
Google Spreadsheets offers a range of built-in functions to perform calculations, but sometimes you need to go beyond what's available. By using custom formulas, you can create your own functions to manage data efficiently.
One of the key benefits of custom formulas is that they can be reused throughout your spreadsheet, saving you time and reducing errors. For example, a formula like =A1*B1 can be used in multiple cells to perform the same calculation.
Custom formulas can also be used to automate repetitive tasks, such as updating a list of prices based on a percentage change. This can be especially useful in large datasets where manual updates would be time-consuming.
By leveraging the power of custom formulas, you can streamline your data management and make your spreadsheet more efficient.
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Creating a Custom Formula
Creating a custom formula in Google Sheets is easier than you think. To start, select the menu item Extensions > Apps Script, and delete any code in the script editor. Then, simply copy and paste the code into the script editor.
To set a custom formula, launch Conditional format rules by clicking Format > Conditional formatting. Under Format cells if…, select Custom formula is. This is where the magic happens, and you can input a formula to highlight specific cells or rows.
A simple example is to highlight rows where a specific name is mentioned in a column. For instance, you can use the formula =$B2="Ross" to highlight rows where the name "Ross" is mentioned in column B. This formula will apply conditional formatting rules to the associated rows.
You can also use a custom function to create a formula. Once you've written a custom function or installed one from the Google Workspace Marketplace, it's as easy to use as a built-in function. Just click the cell where you want to use the function, type an equals sign (=) followed by the function name and any input value, and press Enter.
To make the process easier, you can add a helper column with a formula that returns a TRUE or FALSE value based on whether or not the week number in the current row matches the week number from the previous row. For example, the formula =$H2 can be used to group sales by week in either white or light green.
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Here's a step-by-step guide to creating a custom formula:
1. Select the menu item Extensions > Apps Script.
2. Delete any code in the script editor.
3. Copy and paste the code into the script editor.
4. Launch Conditional format rules by clicking Format > Conditional formatting.
5. Select Custom formula is under Format cells if….
6. Input your custom formula.
Remember, the possibilities are endless when it comes to creating custom formulas in Google Sheets. With a little creativity and experimentation, you can unlock new ways to analyze and visualize your data.
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Formula Structure
A custom formula in Google Sheets can be as simple as =$B2="Ross", where we're checking if the value in cell B2 is equal to "Ross". This formula is used to highlight rows where Ross sold an item.
The formula structure can be broken down into two main parts: the cell reference and the comparison operator. In this case, =$B2 is the cell reference and = is the comparison operator.
To make the formula more complex, we can add a helper column with a formula like =$H2, which returns a TRUE or FALSE value based on whether the week number in the current row matches the week number from the previous row.
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Arguments

When working with custom functions, you need to understand how they handle arguments. A custom function can take arguments as input values, just like a built-in function.
If you call your function with a reference to a single cell as an argument, like =DOUBLE(A1), the argument will be the value of the cell. This is in contrast to a range of cells, which will be interpreted as a two-dimensional array of the cells' values.
For example, calling =DOUBLE(A1:B2) will be interpreted as double([[1,3],[2,4]]). You'll need to modify your function to accept an array as input if you're working with ranges.
Custom function arguments must be deterministic, meaning they can't be based on volatile built-in functions like NOW() or RAND(). If you try to use these functions as arguments, your custom function will display Loading... indefinitely.
Here are the key things to keep in mind when working with custom function arguments:
- Arguments can be single cells or ranges of cells.
- Single cells are interpreted as individual values, while ranges are interpreted as two-dimensional arrays.
- Volatile built-in functions like NOW() and RAND() are not allowed as arguments.
Data Types
Data types can be a source of confusion in formula structure, especially when working with different types of data.

Google Sheets stores data in various formats, and Apps Script treats them as the appropriate data type in JavaScript.
Times and dates in Sheets become Date objects in Apps Script, which can be a problem if the spreadsheet and script use different time zones.
Duration values in Sheets also become Date objects, making them tricky to work with.
Percentage values in Sheets become decimal numbers in Apps Script, for example, a cell with a value of 10% becomes 0.1.
Here are the common areas of confusion with data types in Apps Script:
- Times and dates in Sheets become Date objects in Apps Script.
- Duration values in Sheets become Date objects.
- Percentage values in Sheets become decimal numbers in Apps Script.
Formula Optimization
Formula optimization is crucial for large spreadsheets with many custom function calls.
Using a custom function multiple times on a large range of data can be slow due to the separate call to the Apps Script server each time. This can cause temporary delays in executions.
Modifying a custom function to accept a range as input in the form of a two-dimensional array can greatly improve performance. By returning a two-dimensional array, you can call the function just once and have it calculate for a large number of cells at once.
The DOUBLE() function is a great example of this, where rewriting it to accept a single cell or range of cells can significantly speed up calculations.
Optimization
Using custom functions in Google Sheets can be slow if you have many or complex function calls, especially if you're working with large ranges of data. This can lead to temporary delays in execution.
If you plan to use a custom function multiple times on a large range of data, consider modifying it to accept a range as input in the form of a two-dimensional array. This can significantly speed up execution.
Modifying a custom function to accept a range as input can be done by using the map method of JavaScript's Array object. This allows you to process multiple cells at once, rather than making separate calls to the Apps Script server for each cell.
For example, the DOUBLE() function can be rewritten to accept a single cell or range of cells as input, returning a two-dimensional array that contains the results. This can be done using the map method on the two-dimensional array of cells.
Using a two-dimensional array to return results can be applied to nearly any custom function that is used repeatedly throughout a spreadsheet. The implementation details will vary depending on the function's behavior, but the approach can be effective in reducing execution time.
Threshold-Based

This technique is super useful for dynamically highlighting rows of data in tables where a value exceeds some threshold.
You can use a custom formula field to highlight students who scored less than 60 in class, just like in the example.
The threshold value is the key to making this technique work, and it's based on a specific value that you set.
By using this technique, you can easily identify rows of data that meet certain criteria, making it easier to analyze and understand your data.
For instance, you can highlight all the students who scored less than 60 in class, as shown in the example.
Conditional Formatting: Bring Data to Life
Conditional formatting in Google Sheets is a game-changer for making your data come alive. With custom formulas, you can highlight data in unique ways based on specific conditions.
You can use formulas like =A1>100 to highlight cells greater than 100, or =A1="Complete" to highlight cells with the exact text "Complete". This helps you identify values above a threshold or track task completion statuses.
For example, you can use the formula =ISBLANK(A1) to highlight blank cells, which is useful for identifying missing or incomplete data. Similarly, =A1
To highlight cells between 50 and 100, you can use the formula =AND(A1>50, A1filter data within a specific range.
You can also use the formula =MOD(ROW(), 2)=0 to highlight every other row, which is useful for alternating row colors for better readability.
For more complex conditions, you can use the OR function. For example, to highlight rows with "House" in column B or "Townhouse" in column B, you can use the formula =OR(B1="House", B1="Townhouse").
Here are some examples of custom formulas for conditional formatting:
These custom formulas allow for flexible and advanced conditional formatting to manage and visualize your data in Google Sheets. With practice, you can become proficient in using these formulas to bring your data to life.
Applying Conditional Formatting
To highlight data in unique ways, use custom formulas in Google Sheets. These formulas allow you to highlight cells greater than 100, highlight cells with the exact text "Complete", and more.
You can highlight every other row by using the formula =MOD(ROW(), 2)=0. This is ideal for alternating row colors for better readability.
To highlight entire rows where column A contains "Urgent", use the formula =$A1="Urgent". This is a great way to emphasize rows based on priority levels.
Here's a summary of some common custom formulas:
These formulas can be used to visualize insights in your data and make it easier to analyze.
Choose the Rule
Now that we've set up our conditions, it's time to choose the rule. We have five groups to choose from: Is the cell empty or not?, Text, Date, Numerical, and Does the cell match a specified formula you've set?
The first four groups are easy to set up and are similar to what we've seen before. However, the last group, custom formulas, can be a little complicated.
To choose the rule, we need to select the type of condition we want to apply. In Google Sheets, we can do this by clicking on the "Custom formula is" option in the drop-down menu.
Here are the five groups to choose from:
- Is the cell empty or not?
- Text — What does it contain, start with, end with, or does it match an exact word or phrase?
- Date — Does the date match another? Or is it one before or after the specified date?
- Numerical — Is the number the greater, less, equal or between some number(s)?
- Does the cell match a specified formula you've set?
In our example, we're going to choose the "Custom formula is" option, which allows us to set a custom formula for the condition.
Apply Conditional Formatting to a Column
Applying conditional formatting to a column is a powerful way to highlight important information in your Google Sheets data. To do this, you can use a custom formula that locks the reference to a specific row, rather than a column.
You can use the formula =A1="Client" to highlight entire rows where the text "Client" is found in column A. This formula is similar to the one used in Example 4, where the formula is applied to the entire column based on a condition in row 1.
To apply conditional formatting to an entire column, you can also use the formula =$A1="Urgent", which highlights entire rows where the text "Urgent" is found in column A. This formula is useful for emphasizing rows based on priority levels, as mentioned in Example 3.
Here's a list of formulas you can use to apply conditional formatting to an entire column:
By using these formulas, you can easily apply conditional formatting to a column and highlight important information in your Google Sheets data.
Writing a Custom Formula
Writing a custom formula in Google Sheets is a powerful way to automate tasks and make your spreadsheets more efficient.
To start, you can launch Conditional format rules by clicking Format > Conditional formatting, just like in Example 2. Then, under Format cells if…, select Custom formula is to set up your custom formula.
A simple example of a custom formula is =$B2="Ross", which will highlight the rows where Ross sold an item (Example 2). You can also use this formula to highlight rows associated with other employees by changing the name in the formula.
To make the process easier, you can add helper columns to your table, like the Week Number column using a WEEKNUM formula (Example 2). This will help you group sales by week in your spreadsheet.
Here are some key steps to keep in mind when writing a custom formula:
- Launch Conditional format rules by clicking Format > Conditional formatting.
- Under Format cells if…, select Custom formula is.
- Use a formula like =$B2="Ross" to highlight specific rows or data.
By following these steps and using custom formulas, you can make your Google Sheets more efficient and effective.
Getting a Function from the Google Workspace Marketplace
To get a custom function from the Google Workspace Marketplace, you need to add it as an add-on to your Google Sheets spreadsheet. Create or open a spreadsheet in Google Sheets and click Add-ons > Get add-ons.
The Google Workspace Marketplace will open, and you can search for custom function add-ons by clicking the search box in the top right corner and typing "custom function" and pressing Enter. If you find an add-on you're interested in, click Install to install it.
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You might see a dialog box asking for authorization, so read the notice carefully and click Allow if prompted. The add-on becomes available in the spreadsheet, but to use it in another spreadsheet, you need to manage the add-ons.
To manage add-ons in another spreadsheet, open the spreadsheet and click Add-ons > Manage add-ons. Find the add-on you want to use and click Options more_vert > Use in this document.
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Autocomplete
Autocomplete is a timesaver in Google Sheets. It suggests built-in and custom functions as you type a function name in a cell.
You can use custom functions in the autocomplete list if their script includes a JsDoc@customfunction tag. This is demonstrated in the DOUBLE() example.
Google Sheets updates its features regularly, so you should check the latest information.
Based on Checkboxes
Google Sheets checkboxes are super useful, and you're missing out if you haven't heard of them or used them yet.
A checkbox in Google Sheets has a value of TRUE when selected and FALSE when not selected, which is a useful property to use in a custom formula.
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You can use this property to create formulas that respond to the state of checkboxes, making it easier to automate tasks and analyze data.
Checkbox values can be used in custom formulas to make them more dynamic and interactive, which can be really helpful for data analysis and automation.
By using checkbox values in your formulas, you can create more complex and powerful calculations that take into account the state of your data.
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Enter the Formula
Entering the formula is where the magic happens. To create a custom formula, you need to launch Conditional format rules by clicking Format > Conditional formatting.
In the Format cells if section, select Custom formula is from the list. This will add a new input box where you can enter your formula.
A simple example of a custom formula is =$B2="Ross". This formula highlights any cell in column B where the value is "Ross". You can use this formula to highlight rows associated with a specific employee.
To make the process easier, you can add a helper column with a formula that returns a TRUE or FALSE value based on a condition. For example, you can use the WEEKNUM formula to add a Week Number column to your table.
Here are some tips to keep in mind when entering your formula:
- Make sure to select the correct cell range for your formula.
- Use a unique color palette for each conditional formatting rule.
- Test your formula to ensure it's working as expected.
Remember, the possibilities are endless when it comes to custom formulas. With a little creativity, you can create complex formulas that help you analyze and visualize your data.
Guidelines and Options
Guidelines for writing custom functions in Google Sheets are essential to know before you start. Before writing your own custom function, there are a few guidelines to know.
To set up conditions in Google Sheets, you can use the options listed below. There are 5 groups to consider: Is the cell empty or not, Text, Date, Numerical, and Does the cell match a specified formula you've set.
The first four groups are relatively easy to set up and are similar to the way I described above. The last group, however, can be a little complicated sometimes.
Here are the 5 groups of conditions in Google Sheets:
- Is the cell empty or not?
- Text — What does it contain, start with, end with, or does it match an exact word or phrase?
- Date — Does the date match another? Or is it one before or after the specified date?
- Numerical — Is the number the greater, less, equal or between some number(s)?
- Does the cell match a specified formula you’ve set?
Apps Script Services
Apps Script services are a powerful tool for custom functions. They allow you to perform more complex tasks, such as translating English phrases into Spanish using the Language service.
Unlike most other types of Apps Scripts, custom functions don't ask users to authorize access to personal data, so you can only use services that don't have access to personal data. These services include Cache, HTML, JDBC, Language, Lock, Maps, Properties, Spreadsheet, URL Fetch, Utilities, and XML.
The Cache service works, but it's not particularly useful in custom functions. The HTML service can generate HTML, but it can't display it, making it rarely useful. The Language service is useful for translations, but it can't access personal data.
If your custom function throws an error message saying you don't have permission to call a service, it's because that service requires user authorization and can't be used in a custom function. In this case, you can create a custom menu that runs an Apps Script function instead of writing a custom function.
Here are the supported services for custom functions:
Naming
When naming your custom functions, keep in mind that the name must be distinct from built-in functions like SUM(). This means you can't reuse names like SUM() for your own functions.
The name of a custom function cannot end with an underscore (_), which denotes a private function in Apps Script.
Here are some key points to remember about naming custom functions:
- The name of a custom function must be distinct from the names of built-in functions.
- The name of a custom function cannot end with an underscore (_).
- The name of a custom function must be declared with the syntax function myFunction(), not var myFunction = new Function().
- Capitalization does not matter, although the names of spreadsheet functions are traditionally uppercase.
Guidelines for Functions
Before writing your own custom function, there are a few guidelines to know.
You should be aware of the standard conventions for naming JavaScript functions, which are similar to those in Google Sheets. The name of a custom function must be distinct from the names of built-in functions like SUM().

The name of a custom function cannot end with an underscore (_), which denotes a private function in Apps Script. This is important to avoid confusion between your custom function and a built-in function.
The name of a custom function must be declared with the syntax function myFunction(), not var myFunction = new Function(). This is the correct way to define a custom function in Apps Script.
Here are some key things to keep in mind when naming your custom function:
- The name must be distinct from built-in functions.
- It cannot end with an underscore.
- It must be declared with the correct syntax.
In addition to naming conventions, it's also worth noting that capitalization does not matter, although the names of spreadsheet functions are traditionally uppercase. This is just a convention, and you can choose to use any case you like for your custom function.
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