How to Do Keyword Research for E-commerce and Websites

Keyword research is the foundation of any successful e-commerce or website. It helps you understand what people are searching for and what they're looking for online.

To start, you need to identify your target audience and their search patterns. This can be done by analyzing your website's analytics and identifying the most frequently visited pages and the keywords that drive traffic to them.

For e-commerce, it's essential to consider long-tail keywords that are more specific and less competitive. A good example is "best wireless headphones for running" which has a lower search volume but is more targeted to your audience.

By using keyword research tools, you can get insights into your competitors' strategies and identify gaps in the market that you can exploit.

Keyword research is essential for SEO because it helps you find what people are searching for online and create content that matches their search intent. This allows you to create content that resonates with your target audience.

By conducting thorough keyword research, you can identify the most relevant, high-volume, and low-competition keywords to target in your SEO strategy. This can drive more traffic and sales to your business.

Keyword research is an ongoing process that should be integrated into all aspects of your digital marketing efforts. It's a crucial part of any search engine optimization (SEO) strategy.

Here are some key benefits of keyword research:

Keyword research is not a one-time task, but rather an ongoing process that requires continuous refinement. By staying on top of the latest keyword trends, you can maintain a competitive edge in your industry and achieve long-term success with SEO.

The Keyword Research Process is made up of six steps, which can be broken down as follows:

The first step is to brainstorm, which involves looking at yourself and your business.

To make this process easier, let's assume you're running an eCommerce platform selling high-end TVs, like in the example. The next steps involve compiling lists of keywords you've already found for and ones you haven't found yet.

You can compile a list of keywords you've already been found for by analyzing your website's anchor text, as mentioned in Example 3. This can help you identify existing keywords and phrases that are driving traffic to your site.

A good way to find new keywords is to analyze your competitors' websites, as explained in Example 4. By using tools like Conductor, you can identify gaps in the market and uncover new opportunities for your business.

Here are the six steps of the Keyword Research Process:

To perform effective keyword research, you need to understand the anatomy of a keyword. This involves considering several key aspects.

Monthly search volume, or MSV, refers to the number of search queries for a specific keyword in search engines like Google. MSV measures how often a specific keyword or term is searched each month, helping to estimate how much traffic an article on that given keyword could potentially drive.

Higher MSV isn't always better, though. Oftentimes, high MSV keywords are highly competitive to win, so you may be better off choosing a keyword with lower MSV but with an easier path to strong rankings.

Search intent is simply the meaning of a user's query. It helps you align your content with a user's actual goals and needs, allowing you to provide more relevant and helpful content.

Keyword difficulty refers to the level of challenge you'll face when trying to rank for a given keyword based on SERP competition. This is affected by the popularity of the keyword amongst both users and content creators.

Here are the key aspects of a keyword to consider:

The SERP structure affects where your content appears on the page and how likely it is that people will find and click on your content.

The Keyword Research Process is a crucial step in boosting organic traffic to your website. The process consists of six steps, which I'll outline below.

The first step is to brainstorm, which involves looking at your own products and services. In the case of an eCommerce platform selling high-end TVs, this means considering what makes your TVs unique and what features customers might be searching for.

The next step is to compile a list of keywords you've already been found for. This is where you analyze your existing website content and identify the keywords that are already driving traffic to your site.

A third step is to compile a list of keywords you haven't been found for yet. This is where you think outside the box and consider new keywords that might be relevant to your business.

You'll then merge these two lists into one, creating a comprehensive list of keywords to work with.

To further refine your list, you'll retrieve information on the attractiveness of keywords. This involves analyzing metrics such as search volume and competition to determine which keywords are most likely to drive traffic to your site.

Finally, you'll further expand your list of keywords with long-tail keywords. Long-tail keywords are more specific phrases that have lower search volumes but are also less competitive.

Here are the six steps of the Keyword Research Process in a concise list:

In the Keyword Research process, you need to compile two lists of keywords.

To find the keywords you're found for in Google's organic search results, analyze the anchor text of your website.

You may not realize it, but analyzing your competitors' websites is a great way to find interesting keywords.

To find the keywords you've already been found for, use anchor text analysis.

To find the keywords you haven't been found for yet, analyze your competitors' websites and look for keywords they dominate the first page with.

Competitors can be a great source of inspiration for your own keyword research.

To analyze your competitors' websites, use a tool like Conductor and its Rank Comparisons report.

The visibility in organic search results can be found by logging into Conductor, going to ‘Discover’ > ‘Explorer’, and entering the domain of the page you want to optimize or the keyword you want to rank for.

Here's a step-by-step guide to find the visibility in organic search results:

Keyword research is an ongoing process that should be integrated into all aspects of your digital marketing efforts, from content creation to website optimization and beyond. By staying on top of the latest keyword trends, you can maintain a competitive edge in your industry.

To find the keywords you're found for in Google's organic search results, you can use anchor text analysis. This involves analyzing the links to your website to see what keywords are being used to describe them.

To find the best keywords, you need to understand what your target audience is searching for and optimize your content to meet their needs. Focus on the key elements of relevance, authority, volume, and seasonality to conduct effective keyword research.

To identify the most relevant, high-volume, and low-competition keywords, you can use tools like Google Search Console and Conductor. For example, Conductor's Rank Comparisons report can help you discover competitive gaps and pinpoint areas of untapped opportunity.

Here are some steps to compile a list of keywords you've already been found for:

By following these steps, you can identify the best keywords for your business and create a comprehensive keyword list that drives targeted traffic to your site.

Google Search Suggestions are a great way to find new keyword ideas. You can use Google's autocomplete predictions to identify popular queries in your niche.

By typing your seed keyword into Google search and adding letters or numbers, you can see the suggestions. For example, if you type "email marketing a, b, c...", you'll see a list of related search queries.

You can also use the "Related searches" section of Google search results to find more keyword ideas. This section shows you a list of related searches that people have made, which can be a great source of inspiration.

Here are some tips for using Google Search Suggestions effectively:

By following these tips, you can use Google Search Suggestions to find new keyword ideas and improve your keyword research.

Anchor text is the text displayed on a website for a given link, and it's a strong signal for users and search engines what the page is about.

The text people use to link to a page is a crucial factor in determining the relevance of the page, and it's essential to research what anchor text people are using when linking to your website.

You can use Google Search Console, Bing Webmaster Tools, and third-party applications like Majestic.com or Ahrefs.com to find this information. Each service uses its own techniques, so it's best to combine several resources to get a full picture.

To export anchor texts from Google Search Console, follow these steps: login to Google Search Console, choose your website, go to 'Search Traffic' > 'Links to Your Site', click on the 'More »' link under 'How your data is linked', and click the 'Download this table' button on the bottom left.

To export anchor texts from Bing Webmaster Tools, follow these steps: login to Bing Webmaster Tools, choose your website, go to 'Reports & Data' > 'Inbound Links', configure this report to show the links from the last 180 days, and click the 'EXPORT ALL' button under the graph.

Majestic is a paid tool that offers information on how websites are linked, including the anchor text used. You can access this information for free by going to the Majestic website, filling in your domain name, clicking on 'Anchor Text', and clicking on the 'Export data' button at the bottom right of the Wordcloud.

It's also a good idea to run an analysis on the anchor text used for the links to your competitor's website, following the same steps as above.

Paid results can be a treasure trove of keyword insights.

Using data from active paid search campaigns on Google and Bing is a great way to get started. This data shows what keywords work for your business and how people vary their searches.

To export keywords from Google Ads, you'll need to log in, choose your account, and click on the 'Keywords' tab. The report should show keyword data from 'All time' using the date picker on the top right.

Make sure the report includes CTR (click-through rate) and conversion data. This will give you a better understanding of which keywords are driving results for your business.

By analyzing your paid results, you can identify top-performing keywords and adjust your strategy accordingly.

Semrush is a powerful tool for keyword research, offering a range of features that can help you find and analyze keywords. You can create a free Semrush account to try out its tools, including Keyword Overview, Organic Research, Keyword Magic Tool, and more.

Semrush's Organic Research tool allows you to enter a domain or URL to see what keywords it ranks for, making it easy to identify opportunities and gaps in your competitors' keyword strategies. You can also use the Keyword Gap tool to compare your keyword rankings against competitors'.

One useful feature of Semrush is its ability to integrate with Google Search Console (GSC) and Google Analytics, providing valuable keyword insights in one place. With GSC, you can see up to 1,000 of the most popular keywords your site ranks for, along with metrics like clicks, impressions, CTR, and position.

To get started with Semrush, simply enter the URL of the domain you want to analyze and select 'Organic Research' from the dropdown list. Then, click on 'View All Organic Keywords' to see the list of keywords your competitor's URL is ranking for.

Here are some of the key features of Semrush's keyword research tools:

By using Semrush and other keyword research tools, you can gain a deeper understanding of your competitors' strategies and identify opportunities to improve your own keyword rankings.

The SERP Gap Analyzer is a powerful tool that helps you find keywords your competitors rank highly for with weak content. This reveals great opportunities to get ahead in the search engine rankings.

To use the SERP Gap Analyzer, simply enter your domain and a relevant topic, and wait for the app to create your report. You'll see a variety of keyword suggestions and a difficulty rating for each.

Click "View details" to see weaknesses in the top-ranking content, which gives you a good idea of what you must do to outrank your competitors. This is a game-changer for your SEO strategy.

You can then click "Generate Content" to get an AI-generated title, content brief, article, or meta description for your keyword. This takes the guesswork out of creating high-quality content that resonates with your target audience.

With the SERP Gap Analyzer, you can identify gaps in the market and create content that fills those gaps. This is a key part of competitor keyword research and analysis, which is essential for making sure you haven't left out any relevant keywords.

Trending keywords can give your content an extra boost to achieve quick rankings. Google places more value on content with the latest information about the topic.

Google Trends and BuzzSumo are great tools for finding trending keywords. You can use BuzzSumo to create a feed with your desired keywords and see the top trending posts related to them.

The topic of trending posts can be used as a keyword in your content. For example, searching for "Google search algorithm" and filtering by time shows the top-performing posts around BERT.

Using the Web Content Analyzer, you can see the best-performing content based on total engagements. This can help you identify what topics are currently trending and how you can incorporate them into your content.

If you write a post around the topic of "Google search algorithm" and include details about the BERT update, you can improve the chances of ranking your content.

Beyond SEO tools, there are other places to search for relevant keywords. You can consider a 'Redmi Note 8T vs Redmi K30' as a keyword for Redmi Note 8T.

Product descriptions and reviews can provide valuable insights into what customers are searching for. For example, a product description for a phone might include keywords like 'waterproof' or 'long battery life'.

Customer feedback and comments can also give you an idea of what people are looking for. A comment like 'I wish this phone had a better camera' could lead to the keyword 'improve camera quality'.

You can also look at social media and online forums to see what people are talking about. A tweet like 'just compared the Redmi Note 8T and Redmi K30' could lead to the keyword 'Redmi Note 8T vs Redmi K30'.

Incorporating these keywords into your content can help improve your search engine rankings and drive more traffic to your site.

Domain age is a factor to consider when estimating keyword difficulty, as a keyword with a 6-months-old website in the first SERP could be easy to rank for.

The Keyword Golden Ratio method allows you to find long-tail keywords you should be able to rank for immediately.

Don't rely solely on the difficulty metric, as it's calculated based on the authority of the websites in the SERP, and sometimes Google displays semi-relevant websites with high authority.

Focus on creating highly-focused, relevant content to outrank them.

You can also use the Domain Authority and Page Authority metrics, such as DA/PA by Moz, to estimate the authority of the websites in the SERP.

These metrics try to capture the authority of the page into one number on a scale from 1 to 100.

Here are some alternative ways to estimate keyword difficulty:

Remember, no metric can tell you exactly how hard it will be for you to rank for a certain keyword, so consider subjective factors as well.

Keyword research is an essential part of SEO, and it's crucial to understand the importance of finding the right keywords for your content.

To start, you can conduct basic keyword research by looking at search suggestions in search engines, such as Google's autocomplete predictions or the "Related searches" sections of relevant SERPs. This method can provide a limited number of results, but it's a good starting point.

A more effective approach is to use dedicated keyword research tools, such as Ahrefs or SEMrush, which can provide a wealth of information on search volume, CPC value, and user intent.

Here are some key factors to look for while performing keyword research:

By considering these factors and using the right tools, you can identify the most relevant and effective keywords for your SEO strategy.

Competitor-Based Keyword Research is a valuable feature of keyword tools that helps you identify your competitors' keywords. This is particularly useful because manually finding your competitors' keywords can be a tedious and time-consuming task. With the right tool, you can find your competitors' keywords with just a few clicks.

Competitor-based keyword research allows you to analyze your competitors' strategies and identify opportunities to rank for keywords with lower competition. This can give you a competitive edge in your industry and help you achieve long-term success with SEO.

To conduct competitor-based keyword research, you can use tools like Ahrefs and SEMrush. These tools can help you identify your competitors' keywords and provide you with valuable insights into their strategies.

Here are some key factors to consider when conducting competitor-based keyword research:

By incorporating competitor-based keyword research into your SEO strategy, you can gain a better understanding of your competitors' strengths and weaknesses and develop a more effective keyword strategy.

Here are some tips for conducting competitor-based keyword research:

By following these tips and incorporating competitor-based keyword research into your SEO strategy, you can gain a competitive edge in your industry and achieve long-term success with SEO.

Brand Mentions can be a game-changer in keyword research.

You can use social listening tools to find relevant keywords that might not have been discovered otherwise.

Brand mention or social listening tools can be a huge help in finding these keywords.

Apart from all the other keyword research techniques, social listening tools can help understand what people are discussing on the internet about a product.

This can lead to discovering major queries surrounding a product, including specific features or concerns that a large chunk of the audience has.

Using social listening tools can be a unique approach to keyword research.

Analyzing and Refining Keywords is a crucial step in the keyword research process. You can use the SERP Gap Analyzer app to find keywords competitors rank highly for with weak content, revealing great opportunities to get ahead.

To refine your keyword set, remove useless keywords that don't make sense for you to target, such as those referring to your competitors or keywords that don't match your target audience. For example, keywords like 'Amazon Samsung led TV' and 'best buy Samsung led TV' are branded searches for competitors, so it doesn't make sense to target them.

Once you've removed useless keywords, categorize the remaining keywords by sorting them alphabetically, which enables you to make a lot of headway quickly. Some examples of categories include Type of product, Brand, Size, Color, High buy-intend, and Location.

In this final step, you'll be organizing and enriching the keywords you've found. This involves repeating some of the previous steps to ensure you have a solid foundation for the next phase.

You'll remove duplicates, useless keywords, and categorize them to make sense of your list. This process will help you refine your keywords and make them more manageable.

Next, you'll retrieve information on the attractiveness of your keywords, which will give you a better understanding of their potential value. This step is crucial in determining which keywords to prioritize.

As you complete these tasks, you'll likely find that you have more keywords than you can map to pages. This means you'll need to create more content and add more products to your site. This can be a significant undertaking, but it's a necessary step in refining your keyword strategy.

Removing useless keywords is a crucial step in refining your keyword set. This involves getting rid of keywords that don't make sense for you to target, such as those referring to your competitors or keywords that don't match your target audience.

The outcome of "Step 1: Brainstorm" is a useful point of reference for this. For instance, keywords like 'Amazon Samsung led TV' and 'best buy Samsung led TV' are competitors of yours, making it pointless to target them.

You should also remove keywords that are branded searches for your competitors, as the chances of selling to them are slim unless you have a significant edge over them.

Some examples of useless keywords include those that don't match your target audience, such as 'cheap Samsung LED TV', which is looking for a cheap TV and you're in the business of selling high-end TVs.

To categorize your keywords, start by sorting them alphabetically, which enables you to make a lot of headway quickly. This is especially useful when dealing with large keyword sets, as you can split categories up into multiple levels of subcategories.

Here are some examples of categories you can use:

By removing useless keywords and categorizing your remaining ones, you'll be able to create a more targeted and effective keyword strategy.

Volume is crucial in keyword research, as it indicates how many people are searching for a particular keyword per month. It's measured by monthly search volume (MSV), which shows the number of times the keyword is searched across all audiences.

A higher MSV means a keyword is more competitive, but it can also lead to more traffic to your site. This is why it's essential to prioritize high-volume keywords in your SEO strategy.

You can look up keyword volumes for specific keywords using the Keyword Overview tool, which also allows you to check search volumes in specific regions, such as cities. This can help you tailor your content to local audiences.

To give you a better idea, here's a rough breakdown of what you might expect in terms of search volumes:

Keep in mind that these are rough estimates, and actual search volumes may vary. By understanding keyword volume, you can make informed decisions about which keywords to target and how to optimize your content for maximum impact.

Keyword research is important for SEO because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities. By creating content that satisfies target users' needs, you can earn organic rankings in search results and get more valuable traffic to your site.

Keyword research helps you find what people are searching for online and create content that matches their search intent. It also helps you understand the competitive landscape and identify opportunities to rank for keywords with lower competition.

Here are the four main elements to focus on when conducting keyword research: relevance, authority, volume, and seasonality. You can use tools like Google Search Console to refine your strategy and identify the most suitable keywords.

To find the best keywords, you need to understand what your target audience is searching for and optimize your content to meet their needs. Focus on the key elements of relevance, authority, volume, and seasonality to conduct effective keyword research.

Ranking on 2nd-3rd SERP can be a goldmine for your website's traffic. By checking the average position for queries in the Performance section of Search Console, you can find that you rank on the 2nd or 3rd SERP for keywords that were not the main focus of the article.

This method is not the most accurate way to see your rankings, but it can help you find low-hanging fruit among the keywords you already rank for. For instance, in Search Console, you may find a keyword like "4 cup coffee maker" with an average position around the 2nd or 3rd SERP.

There are two things you can do with this information: improve the current article to put more emphasis on the keyword, or write a new post focused on the topic and link it from the main article. This is especially useful if the keyword is relevant and has a solid search volume, like "4 cup coffee maker".

Here are a few options to consider when deciding what to do with your 2nd-3rd SERP rankings:

By taking advantage of your 2nd-3rd SERP rankings, you can drive more traffic to your website and improve your overall SEO strategy.

Keyword importance in SEO is crucial because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities. By creating content that satisfies target users' needs, you can earn organic rankings in search results.

Keyword research is essential for SEO because it helps you find what people are searching for online and create content that matches their search intent. This is a key factor in Google's ranking algorithm, as content relevance is one of the most important factors.

To find the best keywords, you need to understand what your target audience is searching for and optimize your content to meet their needs. Focus on the key elements of relevance, authority, volume, and seasonality to conduct effective keyword research.

Keyword research is important for SEO because it helps you understand the competitive landscape and identify opportunities to rank for keywords with lower competition. This allows you to create content that resonates with your target audience and ranks higher in search results.

Here are some key benefits of keyword research in SEO:

By conducting thorough keyword research, you can identify the most relevant, high-volume, and low-competition keywords to target in your SEO strategy. This allows you to maintain a competitive edge in your industry and achieve long-term success with SEO.

Keyword research is essential for creating content that resonates with your target audience and ranks higher in search results. By understanding what people are searching for online, you can create content that matches their search intent.

Conducting thorough keyword research helps you identify the most relevant, high-volume, and low-competition keywords to target in your content. This allows you to attract more qualified leads and improve your website's conversion rate.

You can use the following types of keywords to create effective content:

These keywords can drive targeted traffic to your site and help you rank higher in search results. By incorporating these keywords into your content, you can improve search rankings and visibility, ultimately driving more traffic and sales to your business.

Using questions in content is a game-changer for SEO. By incorporating question keywords into your content, you can create a more engaging and informative experience for your readers.

To use question keywords effectively, select the most relevant ones to your topic and provide clear, concise answers. Don't just repeat the question in your content; instead, write a thoughtful response that addresses the user's query.

You can use question keywords in subtitles, such as with H2 or H3 tags, and follow up with a detailed answer in the paragraph below. This approach not only helps users find the information they're looking for but also signals to Google that your content is a valuable resource.

Here are some key considerations for using question keywords in your content:

By keeping these factors in mind, you can identify the most valuable question keywords to target in your content.

Some popular tools for finding question keywords include SEMrush, Ahrefs, and AnswerThePublic. These tools can help you uncover a wide range of question keywords related to your topic and identify opportunities to create more engaging content.

To get the most out of question keywords, remember that users are searching for answers, not just to find the question keyword in your content. Provide clear, accurate, and concise responses to their queries, and you'll be well on your way to creating content that resonates with your audience.

The Homepage is where your website's journey begins. It's the first impression visitors get of your brand and content, so it's essential to get it right.

A well-optimized Homepage can drive more traffic to your website and improve user experience. According to the article, a Homepage should include a clear value proposition, making it easy for visitors to understand what your website is about.

A Homepage should also be designed with a clear call-to-action, guiding visitors to take the next step. This can be as simple as a "Learn More" button or a "Sign Up" form.

A clean and simple design is key to a successful Homepage. Too much clutter can overwhelm visitors and make it difficult for them to find what they're looking for.

Keyword research is essential for e-commerce and websites to drive targeted traffic and sales. By conducting thorough keyword research, you can identify the most relevant, high-volume, and low-competition keywords to target in your SEO strategy.

For e-commerce product pages, targeting purchase intent keywords like 'buy', 'shop', 'purchase', 'price', 'sale', and 'discount' can help attract users who are actually looking to buy the product. You can also use informational keywords to provide specific details about the product.

To choose keywords for category pages, you can use purchase intent keywords like 'Buy' or 'Shop', or your unique selling proposition (USP) like 'Free Shipping'. For example, if you're targeting a popular category like Men Shoes, you can follow it with different types of shoes you have for men, such as Canvas, Sneakers, Loafers, and Running.

Here are some tips for keyword research for e-commerce and websites:

By following these tips and conducting thorough keyword research, you can improve your website's search rankings, drive more traffic and sales, and stay ahead of the competition.

Service pages are the key gateways to your website, especially for service providers. They require a different approach to keyword research compared to informative blog posts.

Concentrate on keywords that a user might search while looking for a service you provide, rather than informative keywords. Put yourself in the customer's shoes and analyze the key aspects from their point of view.

Some probable keywords for a service page include the service name followed by "service provider", such as "android development service provider". You can also target keywords like "building android apps" or "custom android app development".

The presence of the right keywords on the page gives Google a signal that you've tried to address key aspects of a user query. This is crucial for Google to rank your page as the best solution to the user's search query.

You can use SEO tools to see which keywords work best when combined in different combinations. Ask your sales team about the most frequently asked questions they get from customers, and use these as "Question Keywords" to address on your service page.

Creating an FAQ section can help cover some important question keywords and longtail keywords.

Category pages are a crucial part of an e-commerce website, as they're often the first point of contact for users looking to make a purchase online.

They typically have small amounts of content, limiting the scope for keyword usage, which makes it essential to choose keywords with precision.

The places you're most likely to place keywords on category pages are the Page Title, URL, H1, and H2 tags.

Category pages give you flexibility in terms of how users search for categories, so it's a good idea to include different types of products in your category names.

For example, if you're targeting a popular category like Men Shoes, you could follow it with different types of shoes you have for men, like this: Men Shoes | Canvas, Sneakers, Loafers, Running.

This gives customers (and search engines) a clear idea of the types of products you sell.

You can choose keywords for category pages in different ways, such as using purchase intent keywords like 'Buy' or 'Shop', or highlighting your Unique Selling Point (USP) like 'Free Shipping'.

Here are some examples of alternative keywords you could use:

Targeting purchase intent keywords on product pages is crucial for e-commerce websites, as it helps attract users who are actually looking to buy the product.

Adding purchase intent-focused keywords like 'buy', 'shop', 'purchase', 'price', 'sale', and 'discount' can help improve the searchability of your product pages on the SERPs.

Informational keywords should also be included in the keywords of a product, as a combination of purchase intent keywords and informational keywords is necessary for effective keyword research.

FAQs of a product can act as question keywords for product pages, indicating that users who are looking for specific information about the product are likely potential buyers doing product research before buying.

The majority of product pages that rank on the first page for a product search may not be actual product pages, but rather informational pages like reviews or specifications.

Seasonality is a crucial aspect of keyword research that can make or break your SEO strategy. Keyword seasonality refers to the fluctuations in search volume for certain keywords throughout the year.

Some keywords have higher search volumes during specific times or seasons, such as holidays or events. This means you can time your content creation and optimization efforts to match periods of high interest.

Understanding keyword seasonality allows you to attract the most traffic when it matters most. By paying attention to these seasonal patterns, you can create targeted content that resonates with your audience.

Keyword seasonality is especially important for e-commerce websites, where timely promotions and sales can drive significant revenue.