
To get started with Google Ads verification documents, you'll need to obtain a few key pieces of information. This typically includes your business name, physical address, and tax identification number.
Google Ads requires a physical address to verify your business, so make sure you have a valid business address on hand. This can be a store front, office, or even a PO box.
You'll also need your tax identification number, which can be your Social Security number if you're an individual, or your Employer Identification Number (EIN) if you're a business.
For another approach, see: Google Documents Address Labels
Google Ads Verification Process
Google Ads Verification Process is a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google's advertising platforms.
The process typically involves submitting information about the advertiser's business, such as their legal name, contact information, and website URL. Advertisers may also be required to provide additional information, such as tax ID numbers or other documentation, depending on their location and the type of business they run.
Related reading: Google My Business Drive Customer Engagement on Google
Google's verification team will review the submitted information to ensure it is accurate and complete. They may also perform additional checks to confirm the advertiser's identity and eligibility to run ads on Google.
To verify the advertiser's identity, Google may require them to submit additional documentation, such as a government-issued ID or a business license. This helps ensure that only legitimate businesses can advertise on Google.
Google may also verify the advertiser's eligibility to run ads on its platform by reviewing their website to ensure it complies with Google's advertising policies and guidelines.
Once the verification process is complete, Google will notify the advertiser of their verification status. If approved, they can start running ads on Google's advertising platforms.
Here are the steps involved in the Google Ads Advertiser Verification Process:
- Submitting Information: Advertisers submit information about their business, such as legal name, contact information, and website URL.
- Reviewing the Information: Google's verification team reviews the submitted information to ensure it is accurate and complete.
- Verifying the Identity: Google requires additional documentation, such as a government-issued ID or business license, to verify the advertiser's identity.
- Verifying the Eligibility: Google reviews the advertiser's website to ensure it complies with Google's advertising policies and guidelines.
- Notification: Google notifies the advertiser of their verification status.
You may need to complete the Google Advertiser Verification Process if you are a new advertiser, advertising in a sensitive category, targeting certain countries, or if your ads have been flagged for policy violations.
Advertiser Requirements
Advertisers must submit specific information about their business, including their legal name, contact information, and website URL, as part of the verification process.
To verify their identity, advertisers may need to provide government-issued IDs or business licenses, which helps ensure that only legitimate businesses can advertise on Google.
Advertisers are required to provide information about the type of financial services they offer, and Google checks if they hold the necessary licenses to provide these services.
Here are the specific documents and information required for verification:
Adhering to these requirements helps ensure a smooth verification process and allows advertisers to run ads on Google's platforms.
Why Do We Need Closing Documents?
Google Ads requires Closing Documents to certify the successful completion of a deal with an advertiser.
This is crucial for maintaining transparency and trustworthiness in financial promotions. Google wants to ensure that advertisers are not engaging in deceptive or harmful practices.
To get Closing Documents, you'll need to have already completed a deal with the advertiser. This document serves as proof of the deal's successful completion.
Google Ads uses Closing Documents to verify the legitimacy of financial promotions and protect its users from potential harm.
Intriguing read: Financial Services Google Ads Consultant
Advertiser
Google requires advertisers to pass the "advertiser verification" to run certain types of Google ads, especially those related to sensitive topics like financial services, health, and games. This step aims at verifying the business, services, and products, making sure that they don’t show any signs of ad fraud or scams.
Advertisers must submit specific information about their business, such as their legal name, contact information, and website URL. They may also be required to provide additional information, such as tax ID numbers or other documentation, depending on their location and the type of business they run.
To verify an advertiser's identity, Google may require them to submit additional documentation, such as a government-issued ID or a business license. This helps ensure that only legitimate businesses can advertise on Google.
Advertisers promoting restricted content on Google Ads, such as financial services, must complete other verifications as well. For example, Google Ads’ financial services verifications.
For your interest: Google Documents for Business
The Google Advertiser Verification Program is a program designed to verify the identities and qualifications of advertisers who want to place ads on Google platforms. The program aims to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads.
Here are the steps involved in the Google Ads Advertiser Verification Process:
- Submitting Information: The first step in the verification process involves submitting certain information about the advertiser's business.
- Reviewing the Information: Once the advertiser submits the necessary information, Google's verification team will review it to ensure that it is accurate and complete.
- Verifying the Identity: To verify the advertiser's identity, Google may require them to submit additional documentation.
- Verifying the Eligibility: Google may also verify the advertiser's eligibility to run ads on its platform.
- Notification: Once the verification process is complete, Google will notify the advertiser of their verification status.
Financial Services Application
To apply for Google Ads financial services verification, you'll need to follow a few steps. The process varies depending on your country, so be sure to check the requirements for your region.
In the UK, for example, you'll need to be approved by the UK Financial Conduct Authority (FCA) to advertise financial services content. This means you'll need to be an FCA-authorized advertiser.
In other countries like India, Singapore, and Indonesia, you'll need to be verified by a third-party called G2. This involves accessing G2's verification process through a specific form and ensuring your business information matches financial service registries.
To complete the G2 verification process, follow these steps:
- Access G2's third-party verification process through this form.
- Apply for G2's verification and wait for an email update on Google's advertiser verification program.
- Provide the unique G2 code to Google using this form.
Once you've completed the verification process, you'll receive a certificate and be notified by email. This will allow you to display financial services ads in your region.
Preparation and Upload
To prepare for Google Ads verification, you'll need to gather specific documents. These can include records of your organization's registration and a government-issued photo ID from an authorized representative.
Mega Digital recommends keeping these documents in PDF format to make the submission process smoother. You can submit any one of the necessary documents, including Articles of association, Certificate of Incorporation, GST Certificate, Memorandum of Association, Partnership Deed Registration Certificate, Registration of Society, Trust Deed, VAT Certificate, or Udyam (MSME) Registration Certificate.
Make sure to have one of these documents ready for submission in PDF format. You don't need to provide a DUNS number if you don't have one, but you will need to select the "Upload Documents Instead" option.
A fresh viewpoint: Google One vs Google Drive
Here are the accepted documents you can submit:
Once you've prepared your documents, you can upload them to Google Ads. Make sure to enter the correct organization name matching your document, and upload the document in PDF format. You'll also need to enter the organization's address and registration number (if applicable).
On a similar theme: Document Db
Sources
- https://adwservice.com.ua/en/how-to-get-closing-documents-in-google-ads
- https://megadigital.ai/en/blog/how-to-apply-for-google-ads-financial-services-verification/
- https://www.walkwithpic.com/knowledge/google-ads-verification-process
- https://www.linkedin.com/pulse/how-do-advertiser-verification-google-ads-agency-step-by-step-rk-q74gf
- https://blog.dabrianmarketing.com/guide-to-google-ads-verification-process
Featured Images: pexels.com