Constant Contact Pricing and Features: A Comprehensive Review

Constant Contact is a popular email marketing platform that offers a range of pricing plans to suit different business needs.

Constant Contact's pricing plans start at $9.99 per month for up to 500 contacts, with discounts available for annual payments.

Their most basic plan, Email, allows users to send up to 60,000 emails per month, making it suitable for small businesses or individuals.

The Email Plus plan costs $45 per month, offering more advanced features such as social media integration and online survey tools.

Constant Contact also offers a range of add-ons, including event marketing and e-commerce integrations, which can be added to any plan for an extra fee.

Their most advanced plan, Marketing Pro, costs $69 per month and includes features such as automated email workflows and advanced analytics.

Constant Contact's pricing is competitive with other email marketing platforms, making it a great option for businesses of all sizes.

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Constant Contact has a wide range of features that make it easy to create effective email marketing campaigns. Its email editor is comprehensive and allows for drag-and-drop tools to customize emails.

You can choose from over 300 templates to design the right email for your campaign. Constant Contact also has a list management feature that lets you create lists to categorize and send to specific contacts based on the email.

The platform's reporting feature is useful for keeping track of analytics. With Constant Contact's reporting feature, you can see the basics, including opens, click-throughs, bounces, and unsubscribe requests.

Constant Contact also has a redesigned Reporting tab that displays a dashboard with the above-mentioned metrics, as well as your most engaged subject line and opens on desktop versus mobile.

The platform's A/B testing feature lets you create two subject lines that are sent to different portions of your contact list. After the test period, the better-performing subject line is automatically sent to the rest of your audience.

Here are some of the key features of Constant Contact's email marketing platform:

The platform also has a media library for storing company assets, a one-click access to free and paid stock photos, and a custom email template design service for added cost.

Constant Contact makes it easy to manage your email lists by allowing you to upload contacts from various sources, including Microsoft Excel, Outlook, and Salesforce.

You can use tags to categorize new email contacts, such as "VIP donor" or "prospect", and create segments based on activity, demographics, and other characteristics.

Constant Contact automatically removes duplicates and unsubscribed contacts for you, so you don't have to manage your lists manually.

You can import contacts from various CRM tools, including HubSpot CRM, Nutshell, and Pipedrive, and Constant Contact will recognize most of your data fields and merge duplicate contacts.

To add new contacts, you can use various methods, including copying and pasting, manually typing addresses, or uploading a file.

Here are the ways to add new contacts to your Constant Contact account:

Constant Contact also offers landing pages and integrates with OptinMonster, Facebook Lead Ads, and the Facebook Join My List app to help you grow your subscriber list.

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By verifying that you have consent from your entire list, you can avoid using bought lists and ensure that your emails are delivered to the right people.

Constant Contact's AI-powered spam-detection algorithm uses machine learning to scan and prevent fraudulent or malicious content in emails, contributing to its 90 percent email delivery rate.

Constant Contact's automation features allow you to create automated email campaigns that send emails based on subscriber activity, such as opening previous emails or abandoning their cart. You can also create welcome email automation that sends an email to new subscribers.

The platform offers a range of automation options, including email automations, welcome email automation, and autoresponders. With Constant Contact, you can create automated email campaigns that send emails based on the number of days that have passed, such as sending a follow-up email seven days after a welcome email.

Constant Contact's reporting feature provides insights into your email campaigns, including opens, click-throughs, bounces, and unsubscribe requests. You can also see your most engaged subject line and opens on desktop versus mobile. The platform offers video tutorials to help you understand your reports and provides a wealth of information on improving your open rate.

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Here are some key metrics you can track in Constant Contact's reporting feature:

Constant Contact's automation tool also allows you to personalize the journey for each contact by creating different paths based on yes/no scenarios. This feature is especially helpful for beginners who might be intimidated by more complex platforms.

Automations are a powerful tool in Constant Contact, allowing you to streamline your email marketing process and save time.

You can create automated email campaigns using pre-built templates, which are powered by AI and can develop fully drafted, branded messages for your campaign. These templates can be customized to fit your specific needs.

With Constant Contact's automation tool, you can create a series of personalized, automated emails to send when specific trigger behaviors or dates occur. You can automate emails such as welcome messages to new subscribers and birthday or anniversary emails to your existing customers.

Constant Contact's autoresponder lets you create a series of automated emails to send based on subscriber activity, such as opening an email or clicking a link. You can also set up custom triggers to send messages based on subscriber activity on your e-commerce platform and other integrated apps.

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The automation process begins with selecting a template from many options, including welcome series, anniversary and birthday campaigns, and abandoned cart follow-ups. You can then customize your campaign's triggers, rules, and actions using the automation editor.

Here are some of the automation features offered by Constant Contact:

Overall, Constant Contact's automation tool is a nice balance of power and ease of use, making it a great option for beginners and experienced users alike.

Deliverability is a crucial aspect of email marketing, and Constant Contact boasts a 97 percent deliverability rate. This means that a significant majority of your emails will actually reach your subscribers' inboxes.

To ensure your emails don't end up in spam folders, you should avoid common email mistakes. Constant Contact offers resources on phrases that may trigger spam filters and best practices to ensure your messages are received.

Staying out of spam folders not only ensures you reach users more effectively, but it also helps bolster your deliverability rate to other users. This prevents your address from being flagged as a source of spam.

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Campaign tracking is a crucial aspect of automation and tracking. You can track the success of your email campaigns using the redesigned Reporting tab in Constant Contact.

The dashboard displays the basics, including opens, click-throughs, bounces, and unsubscribe requests. You can also see your most engaged subject line as well as opens on desktop versus mobile.

Constant Contact has video tutorials that walk you through what all your reports mean. This is super helpful if you're not sure what to make of the data.

The Report page is also where you can see the results of subject line A/B tests, which comes up as a heat map that shows where subscribers are interacting. This can give you valuable insights into what works and what doesn't.

Here are some key metrics you can expect to see in campaign performance tracking:

The ability to download these reports in different formats is also a big plus. Whether you need a PDF for a presentation, a JPG or PNG for a quick visual reference, or a CSV for deeper data analysis, you've got options.

Constant Contact has hundreds of templates in its library, each reusable and built for both desktop and mobile.

You can customize these templates with your own images, brand's colors, logos, and fonts, which helps maintain a uniform brand appearance and tone across multiple channels.

Constant Contact offers over 300 templates across 20 categories, making it easy to create emails quickly.

The platform's vast library of prebuilt email templates is one of the reasons why Constant Contact is widely revered as a very beginner-friendly platform.

You can choose from predesigned templates by email-type, such as newsletter, sale, event, or holiday, or select a layout template with varying numbers of columns, text blocks, and graphics.

Constant Contact's predesigned templates may look a bit dated, but they provide a good selection of layouts to choose from.

The platform includes over 300 templates, with drag-and-drop elements to choose from and customize, following responsive web design best practices for mobile.

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Each template is fully customizable, allowing you to adjust your message to fit your brand's style.

Constant Contact's landing page builder uses a drag-and-drop editor, making it easy to design a landing page with zero code or design experience.

However, designing a landing page with Constant Contact may not align with your web design, so it's often advisable to build a landing page through your content management system (CMS) and then connect it to your Constant Contact account.

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Constant Contact offers a range of reporting features to help track email marketing performance.

You can view statistics such as open rates, click rates, email sent, bounces, successful deliveries, unsubscribes, spam reports, and did-not-opens in the campaign report.

The dashboard also shows which links are clicked, social media statistics, and poll responses.

With the Constant Contact app, you can check your reporting data no matter where you are.

Constant Contact tracks open rates, bounce rates, and shares for every email sent automatically.

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It also provides industry averages and benchmarks to give users a better idea of how their campaigns are performing compared to other businesses.

You can view email open rates, the number of emails sent, click-through rate, successful deliveries, unsubscribes, spam reports, email bounce rates, and unopened emails in the campaign report.

The Constant Contact mobile app allows you to check reports and analytics on the go.

Constant Contact allows you to track and analyze your email campaign data to evaluate your success.

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Constant Contact offers three pricing plans: Lite, Standard, and Premium. The Lite plan starts at $12 per month and is suitable for small businesses just starting out with basic email and social marketing.

The pricing structure is tiered, meaning it increases based on the number of contacts you have. For example, if you have 501 to 1,000 contacts, you'll pay $30 monthly with the Lite tier. The Standard plan starts at $35 per month and allows for 12x the number of your contacts, while the Premium plan starts at $80 per month and allows for 24x the number of your contacts.

Here's a breakdown of the starting prices for each plan:

Constant Contact also offers a 30-day free trial and a 14-day free trial, allowing you to test their features before committing to a plan.

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Constant Contact's pricing plans include additional considerations beyond the initial cost. These factors can significantly impact your overall expense.

Additional pricing considerations include the following: extra fees for advanced features, such as custom email templates and advanced analytics.

Constant Contact offers three pricing plans: Lite, Standard, and Premium. The Lite plan starts at $12 per month for one user and up to 500 contacts, with a maximum monthly send limit of 10 times your contacts.

The Standard plan starts at $35 per month for up to three users and a maximum monthly send limit of 12 times your contacts. This plan includes all the features of the Lite plan, plus scheduled email sends, subject line A/B testing, and contact segmentation.

Constant Contact's pricing is tiered, meaning the more contacts you have, the higher your monthly price will be. For example, if you have 10,000 contacts, the price jumps to $160 per month with the Standard plan.

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Here's a breakdown of the pricing plans:

The Premium plan is geared towards helping businesses with email marketing efforts and digital advertising efforts, and it starts at $80 per month for up to 500 contacts.

Constant Contact offers a wide range of support options to help you get the most out of their platform.

Their phone lines are open Monday through Saturday, with various times depending on the department, and their chat features are available Monday through Friday from 3 a.m. to 8 p.m. ET.

You can also take advantage of their "Ask a Trainer" drop-in sessions, available on weekdays from 11 a.m. to 4 p.m. ET, where you can join a live Google Meet call and ask any questions you might have about the platform.

In addition to a dedicated support team, Constant Contact has a variety of self-service options, including an extensive array of articles, videos, and guides, as well as free webinars and a community support forum.

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Their live chat feature is available Monday through Friday from 3 a.m. to 8 p.m. ET, and you can also interact with customer support via Twitter.

Phone support is available from 8 a.m. to 8 p.m. ET Monday through Friday and 10 a.m. to 6 p.m. ET on Saturdays, with international phone numbers available for users in different countries.

Constant Contact's community forum is a great resource, where you can browse through discussions started by other users and learn from their experience with the tool, as well as find upcoming webinars.

Their self-service options are extensive, including Knowledge Base articles and coaches available at a toll-free number, making it easy to find the help you need.

Constant Contact's support hours have been reduced since our last review, but they're still generous, with live chat available from 3 a.m. to 8 p.m. ET Monday through Friday.

Their weekend support is also a great feature, with phone support available on Saturdays and active support on Twitter and their Community forum on both Saturdays and Sundays.

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Constant Contact is a solid choice for building simple email campaigns, especially for beginners. Its pricing is transparent and straightforward, making it easy to understand.

Constant Contact starts at $30 per month for up to 1,000 contacts, while ActiveCampaign costs $29 per month with annual billing. Constant Contact feels more simplistic, which can be a plus for those who want to get started quickly.

If you're looking for more complex features and a wider range of automations and workflows, ActiveCampaign might be a better fit. Just be aware that its pricing isn't as clearly advertised as Constant Contact's.

Constant Contact and ActiveCampaign are two popular options for email marketing. Constant Contact starts at $30 per month for up to 1,000 contacts.

ActiveCampaign costs $29 per month with annual billing for the same contact limit. They have a very similar feature set in their entry-level plans.

Constant Contact's pricing is transparent and straightforward, but ActiveCampaign doesn't readily advertise its contact limits. This can feel deceptive, even if support is quick to provide information.

Constant Contact is more beginner-friendly for building out simple email campaigns due to its simplicity.

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Constant Contact is a solid email marketing platform, but it's not perfect. One potential drawback is that it doesn't offer a free plan, unlike some other services.

Many businesses need more time to evaluate an email marketing platform, and a free plan can be a great way to try before you buy. If you're looking for a free option, you might want to check out Mailchimp.

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Another downside is that Constant Contact's A/B testing feature is limited. You can only test subject lines, which can make it harder to get a full picture of how your email campaigns are performing.

Constant Contact's A/B testing feature lets you test subject lines only, which can limit insight into your email campaigns' effectiveness. This is in contrast to other email marketing services that let you easily compare multiple variables, such as different designs.

Here are some specific limitations of Constant Contact's A/B testing feature:

Constant Contact also has a limitation on the number of emails you can send, even on its most generous tier. If you're a high-volume sender, this might be a problem.

Constant Contact's most generous tier has a limit on the number of emails you can send, which may be an issue for some businesses. If you're looking for a provider that allows unlimited sends on its paid plans, you might want to check out Benchmark email marketing.

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Constant Contact is a robust platform that can help take your email marketing and automation efforts to the next level.

To get the most out of it, you should learn more about its features and functionalities, as mentioned in a review by Hedi S., Informatique, who found it to be a valuable resource.

Constant Contact's features are broken down in this review, so you'll know exactly what to expect from the platform.

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