag Manager.

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Creating a campaign on Facebook Ads Manager is the first step to running successful ads. To start, click on the green "Create" button in the top left corner of the Campaigns tab.

You'll then choose an objective for your ads, which is your overarching marketing goal. Meta offers six objectives: Sales, Leads, Engagement, App promotion, Traffic, and Awareness.

Your choice of objective impacts how Meta will show your ads. For example, if you select an Awareness objective, Meta will position your ads to reach the largest number of people.

You can choose from two billing methods: Reservation or Auction. Reservation has more predictable performance goals, while the Auction method allows for more flexibility, but with less predictable results.

Here are the six campaign objectives offered by Meta:

Consider your business goals and choose the objective that best serves your needs. For example, Sydney So Sweet, a children's clothing retailer, started with a Sales objective but later switched to Engagement, which led to exponential growth in their Facebook account.

You'll also need to name your campaign and declare if your ads will be related to special ad categories, such as credit, employment, or social issues.

Choose Ad Set goals that align with your campaign objective, such as Awareness or Traffic. For Awareness campaigns, you can choose to show ads to as many people as possible or as many times as possible to a smaller audience.

For Traffic campaigns, you'll decide whether to drive traffic to your website, app, or social accounts. To set specific placements, you can choose between Automatic Placements, where Facebook optimizes ad placements, or Manual Placements, where you select specific placements.

Set an ad budget that works for your business, considering investing between 10% and 30% of your store's revenue in Facebook and Instagram ads. Daily budgets are averaged over a week, and Meta may spend more or less per day, up to 75% over the daily budget.

Choosing the right goal for your ad set is crucial, and it's not as simple as just picking one. You'll need to choose from a selection of goals relevant to your campaign objective.

For Awareness campaigns, you'll need to decide whether to show your ads to as many people as possible or as many times as possible to a smaller audience. This will help you reach your target audience effectively.

For Traffic campaigns, you'll need to specify whether your Ad Set is intended to drive traffic to your website, app, or social accounts. This will help you track the success of your ad campaign.

You can choose between Automatic Placements and Manual Placements. Automatic Placements let Facebook optimize ad placements across its platforms, including Instagram, Messenger, and the Audience Network.

You should set a budget for your Facebook ads, and it's not as simple as just picking a number. A daily budget is averaged over the course of a week, and Meta may spend more or less per day, depending on available opportunities, up to 75% over the daily budget.

Experts like Ezra Firestone recommend investing between 10% and 30% of your store's revenue in Facebook advertising. For example, if you generate $100, you should aim to spend between $10 and $30.

You can also budget as low as a dollar, which can be a good option for launching a new ad and evaluating it. However, keep in mind that Facebook advertising requires consistent spending over time to be effective.

Meta allows you to choose a campaign start date, and you can also set an optional campaign end date to prevent overspending.

To effectively manage your ad sets, it's essential to click on the campaign in the "Campaigns" tab, which will take you to the "Ad Sets" tab for that campaign.

This approach allows you to compare the performance of different ad sets using the same campaign settings, giving you a broad look at how they're performing.

Objectives and audiences are chosen at the ad set level, not the campaign level, so you can have ad sets with wildly different results within the same campaign.

Keep in mind that Facebook's algorithm runs through a learning phase with each new ad set's targeting, which can result in a "(Learning)" note in the "Delivery" column.

This learning phase can impact ad set performance, so it's a good idea to give an ad set a little more time if the algorithm is still in the learning phase.

You can add a new ad set by clicking the green "+ Create" button, or edit an existing one by checking the box next to it and clicking the "Edit" button.

To build a target audience on Facebook, you can start by choosing an audience type, such as a broad audience or a specific niche group. You can then fine-tune your targeting using demographic filters like gender, age, location, language, interests, demographics, and behaviors.

You can use a variety of demographic filters to target your audience, including interests like hobbies or preferences, demographics like education level or income, and behaviors like device usage or shopping habits. These settings are instrumental in driving your ad's performance.

An estimated audience size will appear in the right-hand column as you set these parameters, giving you an idea of how many people your ad will reach. It's a good idea to start with a broad audience and then refine your targeting as you begin to see patterns in campaign data.

You can also use Facebook's targeting tools to create a more efficient ad campaign. For example, you can upload customer lists or create Lookalike Audiences to target leads according to the characteristics of your existing customers.

Here are some key demographic filters you can use to target your audience:

Managing your Facebook Ads Manager account is crucial to getting the most out of your advertising efforts. You can share your account with others by clicking on the "Add People" button in the settings section.

To add new users, you'll need to search for them and assign one of three roles: Ad account admin, Ad account advertiser, or Ad account analyst. These roles give varying levels of access to the account, from full control to read-only access.

Here's a breakdown of the three roles:

By understanding these roles and assigning them correctly, you can ensure that your team members have the right level of access to manage your Facebook Ads Manager account effectively.

The Account Overview Tab is a valuable resource for understanding the performance of your Facebook advertising. You can quickly see how many clicks your ads have received or how much you've spent in a specific time period by clicking on the dropdown menus in the graph sections.

To access the Account Overview Tab, navigate to the Facebook Ads Manager and click on "All Tools" in the top left corner of the screen. From the dropdown menu, select "Billing" under the "Settings" section, and your Ad Account ID will be displayed at the top right corner of the page.

The Account Overview Tab gives you insight into the overall performance of your Facebook advertising. You can use the data in the "Hour" or "Location" sections to keep an eye on how well your ads are targeted.

For example, if you're running a local restaurant in San Francisco, but most of your ad impressions and/or clicks are happening in New York at midnight, your campaign settings probably need some work. To identify trends, you can click on "Creative Reporting" on the left-hand side of the screen, which combines the results of ads with the same imagery and ad copy (but different campaigns or ad sets).

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Here are some key metrics you can access in the Account Overview Tab:

Configuring integration is a crucial step in managing your account effectively. It can streamline your marketing efforts and improve ad performance.

To get started, you'll need to sign up for an account on SaveMyLeads, a service that simplifies the process of integrating Facebook Ads Manager with your business tools.

The service allows you to connect your Facebook Ads Manager account to SaveMyLeads, which enables automation of data transfer and better management of your advertising campaigns.

To configure the integration, you'll need to select the data you want to sync between the two platforms. This ensures that your Facebook Ads Manager is always up-to-date with the latest data from your business tools.

You'll also need to configure any specific settings or filters needed for your campaigns. This might require some trial and error, but it's worth it for the efficiency and effectiveness it brings to your advertising efforts.

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Here are the steps to configure the integration:

By following these steps, you can ensure that your Facebook Ads Manager is always up-to-date and running smoothly, saving you time and enhancing the efficiency of your advertising efforts.

Adding users to your Facebook Ads Manager account is a straightforward process. You can share your account with other people or have other people share their account with you.

To start, you'll need to be in the appropriate Facebook Ads Manager account. Click on the menu icon in the upper left-hand corner and click on "Settings". From there, you can add new users by clicking on the blue "Add People" button on the right-hand side of the screen.

You can search for specific people and add them as users on your ad account. Once you've found the right person, you can give them one of three role options: Ad account admin, Ad account advertiser, or Ad account analyst.

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Here are the details of each role:

These ad account roles are separate from Facebook Page roles and Facebook Business Manager roles, so being an admin on your Facebook Page won't give you access to your Facebook Ads Manager account.

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Managing your account effectively is crucial for success. You can avoid common pitfalls by being aware of them.

Broad targeting wastes ad spend, so it's essential to narrow your audience based on specific demographics and interests for better results.

A budget that matches your goals is vital. Avoid spreading funds too thin across campaigns.

Regularly refreshing your targeting and ad content is crucial to stay relevant. Audience preferences change over time, so it's essential to update your ads regularly.

Here are some common mistakes to avoid:

Once you've set up your ad campaign, it's time to run and review it. This is where the real magic happens, and you get to see your ads in action.

To run your campaign, start by creating a new campaign, which involves selecting campaign details such as your target audience and campaign objective. This is a crucial step, as it determines how your ads will be optimized and measured.

After setting up your campaign, you'll want to review it regularly to ensure it's performing well. To do this, you can review your campaigns and make any necessary adjustments. This is a crucial step in maximizing your ad campaign's effectiveness.

Here's a quick rundown of the steps to review your campaigns:

By following these steps, you'll be able to run and review your ad campaigns with ease.

To run a campaign, you'll need to create a new campaign in Ads Manager. This is the starting point for your ad campaign.

To set up your campaign, you'll need to select campaign details such as the campaign name, objective, and start and end dates. This will help you stay organized and focused on your goals.

Next, you'll choose Ad Set goals, which will determine the type of ads you'll be running and how they'll be measured for success. This is a crucial step in setting up your campaign.

You'll also need to set a budget for your campaign, which will determine how much you're willing to spend on ads. This will help you stay within your means and avoid overspending.

Building an audience is also an essential step in running a campaign. This involves selecting the people who will see your ads based on factors such as demographics, interests, and behaviors.

Building your ads is the final step in setting up your campaign. This involves creating the ads themselves, including the visuals, text, and targeting options.

Here's a summary of the essential steps to run a campaign:

Review your ad creative on the preview screen to ensure everything looks good across different devices.

Facebook ad specs vary by device, so choose a ratio that works for tablets, desktops, and phones.

Before publishing, review all the information you've added so far, including images, videos, and ad copywriting.

Each element should convey a compelling message to the target audience.

Hit the Publish button to submit the campaign for approval, but be patient – it can take up to 24 hours for Facebook to review and approve the ad.

Reporting performance is a crucial step in understanding whether your campaigns are meeting their goals. Find the Ads Reporting tab inside Ads Manager to see a reporting dashboard with performance metrics including reach, impressions, and your primary goal.

The dashboard can be filtered to prioritize metrics and show results for each ad set and ad creative. You can also use a premade reporting dashboard or create a custom pivot table with the most important metrics for your business.

Break down your data by day, time, action, or delivery format to see when conversions are happening. This will help you identify which ads aren't performing well and remove them from the ad set.

Running A/B tests is another best practice for Facebook ad reporting. This involves testing different copy, art, or audiences to see what performs best for your business.

Here are some key takeaways from running A/B tests:

By following these best practices, you'll be able to get a clear picture of your ad performance and make informed decisions about your campaigns.

To get the most out of Facebook Ad Manager, it's essential to set a clear budget and schedule for your ads.

Start with a realistic budget, as outlined in our previous section on setting up your ad account. This will help you avoid overspending and ensure your ads run smoothly.

Be specific about your ad schedule, choosing a start and end date for each ad campaign. This is particularly important for seasonal or time-sensitive promotions.

Consider running ads during peak hours, such as lunch breaks or after work, to maximize engagement.

Use the ad manager's built-in features to track your ad performance and make adjustments as needed.

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