The Ultimate Guide to Emailing Videos for Marketing Success

Emailing videos can be a game-changer for your marketing efforts. According to the "Benefits of Emailing Videos" section, 85% of businesses that use video in their email marketing campaigns see an increase in sales.

To get started, you'll want to consider the size and format of your video. The "Optimizing Video for Email" section explains that videos under 100MB in size are more likely to be delivered to the recipient's inbox.

Choosing the right email service provider (ESP) is also crucial. The "Choosing the Right ESP" section highlights that Mailchimp is a popular choice among marketers, with a user-friendly interface and affordable pricing plans.

By following these simple steps, you can increase the chances of your video email landing in your target audience's inbox.

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Sending videos via email can be a great way to engage your audience and make your content more memorable. You can attach a video file from your Google Drive or device when sending an email through Gmail.

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To send a video via email, you can use Gmail or Yahoo Mail. In Gmail, you can attach a video file from your Google Drive or device, but if the file is over 25 MB, Gmail will automatically convert it to a Google Drive link.

You can also use Yahoo Mail to send videos via email. There are two main ways to do this: by sharing video links in an email or by sending the video as an attachment.

To send a video as an attachment in Outlook, you can create a new message and find the paper clip icon. Then, choose "Browse this computer" or "OneDrive" to attach your video file.

Keep in mind that Outlook has a maximum attachment file size restriction of 20 MB, so you may need to compress your video file or use a link instead.

Here are some email clients and platforms that support video in email, along with their support status:

As you can see, not all email clients and platforms support video in email. However, you can still use video in email by hosting it on a platform like YouTube or Vimeo and sharing a link to the video.

The file size of your video is also an important consideration. We recommend keeping your video file size under 10 MB to ensure it loads quickly and doesn't hinder your subscriber's experience.

If you're sending large video files, you may want to consider hosting them on a platform like YouTube or Vimeo. This way, you can share a link to the video without having to attach a large file to your email.

Explore further: How to Embed Google Drive Video File into an Email

You can add videos to your email in several ways. You can attach a video file from your Google Drive or from the device you're using to send the email. If the video is over 25 MB, Gmail will automatically convert it to a Google Drive link when you try to upload it as an attachment.

To send a video as an attachment, you can use Yahoo Mail or Outlook. In Yahoo Mail, you can either share the video links in an email or send the video as an attachment. In Outlook, you can add a video to your email by inserting it as an attachment.

For more insights, see: How to Insert Videos in Google Docs

Here are some options to consider when adding videos to your email:

To make your image clickable, you need to link it to your video. You can check if your email service provider has a functionality that lets you do this. For example, when sending your email through GetResponse, you can include a link to your video in your thumbnail image or GIF.

Some email service providers, like GetResponse, allow you to embed a YouTube video without needing a placeholder. You can find a quick tutorial on how to do this in the section on GetResponse.

You can also hyperlink the image to the actual video posted elsewhere. This is a simple way to make the image clickable and take subscribers straight to your video.

Here are some popular email service providers that support making images clickable:

By making your image clickable, you can easily direct subscribers to your video and increase engagement.

Adding an attachment in Outlook is a straightforward process. You can add a video to your email by clicking on the "Attach" option and browsing for the file on your computer.

The maximum attachment file size in Outlook is 20 MB. This means that most video files are too large to send via email attachment, making the linking procedure a better option for large files.

To add a video attachment, click on the "Attach" option, go to "Browse this computer", and select your video file. If your file is too large, you can upload it to OneDrive and insert a link instead.

You can also preview video attachments by clicking the down arrow next to the file name in your email message and selecting "Preview." This allows you to quickly check the video before sending it.

Here's a step-by-step guide to adding a video attachment in Outlook:

Adding videos to email can be a bit tricky, but with the right tools and techniques, you can make it work. Outlook doesn't support animated GIFs, so if you're sending to an Outlook user, be sure and use the "Copy Still Thumbnail" option instead.

The GIF+Link method is a great way to add videos to email, and it's supported by most email clients. To use it, you'll need to create an animated GIF and a text link - both of which take viewers through to a custom landing page. You can create the GIF using online converting tools, and then attach it to the email along with the link.

Here's a step-by-step guide to using the GIF+Link method:

This method's big advantage is that you can see performance data for clicks through to and from the landing page. You don't get that with inline video.

Keep in mind that the GIF+Link method is limited to short clips (just a few seconds) and doesn't include sound. Still, it's much more engaging than a static image - and a great way to get video into your emails.

Sending videos through email can be a frustrating experience, and it's not just because of the nostalgia of using email like it's 2002. Email platforms restrict large file attachments, with most major services capping attachments at 25 MB.

For example, Yahoo Mail, Gmail, and Outlook all have this limit, while iCloud Mail limits attachments to 20 MB or 5 GB if you share via iCloud Drive. This can be a problem if you're trying to send a high-quality video.

Your internet connection can also make file sharing via email painfully slow. The average upload speed in the U.S. is 32.8 Mbps for broadband and 9.8 Mbps for mobile, which means a 25 MB video takes between 6.1 and 20.4 seconds to upload, on a good day.

Encoding issues can also pop up, corrupting your video attachment and reducing its quality or preventing recipients from viewing it at all. Some email clients even restrict certain file types, blocking videos and other files for security reasons.

Here are some common email services and their attachment limits:

It's also worth noting that sending bulk emails can get flagged as spam if you don't play by the rules, so be sure to check out Gmail's bulk sender rules to avoid penalties.

Slow loading for large files is a major pain point when sending videos via email. A typical 1-minute long HD video is around 90 MB, which is way above the 25 MB size limit for most email clients, including Gmail, Yahoo, and Outlook.

This means that even if you manage to attach the video to your email, it will take ages to load, causing frustration for the recipient. The average upload speed in the U.S. is 32.8 Mbps for broadband and 9.8 Mbps for mobile, making file sharing via email painfully slow.

In fact, a 25 MB video takes between 6.1 and 20.4 seconds to upload, on a good day. And that's not considering your email service's available bandwidth. This can lead to a terrible user experience, with the recipient struggling to watch the video or even getting error messages.

To avoid this, it's essential to consider the file size and hosting when sending videos via email. You can use cloud storage services like Google Drive or OneDrive to email links to long videos, but be aware that these services have size limits for free users.

Here's a rough estimate of the file size limits for popular email clients:

Keep in mind that these limits can change, and it's always a good idea to check with your email service provider for the most up-to-date information.

Embedding videos in email can be a bit tricky due to the lack of email client support, as noted in the best practices for embedding videos in email. This can make it difficult to ensure that your video plays correctly in your subscribers' emails.

You can try using the HTML5 method, which involves copying the embed code and pasting it into a text or HTML block on your email builder. This method will adapt to the GIF+Link method if inline viewing is unavailable.

If you're using email automation software, you can use the HTML5 method in tools like Klaviyo, HubSpot, MailChimp, and others. Alternatively, you can use the GIF+Link method, which involves downloading the Thumbnail (GIF), uploading it to the automation tool, and saving it as an Image block in your template.

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You can simplify the process of embedding videos in email with Litmus Personalize. This tool automatically generates an animated video block and fallbacks to ensure the video works in every email client.

To use Litmus Personalize, you'll need to paste a direct public URL to an .mp4 video file or upload your video to Litmus. Set your click-through URL, either to a dedicated landing page or the video. Then, set the start time, duration, and styling effects for the animated GIF that will automatically play as a fallback.

Here's a step-by-step guide to using Litmus Personalize:

The size of the animated video block will default to 600px wide and the height will be dictated by the aspect ratio of the video. This makes it easy to create a visually appealing video that will grab the attention of your email recipients.

Video email marketing can be a game-changer for your open rates, with a 21% increase reported in one study. This is because video emails can capture attention and drive engagement like never before.

You can use animated GIFs or embed videos directly into your email, but be aware that Outlook doesn't support animated GIFs, so you'll need to use the "Copy Still Thumbnail" option instead.

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Using video in email marketing can also increase click rates by around 60%, and even lead to a 300% increase in click-through rates when using a platform like Sendspark to create a video link in your email.

Here are some key statistics to keep in mind:

To get started with video email marketing, you'll need to choose the right method for your email automation tool, whether it's the HTML5 method or the GIF+Link method.

Adding a video to your email can boost your open rates by 21% and click rates by 60%! This is a significant increase, and it's worth exploring.

To add a video to your email, you can insert it as an attachment, but keep in mind that Outlook's maximum attachment file size is 20 MB, which might not be suitable for large video files.

If you're sending a small video file, you can simply click on the "Attach" option and upload it. Voila! The video is embedded into your email.

For your interest: Compressing a Video File for Email

Another option is to use email automation software, where you can copy and paste the embed code into a text or HTML block on your email builder. This method is adaptable to different email clients.

If you're using a GIF+Link method, you can download the thumbnail, upload it to your automation tool, and save it as an image block. Then, copy the link and add it as a property of the image file.

Sending a video link in your email with a platform like Sendspark can increase your click-through rates by 300%! This is a staggering improvement, and it's worth exploring.

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Video email marketing is a game-changer. By incorporating video into your emails, you can increase engagement and conversion rates. For instance, video emails can yield 42% higher average open rates than emails containing text and an image.

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But that's not all. Video thumbnails within emails see 65% more clicks than other media. This is because people are more likely to engage with visual content than plain text. In fact, 59% of executives would prefer to consume video content than text if given the choice.

Now, let's talk about the benefits of video email marketing. Viewers recall 95% of what they’ve seen in videos compared to 10% of text that they’ve read. This means that video email marketing can be a highly effective way to get your message across and leave a lasting impression on your audience.

Here are some key statistics that illustrate the power of video email marketing:

Using an awesome subject line is crucial - 70% of people treat emails as spam based on the subject line alone. Including the word "Video" can increase open rates by 19%!

Personalizing your video to the recipient is key - 80% of people are more likely to buy from brands that personalize their marketing. Tailor your video to the recipient and include their logo in your recording.

Adding text to the email above the video is essential - emails with no text trigger spam filters. Plus, if the viewer uses an email client that doesn't render graphics or video files, they won't be faced with a confusing mess.

Keep the size of your animated thumbnails down - many email clients will reject large files if they're not coming from trusted senders. Sendspark's code snippet optimizes thumbnails for size.

Front-load the important information in your video - 33% of viewers stop watching after 30 seconds. After two minutes, 60% are likely to have gone.

Here are the top tips for sending video emails that get results:

Personalization is key to making your video email marketing efforts successful. The golden rule of cold email marketing is to personalize the content as much as possible.

Video email can be tailored to a specific prospect by making it sound like it was reserved just for them. This can be achieved by finding a way to personalize the content, even if you're sending one email message to many.

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To make a video email that resonates with your audience, you need to experiment with different approaches. The possibilities are endless, and the key is to find what works best for your audience.

Video in email doesn't have to be complicated, and you can start by using a simple video URL. This can be done with tools like Litmus Personalize, which makes it easy to bring emails to life with animated video.