HBO Max offers a monthly subscription plan for $14.99, with an option to add a 4K Ultra HD plan for an additional $10 per month.
The platform also offers an annual subscription plan for $139.99, which works out to $11.66 per month.
Discovery Plus is priced at $4.99 per month, with a free trial available for new users.
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Merged Service Sets Pricing
The merged service between HBO Max and Discovery+ is expected to set pricing that's competitive with other streaming services. The new service will feature all of HBO Max's programming, including classic films and original prestige programming, alongside thousands of hours of content from Discovery+.
The merged service is expected to lose the HBO branding and gain thousands of new shows from Discovery+. Discovery+, meanwhile, will retain a separate streamer from HBO Max, likely due to the significant price difference.
The new service is expected to roll out to consumers in the weeks following a press day scheduled for April 12. Warner Bros. Discovery plans to unveil additional information about the merged service during this event.
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The current pricing for HBO Max ranges from $9.99 to $20.99 per month, depending on the plan. The Discovery+ pricing, on the other hand, starts at $4.99 per month with ads and $6.99 without ads.
Here's a breakdown of the expected pricing for the merged service:
The merged service will also have an ad-supported plan, which WBD's Q2 Earnings presentation referred to as "ad-lite." There will also be a free third tier, which is seemingly coming later, meant to get people in the door and interested in the product.
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Service Details
The new merged service will feature all of HBO Max's programming, including thousands of hours of content from Discovery+. This means you'll have access to a vast library of content, including HBO originals, classic films, and more.
The merged service is expected to be called Max, and it will likely lose the HBO branding. Warner Bros. Discovery plans to unveil additional information about the merged service during a press day scheduled for April 12.
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Discovery+ will retain a separate streamer from HBO Max, likely due to the significant price difference between the two services. Currently, Discovery+ costs only $4.99 per month with ads and $6.99 without ads.
You can still access Discovery+ offerings on HBO Max, which includes true crime documentaries, HGTV home renovation shows, and iconic TLC reality shows. This is in addition to the thousands of hours of content already available on the platform.
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Discovery Plus Merger
The Discovery Plus merger with HBO Max is a significant development in the streaming world. The new service, expected to be called Max, will feature all of HBO Max's programming, plus thousands of hours of content from Discovery+. This means Discovery+ subscribers will have access to a vast library of HBO content, including classic films and original prestige programming.
Discovery+ currently has a lower price point than HBO Max, with a monthly ad-supported price of $4.99 and an ad-free price of $6.99. The new service is expected to retain the lower price point for Discovery+ subscribers, at least for a short window of time.
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The new combined service will likely have a premium ad-free entry level, an ad-supported plan, and a free third tier known as FAST, or Free Ad-Supported Streaming Television. The ad-supported plan will likely be priced around $12.99 per month, and the premium ad-free plan will likely be priced around $19.99 per month.
Here's a comparison of the current prices for HBO Max and Discovery+:
The new service will likely end in tiers, with the free FAST tier being the entry point for new users. The ad-supported plan will likely be priced around $12.99 per month, and the premium ad-free plan will likely be priced around $19.99 per month.
Outlook and Concerns
The biggest concern customers have is being forced to pay more for content they don't care about. Some people exist in the Venn diagram that shows interest in HBO Max and Discovery Plus, but that's just a small fraction of the folks.
Things aren't starting off well for creatives. The Batgirl and Scoob! sequels were canned, and six Max Original films have disappeared as well.
New movies are no longer guaranteed to come out on HBO Max 45 days after their theatrical release. This change could impact the availability of content for subscribers.
The Warner Bros. Discovery Q2 earnings call CFO Gunnar Wiedenfels basically declared it has intent to cut down on kids and animation content "without an adequate investment case against them."
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