
Optimizing images for courriel can significantly impact email deliverability and user engagement.
High-quality images can make your courriel stand out, but they can also slow down loading times and increase bounce rates.
To avoid this, use image compression techniques to reduce file size without compromising quality.
For example, a courriel image compression tool can reduce a 2MB image to 100KB in seconds.
Adding Images to Emails
Adding images to emails can be a bit tricky, but don't worry, I've got you covered. To start, you need to store your images in the Email Image Library section of the Files tab or Documents tab in TargetX email.
The library is where you'll find all the images you've uploaded, and it's essential to have them stored here before you can use them in an email template. If your desired image isn't already in the library, you'll need to add it before you can use it.
A different take: Webflow How to Use Background Image Address
To insert an image into an email template, navigate to the Campaign Builder tab, select the Templates icon, and edit your email template. Then, in the Layout screen, add sections to the template and select the Image widget in the Content section. From there, you can select from File, Document, or URL radio buttons, and choose the image from the picklist.
Here are some recommended dimensions for images and graphics in TargetX Email:
Remember, image height recommendations are not provided, as the image will render vertically based on the height specified in the image. The template designer constrains only the width.
Save Images for Emails
To save images for use in your emails, you need to store them in the Email Image Library section of the Files tab or Documents tab. This library is where you'll find all the images you can use in your email templates.
If your desired image isn't already in the library, you'll need to add it first. Email template images are stored in the Email Image Library section, and you must add them to the library before using them in an email template.
Uploading a new version of an image won't update the image in an email template, and it will actually break the image. So, make sure to upload the image once and use the same version in your template.
For another approach, see: Image Size for Email Message
Add Image to Email
Adding images to your email is a great way to make it more engaging and visually appealing. You can choose from a variety of image types, including JPG, PNG, and GIF (raw .gif).
To add an image, you can either upload one from your computer or select from your recently uploaded images. If you're using an HTML template, you'll need to host the image yourself and include its URL in the code. EmailOctopus supports SVG images, but it's not recommended due to compatibility issues with some email clients.
The ideal dimensions for email newsletter images vary depending on the part of the email. Generally, most images should be between 600-700 pixels wide, while the email height should be between 1,500-2,000 pixels. Main header height should be between 100-300 pixels, and content block header height should be between 100-150 pixels.
Here are the ideal dimensions for different parts of an email:
To ensure your images load properly, make sure they're not too large. Optimize and compress large images using tools like TinyPNG to reduce their size and improve mobile user experience. No single image should be more than 500KB, and smaller is always better.
On a similar theme: Html Css How to Position Small Images inside Large Images
Email Template and Design
To insert an image into an email template, you need to navigate to the Campaign Builder tab and select the Templates icon in the bottom navigation bar. From there, you can edit your email template and add sections to the layout.
The recommended dimensions for images and graphics in TargetX Email are: One Column - 600 pixels wide, Two Column - 300 pixels wide, Three Column - 200 pixels wide, and 3/4 Column Left or 34 Column Right - 400 pixels wide (larger block), 200 pixels wide (smaller block).
You can insert images into your campaigns by selecting the Image widget in the Content section of the Layout tab and choosing from File, Document, or URL radio buttons. If you select File, you can pick an image from the Image picklist.
To ensure your images are displayed correctly, consider the recommended dimensions: Width (most images) - 600 px - 700 px, Email Height - 1,500 px - 2,000 px, Main Header Height - 100 px - 300 px, Content Block Header Height - 100 px - 150 px, Mid-Content Image Height - 300 px - 500 px, and Button Size - 42 px - 72 px.
If this caught your attention, see: Itext Insert Image in Header File from Html
To avoid being mistaken for a spammer, respect a text-to-image ratio of about 70% text and 30% images inside your message. This will help your email land in the inbox instead of the spam folder.
You can also insert an alt-text, an alternative text that will be displayed if the webmail doesn’t display images.
Embedding and Formatting Images
To add images to your email templates, you'll need to store them in the Email Image Library section of the Files tab or Documents tab. If your desired image isn't already in your library, you must add it before using it in a template.
You can insert an image into an email template by navigating to the Campaign Builder tab, selecting the Templates icon, and editing your template. From there, you can add sections and select the Image widget in the Content section.
To use an external image, you'll need to upload it to a hosting site and copy the image address. This is especially important for animated GIFs, which require a specific process to embed in emails or portals.
Suggestion: Insert Image on Html
Here are the steps to embed an animated GIF:
1. Crop your video to the desired length and convert it to a GIF file format.
2. Upload the GIF to a hosting site and copy the image address.
3. In the Email builder, insert an image content block and toggle the 'use external image' slider.
4. Paste the image address into the URL field.
Remember to respect the text-to-image ratio in your email campaigns, aiming for a 70% text and 30% images balance. You should also insert an alt-text for each image, as some email clients may block images.
If you're looking for free images, check out websites like Unsplash and Pixabay for nice photos. For animated images, GIPHY is a top source for GIFs and stickers.
Sending Newsletters
Newsletters are a great way to engage with your subscribers, and Gmail is a popular platform for sending them.
Sending newsletters in Gmail has become a popular way for individuals and businesses to connect with their audience.
Discover more: Gmail Email Signature Image Size
You can create a brand that people want to interact with by sending valuable and content-rich newsletters.
Newsletters must have the right image dimensions to avoid giving a poor impression of your brand.
Tools like Canva and email platforms that optimize images based on screen size can help you get it right.
Inserting Images into Campaigns
Inserting images into your campaigns is a crucial step in making your email design visually appealing and engaging.
You can add images to your email campaign by dragging in the image block and selecting the Change image option, which allows you to upload an image from your computer or choose a recently uploaded one.
The email editor supports JPG, PNG, and GIF images, but be aware that some email clients, like Gmail, may not fully support SVG images.
To ensure your images don't break your email template, upload a new version of the image separately and then update the template with the new image.
For more insights, see: New Chat Gpt Image Model
Optimizing and compressing large images with tools like TinyPNG can reduce their size and improve the user experience on mobile devices.
To avoid being mistaken for a spammer, keep the text-to-image ratio in mind: aim for about 70% text and 30% images inside your message.
Here are some tips to keep in mind when inserting images into your campaigns:
- Insert an alt-text for each image, which will be displayed if the email client blocks images.
- Add a background color to ensure the text remains legible, even if the email client blocks images.
- Use contrasting colors and optimize HTML code to improve accessibility.
If you're looking for free images, check out websites like Unsplash and Pixabay, which offer nice photos. For animated images, GIPHY is a great source for GIFs and stickers.
Frequently Asked Questions
What is the 60 40 rule in email?
The 60/40 rule in email refers to a text-to-image ratio of at least 60% text and no more than 40% images. This balance ensures your email's content is easily readable and engaging for recipients.
Featured Images: pexels.com


