How to Change Your Wix Website Name Step by Step

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Changing your Wix website name is a relatively straightforward process that can be completed in just a few steps.

First, log in to your Wix account and navigate to the website you want to modify.

To change your website name, you'll need to go to the Wix Editor and click on the "Settings" icon, represented by a gear.

Understanding the Need for Change

You may need to change your Wix website name for a number of reasons, including rebranding, changing business focus, and correcting misspellings or typos.

Rebranding is a common reason for changing a website name, especially if your business has undergone a major rebranding. This ensures consistency across all platforms and helps maintain trust with your audience.

Changing your business focus or services may warrant a new website name that better represents your current offerings. For example, if a general clothing store decides to focus only on shoes, they might shift from "bestclothes.com" to "bestshoestore.com."

A fresh viewpoint: What Is Wix Com Used for

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A website name with relevant keywords can improve your search engine rankings, increasing your website's visibility. This is especially important if you're just starting out and want to establish an online presence.

Here are some common scenarios where changing your Wix website name makes sense:

  • Rebranding: If you're undergoing a company rebrand or if you've changed your business name, it would make sense to change the domain to match the new brand identity.
  • Better SEO: Perhaps you started with a domain name that doesn't accurately reflect the main keywords or terms associated with your business. Changing to a more SEO-friendly domain can potentially improve search visibility.
  • Simplification: If your initial domain was long or complex, you might want to opt for something shorter and easier to remember.
  • Professionalism: If you initially started with the free Wix domain (e.g., username.wixsite.com/sitename) and now want to make your site appear more professional, you would upgrade to a custom domain.
  • Avoiding Bad Reputation: If, for some reason, the current domain has been blacklisted or associated with spammy behavior, it might be beneficial to start afresh with a new domain.
  • Legal or Trademark Issues: Sometimes, businesses have to change their domain names due to trademark disputes or other legal challenges.
  • Geographic Expansion or Market Change: If your business expands to new regions, you might need a more globally friendly domain name, or you may want to switch to a country-specific domain (like .co.uk or .de).
  • Correcting a Mistake: If your original domain name has spelling errors or confusing wording, changing it can help avoid user confusion and improve accessibility.

Preparing for the Change

Before you start the process of changing your Wix website name, it's essential to understand the need for making this change. Your website name is a unique identifier that helps visitors find and recognize your site.

You may want to change your website name for various reasons, including to better reflect your brand or business. This change can help you rebrand and refresh your online presence.

To begin the process, you'll need to log in to your Wix account. This is a straightforward step where you visit Wix.com and sign in with your email and password.

Important Considerations

As you prepare to change your Wix website name, there are some important considerations to keep in mind.

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SEO Impact: Changing your domain can impact your website's search engine rankings, as search engines may treat the new domain as a completely new website.

You'll want to implement 301 redirects to preserve your SEO efforts and organic traffic. This will help minimize the loss of traffic and rankings.

Downtime is another factor to consider. While Wix minimizes downtime during the domain change process, there might be brief periods where your website is temporarily inaccessible.

Plan this change at a time when the impact on your audience is minimal, such as during a slow period or when you're promoting the change on social media.

If you're using a free Wix domain, changing to a custom paid domain offers more branding opportunities and flexibility. Free domains have limitations, so upgrading is often a smart choice for growing businesses.

You'll need to consider the cost of changing your domain, especially if you decide to purchase a new domain. Updating your website name is free, but changing the domain itself may involve additional costs.

Here's a breakdown of the factors to consider:

  • SEO Impact: Changing your domain can impact your website's search engine rankings.
  • Email Addresses: You'll need to update custom email addresses associated with your old domain.
  • Downtime: Brief periods of inaccessibility are possible during the domain change process.
  • Free Domains: Upgrading to a custom paid domain offers more branding opportunities and flexibility.
  • Cost: Changing the domain itself may involve additional costs, especially if you purchase a new domain.

Preparing Your Site

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As you prepare to launch your new website, it's essential to get your site's basics right. You can change your site's name by simply clicking on the Site Address (URL) field and typing in the new site name, replacing the existing one.

Make sure you understand how domain names work on Wix, as it will help you choose the right option for your site. On Wix, domain names work by linking your chosen domain name to your site, allowing people to access your website through a custom URL.

You'll want to decide between a free domain, which includes ".wixsite.com" and is ideal for personal projects or temporary sites, and a custom domain, which removes the ".wixsite.com" portion and gives you a more professional look.

Here are the main options for domain names on Wix:

  • Free Domain: "username.wixsite.com/sitename"
  • Custom Domain: "www.yourwebsite.com"
  • Subdomains: "blog.yourwebsite.com"

Don't forget to renew your domain each year to keep ownership of it. Wix will send reminders when your domain is nearing its expiration date.

Understanding Work

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Changing your website's domain name can be a complex process, but it's essential to understand the work involved. You'll need to consider the SEO impact, which can affect your website's search engine rankings.

Changing your domain name can impact your website's search engine rankings, as search engines may treat the new domain as a completely new website. This means you'll need to implement 301 redirects to preserve your SEO efforts and organic traffic.

To minimize downtime, it's best to plan the change at a time when the impact on your audience is minimal. Brief periods of inaccessibility might occur, but Wix aims to minimize this.

If you're using a free Wix domain, changing to a custom paid domain offers more branding opportunities and flexibility. Free domains have limitations, so upgrading is often a smart choice for growing businesses.

Here's a quick rundown of the costs involved:

Changing Your Website Name

Changing your website name on Wix is a straightforward process.

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You'll need to log in to your Wix account by visiting Wix.com and signing in with your email and password.

To access the site's dashboard, follow the steps outlined below.

1. Log in to your Wix account: Visit Wix.com and sign in with your email and password.

2. Go to Your Site’s Dashboard:

3. Rename Your Site:

4. Enter New Site Name and URL (if applicable):

5. Save Changes: Click on Save after making all necessary changes.

After changing your site name, you'll need to assign your new domain to your Wix website.

You can do this by scrolling down to the Unassigned Domains section and finding your new domain name. Then, select Assign next to it.

Here are the options you'll have:

  • Redirect it to the primary domain: Redirect your domain to the site's primary domain that is already connected
  • Replace the current primary domain: Connect your domain and disconnect the site's current domain.

Once you've selected your option, click Assign and you're done.

Note that if you have a free Wix URL, you can change your account name and site name in the Account dashboard, but you won't be able to get rid of the "wixsite" part unless you upgrade to a higher Wix pricing tier.

For more insights, see: How to Cancel a Wix Account

Renaming Your Site

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To change your site's name, simply click on the Site Address (URL) field and type in the new site name. This will update the site's URL and display the new name on your site.

You can also choose to brand your site with your new name by replacing the existing site name with your desired new name.

To rename your site through the Wix Owner App, install and open the app on your mobile device, log in to your Wix account, and locate the specific site you want to rename.

Tap on the site to enter the site settings, then tap on "Edit Header Design" to access the options for modifying your site's name.

In the provided field labeled "Name", type in the new name you want to assign to your website.

After entering the new site name, tap the "Save" button to save the modifications.

To change your site's name, you can follow these steps:

  1. Log in to your Wix account by visiting Wix.com and signing in with your email and password.
  2. Go to your site's dashboard.
  3. Rename your site.
  4. Enter the new site name and URL (if applicable).
  5. Save changes by clicking on Save after making all necessary changes.

Next Steps After Changing Your Name

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Now that you've changed your Wix website name, it's time to focus on the next steps to ensure a smooth transition. Update your internal links to reflect the new domain name, which will help visitors navigate your website easily.

You'll also want to set up redirects to direct traffic from your old domain name to your new one. This will ensure that search engines and visitors are directed to the correct pages on your website.

Make sure to update your social media profiles to reflect the change in domain name. This includes updating the links in your profile, in any posts you've made, and in any bio sections or other areas where you display your website URL.

Updating your Google Analytics and Google Search Console is also crucial. This will help you keep track of your website's traffic and monitor its search engine performance, even after the change.

If you use Google Analytics or Google Search Console, make sure to update your accounts to reflect the change in domain name.

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To help search engines index your website under its new domain name, submit your new sitemap to search engines like Google and Bing.

Don't forget to update your business listings if your business is listed on directories or other websites. This will help ensure that your website's information is up-to-date and that any links pointing to your website continue to work as expected.

Finally, keep an eye on your website's traffic and search engine rankings to ensure everything works as expected.

Gilbert Deckow

Senior Writer

Gilbert Deckow is a seasoned writer with a knack for breaking down complex technical topics into engaging and accessible content. With a focus on the ever-evolving world of cloud computing, Gilbert has established himself as a go-to expert on Azure Storage Options and related topics. Gilbert's writing style is characterized by clarity, precision, and a dash of humor, making even the most intricate concepts feel approachable and enjoyable to read.

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